Augmented Reality & Virtual Reality have changed the way corporates look at content dissemination. With handheld devices like smartphones becoming faster and more powerful, the scope is limitless. These technologies offer highly immersive experiences making them appropriate for engaging with the audience.
While many still consider them to be a fad, the research being put into improving these technologies proves otherwise. More and more apps are being created to enhance the experience. Newer phones with better processing power and wider screens are being introduced to enable a close to real experience for the user. The new Iphones offer a new iteration of Augmented Reality right out of the box. It is time to take this medium seriously and to start riding this technology wave.
What can these technologies do for your company? How can you exploit it for your benefit? Though there are multiple uses, listed below are a bunch of uses they are being put to.
Full immersive experience gives you an opportunity to test your product as it evolves. Running tests in a virtual environment simulates a real world experience without the high costs involved in real life testing. This is perfect, when you need to develop a complex product that requires user feedback and iterations. With these technologies viewers can be given all the information through a close to real scenario.
Imagine a bank or an after-sales service provider can train and test the prototype with employees and customers even as the actual product is being built, a virtual experience can be offered to potential users to gauge their reactions and alter designs and plans on the go.
AR-VR also offers the perfect environment for training. Be it multilayered product, complex processes or simple real life sales simulations. Your employees are placed in the midst of the action and they can interact with objects just like in the real world. Being a first person viewing experience, the viewer can instinctively explore and discover.
Imagine you have a set of new recruits who need to undergo an onboarding process before they can start off. Usual onboarding happens through classroom sessions or presentations. With AR / VR you can let the new joinees explore the office using beacons or markers and explore the actual space or let them explore multiple office locations virtually and interact with objects and learn. They can also be assessed on their learning in the same virtual environment to derive real-time assessment data.
Data collection & analysis:
The best part about a virtual test is the ease of experiential data collection. Every move made by the user can be tracked and analyzed as it happens, giving you highly detailed and comprehensive data. This can be analyzed as reports to forecast marketing plans, product development and future trends. The environment can be altered to change the experience based on the data collected from viewer’s interactions.
In both cases mentioned above, data collection and real-time analysis gives you an edge as you build your plans. Imagine your potential customers giving you live feedback even before your final product hits the market. Your employees can be assessed during their virtual experiences and live data can be collected for real time analysis or future analytics and reporting.
As a corporate, Virtual Reality and Augmented Reality are the technology waves you shouldn’t miss out on. Explore possibilities, understand the potential it offers for various needs in your workflow. Embrace the virtual possibilities to enhance your company’s performance in the real world.
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