Category Archives: Press

People More Motivated By Entertainment Than Traditional Learning Constructs: Kamalika Bhattacharya, CEO and Co-founder, Quodeck

Anyone who runs a digital business recognizes the need for interesting and interactive content to attract and retain customers, train employees, and gig workers, and engage value chain stakeholders. This is precisely where QuoDeck comes in. A B2B SaaS Digital Learning and Engagement Platform, QuoDeck enables organizations to use interactivity and games to engage audiences. Founders Kamalika Bhattacharya and Arijit Lahiri experienced a moment of insight on a routine visit to a mall. “We found that in between scanning visitors, the security guard was playing candy crush,” exclaims Bhattacharya. “That’s when we realized that people are more motivated by entertainment than traditional learning constructs,”

QuoDeck began as a game-based learning system but now offers a complete digital engagement suite, called the QuoDeck Interactive Cloud that promises engagement, speed, mobility, regionalization, data, and security. QuoDeck has been awarded a fellowship by the Royal Academy of Engineering, London and Newton Fund and selected as a winner at ET Power of Ideas.

Today, QuoDeck caters to over 5 million users across an enterprise client list that includes Unilever, Vodafone, Flipkart, Dabur, etc.

Role of gamification in the workplace

Gaming is all about stimulating people, driving a healthy sense of competition among them, and ultimately rewarding them. Rooted in psychology, it can be used to drive any kind of activity or function in the workplace. It works particularly well in the field of learning and enablement by adding an element of fun to propel interest and engagement. This is often achieved by using points, badges, rewards, and contests to create a sense of competition and winning around learning and knowledge consumption.

Studies have shown that through gamified learning and training, retention of information is longer and has high recall value due to the fact it is generally imparted through an audio-video medium. Gamification is also an excellent tool to test participants. It can be used to assess how the participants manage time, prioritize and respond to social cues, among other key skills.

Nowadays, many organisations are shifting towards gamification, making the corporate process smooth and easy going for both HRs and employees.

Gamification is used at workplaces to add a fun element and to increase the level of interest of employees in their day-to-day tasks. It is used in many corporate practices such as onboarding new employees, training, employee engagement & motivation.

What is the scope for job creation through Gamification?

Educational, training, and recruitment platforms are increasingly leveraging the fun elements of gaming to help engage people in jobs. It follows then, that the reverse can also be true – gamification can be used to impart basic skills to people before they are hired and also upskilling them after they are hired. This should impel better outcomes for people looking for work opportunities, effectively making them more job-ready.

Also, an increasing proportion of the workforce that companies are going to hire in the near future will be gig workers. According to a 2021 report by Boston Consulting Group, gig workers have the potential to service up to 90 million jobs in India, or 10 percent of India’s roughly 900 million-strong workforce in the near future. Companies across sectors are banking on the rise of the gig economy to scale fast but quickly hiring gig workers and training them is a huge challenge for enterprises. Gamification can solve for this challenge and maximise job creation. Entertainment and gaming platforms are hugely popular among gig workers to alleviate boredom. A platform that leverages this entertainment factor with high-quality UI can help companies hire and train staff in a highly scalable manner.

The Role of Artificial Intelligence and Machine Learning

QuoDeck tracks event stream data continuously and uses Machine Learning methods to figure out trends that prove effective for people. The data is aggregated, co-related, and filtered in real time to help create personalized recommendation algorithms that evolve based on what users prefer to consume. As for Artificial Intelligence, that finds applications in learning content creation such as question generators and chat bots that are used to mimic real-life situations as closely as possible.

Where does India stand versus global trends in the adoption of Gamification?

If you look at the numbers, the global gamification market is expected to grow exponentially to USD 38.3 billion by 2027, from a mere USD 9.1 billion in 2020. Things are a little slower in India. While the adoption of gaming is widespread, the use of gamification mechanics in businesses is still at a nascent stage. Moreover, gamification seems to be geared more towards the internal customer than the external. Most Indian apps have yet to gamify their customer, partner or vendor onboarding process as well as their loyalty programs even though these are known to have a tremendous impact.

Working with fortune 500 companies

As India’s largest digital learning and engagement platform, QuoDeck works with several Fortune 500 companies such as Unilever, Vodafone, Flipkart, Tata Consumer, Dabur, and Britannia. These companies have been quick off the mark in recognising the potential and benefits of gamification for their external and internal audiences. Gamification is particularly effective for training and upskilling full-time employees as well as gig workers. Moreover, given the large audiences these companies need to address, digital platforms are the only scalable option for them as they allow standardization and big data collection.

What would it take for smaller companies to adopt Gamification?

Smaller companies need bite-sized platforms and a content-ready approach to spur them to adopt gamification in their businesses. Reducing the cost outlay and providing customized platforms that can go live in a matter of days will certainly make gamification more widely acceptable.

How far away are we from a future where every company prioritises this?

Most companies already realize the need for scalable platforms to train their workers. A field-based workforce requires an approach to training that is different from the traditional classroom, workshop, or on-the-job model. Gamification makes the process of learning entertaining, pull-based and relatable, thereby allowing for maximum adretention. Businesses can no longer afford to ignore the importance of gaming and gamification as effective tools for audience engagement and training; embracing them fully is not too far away in the future.

What are QuoDeck’s plans and goals?

Modern-day businesses across the world are dealing with the challenge of reaching their geographically widespread workforce. This challenge is a huge opportunity for us. We plan to go global with our entire suite of services and work with companies in Southeast Asia, Latin America, and the Middle East. While we pursue this goal, we need to ensure that QuoDeck remains the market leader in its category as it is today. We hope to keep it so with constant cutting-edge innovation.

This was first published on BW Gaming World

Why Startups Need To Redefine How They Hire & Retain Talent

The global economy is at a critical juncture, with many countries now facing a very real risk of recession. With economies plagued by inflation, supply chain shocks, and slow growth, the risk of stagflation is becoming stronger by the day. In this uncertain climate, many companies, including blue-chip firms, have announced a hiring freeze. Yet others are laying off workers. But are pink slips inevitable during times of economic uncertainty? Or can they be avoided?

To answer that, we need to understand why companies fire employees during tough times. 

Many companies hire indiscriminately when the going is good. The hope is to scale up quickly and grow quickly. This isn’t sustainable. 

During the 2008 global financial crisis, Citigroup got a $20.5 Bn bailout from the government. That wasn’t enough for its financial health. The company also cut more than 50,000 jobs, making it one of the biggest layoffs in history. This means that the taxpayer and the laid-off worker bear the majority of the downside risk, while the company reaps the benefits when the economy is doing well. 

The Quagmire Of Hire And Fire

When companies let go of skilled employees, there is a massive loss of product and process knowledge that leaves with them.

In India in particular, it is common knowledge that the education system is not the best at equipping students with the skills that the modern workplace needs. Every year, companies spend crores of rupees and countless man-hours training and enabling new joiners before they start working. 

Granted, technology has eased the way by making organisational knowledge more digitised and centralised, but that assumes a level of discipline on the part of an organisation that rarely exists in real life. As organisational knowledge broadens, the ability to sift through it, make sense of it, catalogue and index it, and understand its applications becomes an overwhelming task. 

A recent report by management consultancy firm, Korn Ferry, talks about how the global economy could face a shortage of 85 Mn jobs by 2030. This is mainly because an entire generation of experienced workers would have exited the industry by then, but younger employees would not have had the time or experience to catch up to the skill levels required for the high-skill jobs they leave behind.

This highlights the risk that companies face when they let go of large swathes of people during downturns. When things return to normal, companies end up having to spend that money all over again to bring back this lost knowledge, resulting in little to no economic benefit from these strategies.

Then there are the intangible costs to consider. When employees spend 2-3 years or more at a company, they build a rapport with multiple stakeholders and functions. They have a better understanding of the company’s expectations. They build networks within the company that can lead to greater collaboration and higher productivity. 

These can be thought of as ‘Intangible Efficiencies” All of this is lost when they’re laid off and the process of building these intangible efficiencies starts again. It’s like the phrase “One step forward, and two steps back.” 

This has an impact on the morale of existing employees who have ‘survived’ the round of layoffs. As a very human response to such a situation, the remaining employees either start to look for another job, fearing further job cuts, or lose focus in a fearful, depressed environment at work. Consequently, there is a sharp drop in productivity among the remaining employees.

Of course, there’s a subset of employees who stick in their jobs for several years. These are hard workers who value stability and predictability. Often, they are in crucial middle management roles. These workers add enormous value to a company in the long run, but companies can scare them away when they develop a reputation as a ‘hire and fire’ workplace. 

So, while laying off workers may secure a company’s financial future in the short term, it may jeopardise its long-term prospects by scaring away qualified candidates. 

These hidden costs of lost organisational knowledge, lost intangible efficiencies, and declining employee morale are never quantified and factored into the savings from a “hire and fire” strategy. 

A Long-Term View Of Hiring

It’s high time companies emphasised the human in ‘human resources. For starters, hire wisely when times are right. Not skewing pay scales in an industry when times are good, to ‘acquire’ people is important for long-term survival. Usually, these highly-paid but insufficiently skilled people are the first ones to get the axe. 

After hiring, train, train, train. 

70 employees who are trained well might be more productive than 100 employees who have been hired in a hurry and put straight to work.

Consider hiring gig workers. Relying on freelancers, part-timers, and gig workers gives companies better control when they’re uncertain about long-term demand. Gig workers are the future of the workforce. Hiring gig workers can lead to greater productivity and lower fixed costs for employers. For employees, options increase, and earning potential also goes up.

Companies also need to build a culture of security, transparency, and honesty. If an unexpected financial situation has hit, leadership should do all they can to protect jobs. During the Covid-19 pandemic, leaders in several companies chose to take pay cuts to retain their employees. When that’s not enough, have an honest conversation with your employees. 

A recent study of white-collar employees in the US by Insight Global found that 78% of respondents were worried about losing their job in the next recession. More than half were willing to take a pay cut rather than get laid off. Pay cuts for workers at middle and entry levels aren’t ideal, but sometimes they’re necessary to keep the business afloat.

This was first published on Inc42

Consumer engagement: Gamified campaign gaining momentum with leading brands

QuoDeck’s gamified campaign #D2City has received over five million impressions in just two weeks

Leading brands are using gamified campaigns for engaging with consumers due lack of physical space where consumers can experience or see D2C (direct-to-consumer) brands after the Covid outbreak.

QuoDeck’s one-of-a-kind gamified campaign #D2City, which is used as an engagement strategy for over 28 brands enrolled on the platform, has received over five million impressions in just 14 days of its launch. Over one million engaged through videos, games, and other content.

Kamalika Bhattacharya, CEO, QuoDeck said innovative brand communication is the key to capturing customer attention in this age of transient loyalty and #D2City has established a brand new high engagement marketing tactic for D2C brands across sectors to create brand affinity.

The campaign was designed as an interactive digital city that allowed visitors to experience, explore, play and learn about their favorite D2C brands.

Mobile-friendly gaming microsite

For the campaign, Quodeck hosted over 28 big and small D2C brands from industries such as Cosmetics, Electronics, Personal Care, Food, Apparel, and Baking Goods, among others, in a mobile-friendly gaming microsite designed as a city with buildings, key buildings playing host to brands and their games.

The D2City campaign leveraged the growing popularity of gamification to help D2C brands capture consumer attention from far beyond just tier-I cities. During the duration of the #D2City campaign, the platform received 80 percent hits from tier-II and -III cities across the country, correlating with the rising demand for D2C in these areas.

Launched in 2017 by Kamalika Bhattacharya and Arijit Lahiri, QuoDeck is a B2B SaaS Digital Learning and Engagement Platform that enables organizations to use interactivity and games to engage audiences such as employees, value chain, and gig workforces.

The platform is highly scalable and equipped to handle large user bases and extended ecosystems such as sellers, agents, vendors, distributors, partners, etc.

Today, QuoDeck is the market leader in its category, catering to over five million users across an enterprise clients, including Unilever, Vodafone, Flipkart, and Dabur.

This was first published on The Hindustan Business

5 Apps and Platforms that every enterprise should have to get the best from people across their value chain

Companies across the world rely on a complete suite of business activities and processes that go into creating a product or providing a service. Commonly referred to as Value Chains, these multiple stages in a product or service offering increasingly determine an enterprise’s efficiency, profit, and success. However, any Value Chain can only be as effective as the people behind it.

Though the world of business was already on the cusp of change in terms of technology and digitization, the pandemic changed the way businesses thought, by placing the workforce in the ‘driver’s seat of a company’s growth. It was no longer about where people worked, or how many hours they put in; instead, it was about taking ownership and delivering results in the absence of structured workplaces. And the fact was, it took motivated employees and value chains to do this well, leading to a virtuous cycle of productivity and loyalty leading to customer retention and market growth for businesses.

With the pandemic slowing, but the new ways of working here to stay, companies are being pushed to adopt technologies and platforms faster to support this way of working. We’ve compiled 5 apps and platforms that can help companies get the best from their value chains in today’s world:

1. Digital Training and Enablement (QuoDeck) –

QuoDeck is a SaaS Digital Learning and Engagement Platform that enables organizations to use interactivity and games to engage their employees, value chain, and gig workforces.

QuoDeck caters to the growing need for organizations to drive last-mile performance improvement through a better understanding of products, services, processes, and sales & customer service approaches. The platform creates pull through the use of games and gamification mechanics, driving higher adoption and retention, and delivering market-beating performance improvement outcomes for organizations. Furthermore, by using interactivity and games, QuoDeck helps capture valuable data in real-time, and analyze it through big data analytical tools.

QuoDeck offers a complete digital engagement suite, called the QuoDeck Interactive Cloud that promises engagement, speed, mobility, regionalization, data, and security. Today, QuoDeck is the market leader in its category, catering to over 5 million users across Fortune 500 clients.

2. Employee Financial Wellness (Valyu) –
Valyu secures the employee’s financial wellness through its tailored financial products and services. It builds literacy around better personal finance practices and takes care of all unexpected financial crises, celebrations, and smart savings.

Valyu.AI is a fintech startup committed to innovation and financial wellness that partners with companies to enhance their employer brand. Valyu offers a suite of financial services & products on social inclusion and financial wellness for all employees across the board. The company has set out to reduce employee financial stress by providing employers with a holistic approach that addresses financial well-being issues at its core. Their financial wellness programs have changed lives, and improved staff retention and productivity by providing enterprises with a holistic approach that addresses financial wellbeing issues at its core.

Founded in 2020, The company leverages AI and Machine Learning to develop advanced salary solutions that can help companies alleviate their employees’ financial concerns by giving them early access to their earnings and establishing a financial care framework.

3. Employee Gifting (IGP for Business)
IGP for Business is India’s 1st Gift tech Company and is a one-stop destination and partner for enterprise rewards and loyalty solutions. With a fully automated, high-tech gift tech platform, IGP for Business empowers companies to leverage gifting as a growth driver. IGP for Business offers a robust Digital platform for enterprises to manage the Rewards & Incentive Programs for their employees, channel partners & customers. You get access to India’s widest multi-category reward catalog across personalized and perishable merchandise options, as well as 100+ e-gift cards.

Employee Gifting is important because it helps build engagement and overall loyalty by creating an experience that sparks an emotional connection, strengthening the employee’s relationship with the company. With IGP for Business Platform, enterprises can celebrate their employees’ birthdays, anniversaries, and special occasions by uploading a bulk order through a customized dashboard. IGP for Business does the rest. The company ensures your pre-selected gift reaches your employee’s office or home, wherever they may be. What’s more, they ensure it reaches a pre-designated time, and the proof of delivery with the timestamp is updated in real-time on your dashboard. Invoicing gets digitized as well. If you are an enterprise that runs Loyalty Programs, Channel Incentive Programs, or Employee R&R programs, in that case, IGP for Business can power your entire rewards catalog across Merchandise as well as Gifts Vouchers.

4. Employee Benefits program (Advantage Club) –

Advantage Club was founded to define employee benefits beyond just provident funds and corporate discounts beyond just dining. It has grown into a platform through which corporates can engage more meaningfully with their clients. Advantage clubs aid employees with rewards and recognition, early wage access, perks, and other products in order to increase employee engagement within the firm.

Launched in 2016, Advantage Club runs a corporate discount platform and an end-to-end reward and recognition solution. When corporates enroll with Advantage Club, they get access to exclusive offers from over 10000 brands, including Samsung, Faasos, PNB Housing, Myntra, and Apollo Pharmacy, among others.

With over 370 corporate clients, including giants like Concentrix, EY, Technotree, DXC, Maruti Suzuki, Punjab National bank, and Mphasis, Advantage Club is leading the $10 billion market in SE Asia.

5. Corporate Wellness (HealthifyMe) –

HealthifyMe offers corporate wellness programs to enterprises to improve employee health & engagement. Employees have witnessed a 50% increase in physical activities and a 59% increase in engagement. The programs are based on a gamified app that includes a leader board, teams, and tasks & objectives and is tailored according to employee needs.

HealthifyMe is an Indian digital health and wellness platform headquartered in Bangalore that provides services such as calorie tracking, one-on-one nutrition and fitness coaching, and diet and workout plans. It was founded in 2012 by Tushar Vashisht, Sachin Shenoy, and Mathew Cherian.

This was first published on SmartStateIndia

QuoDeck launches a one-of-a-kind gamified campaign #D2City for D2C brands in India

QuoDeck, India’s leading SaaS Digital Learning and Engagement Platform, has launched a one-of-a-kind gamified campaign designed as an interactive digital city that allows visitors to experience, explore, play and learn about their favourite D2C brands.

The visionary new gamified campaign https://gamiquo.com/interactive/#/d2city will be live on the QuoDeck platform from 14th February till the end of the month. For the campaign, the company has featured 25 big and small D2C brands from Cosmetics, Electronics, Personal Care, Food, and apparel, amongst other industries.

Over the past decade, the D2C model has gained traction in India due to the growth in eCommerce penetration and is expected to be a $100 Bn+ market opportunity By 2025. At present, more than 800 D2C brands are vying to impress Indian audiences.

“We believe that innovative brand communication is key to the success of D2C brands, as most D2C brands target unique niches with nuanced value propositions, and through #D2City campaign, we are offering these brands a high engagement marketing tactic to create brand affinity,” said Kamalika Bhattacharya, CEO, QuoDeck.

“In a world with unpredictable consumer behaviour, fickle brand loyalty, countless channels, and platforms, brands need to accentuate focus on being more relatable and human, and we believe game-led engagement does precisely this by bridging the gap between brands and technology,” She added.

QuoDeck has curated various leading D2C brands and listed them on a virtual platform that is a mobile-friendly gaming microsite designed as a city with buildings, with key buildings playing host to brands. Users can interact with the buildings, play branded games and stand a chance to win gift vouchers if they top the leaderboards of the respective games.

The D2City campaign leverages the growing popularity of gamification to help D2C brands capture consumer attention. The Gamification market is expected to grow to USD 38.3 Billion by 2027, from USD 9.1 billion in 2020.

“We at QuoDeck aim to furnish highly engaging and personalised gamification products for brands for their target audience,” Kamalika further said.

Established in 2017 by avid gamers, the platform uses gaming principles to engage enterprise learners and provide data-based insights to improve user experience.

This was first published on Business News This Week

‘Karma points’ keep employees motivated

Gamification encourages healthy competition, and the immediate incentives range from gift vouchers to virtual one-on-ones with the CEO for racking up a certain number of ‘karma points’

Mumbai: About four months ago, helping a colleague out or going above and beyond the call of duty only earned Sukrit Sarkar, 24, a pat on the back. Now, the associate product manager at HR platform Springworks earns points every time he does something to help a team member. Sarkar had the most points, 300, until another colleague overtook him on the leaderboard last week.

Appreciation is fuel in any organization, but while working from home, it’s often easy to miss thanking that one team member who goes the extra mile. Companies such as Proctor and Gamble and Goodera as well as startups like Springworks have turned to gamification to induct new employees, motivate existing ones, and run training modules remotely during the covid-19 pandemic. Gamification encourages healthy competition, and the immediate incentives range from gift vouchers to virtual one-on-ones with the CEO for racking up a certain number of ‘karma points’.

“When you work from home, other people on the team don’t know what you’re doing. And it’s nice when your teammates recognize your contribution,” says Sarkar. “In the physical office, we’d chat or congratulate one another. That was missing.”

Bengaluru-based Springworks built a gamified peer-to-peer recognition platform called Springengage in late April after its staff moved to working remotely. ‘Kudos’ (appreciation and gratitude for help) from a fellow employee earns the person 10 points, while a ‘shoutout’ (when someone goes beyond his or her role or does something that helps the company) brings in 100 points. The scores are displayed on a leaderboard, which creates a healthy competition.

“It has helped me keep motivated during these times. It has made us more curious about each other’s work. If someone gets a kudos or a shoutout, I want to know how the person solved the problem,” says Sarkar. Recently, he redeemed half his points for a ₹500 Amazon voucher to buy a book that was long on his wishlist.

Game-based activities are also helping companies induct new hires and interns, all of whom are rejoining work remotely now. For the first time in its history, Procter & Gamble India inducted 90 interns into a two-month stint virtually this year. To ensure learning and collaboration was engaging and interactive, a gamified module was created on its app. As the interns completed mandatory and optional training courses on the app, answered quizzes and challenges, they accumulated points. This was tallied on a leaderboard on the app with the top scorers getting gift hampers.

“We wanted to innovate and truly translate our on-ground ‘GetIn’ onboarding programme to a fully virtual experience. Gamifying the experience with deliberately planned touch-points increased the overall participation and engagement on the app. This also created a sense of community, drove engagement and motivated interns,” says PM Srinivas, head, HR, India sub-continent, Procter & Gamble.

At Goodera, gamification has worked to get its young staff to interact again, and ease work stress. Over the last few months, the tech company working in the space of CSR has rolled out a virtual volunteering facility. While employees met all their deadlines, moral seemed to be flagging during the lockdown. So, founder Abhishek Humbad introduced virtual volunteering for his team. But it really took off when employees could earn ‘karma points’ for individual and team effort, social impact of the voluntary work and more. The points, which reflect on a leaderboard on Goodera’s internal platform, earn employees gifts, ecommerce vouchers or a virtual one-on-one meeting with the CEO. “People notice what others are doing, and it also nudges them to do more,” says Humbad.

Webinars and informal Zoom meet-ups are losing novelty. “Gamified content gives a sense of micro achievement, which makes people feel good,” says Arijit Lahiri, co-founder, QuoDeck Technologies. The Mumbai-based game learning app creator has seen its turnover double since the start of the pandemic, he says, adding that clients are requesting casual games to fit into a storytelling format.

Rajib Chowdhury, founder, TGC Technologies, which helps companies create gamified activities, however, says companies should not get swept away by gamification and ignore other aspects of deeper employee engagement. “Companies have to be clear about what they want to achieve from the whole exercise. Besides uplifting morale, companies need to focus on creating purpose,” he says.

By Reshmi Menon, journalist at livemint.

This article was first published on livemint

Reasons to Use Videos for Employee Training

Creating training videos is one of the most effective ways to develop your team, both in terms of cost and engagement. This Video highlights 6 reasons why Videos for employee training is important for their development.

Monotonous to Fascinating: Changing Employee Training Module

Training used to mean boring, but what if you play a game and get trained on a particular niche! Technology has revolutionized our daily lives and so the training. Now with the help of engaging contents, you can provide training to your employees or learn a new technology.

QuoDeck developed a game-based platform to train employees in a fun manner. We spoke to Arijit Lahiri, Co-Founder, QuoDeck Technologies to understand their vision and how it can be helpful for enterprises.

What’s the idea and How you began this journey?

When we started off in 2013, we were looking for a bunch of potential learning games but there was no software. So, we plan to create an engine which will allow us to develop games, specifically for learning. We wanted to pick up this space because most of the learning is fairly boring in the Enterprises, even today. As we have worked in that environment for our careers in Enterprises, we found that learning is very monotonous. We thought that games would make it interesting.

We thought to build a software microservice architecture and over the course of time, we developed a platform kind of web version like Netflix, Amazon kind of approach. Instead of having like one Central Core, we decided to have multiple small services which kind of aggregate the entire API level. So microservices on the API and micro apps on packages on the front-end side, where we are using just for context for backend.

Some of the backends will be on Ruby on Rails, so basically, some of rails APIs are actually Phoenix and Alex API. Also, some backend parts are on PostgreSQL and some are on MongoDB.

For the front end, we earlier used jQuery and all without using the frontend framework. Later on, we migrated most of it to React. Apart from that anything which is created on the QuoDeck framework can also be consumed through Augmented reality apps like Euphoria, Unity or Virtual Reality which is unity based, so it connects to the API.

What sort of API integration has been done?

This is cloud-hosted, some of the microservices can actually iterate what we call Omprem, behind the firewall. So, let’s say there is end number of services which are there in the app. So, they adapted in the firewall which communicates with the client systems with the clouds.

What kind of mechanism you have designed?

We have done a bit of inspiration from On the TV shows Silicon Valley. They had this concept of they were talking about this concept of mobile internet, so what we realize that lot of the calculation, a lot of the analytic which have been done on the server, doesn’t need to be done on the server so.

What we have done! Let’s say there are hundred thousand learners in a particular company he if I aggregate all the data on the server and calculate, it becomes a fairly complex affair. Instead of what that R code does the whole set of calculation and caching and storing at the mobile level.

What is aggregated needs to who goes to the server now again this is not on one single server, we have a set of app servers, which are serving out to do shading calculation by the Mongo app. Basically, we shed out the Analytics so that it allows us to do the whole bunch of real-time otherwise it would take like three days to calculate.

Why would enterprise adopt your solution?

Either they are looking for something which is free, very simple, low maintenance and can deploy easily for Speed. Because it’s a microservices app architecture the entire thing is very modular. You can launch the customized app as we have just launched QuoDeck Express. It is a variant which is built it on the context of speed. What would otherwise it will take maybe like two or three months to setup up and deploy, that can effectively now be done in just 10 minutes. That’s the hyper-speed version of the QuoDeck.

Everything is like merging Google Drive with all the powers of the learning management system. So, ability to start with a very fast system & and scale it up to a very powerful system is what really works for the Enterprises, and it works for most of the companies.

People don’t likely to come out to buy tech, they come out to solve a problem. So, when we try and cater to that this express kind of offering as You take it and get ready and go. Once that is done then are saying like OK this is interesting can we do a little bit more of this. And then you say ok so how this you can scale up the system till you can go to. Its largest we have a deployment which is a group company level deployment which has about 15 companies within it and each, so there is one common app and somebody comes in, they get to see their own branding.

At the most powerful level, there is mobility, there is engagement which is all the game-based learning techniques, and the third is fairly deep and complex analytics. Learning should be measurable, it should be treated more like a Marketing activity and not just as a charity activity for people in-house.

By Ashok Pandey, author at CioL

This article was first published on CioL

Technology-driven 2019 HR trends in the workplace: View

Employers today already face the daunting task of transition towards a digital economy that is transforming businesses as well as their traditional HR functions. Adapting to new technologies is one of the major trends that will be visible across HR in the workplace during 2019.

Employees today, are not just looking for companies that provide salaries and perks. They want organizations that provide engagement and promote general wellness. They are looking for jobs that help them strike a good work-life balance. As a result, HR fast needs to become an employee’s friend rather than a guardian, as it has traditionally been. This transition is not going to be easy.

Employers today already face the daunting task of transition towards a digital economy that is transforming businesses as well as their traditional HR functions. Adapting to new technologies is one of the major trends that will be visible across HR in the workplace during 2019.

A recent survey of 1200 global executives conducted by KPMG International highlights the inertia that a segment of HR managers display. On the one hand, there are forward looking managers who are constantly harnessing resources to redefine contribution of the HR model to any enterprise. They are implementing technologies such as Digital Labour, Artificial Intelligence (AI) and Business Analytics. On the other hand, a larger segment of less confident HR managers are playing the waiting game, or are simply remaining quiet about this change in the digital landscape.

Some of the expected HR trends for 2019 and the foreseeable future, that HR professionals need to be aware of, are listed here:

Employee performance managed by managers – The organisation will benefit from performance management lying in the hands of managers, as opposed to HR stepping into the workflow. The role of providing feedback will belong to the manager, and as a result of this, even poor performance will be addressed quickly and turned around faster. HR needs to be a department of productivity enablers and this change will allow the function to concentrate on becoming that.

Higher access to analytics for employees- Members of the C-Suite will have greater access to people insights and analytics than in previous years. Organizations will look to implement robust HR platforms that are user friendly and can provide strong people analytics trends that will assist decision-making. The C-Suite will naturally make better decisions with the help of key people analytics and hiring statistics. 

Rise of the ‘remote’ workforce- A rising segment of employees today prefer to work out of remote locations instead of the office. This has entirely been made possible through recent development in technology. About half of the US workforce is expected to be freelancing, in some capacity, by 2020. HR departments will be able to use this trend to their advantage. Instead of hiring full time employees, they should explore teams of talented freelancers and independent contractors, thereby building trust on a project-to-project basis. 

Rise of micro learning- Most adults start losing attention within as little as ten minutes and is likely to go down further. To meaningfully engage and train learners with such low attention spans, HR departments need to design training sessions that are short and impact-based, rather than long ones. More frequent and shorter training sessions will be more beneficial at workplaces. Micro learning, as a result, will rise further as the industry norm. 
Extensive use of VR, AR, games and video- Both AR and VR are helpful during training and recruitment. A gamified application experience can be created for recruitment of candidates, as is done by Jaguar and Land Rover. 
Collaborating with the band Gorillaz, they create a real setting, allowing candidates to see and experience iconic cars from these manufacturers. This is followed up with a series of puzzles that enable candidates to move forward.

In 2019, HR managers will need to plan systematically, instead of moving rapidly. This will help prevent badly created applications which may frustrate users. AI and Analytics will be able to touch every sphere they operate in, from employee engagement to recruitment and performance management. The year 2019 is likely to be the one when people analytics will finally be able to demonstrate its true potential. 


By Kamalika Bhattacharya, CEO & Co-Founder at QuoDeck

This article was first published on ETCIO.com

How Machine Learning and AI are Making Online Learning More Beneficial


Online learning (aka E-Learning) is now considered to be an integral part of the education sector. In simple words, online learning refers to the type of learning where the learning process is mediated by the internet i.e. the learners use the internet to learn.

Online learning is gaining tremendous popularity. It is also said to increase the knowledge retention rates from 25-60% in comparison to face-to-face training. Online learning owes much of its popularity and efficiency to machine learning (ML) and artificial intelligence (AI).

Gone are the days of one size fits all. ML and AI have made learning to become personalized and adaptive.

Every student has different educational backgrounds and thinking abilities. It is imperative to provide case studies and examples to them that they can best relate to, meaning that the course needs to be customized as per each student for better learning.

Such a high-level of customization can be achieved with a Learning Management System (LMS) that has machine learning capabilities.

Leveraging Big Data

AI provides insights based on the enormous amount of data it has collected and analyzed, which facilitates the creation of customized learning programs, faster than before. Access to these insights and data allows online learning platforms to develop a better understanding of learner behaviors and to predict needs by recommending and positioning content based on past behavior. Adaptive learning that is personalized to the individual is a powerful way to engage today’s workforce.

Personalized and Adaptive Learning

Apart from personalization, AI and ML also facilitate better optimization of course content and delivery. An online course on any cloud-based LMS is not a one-time activity. The course content gets revised based on the feedback that you are getting from the students. The feedback can be in the form of qualitative surveys or comments left by the students and the quantitative data like quiz results, ratings, and other course metrics that the LMS provides the learners.

Gamification

Another big factor is gamification, which makes simple activities from documentation to interaction with customers easier. Companies like BYJU’s, Collegify, and QuoDeck are doing excellent in that front.

QuoDeck’s DIY LMS is one such product which is built on mobile and game-based SaaS platform and brings cutting-edge technology at affordable costs for SMEs, start-ups and educational institutes. Presently, the platform can be deployed within an organization whose employee strength varies from 30-1000 with different work environments.

QuoDeck uses a multivariate model including clickstream data, time spent on the system, distribution of course usage, devices used amongst many other variables to uncover patterns, correlations and other insights. Read the 2019 HR Trends in the Workplace by Kamalika BhattacharyaCo-founder, QuoDeck Technologies.

AI and ML have been exclusively used to improve resource allocation of QuoDeck’s partners, customize learning for employees and to significantly improve their courses efficiency. In the future, the company hopes to leverage AI and Ml tools to provide a pre-designed course based on the learners’ profiles before they begin their e-Learning journey.

Collegify also came up with interesting features that help the students stay engaged on the platform while taking self-paced SAT/ACT test prep courses.

Students can choose avatars, part of a “gamified” work-and-reward approach that speaks to the target age-range and encourages consistent progress. This includes the gradual unlocking of content, in line with our pedagogy of balancing performance with difficulty and avoiding inundating students.

Content is carefully categorized and separated into incremental difficulty levels, which is then driven by AI to respond to and anticipate trends in each student’s learning and performance patterns in real time. This adaptiveness not only ensures students spend their time productively, it ensures teachers, counselors, mentors, and parents also fully understand how best to support applicants both on and off the platform. 

Similarly, Byjus leverages data, ML and AI to offer personalized lessons. The focus is on making learning visual and contextual, rather than just theoretical. This helps students realize what to learn when to learn, how to learn and how much to learn. Its flexible learning style can be adopted according to the student’s learning capabilities. Now, no more mugging up, all you have to do is turn on your phones or tablets and repeat the content till you get a grasp over it.

At present, online learning, in some form or the other, is used by anyone who has access to the web. Among the numerous advantages of online learning, some of the top benefits are mentioned below.

Top Benefits of Online Learning

Easily Available Information

With online learning, information is easily available and at a lower cost. Additional costs like physical space for classrooms, equipment, etc. are reduced. Any learner from any corner of the world can have access to the global contents from anywhere and at any time. This is extremely helpful for the individuals preparing for competitive exams as they can have access to numerous study materials at the comfort of their own homes and for free.

Engagement and Better Memory Retention

The traditional education system is mostly teacher-centric and limited to only writing boards. With technology, this has changed a lot. Now, teaching is no longer only limited to writing boards. The online lessons include various animations and other visual effects to increase the engagement of the students. With better engagement, students not only understand in-depth concepts better but also retain the topics for longer.

Personalized Learning

Adaptive technology has made personalized learning possible. At present, most online learning platforms use big data and cloud computing to understand the unique learning style of the students and allow them to learn at their own pace and style.

Flexible Learning

Using online learning tools, learners can learn from the comfort of their own place, style, and time. Any individual from any corner of the world can now learn according to their own convenience. This is extremely helpful for the students as they can now download any resource, be it NCERT books, or sample papers and refer to them whenever they want.

Costing

E-learning alleviates the need for students and instructors to be located in a central place for learning to take place. This saves money that could be spent on traveling, accommodation and other uses that school-based learners cannot escape from. The time that would be spent commuting to class could be used for other duties too.

These were a few benefits of online learning. These advantages prove that online learning surely has the potential to revolutionize the education sector and can surely make learning more effective, engaging, and student-friendly.

By Tanmoy Ray, Counselor at Stoodnt.com

This article was first published on Stoodnt.com