QuoDeck, India’s leading SaaS Digital Learning and Engagement Platform, has launched a one-of-a-kind gamified campaign designed as an interactive digital city that allows visitors to experience, explore, play and learn about their favourite D2C brands.
The visionary new gamified campaign https://gamiquo.com/interactive/#/d2city will be live on the QuoDeck platform from 14th February till the end of the month. For the campaign, the company has featured 25 big and small D2C brands from Cosmetics, Electronics, Personal Care, Food, and apparel, amongst other industries.
Over the past decade, the D2C model has gained traction in India due to the growth in eCommerce penetration and is expected to be a $100 Bn+ market opportunity By 2025. At present, more than 800 D2C brands are vying to impress Indian audiences.
“We believe that innovative brand communication is key to the success of D2C brands, as most D2C brands target unique niches with nuanced value propositions, and through #D2City campaign, we are offering these brands a high engagement marketing tactic to create brand affinity,” said Kamalika Bhattacharya, CEO, QuoDeck.
“In a world with unpredictable consumer behaviour, fickle brand loyalty, countless channels, and platforms, brands need to accentuate focus on being more relatable and human, and we believe game-led engagement does precisely this by bridging the gap between brands and technology,” She added.
QuoDeck has curated various leading D2C brands and listed them on a virtual platform that is a mobile-friendly gaming microsite designed as a city with buildings, with key buildings playing host to brands. Users can interact with the buildings, play branded games and stand a chance to win gift vouchers if they top the leaderboards of the respective games.
The D2City campaign leverages the growing popularity of gamification to help D2C brands capture consumer attention. The Gamification market is expected to grow to USD 38.3 Billion by 2027, from USD 9.1 billion in 2020.
“We at QuoDeck aim to furnish highly engaging and personalised gamification products for brands for their target audience,” Kamalika further said.
Established in 2017 by avid gamers, the platform uses gaming principles to engage enterprise learners and provide data-based insights to improve user experience.
As D2C brands take on established brand mammoths to capture consumer attention, with proven use cases of gamification and many well-known brands reaping its rewards, gamification has now become an essential weapon in any smart, new-age marketer’s arsenal
With the world undergoing unprecedented transformations since the Covid-19 pandemic began, enterprises across the globe are reimagining their branding and marketing strategies to adapt and realign with the changing needs of their consumers.
One sector that has stood out from the rest in the post-pandemic era has been D2C retail, which saw a significant uptick in demand during these times. At present, D2C brands have sprung up in multiple sectors, including fashion, FMCG, Homecare, Femtech, personal care, baby care, cosmetics, lifestyle, home décor, consumer electronics, among others. More than 800 D2C brands in India are carving a niche for themselves, with many more to join the ecosystem in the coming years. Such a backdrop points to an increasingly competitive space where only those who deploy the best brand strategies will survive in the long run.
The most significant challenge faced by D2C brands today is one of creating brand recognition among consumers. Given the lack of a physical space where consumers can experience or see the brand, digital mediums such as YouTube, Instagram, Facebook, Whatsapp etc., become the primary mediums through which consumers are reached. However, high clutter in these channels makes content differentiation a critical marketing need.
Gamification, as a strategy, is one such way in which D2C brands can strongly differentiate and attract new consumers.
There is a natural instinct in every person to compete, to be challenged, to have fun, to be rewarded, and to mirror. These five innate instincts can be satiated through games and gamified engagement. Furthermore, when people play games, they feel motivated and experience a positive ’rush’. Gamification in the context of marketing merely couples these positive emotions through game elements and game principles with a topic or information about a product.
Gamification is already widely used in a variety of contexts across sectors with the ultimate goal of entertaining, engaging, and educating audiences. Globally the Gamification market is expected to grow to USD 38.3 Billion by 2027, from USD 9.1 billion in 2020. The global gaming market is expected to be USD 268.8 billion in 2025, up from USD 178 billion in 2021. This is fueled by growing acceptance of this medium in the minds of consumers across the world. As younger populations enter the working age and with the advent of mediums such as VR, this trend is only expected to magnify.
In the context of D2C brands, tried and tested gamification methods can be a game-changer in many ways, some of which we’ve explored here.
Enhance reach and brand awareness
Brands can use games to create fun interactive content for people to discover and understand their brand and products. Using gamification elements incentivizes the interaction while creating hype for your product or services among consumers. This is also a great way to promote newly launched products or campaigns; there is a high likelihood that a consumer may participate or make a purchase with a game as a hook.
When you integrate a game into your brand content across different consumer touchpoints, you also encourage your consumers to share their gaming experience with their social networks, as gaming activities get a lot of shares.
This increases a brand’s reach and awareness, thereby making it easy to attract new consumers. For example, a study by Gigya, a customer identity management platform, found that brands such as Nike, Dell and Pepsi, who used gamified elements in their content, saw a 13% increase in post comments, 22% more post shares and a phenomenal 68% content discovery rate.
Drive Engagement and Increase Brand Loyalty
Game principles can be used to achieve the holy grail of marketing – sustained engagement. According to Digital Marketing Forum, 60% of people admit that an appealing game from a brand may influence them to buy more from that brand. Similarly, a survey conducted by Ask Your Target Market found that 38% of people enjoy their shopping experience when brands include games or interactive features. This data indicates that gamification can enhance sales, brand awareness, and customer loyalty and help develop an emotional connect with the audience. This, in turn, leads to a longer relationship with consumers, as opposed to simple brand awareness. Brands that gamify to raise engagement find that games also tend to boost customer experience and satisfaction.
With the increased demand for consumer entertainment since the pandemic began, brands can leverage gamification to make the user’s engagement with the brand more enjoyable and dynamic. Bain & Company’s research shows that increasing customer retention rates by 5% increases profits by 25% to 95%.
Grab new segments’ attention: Target Generation Z and Millennials.
While gamification for digital marketing works well across all ages and demographics, games perform exceptionally well with Millennial and Gen Z audiences, as indicated by the Consumer Insights research, which found that about 81% of Gen Z gamers reported playing games in the past six months. Millennials and GenZ make up the majority of the 600 million internet users in India, and they are driving online shopping like never before. As a result, D2C
brands are getting higher responses and witnessing a sharp rise in engagement and visibility from Millennials and Gen-Z, who make up the major share of online shoppers. This points to a huge opportunity for D2C to leverage the affinity of Millenials and GenZ towards games and use gamified elements to drive revenue and engagement.
Generate data for personalisation and user retention
With hundreds of D2C startups and traditional retail companies vying to take the D2C route, customer acquisition costs are rising. A data-driven understanding of the customer can help D2C brands deliver unique experiences across channels, thus, improving retention and increasing overall customer LTV. Games naturally lend themselves to capturing higher levels of data that can indicate consumer behaviour or preferences. This sort of data can be generated through gamification applied across multiple touchpoints in the consumer decision journey.
The data collected can help D2C brands optimise experiences across customer lifecycle stages while reducing overall marketing costs.
As D2C brands take on established brand mammoths to capture consumer attention, they may need to find innovative ways of appealing to consumers. What better way than to deliver a personalised experience to make consumers feel like part of something unique and niche. With proven use cases of gamification and many well-known brands reaping its rewards, gamification has now become an essential weapon in any smart, new-age marketer’s arsenal.
Want to increase both sales and engagement during the festive season? I got you! Here are 5 effective ways that work to engage your consumers.
The festive season is everyone’s favourite and that time of the year where brands record a rapid sales growth of more than 7.5%, even during the pandemic. For this sales rate, you need to create a strategy and organise your content schedule ahead of time to engage your customers effectively.
Do you want to know what strategy will engage your consumers for the upcoming festive season? Yes, you are reading the right page. QuoDeck has every solution for that.
Try to plan and create your content to ensure that you’ll be able to give your audience engaging content on a consistent schedule throughout the festive season. You’ll also get the best results for your marketing as the festive sales season approaches.
Here is a list of 5 creative tips to engage with your consumers by embracing content for the festive season of 2021:-
Use Engaging Push Notifications
Push notifications can provide a great experience and amaze users with useful content regardless of the device or browser being used.
Over the holiday season, your audience will be sensitive to content that helps them reach their goals. Use push notifications to notify users on their phone or desktop site that discounts, suggestions, or other resources are available to them.
Well-written and frequent messages on your website will result in higher engagement. Do you know how push notifications can boost app engagement by 88%?
Using push notifications to improve consumer experience by informing your consumers about shipping and discounts on pages they’re browsing would make festive shopping more attractive.
Isn’t the festive season the ideal time to host a giveaway? It highlights the spirit of the season, builds enthusiasm for the chance to win a great gift, and increases social media buzz for your brand.
Use e-newsletters, blog posts, and social media to announce the giveaway to your consumers. For example, you can create an email list by asking people to sign up to enter the game. Having people follow you on social media to join the giveaway will grow your social media following.
Add Festive Spirit To Your Online Community
Do you realize that your brand image is dependent on how your consumers perceive you? With advertising, graphics, and other marketing strategies, you may influence how your brand is seen online, but engagement defines your brand image.
Establishing an online community is one of the most successful ways of generating meaningful and long-term engagement. It takes time, but it is well worth the investment.
Having a passionate group of interested people in your online community will always show your effective marketing and boost engagement during festive times.
Offer Festive Discounts People Can’t Refuse
What time will be excellent for great discounts than the festive season? Most of the country will be shopping for themselves or their dear ones. So now is a perfect time to offer discounts on products, services, or even delivery to increase engagement and sales.
Use your online community, such as websites, Facebook, Instagram, and Twitter, to update your customers about discounts, essential for engagement and sales generation.
Create A 12-Days Drip Campaign
After the giveaway, you may put up an email drip strategy with 12 days of engaging content.
A 12-days email marketing campaign in which you draft emails in advance and schedule them to publish whenever the criteria are met. You might develop a set of 12 creative emails showcasing your brand offers which will appear in your consumer’s inbox daily throughout the festive shopping season.
Exclusive discounts, free content, tutorials, and gift vouchers, an offer such as this can help you quickly grow an email list. If you organise beforehand to share it with your community, you may experience increased engagement and conversion rates.
Isn’t maybe the first time in history we’re implementing a festive marketing strategy to engage consumers in the middle of a pandemic? Yes, you heard me right, businesses need to continue to market well and offer information that will assist consumers in making wiser buying decisions and building engagement with their brands.
We’ve got you covered with the above-mentioned influential tips to engage with your consumers. In 2021, use these guaranteed strategies to boost engagement rates during the festive season.
Looking for the best evaluation methods to rate and scale your employees? Well, here are a few best methods for employee performance evaluation.
Do your employees give their best performance? Do they meet the deadlines and excel in everything assigned to them? But with all this, are they really climbing up the success ladder?
To find your answers to the above questions, you need data analysis to evaluate their performance. You need a clear framework to collect, select, and interpret data on your employees. Performance evaluation methods can differ based on companies and their needs. You may even need a mix of two or three methods to have a better understanding of the employee. Dive right in and find out the best techniques to review employee performance.
Methods of Employee Performance Evaluation
There are three critical elements for evaluation:
The work one does: both qualitative and quantitative
The time taken
The actual contribution of the employee
Evaluation includes strengths, weaknesses, talents, skills, qualitative and quantitative data.
The company can come up with the best training methods based on the results. Quodeck is your destination for evaluation aid. Here are some methods you can implement:
Management by objective (MBO)
The company sets particular objectives for all the employees. At the end of the deadline, the outcomes can assess the employee’s performance. The management tracks every employee’s progress and corrects it at any point.
MBO cannot be very precise as external factors are not considered. This can backfire on the employees’ outcomes and eventually get a low grade on the scorecard. A sales quota is the best example of MBO.
Critical incident method
The critical incident method is quite famous in customer-service-oriented jobs. This method allows managers to get overall feedback on an employee from other employees, customers, and higher management. The feedback gives a clear picture of how the employee handled a crisis and issue during their service.
This method encourages managers to observe certain events to judge the employee’s reaction. It can be positive or negative and also give clear input on their situational skills. The feedback also aids the company in coming up with better methods of training for the employees.
Many organizations use this method. The list or the questionnaire contains specific questions based on behaviors, traits, skills, or others. The employees are made to rate on a scale of 5 or 10. This method can be biased as employees favor each other most of the time.
Either way, the rating scale helps to monitor all the employees on the same categories and elements. This method is also efficient when employees have to rate new implementations or employer’s practices. The rating can also be Likert scales.
Feedback is an ongoing process of growing. A company needs to take continuous feedback to establish new methods, rules, and better targets. It is designed to take place at regular intervals where employees get to write and give feedback on their team members and managers on their teams. It is a two-way process that helps everyone to grow together.
Continuous feedback helps allow managers or team members to take charge whenever one needs help or is underperforming. This intervention will help prevent the situation from going out of hand. This method assists the company in grooming its employees according to their needs.
360-degree feedback appraisal method provides a chance for all the employees to give their opinions and feedback. Here, every employee gets a rating from their colleagues, superiors, peers, customers, and management. The employee is evaluated from all sides: 360-degree feedback.
Under this system, a questionnaire is created by the HR department. It contains questions on all aspects. It can be teamwork, adaptability, leadership qualities, goal orientation, motivation levels, and strengths. Relevant people are made to fill the questionnaire anonymously. The feedback helps the employee to grow. It gives a clear insight into how others perceive them and their work.
Self-evaluation is a vital process for both employee and company growth. This method offers an opportunity for employees to play an active role in their evaluation process. It helps establish better communication between the staff and management. The employees can test their strengths, weaknesses and abilities, and skills and work on them.
Employee performance evaluation is vital. It helps both the company and employees to grow together. They give a clear insight on how well the staff is working and where they are lacking. Performance evaluation also helps to recognize talents and provide appraisals.
Looking to establish suitable training methods? Trying to teach new skills? Well, here are the best ways to improve employee learning and training in a company.
Every company has its own set of requirements and rules that help it climb up the success ladder. And the best way to go up is with proper foundation and establishment among the employees. This is only possible with a precise regimen of employee learning and training.
Training programs help them improve their skills and stay ahead in the corporate world. With this attitude, you would be able to take your company to the next level. It is the best place to invest. Dive right in and find out the best ways to boost employee learning through training.
Best ways to improve employee learning and training
Training and learning programs play an essential role in shaping an employee according to the company’s needs. The programs give a clear picture of what the team expects from them and how they can reach the goals without any errors. Quodeck can aid you in finding the best training and development methods. But here are a few ways to improve your employee learning and training programs:
Offer professional training
Every organization runs on different priorities. What better way than to learn from older colleagues? Professional training is the best way to teach employees new ideas, the company’s methods, and objectives. It can also imbibe all the procedures and projects the company works on.
With professional help, the employees can clear their doubts, learn critical information, and even grow as a team. Professional training will guide you about the precise way to grow a company. Besides that, it helps to find your employees’ true potential and recognize the crowd’s best talent.
Emphasize soft skills
What’s the point of having excellent knowledge when you cannot share or help others? What’s the point of thinking of a great idea if you cannot voice it out? Soft skills are often neglected in many companies, but they help build strong bonds and help people and the company grow together.
Soft skills include having healthy communications, table etiquette, ability to collaborate, and work in harmony with other employees. It helps them to create a unique personality and contribute better to the company.
Occasional training programs
Every employee needs to learn to grow. The company can hold occasional training programs for all the employees. They can get on good terms, break some ice, and learn new things from each other.
With evolving technology and competition, there is always something new to work on. So regular training programs will keep the employees up to date and equipped with new knowledge.
These training programs can also help older employees come to good terms with younger employees. The programs also involve games and tasks to build strong bonds.
Cross department collaboration
Employee learning can also happen when an employee works in all departments. Moving across the departments will train the employee according to the company’s methods. The diversification will increase the exchange of knowledge and help employees find their passion.
At the same time, it can increase good bonding between the departments, leading to better productivity. For example, marketing teams can consult and have healthy discussions with the sales team before making a market campaign and work in one direction.
Develop managers into personal coaches
Managers play an important role in the employees’ life in the company. They guide, help, control, and assign tasks to all their employees. That way, managers have a clear picture of employees’ strengths, weaknesses, and what motivates them.
Making managers a personal coach will help them groom the employees and hone their skills in the right direction. They can even assign tasks according to their potential. They can test their employees with quick questions or assignments to prepare them better. Having regular conversations with employees will also help establish strong bonds.
Employee development is same as personal development
Personal health and development play an essential role in their growth as an employee. Positive minds and healthy bodies can contribute better to the company. They can become eager to learn new things and stay active in the workplace. You can have an in-house therapist or an approachable HR. They can help employees talk about everything that’s troubling them.
Employees are the foundation of any company. Thus making their well-being an essential thing. Employee training is an ongoing process as the industry is evolving and growing. It helps them set their career on the right path and helps the company climb up the success ladder.
What do you need to run a successful business? You can be anyone, from an entrepreneur to an influencer. But whenever you are online, you need something to grab attention. Of course, your content does that for you. But is that all? Can’t you just do better than now? Yes, we all can.
The main goal of any online business is to keep your audience active. It ensures their coming back to your platform and making some purchase. But, it is a job better said than done. So, are you looking for a tool that allows you to stay active with your audience? Look no more. Here is the list of must-have tools for any online business.
And how do you improve this social media presence? Well, being active on your accounts does not always help. Of course, you can go from one platform to another and check each engagement differently.
Or, you can simply use social media tools for better engagement. Tools like Hootsuite, Talkwalker, and Google Alerts are some social media analytics and monitoring platforms to name.
These platforms get to observe everything happening on social media related to your brand. For example, you will get to see all the comments on your different platforms in one place. It helps in replying and connecting with your audience easily.
And faster connection means a better experience. Using social media tools is way more effective and allows you to stay engaged with your audience.
Content Discovery Tools
You have to keep up with your competitors as well. Otherwise, you will see your audience going away to them. So, good competitor research is always important. But is it always possible to keep track of all your competitors manually? Most of the time, no.
So, the easiest way is to run a competitor research tool. These tools run a quick research on the given keywords and find you all related content on the web. You can use Buzzsumo for that purpose. This tool is a must-have for anyone running online content for their business.
Marketing Automation Tool
Marketing is a crucial thing to engage with your audience. However, digital marketing is more than that. You need to take care of a lot of things- from your customer’s journey to their reactions. So, a content marketing tool can be the most helpful in this case.
As a content marketing automation tool, you can consider using Hubspot. Hubspot lets you keep track of your marketing journey and helps you target your audience. Targeting is crucial and when you pass the stage, engaging with your audience becomes easier!
Live Chat Software
Have you noticed those pop-up messages you get when you visit certain websites? These are live chat support or chatbots. These chatbots are very much helpful in increasing your audience engagement. So, how do these work?
For live chat software, you can use ProProfs Chat. When someone has visited your blog or website, this chatbot keeps track of that. Now, after a certain time, if the person does not take any action on your site, a voice or chat pops up to grab their attention. By doing that, your audience feels like there is someone to help.
Interactive Content Tool
Interactive content is the future of content marketing. While an average blog post takes around 3.5 hours to complete, interactive content is easy to design and more engaging. In addition, people here get to interact, which increases the ROI. So, modern marketers focus more on interactive content.
Amplayfy is an interactive content creator tool. Here you can create a variety of content, from quizzes to polls and surveys within minutes. These help you keep your audience engaged and increase the conversion rate. Interactive content is also helpful for influencer marketing. So make sure you try it out as soon as possible.
Engaging your audience with your content is a very crucial thing to boost your online growth. And if you are serious about your online presence, you get to know every possible way to crack that. These are the best tools that you can use to stay active with your audience. We hope this discussion was helpful. We will see you with the next topic right here!
Is your sales department not faring well enough? There are many reasons why you need a sales enablement platform.
Sales enablement is basically giving your sales team everything it needs to drive good business. Traditionally, sales professionals put an overwhelming amount of pressure on achieving a target or bringing in a certain number of clients. Companies that drive sales through this pressure tactic are likely to fumble at some point. This happens because teams are focused on converting just about anyone rather than working on quality leads for long-term business.
While many brands think their existing strategies are good enough, here are 7 reasons why your company needs to take the plunge to incorporate a sales enablement platform:
Your revenue is stagnant
One of the first reasons for thinking about opting for a sales enablement platform is if your revenue is either stagnant or not growing as expected. For any organization, there are updated goals for sales revenue and the number of clients acquired in every quarter. If you see your sales reps struggling to keep up with this consistently, a sales enablement platform can be the additional boost that can sort this out!
Sales machinery isn’t bringing in leads
A sales-enabled platform is one that provides all kinds of resources for an overall improvement in sales. A significant reason for considering this is when your existing sales machinery is failing to deliver leads. If marketing or other channels are bringing in the majority of your leads and not sales, there’s a problem! Your sales funnel can be boosted with some custom sales enablement initiatives for your business.
Your sales process is broken
Number 3 is if you don’t really have a fixed sales process or are unsure of what’s wrong. This is a common occurrence with many organizations and a popular reason for enforcing sales enablement strategies. You can analyze your broken sales process with AI predictions, accurate data forecasts, and analytics. Tools for this aspect of sales enablement can help identify the problem areas.
The turnaround time to close deals is too much
A valid reason why you need sales enablement is also to do with your conversion and retention time spent on customers. It is an issue if you’re spending too much time on a single client or compromising client retention due to failed follow-ups. It’s high time that administrative and scheduling elements are automated for your sales funnel, and yours is converted into a sales-enabled organization!
Sales tools are outdated and wasteful
Some companies get sales tools on board and never look back at them! It is not enough to have CRM software or team management tools if they are not working any longer for your team. With time, all these tools require upgrading and a performance check. The benefit of using a sales enablement platform in tandem is to always remain in check with what is working for you and what is not!
Your competitors are outperforming in a similar zone!
A big reason for employing sales enablement is to be at par or have an edge over your competitors. If your competition is outperforming you with similar resources, you are most likely not deploying yours too well. A sales enablement tool can be the contextual guide to drive strategic sales growth. Designed primarily to support sales, these platforms can take care of multiple aspects, from training and management to even active customer engagement.
Sales reps are underperforming consistently
At the end of the day, you can clearly gauge the ground-level performance of your sales reps. You might see a consistent underperformance or lack of proper workflow. The absence of a sales-specific competitive and intelligent platform could be the reason. Platforms like Salshood, Highspot, Seismic, and HubSpot Sales Hub are potent tools. These can empower them with features to boost their performance! Thus, instead of thinking of the reasons to use sales enablement, there are no reasons why you shouldn’t!
Sales enablement is the way to go for businesses that want to stay in the game in the longer run. Forcing sales or pressuring employees into delivering is redundant. Try enabling them with platforms that can streamline their efforts. Quodeck is one such gamification-driven e-learning platform. It can be used effectively for training, learning, analytics, and improved interactivity. Try it out to build your custom sales training platform and help your employees learn in a stimulating environment!
Sales Enablement can change the growth story of your company boosting revenue by at least 20%. Here’s what you need to know.
Sales enablement has been an integral part of growing companies, especially in the latter half of the decade. Organisations have been subscribing heavily to the concept of an enablement team purely because of its conversion potential.
Even though the idea is almost a buzzword nowadays, it’s still widely misunderstood. There’s a lack of clarity on what sales enablement actually is and how it impacts the overall KPIs. And believe it or not, this murky distinction hurts the potential that sales enablement could have.
We’ll be clearing the fog and shedding some light on what sales enablement in reality is & why it is an absolute necessity in today’s conversion-focused business environment.
How to define sales enablement?
Sales Enablement is a term loosely used in the context of an overlap between VP of sales & sales manager, which is somewhat true but not entirely.
By definition, it is a strategic placement that focuses on increasing the numbers and productivity of sales teams by providing tools, content, and resources across the buyer’s journey.
Of course, this is an immensely broad definition of sales enablement, presented just to give you an outline. It’s way more nuanced than this. Here’s what sales enablement teams do on an average day:
A day in the life of a sales enablement team
The role of Sales Enablement would be different for every organization. But the purpose is more or less identical. In most organizations, Sales Enablement bridges the gap between Marketing & Sales by:
Crafting sales assets & trainings
Leading new hire onboarding and continuous learning of the sales reps
Heading the evaluation of the reps’ product & user knowledge
Now that’s a bit tricky because this is not a traditional function. So it can be very contextual. The head of sales runs almost 40-50% of the functions, the rest being accountable to any of the executives from the management or marketing depending upon the organization’s needs.
You must have a fair idea by now of what to expect while building a sales enablement team. So let’s move on to the meat of the matter – does sales enablement actually impact the bottom line, or is it just another frivolous corporate jargon?
What makes sales enablement so crucial (and an absolute must-have in 2021)
In plain numbers, organizations have witnessed up to 15% more success in closing deals.
Companies like Ringcentral, a business communications SaaS, saw a massive revenue run rate of $775M. The stock shot up to $126 from $22 in about two years of the sales enablement settling in.
Other than that, some companies have also experienced stronger customer relationships & higher quota attainment.
Here are three direct practical benefits of sales enablement
Maximum Sales Potential at each touchpoint
An essential part of sales enablement is sales readiness. It’s the strategic orientation preparing reps with all the armor they require before going ahead and making a sale. The resources can be anything, from the intricate details of the product to the competitive positioning.
Usually, if done right, clients end up having memorable experiences even if the sale doesn’t go through. It’s potentially a candidate for word-of-mouth.
The process includes some strategic activities like:
Materials for consistent & updated knowledge
Engaged Salesmen are Productive Salesmen
The main goal of any Sales Enablement team is to aid sales reps in closing better. Subsequently, it also plays a crucial role in keeping them better engaged & equipped.
There was a report by SiriusDecisions that mentioned high-performing organizations having high rates of early enablement adoption, as compared to the low-performing ones.
Better pre-qualified leads, Increased conversions
Sales teams always complain about the quality of marketing qualified leads. According to Market Sherpa, most sales teams report that only 27% of b2b leads passed from marketing to sales are actually really qualified.
With transparent & consumer-centric resources answering all the generic questions ideal buyers have – the tedious part is cut in half. Now, salespeople have to cater to prospects that are pre-educated. This saves a lot of time & effort, leading to better conversion rates.
Best practices include:
Working in sync with the sales team to prepare the resources
Focusing more on the present-day immediate buyers’ needs than long-term traditional pieces
Moreover, your salespeople are allowed to focus on the meat of their job, i.e., selling, and the tedious parts of their job is taken away. This has a minimal but effective impact on the conversion rates.
These were the top three benefits that having a sales enablement team can incur. Here we conclude this edition on sales enablement.
Conclusively, Sales Enablement is an efficient sync between the marketing and sales departments. It’s an absolute must-have in today’s tech-oriented times where the scope of marketing & sales has changed. They are codependent more than ever but still can’t function appropriately in sync with each other. That’s why you can’t miss out on sales enablement.
Wondering why your team is lagging behind in sales? Here are some tips to transform yours into a sales-enabled company!
The sales team of any organization is a crucial driving force for good business. While standard sales strategies are used by a majority of organizations, the sales aspects are often undermined with more focus on enhancing your brand identity and other peripheral aspects.
For a business, at the end of the day, sales stand to be the most important. Even if you’re a brand that believes in making an impact or looking at the larger picture, you really can’t keep your vision going without having the basic funds for it. Many businesses fall to their ends due to the lack of a prompt sales team.
But the question is – how to make your company a sales-enabled one at large? Here are the top 5 ways with which you can transform yours into a sales-enabled organization:
Modernize with CRM and collaboration tools
As much as you’d think your sales reps can handle it all, making their lives easier with some modern sales elements is always a good idea. Sales-friendly CRM systems can help to manage quality leads and target relevant consumers. Interactive and collaboration tools for your sales team can also do wonders for an effectively managed sales funnel.
Automate administrative and mundane tasks
Do everything you can to ensure your reps are focusing on sales and not mundane paperwork or other administrative tasks that could be managed digitally. If you’re still doing things the old-fashioned pen-to-paper way, it’s time to upgrade. Incorporate apps and devices into your workspace for digital signatures, cross-platform networking, and centrally updated data. In fact, handling mundane things electronically ensures not only saved time but improved security, privacy, and authenticity of data!
Use gamification strategies to encourage competition amongst reps
The sales playing field has traditionally been a competitive one. Who can finish their targets first? Who can get that promotion? How about easing the pressure-based competition and gamifying the competition between reps. Quodeck is a one-of-a-kind SaaS tool that allows you to create a gamified interactive interface that can be the next big thing to keep your sales reps engaged and on their toes.
Invest more in sales training and enablement
The businesses that experience a dip at the earliest are those that don’t train their reps well. You can’t expect your employees to deliver if you don’t provide them with the best training and set of resources to close the most number of deals! It is high time to invest in more effective sales training strategies, new technologies, and sales-enablement platforms for your business.
Analyze data to optimize strategy
Last but not least, fine-tuning your strategy as per your prior performances will truly make an impact. Insights from performance data can greatly transform your sales team and fine-tune their responses for client conversions. Classify and recognize aspects that are working and figure out strategies that are not working. You’d be blown away by how much data can reveal about your organization’s performance! Employ effective data analytics tools to reap the benefits of this.
A few steps in the right direction can change your existing team into one with a little more perspective on sales. Assess your organization and shortlist what would work for you to boost up the potential of your sales department. Jump into these top options and find out what works for your business!
Applying a gamified learning method is a new technique many institutions are adopting today. Amplayfy offers effective ways for modern learners.
The new-age learners of today can be referred to as modern learners. They have an abundance of information that they can anytime and anywhere, which can be quite overwhelming. However, if we compare today’s generation with the older ones, they have comparatively lesser attention spans.
Thus, the need to include the correct way of learning is crucial for this generation to ensure that they are engaged and attentive. What can be better than gamification techniques for learners to enhance their engagement? Many studies have proven that such strategies affect not only their performance but also their productivity. To create such engaging courses, you can check out Amplayfy for the plenty of such options offered by them.
Tips to make gamified courses:
Here are five tips to get an effective gamified course for learners and have a fun learning experience:
Tip 1: Know your students
a) Know the difficult parts
Try to find out the trouble spots of the students since it will allow you to build the best gamification techniques for the classroom. The significant reason for finding students’ trouble areas is that they will let themselves be at the forefront of the gamified strategy.
b) Conduct a Survey
You should conduct a survey in your class to design the right ways to keep them engaged. The aim is to learn about the games that students are most interested in.
Tip 2: Set the learning goals
a) Define goals
Have proper objectives in the form of learning goals that will help solve the troubles of the learners. Setting learning goals will allow students to learn concepts and grow their skills. Add behavior goals to include guiding students to concentrate and perform efficiently.
b) Design projects that allow meeting these goals
Give the students ample choices that challenge as well as suit their abilities. You can accept the projects in the form of a presentation, creative writing, paper or essay, and even a creative product that suits the given topic.
Step 3: Make a structure of the gamified learning experience
a) Modify the scoring system
For most students, marks or scores are the most frightening part of a school. The aim of gamification is to avoid the old ways of presenting marks and modify them. Try to focus more on their progress rather than on their mistakes.
You can also give points for finishing extra-curricular tasks, being active in the class, or anything that shows their effort to learn.
b) Utilize ‘stages’
You can alter how you name the topics and chapters and try referring to them as stages. Unlike teachers, students might fail to resonate while referring to topics and chapters. However, students might be able to relate when you call it stages, especially gamers.
As in games, to go to the next stage, they have to overcome the current challenges. Similarly, they have to apply the same technique for studies as well. You can try this by mentioning particular tasks as mandatory to go to the next stage. For example, unless students finish their homework or take part in class and quizzes, they won’t be allowed to go to the next stage.
Step 4: Know the resources
a) Make a manual and form teams
Like almost all video games, try to make instruction manuals that explain to the students how they should work. Your manual can hold information such as:
How stages function
The type of task that learners will handle
Explain the new scoring system
How learners can gain rewards, and what are those rewards
It will be a reference for learners, which will tell what they should do to be successful in a gamified scenario.
Step 5: Use gamification factors
a) Ensure the progress is visible to the learners
Showing the progress made by the learners is an essential element of gamification. It is almost like promoting the student community. Try to inculcate the method of displaying their growth and what they have achieved so far.
You can apply different techniques to display their progress, like a bar chart. Make and share a bar chart that holds the growth made by every learner in learning a skill. When someone gets a score on winning a quiz or finishes homework and assignments on time, you can immediately fill up his or her bar.
Those students who are making good progress will be motivated to make better growth. And those students who are not doing well will be motivated to work harder to reach that goal. In this process, every student will learn important skills.
b) Offer rewards
Giving rewards is the best way to merge gamification and learning, which is going to keep the students engaged. Many studies have proved that rewards in gamified education motivate learners to acknowledge their achievements and work harder to make progress.
While the process of studying and learning tends to be boring for most students, gamification can help make it an engaging experience. The tips listed above can help you implement a gamified course and make it fun for the students. Get started on it now!
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