6 Must-Use Video-Based Learning Strategies In 2019

While the usage of videos in eLearning is not a new concept, the wider adoption of mobile learning and microlearning has accelerated its use for learning. In this article, I outline 6 video-based learning strategies that you must adopt in 2019.

Video-Based Learning Strategies You Should Definitely Use This Year

We consume video-based content several times during our day for a variety of reasons. These include videos for entertainment, infotainment, learning and so on.

It comes as no surprise that video-based learning is fast becoming a “must-have” component of an organization’s training delivery. Fueled by increased adoption of mobile learning and microlearning, video-based learning is surely becoming a core component of online training.

Take a look at the stats that affirm the popularity of videos, and why they should be adopted for learning:

  • According to Forrester Research, employees are 75% more likely to watch a video than to read documents, emails or web articles. (Panopto)
  • 97% of businesses using explainer videos say it helps users understand their business better. (Wyzowl)
  • Studies have shown that adding video can improve people’s ability to remember concepts and details with effects that increase over time. Presentations that include visuals like video along with slide text are 9% more effective than text alone when audience comprehension is tested right away. (Panopto)

Where Can Video-Based Learning Be Used?

Video-based learning can be used for:

  1. Formal training (online)
  2. Performance Support (learning aids/job aids to support formal training)
  3. Social learning
  4. Support Instructor-Led Training (ILT)

This is not all. Video-based learning can also be used very effectively to:

  1. Create awareness
  2. Support crucial change management initiatives

Are There Any Parts Of Corporate Training That Video-Based Learning Cannot Address?

While video-based learning is a very high impact training, it does have a drawback of “passivity”. This means that the only control learners have is play/pause/stop.

This can become a limiting factor when:

  1. The run length of the video is over 3 mins. Beyond this run length, the user’s attention wavers and you may not see the required learning impact in longer run length videos.
  2. The expected cognition level is beyond recall or understanding. To achieve the mandate of application, you need to look beyond the classic video-based format.

However, NextGen approaches like interactive video-based learning offset these challenges and enable you to create highly interactive and immersive video-based learning solutions.

A very powerful approach, interactive video-based learning features:

  • Learning interactions similar to traditional eLearning (hot spots, click-and-reveal, and so on)
  • Quizzes and assessments
  • Learning paths that branch to different tracks based on learner’s choices

What Are TheVideo-Based Learning Strategies That You Must Adopt In 2019?

As I had mentioned earlier, video-based learning can support all facets of corporate training.

The strategies that you should adopt in 2019 should map to enhancing the impact of your training. Essentially, they should help you create training that:

  1. Motivates learners
  2. Engages learners
  3. Is relevant and relatable (preferably personalized)
  4. Is challenging
  5. Is rewarding
  6. Facilitates not only acquisition of learning but also the application of learning
  7. Helps learner walk away with a feeling of accomplishment
  8. Helps learners upskill
  9. Triggers the required behavioral change in learners
  10. Helps learners practice and gain mastery

Let me show you how you can accomplish this through the following video-based learning strategies:

1. Use Video-Based Learning To Create The Buzz

Use teaser videos to highlight the significance of the program and its value for the learners. This will help you motivate learners and drive better engagement.

2. Use Video-Based Learning To Teach Concepts

Even if you are using a traditional eLearning approach, you can embellish it with conceptual videos.

3. Use Video-Based Learning For Learning, Practice, Application, And Summaries

If you are using a microlearning-based approach, you can intersperse the learning path with varied videos offering:

  • Watch and learn
  • Practice
  • Apply the learning
  • Learning summaries/takeaways

4. Use Video-Based Learning To Checkpoint Learning

You can opt for interactive video-based learning and use scenario-based assessments to:

  • Checkpoint learners’ knowledge.
  • Provide feedback for further improvement.
  • Practice and hone their skills.
  • See the impact of their decisions and help them recalibrate the way forward.

5. Use Video-Based Learning To Reinforce

Did you know that learners forget nearly 80% of what they had learned if there is no reinforcement after 30 days of a successful training program? You can offset this “forgetting curve” by providing video-based learning reinforcements as:

  • Learning summaries
  • Challenges
  • New supporting material

6. NextGen Approaches That Are A Must-Have As You Implement Video-Based Learning

  • Microlearning Videos
    These are short, focused bite-sized videos (featuring a run length of a few seconds) that map to a specific learning outcome. These are a great fit to offer formal learning as well as Performance Support or just-in-time learning aids.
  • Microlearning Videos As An Effective Informal Or Social Learning Tool
    This can be leveraged to share learning, encourage contribution, and create “learning as a continuum”.
  • 360* Video Format And VR
    This high-impact format can be used with technologies like Virtual Reality (VR) to create engaging and immersive learning experiences.

By Asha Pandey, Chief Learning Strategist at EI Design

This article was first published on EI Design

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Presenting The Current Trends In eLearning

eLearning is the modern education system which copes with the busy lifestyles of the current generation. It has also a huge impact on our lives. This article discusses the current trends of eLearning including its pros and cons.

The Most Prevailing Trends In eLearning

eLearning is a new era in the learning industry. It provides an individual with the flexibility to learn based on their own time, pace and availability. There are already many number of successful e learning platforms all over the internet like Udemy, Udacity, Teachable etc. or you can even create an e learning
platform from various custom eLearning development companies. The worth of the eLearning market was measured at $2.5 billion in 2013, $7.8 billion in 2016 and, according to numerous predictions, the number will likely grow into $15.72 billion by 2021. These figures show a huge financial contribution to the distance education field, which shows the huge potential of the eLearning market. As the eLearning industry is growing among the new generations, there are many pros and cons. Let’s have a look at those:

Pros

  • Flexibility
    One of the main advantages of eLearning is that it is flexible. It helps us to cope up with our busy schedules by letting us take the courses in small sections whenever we want.
  • Mobility
    It’s something that’s more useful in our busy schedules. In eLearning, we are able to learn from any location, such as a park, a bus, train, etc, instead of a confined classroom.
  • Low Cost
    In eLearning, we don’t require trainers’ fees or equipment, so it becomes more affordable. While the cost of traveling is taken into account, eLearning is a cheaper option.
  • Performance Monitoring
    The performance result after the end of each topic and module are portrayed statistically on a dashboard. It enables learners to self-assess their overall performance and improve themselves. The instructor is able to monitor their performance more easily than in traditional, offline education.

Cons

eLearning can never replace the need for a human instructor. Even if eLearning is useful in many ways, computers are able to complete all tasks due to:

  • Lack Of Focus
    Both learners with poor concentration and those who are poorly motivated may quickly fall behind the online course. Without a fixed time schedule or a routine, it’s difficult for learners to meet specific deadlines or goals.
  • Lack Of Social And Cultural Interaction
    In eLearning, peer-to-peer communication is minimal, which makes it challenging for some of the learners.
  • Learners May Feel Isolated
    Without interaction with the outside world, there is a probability of feeling isolated.

Even though there are many cons as regards eLearning, there have already been many successful eLearning platforms all over the internet like Udemy, Udacity, Teachable, etc. you can make great use of. Learners engagement is of prime importance to the success of eLearning platforms. These can be effective only if they present something that catches the learner’s attention for more than just study materials, such as:

  1. Group Discussions
    A powerful discussion forum which revolves around the course will probably be the first option that makes eLearning interactive and much more engaging. On the other hand, simply having comment boxes on the article is unpleasant and difficult for the learners.
  2. Interactive Quizzes
    Having questions asked after each session as a module assessment and an overall quiz for topic assessment are always interesting.
  3. Make Iit A Visual Treat For The Eyes
    The use of slideshows and various multimedia gives learners the ability to stay on the task and be easily pulled into the topic.

What The Current Trends Are In eLearning

As in every sector where changes have occurred, eLearning has also undergone some. Therefore it’s high time we discussed what the current trends in eLearning are:

Mobile Learning

For the last few years, adoption of mLearning or mobile learning has been on the rise. It is flexible, the courses provided are responsive; i.e. it can run seamlessly on desktops, laptops, tablets, and smartphones. The other main advantage of mLearning is that you can learn from wherever you are and whenever you want.

Microlearning

It deals with the short-term learning activity. The course that lasts for 60 minutes can be split into more bite-sized courses. It can be easier and more affordable to produce such courses and as well as to maintain them.

Gamification

It employs gaming elements so as to improve user engagement. It is a technique of transforming learning into a game. In this way, you can create a high impact and immersion.

Interactive Videos

Learning through videos will continue to maintain its own appeal. As a consequence, the way interactive video turn the passivity of regular videos into rich interactive experiences will see a rise and will be utilized for formal training, too, in addition to performance and support.

Social Learning

While there’s a need for formal training that meets specific learning outcomes, there should be an increase in programs for casual or social learning in which students can network, discuss, collaborate, and exchange thoughts on problem-solving.

This article was first published on : eLearning Industry

By Akshay K, Digital Marketing & SEO analyst at Xpertcube

Reasons to Use Videos for Employee Training

Creating training videos is one of the most effective ways to develop your team, both in terms of cost and engagement. This Video highlights 6 reasons why Videos for employee training is important for their development.