Podcasts: Effective ways to train your sales team

Podcasts aren’t just entertainment, but also informative. We summed up a 3 minute write-up to explain how these mini audiobooks can affect your overall sales. Few things might surprise you. 

A podcast is  an audio/video transcription of information that can be downloaded and played anywhere and anytime—it’s like satellite radio, but in pre-packaged and time-limited format.  

  

Podcasts are recorded using certain software online recording programs, exported to a digital warehouse like Spotify, and then downloaded/streamed by anyone who searches for that topic or anyone who has a direct link to the podcast itself. 

The popularity of podcasts have exploded and are now considered a conventional mode of media, easily accessible to everyone. You have podcasts available for every topic under the sun, from gardening to mental health to project management. The ease and mobility of podcasts make it a perfect medium for conducting sales trainings.  

Sales professionals are usually exposed to a lot of content, sometimes too much. Yet, finding accessible and correct content to read can be struggle. Especially if you are an incentive driven sales professional, every second not spent on a deal could feel like a useless second. Apart from being incredibility popular among the current generation, podcasts are turning out to be an effective way for sales trainings. The 5 top reasons to use podcasting for sales training are listed below: 

  1. In most companies, sales professionals don’t have a stationary office job in-front of a computer or at a desk for most part of their day. Creating secure mobile podcasts can make it easier for the field sales teams to have access to the content on their phones, away from their office and home networks. Podcasts allow representatives to have access to the trainings offline, on the road, or anywhere they can multi-task. 
  1. In a podcast episode, business guru Tim Sanders says that our capacity to   understand information when reading text is 7% but increases to 38% in an auditory setting. This would mean that shifting from an email-based culture to an audio-based culture, would improve the understanding by almost 500%. For sales representatives, or anyone for that matter, this jump in efficacy is critical. 
  1. Mobile training methods for sales reps don’t just improve accessibility to content on the field, but are also a good way to generate quantifiable productivity gains. According to research, sales reps spend at least eight hours per month in transit. Extrapolate this number to all the sales representatives, and the company loses a huge amount worth of productivity every month. Mobile training methods easily engage the reps to continue learning, especially in the field, or even behind the steering wheel. Hence, this makes podcast trainings an exceptional choice to turn the wasted downtime into productive opportunities.  
  1. You can’t deny the fact that podcasting is already incredibly popular and has seen a sharp growth due to the pandemic. After the US and China, India happens to be the third-largest podcast market in the world, and the estimation states that the country would see 17.61 million people listening to podcasts by the year 2023. 
  1. Highly successful organizations usually provide its sales representatives with ongoing training throughout the year. This can become extremely easy with 5-minute daily/weekly podcasts in keeping the sales representatives up to date. The minimal effort required in the production of these podcasts, makes it an even easier tool to work with.

Podcasts are proving to be efficient micro-learning solutions as they produce bite sized episodic content which are short, information heavy and engaging. And although podcasting for training is still at an early stage, this could be the perfect time to initiate and experiment with it. 

BONUS READ 

How to Record a Podcast from your Mac 

1.) Open Garageband. Click on “Podcast” when it asks what to record. 

2.) Click the record button to record your voice. Click it again to stop recording. To playback, click the rewind button.  

3.) To add artwork, just select “Artwork” section on your podcast. Then, from the right sidebar, select “Photos”, pick one and upload.  

4.) Select the “Jingles” section on your podcast to add them. Then, from the right sidebar, select “Audio” and find a sample you’d want to use. Shorten it by selecting the track.  

5.) After you’re done saving, go to the top and under “Share”, click “Export Song to Disc”.  Now, you can upload the exported file to your platform.  

REMOTE WORKING: IS IT TIME TO GO DIGITAL ON LEARNING?

The outbreak of the Covid-19 pandemic forced nations of the world to go into complete (or partial) lockdown. As a result, industries worldwide either shut down their operations or switch to remote working. 

Organizations and people have struggled to stay productive while working remotely due to the lack of social life or personal touch. It is debatable if the new-normal will stay normal even after the lockdown measures are entirely lifted. However, there will be a significant fundamental shift in the work cultures of organizations across the globe

Remote Working: A Necessity

Remote working was desirable with the majority of the population even before the pandemic, though not most of them got it. Few companies were digitally ready to implement the work-from-home strategy as they used to practice it pre-pandemic. However, companies worldwide were forced to move to full-time practice of remote working and struggle.  

To stay functional and productive, organizations help their employees with all sorts of information and training, which is also done remotely. At least some of these practices will probably go on even after the pandemic is over. Fortunately, there are tools of digital learning that can ensure success. 

The Changing Mindsets 

Before the pandemic hit, most managers believed that it is impossible or way too challenging to achieve high productivity levels while working from home. For them, there were no two ways for it. However, they are now beginning to see a change in their long-held believes, as they see the results of the employees working at their own places. It is more apparent now that the employees will perform when they are trusted for responsibility. 

The managers can now see that any mandate of having all of the employees in one place together is pointless. People still work well when they do not see each other all the time. Besides, did we always meet everyone in the office on a daily basis? 

Although there are jobs that require people to meet and work together, we might not need to meet our colleagues or our teams daily. We may still gather, but not with the same people every day. 

Digital Learning: The key enabler 

For an organization to succeed at these fundamental shifts in an organization’s culture, the employees are at the core. The companies have to create a collaborative and learning culture for their employees to be efficient at these. On top of that, the companies need to change  the learning style from the one-size-fits-all format to a more personalized mode for the employees. Engaging learning integrated into the day-to-day work is even better. The rise of digital tools is making learning shift towards the concept of individualized learning. 

Traditionally, digital learning has been dull, even after being a revolution. One could not imagine oneself being involved in digital learning regularly, more so on a daily basis. A teacher in front of a camera, running through a series of PPTs, has been the norm. Fortunately, there has been much evolution in this area – game based learning and mobile learning. Learning is now interactive, engaging, at the learners’ convenience, and as a part of their day’s work. 

Few companies were enabled with the WFH model, and others were forced to adopt it. In both cases, the usual 9 to 5 daily office routine is likely to be disrupted with remote working becoming a part of the norm, if not the norm itself, with the employees demonstrating productivity at the comfort of their homes even more than they did being in their cubicles. The corporates will have to deliver the training that is personalized to the employees to keep their employees up-to-date, engaged, and skilled digitally.