Sales skills are not magic. You acquire a skill after you have practiced techniques and studied a rulebook. We are here to share all that with you today!
The best salespeople are not born; they have to be made. If you are one, then you definitely know what you sell. You understand your market and the requirements of your prospects. And, you also know how to predict questions and counter challenges that surface during the sales process.
But, what happens when you do not know how to create training courses but only know sales? Is there any shortcut that can make someone an expert from an amateur? Yes, there is!
This blog will educate you about the mistakes that must not be made when creating an online sales training course. So here we go.
- Making the course a complicated one
Everyone wants an all-in-one training system online that makes it easier to create training content, walkthroughs, and guides in minutes. But, often, sales training courses are designed using a maze of learning management systems and software.
Some even end up hiring instructional design and software experts. But, none of us realize that finding experts can overwhelm trainers besides being tedious and expensive.
We recommend creating eye-catching and interactive content in a snap. Once you do that, all trainees can log in with a web browser without following any installations, downloads, or clunky integration steps
- Not making the course handy or ready-to-take
If you have never created a sales training course before, we have you covered. The first thing you need to do is go through training content that is updated, carefully written, and researched. Handle the objections, pronto.
Customize the course to make it your own so that it covers the common objections of sales, typical mistakes, and techniques to convert grievances into wins. Test the understanding of your learners with hypothetical scenarios, flashcards, matching activities, and MCQs.
All in all, try your best to make a course that is ready-to-take so that it can be kick-started without any worries.
- Not gamifying the course
The biggest blunder you can do is not adding mechanics of the game to your sales training course. Thus, we recommend adding anything from points to unlockable objects to badges. You can give Quodeck a try.
As this simple platform builder gamifies micro-learning platforms and helps learners with interactive experiences. You will be amazed at the way the trainees access the course whenever, wherever and however they want it.
Remember, your goal is to enhance participation and motivation so that employees derive full benefit from your course. As an additional bonus, you have the preparedness to maximize ROI by making the training program effective and efficient.
Your sales trainees will race to the finish line by outperforming their partners, passing exams, and finishing their online modules. You do all these using a powerful game mechanic.
It does not have to include any visible rewards. But, when they make it to the top by trying their best, it will work as a fundamental motivator for them.
- Not designing and integrating a tracker for a trainee’s progress
If you create a sales training course that no one enjoys taking, it will never be worth your while. Thus, you have to make your training an effective one. How do you do that? It is simple. All you have to do is integrate a tracker that will track the progress of the trainees.
Make sure that the tracker you design provides you feasible reports. Once that happens, you can easily witness the impact of your course.
Reports must include:
- Course reports that present in-depth insights into how the learners deal with individual classes
- Activity reports that will show who all are attending the course and when.
- Learning track reports will help you understand what courses have been completed by learners and what they have started with.
- Learner reports help in finding out how the learners are performing and progressing.
- Not developing actual-world simulations
Not providing real-world experiences to your trainees is the worst mistake you can make when designing a sales course. Thus, we suggest providing online training simulations that mimic the environment of a workplace and are interactive.
This step will allow a sales employee to investigate every aspect of the job, from punching in to applying sales terminals every day. Creating an online simulation like a “typical day at work” can help them practice every duty and skill they need on the job.
Incorporate realistic challenges and workplace images to assist employees in relating or connecting to a subject matter.
Parting Thoughts
A sales course development is an ongoing process that will never really stop. However, it would help if you aimed at making the training engaging and convenient. Host monthly or weekly webinars to get personalized feedback and to keep everyone briefed
We hope you know what mistakes to avoid now and will make a terrific course in the future. If you feel there’s anything we missed, do let us know in the comment section below.
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