Category Archives: Gamification

5 Apps and Platforms that every enterprise should have to get the best from people across their value chain

Companies across the world rely on a complete suite of business activities and processes that go into creating a product or providing a service. Commonly referred to as Value Chains, these multiple stages in a product or service offering increasingly determine an enterprise’s efficiency, profit, and success. However, any Value Chain can only be as effective as the people behind it.

Though the world of business was already on the cusp of change in terms of technology and digitization, the pandemic changed the way businesses thought, by placing the workforce in the ‘driver’s seat of a company’s growth. It was no longer about where people worked, or how many hours they put in; instead, it was about taking ownership and delivering results in the absence of structured workplaces. And the fact was, it took motivated employees and value chains to do this well, leading to a virtuous cycle of productivity and loyalty leading to customer retention and market growth for businesses.

With the pandemic slowing, but the new ways of working here to stay, companies are being pushed to adopt technologies and platforms faster to support this way of working. We’ve compiled 5 apps and platforms that can help companies get the best from their value chains in today’s world:

1. Digital Training and Enablement (QuoDeck) –

QuoDeck is a SaaS Digital Learning and Engagement Platform that enables organizations to use interactivity and games to engage their employees, value chain, and gig workforces.

QuoDeck caters to the growing need for organizations to drive last-mile performance improvement through a better understanding of products, services, processes, and sales & customer service approaches. The platform creates pull through the use of games and gamification mechanics, driving higher adoption and retention, and delivering market-beating performance improvement outcomes for organizations. Furthermore, by using interactivity and games, QuoDeck helps capture valuable data in real-time, and analyze it through big data analytical tools.

QuoDeck offers a complete digital engagement suite, called the QuoDeck Interactive Cloud that promises engagement, speed, mobility, regionalization, data, and security. Today, QuoDeck is the market leader in its category, catering to over 5 million users across Fortune 500 clients.

2. Employee Financial Wellness (Valyu) –
Valyu secures the employee’s financial wellness through its tailored financial products and services. It builds literacy around better personal finance practices and takes care of all unexpected financial crises, celebrations, and smart savings.

Valyu.AI is a fintech startup committed to innovation and financial wellness that partners with companies to enhance their employer brand. Valyu offers a suite of financial services & products on social inclusion and financial wellness for all employees across the board. The company has set out to reduce employee financial stress by providing employers with a holistic approach that addresses financial well-being issues at its core. Their financial wellness programs have changed lives, and improved staff retention and productivity by providing enterprises with a holistic approach that addresses financial wellbeing issues at its core.

Founded in 2020, The company leverages AI and Machine Learning to develop advanced salary solutions that can help companies alleviate their employees’ financial concerns by giving them early access to their earnings and establishing a financial care framework.

3. Employee Gifting (IGP for Business)
IGP for Business is India’s 1st Gift tech Company and is a one-stop destination and partner for enterprise rewards and loyalty solutions. With a fully automated, high-tech gift tech platform, IGP for Business empowers companies to leverage gifting as a growth driver. IGP for Business offers a robust Digital platform for enterprises to manage the Rewards & Incentive Programs for their employees, channel partners & customers. You get access to India’s widest multi-category reward catalog across personalized and perishable merchandise options, as well as 100+ e-gift cards.

Employee Gifting is important because it helps build engagement and overall loyalty by creating an experience that sparks an emotional connection, strengthening the employee’s relationship with the company. With IGP for Business Platform, enterprises can celebrate their employees’ birthdays, anniversaries, and special occasions by uploading a bulk order through a customized dashboard. IGP for Business does the rest. The company ensures your pre-selected gift reaches your employee’s office or home, wherever they may be. What’s more, they ensure it reaches a pre-designated time, and the proof of delivery with the timestamp is updated in real-time on your dashboard. Invoicing gets digitized as well. If you are an enterprise that runs Loyalty Programs, Channel Incentive Programs, or Employee R&R programs, in that case, IGP for Business can power your entire rewards catalog across Merchandise as well as Gifts Vouchers.

4. Employee Benefits program (Advantage Club) –

Advantage Club was founded to define employee benefits beyond just provident funds and corporate discounts beyond just dining. It has grown into a platform through which corporates can engage more meaningfully with their clients. Advantage clubs aid employees with rewards and recognition, early wage access, perks, and other products in order to increase employee engagement within the firm.

Launched in 2016, Advantage Club runs a corporate discount platform and an end-to-end reward and recognition solution. When corporates enroll with Advantage Club, they get access to exclusive offers from over 10000 brands, including Samsung, Faasos, PNB Housing, Myntra, and Apollo Pharmacy, among others.

With over 370 corporate clients, including giants like Concentrix, EY, Technotree, DXC, Maruti Suzuki, Punjab National bank, and Mphasis, Advantage Club is leading the $10 billion market in SE Asia.

5. Corporate Wellness (HealthifyMe) –

HealthifyMe offers corporate wellness programs to enterprises to improve employee health & engagement. Employees have witnessed a 50% increase in physical activities and a 59% increase in engagement. The programs are based on a gamified app that includes a leader board, teams, and tasks & objectives and is tailored according to employee needs.

HealthifyMe is an Indian digital health and wellness platform headquartered in Bangalore that provides services such as calorie tracking, one-on-one nutrition and fitness coaching, and diet and workout plans. It was founded in 2012 by Tushar Vashisht, Sachin Shenoy, and Mathew Cherian.

This was first published on SmartStateIndia

Will Gamification For D2C Brands Work?

As D2C brands take on established brand mammoths to capture consumer attention, with proven use cases of gamification and many well-known brands reaping its rewards, gamification has now become an essential weapon in any smart, new-age marketer’s arsenal

With the world undergoing unprecedented transformations since the Covid-19 pandemic began, enterprises across the globe are reimagining their branding and marketing strategies to adapt and realign with the changing needs of their consumers.

One sector that has stood out from the rest in the post-pandemic era has been D2C retail, which saw a significant uptick in demand during these times. At present, D2C brands have sprung up in multiple sectors, including fashion, FMCG, Homecare, Femtech, personal care, baby care, cosmetics, lifestyle, home décor, consumer electronics, among others. More than 800 D2C brands in India are carving a niche for themselves, with many more to join the ecosystem in the coming years. Such a backdrop points to an increasingly competitive space where only those who deploy the best brand strategies will survive in the long run.

The most significant challenge faced by D2C brands today is one of creating brand recognition among consumers. Given the lack of a physical space where consumers can experience or see the brand, digital mediums such as YouTube, Instagram, Facebook, Whatsapp etc., become the primary mediums through which consumers are reached. However, high clutter in these channels makes content differentiation a critical marketing need.

Gamification, as a strategy, is one such way in which D2C brands can strongly differentiate and attract new consumers.

There is a natural instinct in every person to compete, to be challenged, to have fun, to be rewarded, and to mirror. These five innate instincts can be satiated through games and gamified engagement. Furthermore, when people play games, they feel motivated and experience a positive ’rush’. Gamification in the context of marketing merely couples these positive emotions through game elements and game principles with a topic or information about a product.

Gamification is already widely used in a variety of contexts across sectors with the ultimate goal of entertaining, engaging, and educating audiences. Globally the Gamification market is expected to grow to USD 38.3 Billion by 2027, from USD 9.1 billion in 2020. The global gaming market is expected to be USD 268.8 billion in 2025, up from USD 178 billion in 2021. This is fueled by growing acceptance of this medium in the minds of consumers across the world. As younger populations enter the working age and with the advent of mediums such as VR, this trend is only expected to magnify.

In the context of D2C brands, tried and tested gamification methods can be a game-changer in many ways, some of which we’ve explored here.

Enhance reach and brand awareness

Brands can use games to create fun interactive content for people to discover and understand their brand and products. Using gamification elements incentivizes the interaction while creating hype for your product or services among consumers. This is also a great way to promote newly launched products or campaigns; there is a high likelihood that a consumer may participate or make a purchase with a game as a hook.

When you integrate a game into your brand content across different consumer touchpoints, you also encourage your consumers to share their gaming experience with their social networks, as gaming activities get a lot of shares.

This increases a brand’s reach and awareness, thereby making it easy to attract new consumers. For example, a study by Gigya, a customer identity management platform, found that brands such as Nike, Dell and Pepsi, who used gamified elements in their content, saw a 13% increase in post comments, 22% more post shares and a phenomenal 68% content discovery rate.

Drive Engagement and Increase Brand Loyalty

Game principles can be used to achieve the holy grail of marketing – sustained engagement. According to Digital Marketing Forum, 60% of people admit that an appealing game from a brand may influence them to buy more from that brand. Similarly, a survey conducted by Ask Your Target Market found that 38% of people enjoy their shopping experience when brands include games or interactive features. This data indicates that gamification can enhance sales, brand awareness, and customer loyalty and help develop an emotional connect with the audience. This, in turn, leads to a longer relationship with consumers, as opposed to simple brand awareness. Brands that gamify to raise engagement find that games also tend to boost customer experience and satisfaction.

With the increased demand for consumer entertainment since the pandemic began, brands can leverage gamification to make the user’s engagement with the brand more enjoyable and dynamic. Bain & Company’s research shows that increasing customer retention rates by 5% increases profits by 25% to 95%.

Grab new segments’ attention: Target Generation Z and Millennials.

While gamification for digital marketing works well across all ages and demographics, games perform exceptionally well with Millennial and Gen Z audiences, as indicated by the Consumer Insights research, which found that about 81% of Gen Z gamers reported playing games in the past six months. Millennials and GenZ make up the majority of the 600 million internet users in India, and they are driving online shopping like never before. As a result, D2C

brands are getting higher responses and witnessing a sharp rise in engagement and visibility from Millennials and Gen-Z, who make up the major share of online shoppers. This points to a huge opportunity for D2C to leverage the affinity of Millenials and GenZ towards games and use gamified elements to drive revenue and engagement.

Generate data for personalisation and user retention

With hundreds of D2C startups and traditional retail companies vying to take the D2C route, customer acquisition costs are rising. A data-driven understanding of the customer can help D2C brands deliver unique experiences across channels, thus, improving retention and increasing overall customer LTV. Games naturally lend themselves to capturing higher levels of data that can indicate consumer behaviour or preferences. This sort of data can be generated through gamification applied across multiple touchpoints in the consumer decision journey.

The data collected can help D2C brands optimise experiences across customer lifecycle stages while reducing overall marketing costs.

As D2C brands take on established brand mammoths to capture consumer attention, they may need to find innovative ways of appealing to consumers. What better way than to deliver a personalised experience to make consumers feel like part of something unique and niche. With proven use cases of gamification and many well-known brands reaping its rewards, gamification has now become an essential weapon in any smart, new-age marketer’s arsenal.

By Kamalika Bhattacharya, CEO & Co-Founder at QuoDeck

This article was first published on BW Disrupt

Ways That Actually Work To Engage Consumers During The Festive Season

Want to increase both sales and engagement during the festive season? I got you! Here are 5 effective ways that work to engage your consumers.  

The festive season is everyone’s favourite and that time of the year where brands record a rapid sales growth of more than 7.5%, even during the pandemic. For this sales rate, you need to create a strategy and organise your content schedule ahead of time to engage your customers effectively.

Do you want to know what strategy will engage your consumers for the upcoming festive season? Yes, you are reading the right page. QuoDeck has every solution for that.  

Try to plan and create your content to ensure that you’ll be able to give your audience engaging content on a consistent schedule throughout the festive season. You’ll also get the best results for your marketing as the festive sales season approaches.

Here is a list of 5 creative tips to engage with your consumers by embracing content for the festive season of 2021:- 

Use Engaging Push Notifications

Push notifications can provide a great experience and amaze users with useful content regardless of the device or browser being used.

Over the holiday season, your audience will be sensitive to content that helps them reach their goals. Use push notifications to notify users on their phone or desktop site that discounts, suggestions, or other resources are available to them.

Well-written and frequent messages on your website will result in higher engagement. Do you know how push notifications can boost app engagement by 88%?

Using push notifications to improve consumer experience by informing your consumers about shipping and discounts on pages they’re browsing would make festive shopping more attractive.

Create Giveaways

Isn’t the festive season the ideal time to host a giveaway? It highlights the spirit of the season, builds enthusiasm for the chance to win a great gift, and increases social media buzz for your brand.

Use e-newsletters, blog posts, and social media to announce the giveaway to your consumers. For example, you can create an email list by asking people to sign up to enter the game. Having people follow you on social media to join the giveaway will grow your social media following.

Add Festive Spirit To Your Online Community 

Do you realize that your brand image is dependent on how your consumers perceive you? With advertising, graphics, and other marketing strategies, you may influence how your brand is seen online, but engagement defines your brand image.

Establishing an online community is one of the most successful ways of generating meaningful and long-term engagement. It takes time, but it is well worth the investment.

Having a passionate group of interested people in your online community will always show your effective marketing and boost engagement during festive times.

Offer Festive Discounts People Can’t Refuse

What time will be excellent for great discounts than the festive season? Most of the country will be shopping for themselves or their dear ones. So now is a perfect time to offer discounts on products, services, or even delivery to increase engagement and sales.

Use your online community, such as websites, Facebook, Instagram, and Twitter, to update your customers about discounts, essential for engagement and sales generation. 

Create A 12-Days Drip Campaign

After the giveaway, you may put up an email drip strategy with 12 days of engaging content.

A 12-days email marketing campaign in which you draft emails in advance and schedule them to publish whenever the criteria are met. You might develop a set of 12 creative emails showcasing your brand offers which will appear in your consumer’s inbox daily throughout the festive shopping season. 

Exclusive discounts, free content, tutorials, and gift vouchers, an offer such as this can help you quickly grow an email list. If you organise beforehand to share it with your community, you may experience increased engagement and conversion rates.

Conclusion

Isn’t maybe the first time in history we’re implementing a festive marketing strategy to engage consumers in the middle of a pandemic? Yes, you heard me right, businesses need to continue to market well and offer information that will assist consumers in making wiser buying decisions and building engagement with their brands.

We’ve got you covered with the above-mentioned influential tips to engage with your consumers. In 2021, use these guaranteed strategies to boost engagement rates during the festive season.

The Top 5 Ways to Transform Your Sales Team into a Sales-Enabled Organization

Wondering why your team is lagging behind in sales? Here are some tips to transform yours into a sales-enabled company!

The sales team of any organization is a crucial driving force for good business. While standard sales strategies are used by a majority of organizations, the sales aspects are often undermined with more focus on enhancing your brand identity and other peripheral aspects.

For a business, at the end of the day, sales stand to be the most important. Even if you’re a brand that believes in making an impact or looking at the larger picture, you really can’t keep your vision going without having the basic funds for it. Many businesses fall to their ends due to the lack of a prompt sales team.

But the question is – how to make your company a sales-enabled one at large? Here are the top 5 ways with which you can transform yours into a sales-enabled organization:

  1. Modernize with CRM and collaboration tools

As much as you’d think your sales reps can handle it all, making their lives easier with some modern sales elements is always a good idea. Sales-friendly CRM systems can help to manage quality leads and target relevant consumers. Interactive and collaboration tools for your sales team can also do wonders for an effectively managed sales funnel. 

  1. Automate administrative and mundane tasks

Do everything you can to ensure your reps are focusing on sales and not mundane paperwork or other administrative tasks that could be managed digitally. If you’re still doing things the old-fashioned pen-to-paper way, it’s time to upgrade. Incorporate apps and devices into your workspace for digital signatures, cross-platform networking, and centrally updated data. In fact, handling mundane things electronically ensures not only saved time but improved security, privacy, and authenticity of data! 

  1. Use gamification strategies to encourage competition amongst reps

The sales playing field has traditionally been a competitive one. Who can finish their targets first? Who can get that promotion? How about easing the pressure-based competition and gamifying the competition between reps. Quodeck is a one-of-a-kind SaaS tool that allows you to create a gamified interactive interface that can be the next big thing to keep your sales reps engaged and on their toes. 

  1. Invest more in sales training and enablement

The businesses that experience a dip at the earliest are those that don’t train their reps well. You can’t expect your employees to deliver if you don’t provide them with the best training and set of resources to close the most number of deals! It is high time to invest in more effective sales training strategies, new technologies, and sales-enablement platforms for your business. 

  1. Analyze data to optimize strategy

Last but not least, fine-tuning your strategy as per your prior performances will truly make an impact. Insights from performance data can greatly transform your sales team and fine-tune their responses for client conversions. Classify and recognize aspects that are working and figure out strategies that are not working. You’d be blown away by how much data can reveal about your organization’s performance! Employ effective data analytics tools to reap the benefits of this. 

Conclusion

A few steps in the right direction can change your existing team into one with a little more perspective on sales. Assess your organization and shortlist what would work for you to boost up the potential of your sales department. Jump into these top options and find out what works for your business!

The Best Tips To Get A Gamified Course: 5 Ways To Give Your Students a Fun Learning Experience  

Applying a gamified learning method is a new technique many institutions are adopting today. Amplayfy offers effective ways for modern learners. 

The new-age learners of today can be referred to as modern learners. They have an abundance of information that they can anytime and anywhere, which can be quite overwhelming. However, if we compare today’s generation with the older ones, they have comparatively lesser attention spans. 

Thus, the need to include the correct way of learning is crucial for this generation to ensure that they are engaged and attentive. What can be better than gamification techniques for learners to enhance their engagement? Many studies have proven that such strategies affect not only their performance but also their productivity. To create such engaging courses, you can check out Amplayfy for the plenty of such options offered by them. 

Tips to make gamified courses:

Here are five tips to get an effective gamified course for learners and have a fun learning experience:

Tip 1: Know your students

a) Know the difficult parts 

Try to find out the trouble spots of the students since it will allow you to build the best gamification techniques for the classroom. The significant reason for finding students’ trouble areas is that they will let themselves be at the forefront of the gamified strategy.

b) Conduct a Survey 

You should conduct a survey in your class to design the right ways to keep them engaged. The aim is to learn about the games that students are most interested in. 

Tip 2: Set the learning goals

a) Define goals

Have proper objectives in the form of learning goals that will help solve the troubles of the learners. Setting learning goals will allow students to learn concepts and grow their skills. Add behavior goals to include guiding students to concentrate and perform efficiently.

b) Design projects that allow meeting these goals

Give the students ample choices that challenge as well as suit their abilities. You can accept the projects in the form of a presentation, creative writing, paper or essay, and even a creative product that suits the given topic. 

Step 3: Make a structure of the gamified learning experience

a) Modify the scoring system

For most students, marks or scores are the most frightening part of a school. The aim of gamification is to avoid the old ways of presenting marks and modify them. Try to focus more on their progress rather than on their mistakes. 

You can also give points for finishing extra-curricular tasks, being active in the class, or anything that shows their effort to learn.

b) Utilize ‘stages’

You can alter how you name the topics and chapters and try referring to them as stages. Unlike teachers, students might fail to resonate while referring to topics and chapters. However, students might be able to relate when you call it stages, especially gamers. 

As in games, to go to the next stage, they have to overcome the current challenges. Similarly, they have to apply the same technique for studies as well. You can try this by mentioning particular tasks as mandatory to go to the next stage. For example, unless students finish their homework or take part in class and quizzes, they won’t be allowed to go to the next stage. 

Step 4: Know the resources

a) Make a manual and form teams

Like almost all video games, try to make instruction manuals that explain to the students how they should work. Your manual can hold information such as:

  • How stages function
  • The type of task that learners will handle
  • Explain the new scoring system 
  • How learners can gain rewards, and what are those rewards 

It will be a reference for learners, which will tell what they should do to be successful in a gamified scenario.

Step 5: Use gamification factors

a) Ensure the progress is visible to the learners

Showing the progress made by the learners is an essential element of gamification. It is almost like promoting the student community. Try to inculcate the method of displaying their growth and what they have achieved so far. 

You can apply different techniques to display their progress, like a bar chart. Make and share a bar chart that holds the growth made by every learner in learning a skill. When someone gets a score on winning a quiz or finishes homework and assignments on time, you can immediately fill up his or her bar. 

Those students who are making good progress will be motivated to make better growth. And those students who are not doing well will be motivated to work harder to reach that goal. In this process, every student will learn important skills.

b) Offer rewards

Giving rewards is the best way to merge gamification and learning, which is going to keep the students engaged. Many studies have proved that rewards in gamified education motivate learners to acknowledge their achievements and work harder to make progress. 

Conclusion

While the process of studying and learning tends to be boring for most students, gamification can help make it an engaging experience. The tips listed above can help you implement a gamified course and make it fun for the students. Get started on it now!

6 Power Sales Lessons that Put Gamification to Good Use

An effective tool for boosting sales and engagement is gamification. There are layered benefits and impacts of gamification for customer engagement. Some brands and sites still aren’t able to extract the best use. An off-place rewards offer or boring content can be a no-go for your business. Basically, the forced inclusion of gamification in some form just for the sake of it often misfires.  

A gamified element can be exciting for users. But, customers also spot a well-placed gamified element. They know when one has been forced onto your site. Something too complex, too lengthy to follow can be methodological. But, with something downright uninteresting, customers are usually likely to be repelled. It is understandable that finding the proper use of gamification for your purpose can be tricky. Check out these six power sales lessons that put gamification to good use: 

Lesson 1: Divide your sales strategy into small chunks with gamification 

All the information for going through your platform can be overwhelming. Or, getting to know your service can be a bit too much for the customer. At times, customers simply don’t follow or snap out of their attention span.  

For instance, let’s say your service manual for the user is never-ending. Using gamification here can be a great way of dividing ideas. The user-action path, when divided into small chunks, can be easily comprehended. An excellent example of this implementation is Salesforce. Their use of gamification breaks down the action path for their users.  

Salesforce ITC gamified ITC Adoption Challenge  

Image Source: https://www.salesforce.com/blog/making-salesforce-user-adoption-fun-blog/  

Lesson 2: Create some healthy competition and make customers feel involved 

Users are always up for a fun contest to revive their competitive streak. A healthy contest that requires them to put in some effort to see results is a great concept that can be used with gamification. The idea here is to make the customers feel involved and in charge of their progress on the interface. If they know they can work to rise on top of the chart, they’re more likely to get back to the app for frequent use.  

One example of the competition-based use of gamification is with Nike’s Run Club. There are different target goals and achievement metrics. Here, fitness freaks have just the thing they need to be motivated for fitness while also having the incentive of exciting prices. What better form of engagement could there be for a fitness brand?  

Nike’s gamified Run Club 

Image Source:https://www.appcues.com/blog/getting-gamification-right  

Lesson 3: Extend a community experience 

The feeling of belonging is one that keeps bringing people back. This is exactly what a digital or virtual community experience brings to the table. This could also have a hint of competition. Or, merely regular updates, and interactions with members of that community. A community-based gamification experience makes sense for people with similar interests. People related to that brand can be brought together for a shared experience.  

A great example of this is Samsung Nation – a shared and interactive community space to check out new arrivals, earn rewards, and stay updated with all ongoings with the community.  

Samsung Nation  

Image Source: https://www.researchgate.net/figure/Enterprise-and-Business-Example-Samsung-Nation_fig11_292720849  

Lesson 4: Trigger a sense of achievement with a “level-up” vibe 

Gamification need not necessarily always be a game, it could sometimes be even for sales. Gamification elements that offer a sense of achievement with a level up to look forward to work great for customer retention and sales.  

Have a look at the Forest App’s gamified interface. With each milestone of focussed time, users can unlock new trees to plant for their productivity missions. Not to mention the adorable interface with the level-up concept, which has truly worked wonders for the brand. 

Forest App Gamification 

Image Source: https://uxplanet.org/what-to-learn-from-the-forest-apps-gamification-5d8fe48eb4f4  

Lesson 5: Incorporate gamification with the main goal of your interface 

A great interface can be created if you incorporate gamification with the primary goal of your platform. This can include reward programs and incentives. Or choosing a product or specification. And, pretty much all activities involved in the severe sales aspect of your business.  

Image1 Source: https://feedier.com/blog/gamification/magic-gamification-examples/  

Image2 Source: https://bootcamp.uxdesign.cc/starbucks-gamifying-the-coffee-buying-experience-212acc6b40eb  

Lesson 6: Personalize the gamification experience 

The last one is a lesson to make your customers feel special. A hint of personalization always does the trick. A gamified element to present personal details of the user, track them, and adjust them as per their preferences is always well-appreciated.  

For instance, Duolingo, the language learning app, has used personalized gamification to perfection. The Duolingo bird is an interactive addition to the interface. The words/phrases that users are well versed with are tracked to present a learning interface that is at par with their current learning. This is done through gamified interactions and quizzes.  

Duolingo’s Gamified Interface 

Image Source: https://octalysisgroup.com/duolingo-review/  

Conclusion 

Are you missing out on the benefits of gamification because you don’t understand it? Try implementing one of the discussed power strategies to work for your specific purpose. The idea is to integrate something fun, practical, and meaningful within your content. When used right, gamification can be the make or break element for customer retention and engagement. In the longer run, it’s better to consider options for getting on the gamification bandwagon that let your competitors take the lead. Figure out what would work for your sales strategy, experiment a little, and you’ll be sure to find your perfect gamification fix! 

5 Game Elements that create effective learning games

You must have heard the phrase: learn by playing. This is not just a saying, but it actually works, as games help in the production of dopamine in the brain that stimulates attention and induces learning.  

And with the revolutionized gaming industry, even educators can learn a lot and apply the strategies to make the teaching effective. But before dwelling on that subject, one must understand the elements that create effective learning games.  

So, without wasting time, let’s know more about them.  

  1. A well-crafted story 

Who doesn’t love a good story? People live for stories. And when a story is introduced in the game, it helps the player feel more immersed in the game. It provides them a meaning, and they understand what is needed from them. And most importantly, the learning aspects become far easier than including just a handful of facts.  

While doing so, the developer must take care of 4 areas: character, plot, conflict, and resolution. Yes, a gaming story does demand a lot of creative thinking, but it is certainly worth the effort. 

  1. Great visuals 

Just like a story, even the aesthetics pull people towards the game. One has seen the immersive experience it creates for the gamers in games like PubG, but it is equally important in learning games. Statistics suggest that visuals increase the willingness to read by 80 percent and comprehension by 95 percent. Also, kids follow directions better with visuals than just text.  

In fact, Quodeck can help you design your gaming platform to create interactive experiences for the learners so that they engage with it easily.  

  1. Interactive gameplay 

Players are usually the actors in a game. And hence, it is essential to keep them involved to stimulate maximum learning. It is best to keep passive activities at the minimum and to make the game as interactive as possible. 

For instance, a traditional technique usually involves making the learner watch a video and understand what was done correctly and incorrectly. But in the case of interactive gaming, the learner will walk through the particular scenario and decide what should be done.  

Infact, there are several ways in which games can be made interactive. These include role-plays, puzzles, competitions, etc.  

  1. Challenge the learner  

It is also essential to keep the learner engaged in the game, and the best way to do that is by challenging them from time to time. But it is necessary to keep the challenges balanced. Challenges that are too complex will make them feel frustrated, and they may lose interest. Hence, it is good to start with simple requirements and test the learner at various stages to ensure that the right level is set.  

  1. Introduce a Reward 

Learning in students is often enhanced when linked to some reward that they win through the game. One approach to reward can be when they complete cumbersome or menial tasks. Also, the reward should be linked to performance, rather than mere competition. In this way, the learners will be encouraged to give their best, and by doing this, they will even start learning better.  

In the end  

To summarise, each of the above-mentioned gaming elements motivates the players and stimulates learning in them in a playful manner.  It is now high time that educators work in collaboration with the designers to make learning easy and fun.  

And of course, with the presence of multiple gaming elements, it is difficult to decide a perfect fit. But with constant testing and tweaking, it is possible to create a successful learning game.

How to drive more engagement out of your sales training in 2021

Engagement is one of the most important metrics to analyze the effectiveness of a training program. Engaged users are motivated, inspired and have a high willingness towards performing well. While developing a sales training course for your workforce in 2021, you must keep in mind that getting higher levels of engagement can be tricky because of various constraints. In this article, I will be highlighting a few, very interesting ways by which you can address the above issue and encourage a fun environment during the sales training. 

Storytelling:

An artform which is a two-way interaction between a storyteller and the learner. The interactive nature of storytelling partially accounts for its immediacy and impact. At its best, storytelling can directly and tightly connect the teller and audience. Relatable characters help the learners immerse themselves into the situation of the protagonist as their personality resonates with that of the character. Elements like story structure, emotional connectivity, real life challenges, use of multimedia components make sure that the learner is kept engaged throughout and can achieve the set goals. 

Personalization of training:

Personalization of training is the customization of training so that it is aligned to meet a specific learner’s needs. A highly learner-centric approach, personalized learning makes the training sessions highly relevant to the learners leading to high engagement. As trainers you must let your learners be flexible with your course, they should be able to choose their own device, their learning path, manage their timelines, learn at their own pace, and set their own milestones. 

Gamification elements:

Leaderboards are a great way to introduce healthy competition amongst the learners. This element of challenge encourages learners to do better than others thus improve the level of engagement throughout the batch. Rewards and recognition promote good work ethic and a sense of socialization within the company. Every learner wants to show off their achievement and share their accomplishments with others. This creates an environment where everyone wants to do well and demonstrate how skilled they are. 

Application of learning on the job: 

Provide job aids in your training program which could be used by the learner in the most practical sense. Your sales workforce is on their feet, the whole day interacting with different stakeholders. The training course should be designed in a way that salesperson could refer to the job aids to complete an important task during his/her day. This creates value of the training course in the minds of the learner and will improve motivation and engagement. 

Learner Feedback:

Learners should be encouraged to provide their feedback on different aspects of the sales training regularly. This will not just help in improving the course and fill the loopholes but also reassure the learners that their inputs are valuable and that they are a part of the process itself. This feedback needs to be used to upgrade the system and build on the research that was initially done on the learner profiles.  

There are various strategies which could be used to achieve higher levels of engagement and high immersive experiences. As the marketplace is evolving, the trainer needs to step up with their sales training programs which require effective strategies to drive readiness for the sales teams they support. Take into account the characteristics and personalities of your learner, conduct a discovery process, build and improve at each step of the learner journey. The elements mentioned in this article could be a solution to the challenges involved in engaging a learner during the sales training process by turning routine tasks into fun activities that give your learner a sense of confidence

7 gamification trends to follow in 2021

Gamification is likely to fill in the gaps that were not earlier considered. The gaming factor is positive and good. Here are 7 gamification trends you can follow in 2021.

Games tend to be fun and engaging, which has paved the way for the popularity of gamification across multiple sectors. After all, gamification can turn a boring task into a refreshing one. Gamification has been around for quite a while, especially in the academic sector. In recent times, however, it has become rather mainstream.

Therefore, it does not seem like gamification would become obsolete any time soon, and the trend is likely to go on in the near future.

What exactly is gamification?

Gamification is just a technique where the designers integrate non-gaming settings with gameplay elements. This ensures better user experiences with any product or service. For example, in a business, gamification can help keep the team motivated and provide them with various incentives.

Gamification can be as simple as integrating badges and leaderboards into a system that already exists.

What are the top applications of gamification in 2021?

Various gamification trends have emerged in recent times. Some of the applications of gamification are:

Remote onboarding

Lately, work from home has become extremely popular across different sectors. As an increasing number of activities have gone digital, so has onboarding. Various companies are onboarding their new employees remotely, through mobile apps.

These apps come with features such as trivia-style games, team rankings, and provisions for challenging colleagues. This helps to build a sense of belongingness and team spirit from the very onset.

Digital events

Currently, there exists a constant need for sophistication in a fast-paced world. As a result, an increasing number of companies are holding their events and meetings online. This trend has grown significantly more potent during the pandemic.

This is because face-to-face meetings became almost impossible. As a result, a growing number of companies have started to utilize video conferencing. Consequently, video conferencing has become increasingly popular among companies.  

Virtual learning

Virtual learning programs have been around for quite a while. One of the key benefits of this mode of learning is that it comes with ample scope for gamification. Students can interact with gamified pieces of information. This is much more interesting than learning statically.

Virtual reality-based games help to understand new concepts without many hassles. Thus, it appears that gamification would remain a part of virtual learning for years to come.

Combating disinformation

In today’s world, disinformation has become a burning problem in society. There is no shortage of hoaxes regarding crucial matters on social media. Various organizations have come up with gamified applications to fight disinformation. These enable the user to have fun while spreading correct information on various matters.

Investment

A large section of society finds interest in investment as a mode of earning. However, not everyone understands all the concepts of investment, which deters many from investing.

Currently, there are easy-to-use gamified apps that help the users to invest seamlessly. Although investing in stock trading may be confusing for those new to it, such apps help make it fun.

What are the top gamification practices to implement?

With gamification growing increasingly popular, several strategies and techniques have emerged. Therefore, it is logical to implement gamification in your organization in the right manner. It would help your business reap the benefits of gamification to the fullest. Some of the best gamification practices are:

  • In a workplace environment, competitive gamification is a good approach to increasing productivity. However, you must not celebrate only the top performer. Make sure to reward all the participants in some way as long as they performed well too. This would help to boost engagement and reduce the chances of demotivation. 
  • Try not to overemphasize the rewards. Funding big rewards can be inefficient in terms of costs in the long run. Moreover, focusing too much on the incentives would make the employees fix the wrong goals. Rather than being more productive, they would focus on irrelevant activities just to win the rewards.
  • Be creative and careful while choosing the rewards. Not every type of reward works in every scenario. Try to keep the rewards connected to the business. It would be smart to reward the performers in ways that would help them gain professional recognition. Simple rewards, such as an invitation to a guest blog, a shout-out at a meeting, or a LinkedIn recommendation, can be highly effective.
  • Track the gamification program and the performance of the team to check how successful the gamification is. It also helps the participants gain insights into their own qualities and understand how they can improve themselves.

Conclusion

These are some of the top gamification trends and techniques that one might follow in 2021. Building and implementing the right gamification strategy is crucial. It would provide a a significant boost to the business. 

5 Reasons Why You Should Implement E-Learning

In our previous blog, we discussed how onboarding training can boost efficiency and productivity in your organization. As new learning methods have grown in popularity, more and more businesses are realizing the advantages of e-learning. Although online learning can be costly to implement, it pays off every time an employee completes their courses. Virtual learning is not only less expensive than traditional learning, it’s efficient, and reduces instruction time significantly.

Here are 5 reasons that will help you understand how switching from traditional learning to e-learning can benefit your organization.

  1. Improved retention and consistency in learning

In traditional learning, you usually have an educator who has his teaching tools, methods, and approaches. Employees may find it hard to adjust to new learning methods while simultaneously absorbing the information educators share.

One of the advantages of e-learning is that it can provide important information in ways employees can understand easily, which results in improved retention. Content is simplified using podcasts and interactive modules. Employees can access their learning when their energy and focus are at their peak for retention. This nature makes it easier to retain the new concepts and, of course, to implement them in their work.

  1.  Providing new learning methods

Not everyone learns in the same way. Some people prefer to retain knowledge through videos, while others prefer written notes, and still, others require realistic opportunities for practice before they truly grasp a new skill. One of the most significant advantages of e-learning for employee training and development is the availability of a wide range of content formats. These new learning methods are engaging for everyone when it includes videos, notes, infographics, games, and other types of content. 

An increased engagement is a sure sign that employees want to finish their course. Apart from this E-learning enables you to update the material whenever necessary. This means the online learning courses can be adapted along the way as it is relatively simple to make changes to online material, particularly textual changes, online courses are always up to date, and employees are not provided with information that is no longer relevant to them.

  1. Gamification and interactivity

Some new skills require more than video notes. Active employee participation is required in learning new skills. The ultimate interactivity and practice can be provided through a powerful learning management system (LMS) that supports gamification, quizzes, branching scenarios, and surveys. Interactive e-learning courses enable employees to practice new skills in a secure place, so they are set up for success in real life. Furthermore, by using a variety of assessments such as quizzes and case studies, you can engage learners as they progress through the training.

  1. Collaboration and community building

Learning can be solitary, but social exercise shouldn’t be so because employees learn much more by interacting with their colleagues than by reading a book. New learning methods lead to discussions and discussions lead to innovation.

Online learning benefits the community and leads to collaboration. Including activities such as forums for discussion and live tutorials can be immensely beneficial. Commitment to other employees encourages collaboration and creates a team culture that showcases its benefits beyond the educational environment.

  1. Immediate feedback and acknowledgment

Another advantage of e-learning in the workplace is that employees have access to immediate feedback. Immediate results from online assessments assist employees in determining how well they are doing and which sections of learning material they may need to review before moving on. Furthermore, gamification features in courses such as leaderboards, badges, and certificates give employees a sense of recognition and achievement, which motivates them to learn. Timely and automated feedback is beneficial not only to employees but also to their managers and the business. This is due to the fact that it eliminates the need for manual feedback and grading.

Conclusion

Learning is an ongoing process and as time changes we all have to adapt to the new virtual learning. Online learning programs apply to every industry, business, and employee worldwide. These learning methods are convenient, easy to access, easy on the budget, and measure results while keeping a digital record for everything. E-learning is cost-effective, improves employee performance, reduces staff turnover, and boosts productivity.