Can corporate E-Learning be Engaging?
The key thing to understand here is that corporate elearning is different from formal education in one key aspect. Learners in a corporate setting need to be attracted to every single item of content every single time. In this way, corporate learning needs to be thought of as a marketing problem similar to what video creators and movie makers face.
So how do they engage their audience that one can replicate for learning?
From our observation of successful instructional designers on the QuoDeck platform, we have found the following 3 techniques to be the most successful in engaging corporate learners:
- Nuggeting – No content exceeds 20 minutes at a time. Individual videos are less than 3 minutes each. These allow for quick consumption with low commitment hurdles for the learners and therefore tend to get higher trial rates.
- Micro Achievements – Using inline questions, small games, quizzes and feedback loops makes learners constantly feel good about themselves. These tend to drive spaced repetition of question-based learning and through instant gratification, keeps them coming back for more.
- Completion Motivation – Learning paths, serialized stories, branching and gamification techniques also seem to be very effective in keeping people engaged through the learning and drive higher completion rates.
Beyond these, of course, great content with sparkling wit, humorous takes and deep context works, but that’s art, not science. And if you can get instructional designers who can deliver that, well, you got gold…