Information architecture (IA) focuses on organizing, structuring, and labeling content in an effective and sustainable way.  The goal is to help users find information and complete tasks.

To be successful, you need a diverse understanding of industry standards for creating, storing, accessing and presenting information. Lou Rosenfeld and Peter Morville in their book, Information Architecture for the World Wide Web, note that the main components of IA:

1. Organization Schemes and Structures: How you categorize and structure information

2. Labeling Systems: How you represent information

3. Navigation Systems: How users browse or move through information

4. Search Systems: How users look for information