Podcasts: Effective ways to train your sales team

Podcasts aren’t just entertainment, but also informative. We summed up a 3 minute write-up to explain how these mini audiobooks can affect your overall sales. Few things might surprise you. 

A podcast is  an audio/video transcription of information that can be downloaded and played anywhere and anytime—it’s like satellite radio, but in pre-packaged and time-limited format.  

  

Podcasts are recorded using certain software online recording programs, exported to a digital warehouse like Spotify, and then downloaded/streamed by anyone who searches for that topic or anyone who has a direct link to the podcast itself. 

The popularity of podcasts have exploded and are now considered a conventional mode of media, easily accessible to everyone. You have podcasts available for every topic under the sun, from gardening to mental health to project management. The ease and mobility of podcasts make it a perfect medium for conducting sales trainings.  

Sales professionals are usually exposed to a lot of content, sometimes too much. Yet, finding accessible and correct content to read can be struggle. Especially if you are an incentive driven sales professional, every second not spent on a deal could feel like a useless second. Apart from being incredibility popular among the current generation, podcasts are turning out to be an effective way for sales trainings. The 5 top reasons to use podcasting for sales training are listed below: 

  1. In most companies, sales professionals don’t have a stationary office job in-front of a computer or at a desk for most part of their day. Creating secure mobile podcasts can make it easier for the field sales teams to have access to the content on their phones, away from their office and home networks. Podcasts allow representatives to have access to the trainings offline, on the road, or anywhere they can multi-task. 
  1. In a podcast episode, business guru Tim Sanders says that our capacity to   understand information when reading text is 7% but increases to 38% in an auditory setting. This would mean that shifting from an email-based culture to an audio-based culture, would improve the understanding by almost 500%. For sales representatives, or anyone for that matter, this jump in efficacy is critical. 
  1. Mobile training methods for sales reps don’t just improve accessibility to content on the field, but are also a good way to generate quantifiable productivity gains. According to research, sales reps spend at least eight hours per month in transit. Extrapolate this number to all the sales representatives, and the company loses a huge amount worth of productivity every month. Mobile training methods easily engage the reps to continue learning, especially in the field, or even behind the steering wheel. Hence, this makes podcast trainings an exceptional choice to turn the wasted downtime into productive opportunities.  
  1. You can’t deny the fact that podcasting is already incredibly popular and has seen a sharp growth due to the pandemic. After the US and China, India happens to be the third-largest podcast market in the world, and the estimation states that the country would see 17.61 million people listening to podcasts by the year 2023. 
  1. Highly successful organizations usually provide its sales representatives with ongoing training throughout the year. This can become extremely easy with 5-minute daily/weekly podcasts in keeping the sales representatives up to date. The minimal effort required in the production of these podcasts, makes it an even easier tool to work with.

Podcasts are proving to be efficient micro-learning solutions as they produce bite sized episodic content which are short, information heavy and engaging. And although podcasting for training is still at an early stage, this could be the perfect time to initiate and experiment with it. 

BONUS READ 

How to Record a Podcast from your Mac 

1.) Open Garageband. Click on “Podcast” when it asks what to record. 

2.) Click the record button to record your voice. Click it again to stop recording. To playback, click the rewind button.  

3.) To add artwork, just select “Artwork” section on your podcast. Then, from the right sidebar, select “Photos”, pick one and upload.  

4.) Select the “Jingles” section on your podcast to add them. Then, from the right sidebar, select “Audio” and find a sample you’d want to use. Shorten it by selecting the track.  

5.) After you’re done saving, go to the top and under “Share”, click “Export Song to Disc”.  Now, you can upload the exported file to your platform.  

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