Do you know that the attention span of an average human is shorter than a goldfish? (Source: Microsoft Canada, 2015). A goldfish can focus for nine seconds; people are down to a mere eight seconds.
So, the million-dollar question is – how do you design learning which caters to such a short attention span and ensure that it is effective as well?
Micro-learning is the way out!
Micro-learning deals with relatively small learning units and short-term-focused activities (Hug, 2005). In the e-learning context, it refers to a learner’s short interaction with learning matter broken down to very small bits of content.
Here are 5 reasons why micro-learning is perfect for today’s mobile-oriented workforce.
- Easy on memory: Learners are routinely overburdened by unfocused, information-heavy content. Micro-learning reduces cognitive load, making it easier for learners to process.
- Low on space: Since micro-learning takes up less digital space, you can avoid digital real estate issues that come with storing and displaying media files – especially on mobile devices.
- More focused: Micro-learning is more focused in scope, making it easier for a learner to tie what they learn directly to specific on-the-job actions.
- Cost-effective: Short content is cheaper and faster to produce and update, so you can continually test and experiment, even on the tightest budgets.
- Learning throughout the day: Micro-learning forces us to consider the small learning moments and opportunities that happen continuously throughout an employee’s day.
If you could think of more reasons, share with me in the comments below!