1. Highly Engaging
Serious games are very engaging and communicate in a fashion that is easily acceptable by the human mind. Use of elements like story, interesting characters, relevant settings, etc engage the user emotionally.

2. Safe Environment
Users learn to deal with real life-like situations in a safe and engaging environment. They can make mistakes and keep on practicing till they are well-trained, which in turn boosts their confidence.

3. Instructional Design Based
Serious games are always designed after conducting an instructional design study (the study of creating instructional experiences which make knowledge acquisition more efficient and effective). It foresees and tackles the possible roadblocks that might hinder the learning process.

4. Reusable & Cost-effective
Once designed, Serious Games can be used multiple times. You don’t need a facilitator or special sessions to use this. The cost for maintenance and updating a serious game is negligible given its extensive uses.

5. Easy to Understand
Serious games are great when it comes to delivering complicated knowledge. These games communicate complex pieces of information in a fun and engaging way.

6. Reporting & Analytics
Serious games allow you to capture the users’ data. This is one of the main advantages they have over offline or classroom training. These reports can be used later for optimising the training content.

7. Acts as a Booster
These games can boost any learning methodology i.e. These games provide a welcome break in between modules or learning schedules and engage the user by means of its gameplay.

8. Tried & Tested
Serious games ARE effective! Several Research Studies have acknowledged the fact that serious games do add on to the overall learning experience. These games have been used in different sectors like defense, retail, insurance, etc and have been found useful.