Category Archives: QuoDeck

7 Tips for Employee Learning and Development: Expert Tips on How to Train Your Employees

What do you need to run a successful business? You can be anyone, from an entrepreneur to an influencer. But whenever you are online, you need something to grab attention. Of course, your content does that for you. But is that all? Can’t you just do better than now? Yes, we all can. 

The main goal of any online business is to keep your audience active. It ensures their coming back to your platform and making some purchase. But, it is a job better said than done. So, are you looking for a tool that allows you to stay active with your audience? Look no more. Here is the list of must-have tools for any online business. 

Tools To Help You Better Your Online Presence

  1. Social Media Tools

Social media presence is now the most important thing for any individual or brand. To make it clear, here is a statistic that highlights the importance of social media presence for brands. 71% of people who have had a good experience with a brand on social media are more likely to recommend that brand to their friends and families

And how do you improve this social media presence? Well, being active on your accounts does not always help. Of course, you can go from one platform to another and check each engagement differently. 

Or, you can simply use social media tools for better engagement. Tools like Hootsuite, Talkwalker, and Google Alerts are some social media analytics and monitoring platforms to name. 

These platforms get to observe everything happening on social media related to your brand. For example, you will get to see all the comments on your different platforms in one place. It helps in replying and connecting with your audience easily. 

And faster connection means a better experience. Using social media tools is way more effective and allows you to stay engaged with your audience. 

  1. Content Discovery Tools

You have to keep up with your competitors as well. Otherwise, you will see your audience going away to them. So, good competitor research is always important. But is it always possible to keep track of all your competitors manually? Most of the time, no. 

So, the easiest way is to run a competitor research tool. These tools run a quick research on the given keywords and find you all related content on the web. You can use Buzzsumo for that purpose. This tool is a must-have for anyone running online content for their business. 

  1. Marketing Automation Tool

Marketing is a crucial thing to engage with your audience. However, digital marketing is more than that. You need to take care of a lot of things- from your customer’s journey to their reactions. So, a content marketing tool can be the most helpful in this case. 

As a content marketing automation tool, you can consider using Hubspot. Hubspot lets you keep track of your marketing journey and helps you target your audience. Targeting is crucial and when you pass the stage, engaging with your audience becomes easier!

  1. Live Chat Software

Have you noticed those pop-up messages you get when you visit certain websites? These are live chat support or chatbots. These chatbots are very much helpful in increasing your audience engagement. So, how do these work? 

For live chat software, you can use ProProfs Chat. When someone has visited your blog or website, this chatbot keeps track of that. Now, after a certain time, if the person does not take any action on your site, a voice or chat pops up to grab their attention. By doing that, your audience feels like there is someone to help.

  1. Interactive Content Tool

Interactive content is the future of content marketing. While an average blog post takes around 3.5 hours to complete, interactive content is easy to design and more engaging. In addition, people here get to interact, which increases the ROI. So, modern marketers focus more on interactive content.

Amplayfy is an interactive content creator tool. Here you can create a variety of content, from quizzes to polls and surveys within minutes. These help you keep your audience engaged and increase the conversion rate. Interactive content is also helpful for influencer marketing. So make sure you try it out as soon as possible. 

Conclusion

Engaging your audience with your content is a very crucial thing to boost your online growth. And if you are serious about your online presence, you get to know every possible way to crack that. These are the best tools that you can use to stay active with your audience. We hope this discussion was helpful. We will see you with the next topic right here!

What you need to know about sales enablement: 3 crucial steps for success

 Sales Enablement can change the growth story of your company boosting revenue by at least 20%. Here’s what you need to know. 

Sales enablement has been an integral part of growing companies, especially in the latter half of the decade. Organisations have been subscribing heavily to the concept of an enablement team purely because of its conversion potential.  

Even though the idea is almost a buzzword nowadays, it’s still widely misunderstood. There’s a lack of clarity on what sales enablement actually is and how it impacts the overall KPIs. And believe it or not, this murky distinction hurts the potential that sales enablement could have. 

We’ll be clearing the fog and shedding some light on what sales enablement in reality is & why it is an absolute necessity in today’s conversion-focused business environment. 

How to define sales enablement? 

Sales Enablement is a term loosely used in the context of an overlap between VP of sales & sales manager, which is somewhat true but not entirely. 

By definition, it is a strategic placement that focuses on increasing the numbers and productivity of sales teams by providing tools, content, and resources across the buyer’s journey. 

Of course, this is an immensely broad definition of sales enablement, presented just to give you an outline. It’s way more nuanced than this. Here’s what sales enablement teams do on an average day: 

A day in the life of a sales enablement team

The role of Sales Enablement would be different for every organization. But the purpose is more or less identical. In most organizations, Sales Enablement bridges the gap between Marketing & Sales by: 

  1. Crafting sales assets & trainings
  2. Leading new hire onboarding and continuous learning of the sales reps
  3. Heading the evaluation of the reps’ product & user knowledge 
  4. Paving the way for cross-functional communication
  5. Managing all the sales tools & resources
  6. Creating reports measuring sales enablement impact

Who heads the sales enablement team? 

Now that’s a bit tricky because this is not a traditional function. So it can be very contextual. The head of sales runs almost 40-50% of the functions, the rest being accountable to any of the executives from the management or marketing depending upon the organization’s needs. 

You must have a fair idea by now of what to expect while building a sales enablement team. So let’s move on to the meat of the matter – does sales enablement actually impact the bottom line, or is it just another frivolous corporate jargon? 

What makes sales enablement so crucial (and an absolute must-have in 2021)

In plain numbers, organizations have witnessed up to 15% more success in closing deals. 

Companies like Ringcentral, a business communications SaaS, saw a massive revenue run rate of $775M. The stock shot up to $126 from $22 in about two years of the sales enablement settling in. 

Other than that, some companies have also experienced stronger customer relationships & higher quota attainment. 

Here are three direct practical benefits of sales enablement

Maximum Sales Potential at each touchpoint 

An essential part of sales enablement is sales readiness. It’s the strategic orientation preparing reps with all the armor they require before going ahead and making a sale. The resources can be anything, from the intricate details of the product to the competitive positioning.

Usually, if done right, clients end up having memorable experiences even if the sale doesn’t go through. It’s potentially a candidate for word-of-mouth. 

The process includes some strategic activities like: 

  • Onboarding
  • Sales coaching
  • Materials for consistent & updated knowledge 
  • Reinforcement 

Engaged Salesmen are Productive Salesmen

The main goal of any Sales Enablement team is to aid sales reps in closing better. Subsequently, it also plays a crucial role in keeping them better engaged & equipped. 

There was a report by SiriusDecisions that mentioned high-performing organizations having high rates of early enablement adoption, as compared to the low-performing ones. 

Better pre-qualified leads, Increased conversions

Sales teams always complain about the quality of marketing qualified leads. According to Market Sherpa, most sales teams report that only 27% of b2b leads passed from marketing to sales are actually really qualified. 

With transparent & consumer-centric resources answering all the generic questions ideal buyers have – the tedious part is cut in half. Now, salespeople have to cater to prospects that are pre-educated. This saves a lot of time & effort, leading to better conversion rates.

Best practices include: 

  • Working in sync with the sales team to prepare the resources 
  • Focusing more on the present-day immediate buyers’ needs than long-term traditional pieces

Moreover, your salespeople are allowed to focus on the meat of their job, i.e., selling, and the tedious parts of their job is taken away. This has a minimal but effective impact on the conversion rates. 

These were the top three benefits that having a sales enablement team can incur. Here we conclude this edition on sales enablement. 

Final Words

Conclusively, Sales Enablement is an efficient sync between the marketing and sales departments. It’s an absolute must-have in today’s tech-oriented times where the scope of marketing & sales has changed. They are codependent more than ever but still can’t function appropriately in sync with each other. That’s why you can’t miss out on sales enablement. 

The 5 Best Training Tools For Sales Teams: How to Train Your People for Success

Sales training is extremely significant for pumping up your team. Check out how you can go about it to train your team for success! 

Sales training and strategies do go a long way in converting leads into sales. However, after a point, there’s only so much your team can do. With bulk orders to keep track of, an abundance of customers to manage, and hundreds of leads to convert, the logistics of sales can be quite cumbersome. 

The path to success lies in prompt training and building a team that is prepared for any kind of situation that is thrown at them. Different companies like to do it differently. There’s no set formula to train your people for success. There are some great training tools and software, though, that you can use to make sure you prepare your team for what’s in store with hardcore sales. 

Here are 5 of the best training tools that leading companies employ with their sales training programs. The best sales training tools include a combination of CRM-based software and other platforms to consistently help reps get comprehensive training. Browse through these to boost your training strategy to make all the difference: 

  1. Pipedrive – Advanced CRM for sales training 

An advanced CRM tool like Pipedrive can be great for training reps about the desired workflow. Especially if your organization is sales-enabled and employs workflow automation, this is a great tool that can help reduce administrative overhead. A great training tool like this one teaches how to deal with leads, conversions, and different aspects of multi-tasking. 

  1. 6Sense – For intelligent sales training 

In the era of AI, what better than a prediction-based tool for an intelligent form of sales training. 6Sense helps leverage AI predictions and sales insights to foresee hot leads and segregate premium leads. It is also a great engagement platform where reps can get the hang of what kind of leads and opportunities would be more viable in a given situation. An intelligent sales tactic definitely helps close deals faster! 

  1. Quodeck – Sales training with gamification  

One of the best ways for sales training is through a healthy, gamified, and competitive platform. Quodeck can be a great sales training tool with custom interactive experiences especially catering to your reps team. Especially for target training, micro-learning with a gamified interface can promote active training with two-way engagement. What’s more, is that it is readily integrable with your existing learning management systems! 

  1. Salesloft – Training for lead and prospect management  

Next up is a focus on training for lead and prospect management with tools like Salesloft. One of the most significant aspects of sales training involves dealing with leads promptly. A hot lead takes very little time to become a dead one if your rep cannot follow up proactively. Salesloft is a great sales tool and training avenue for streamlined automation of leads. With personalized interface and follow-up interactions, reps can learn about dealing with different case scenarios. 

  1. Chili Piper – Train to manage time and optimize conversions  

Time management is a key aspect of sales training. Advanced scheduling software like Chili Piper can help automate the scheduling aspects of sales in tandem and integration with your CRM. With active communication and distribution of roles across the team, a readily integrated sales schedule tool can impact more than you’d think! Finally, even great conversions would stand to be useless if they took too long or lack prompt follow-ups. 

Conclusion 

Pave the path for your team to perform better with effective sales training. After all, your team is only going to be as good as you train them to be with practical skills. Try implementing some of these training tools, and enhance your sales team with a default protocol for every situation they encounter. Eventually, an adept sales team is one that is trained for the unexpected! 

7 Counterintuitive Tips for Crushing Your LXP

LXP is designed with an aim to provide a continuous and amazing learning experience. The article talks about 7 counterintuitive tips for crushing your LXP. 

Business organizations have been integrating LMS (Learning Management Systems) to enhance employee learning. Both trainers and learners need a comprehensive and powerful learning ambiance. This explains the popularity of LXPs (Learning Experience Platforms). 

LXPs offer a customized learning environment. In the process, the learners discover fresh opportunities to imbibe skills. These platforms pool educational content from different places.  

It also recommends the delivery of these skills through the latest technologies. These technologies include gamification, social learning, AI, and others. 

Key benefits of using an LXP in your organization 

1. LXPs enable team branching 

One of the prime benefits of using an LXP is its usability in different business units. Thus, various teams can use it without disturbing the learning process of others. 

Using this software, training managers can fix the number of learners in each team. They can also invite particular members or communicate with them. Besides, LXPs enable them to set individual learning paths and goals. By tracking progress, they can ensure better productivity of the employees. 

2. Learning on the go 

Many professionals love educating themselves on the move. LXPs provide a good platform with this feature, so that they can remain productive. They are compatible with different types of content and platforms, and this simplifies the learning process. The employees can learn at any time and place. 

LXPs have an advantage over LMS. The reason is, they help in upskilling employees. In the process, they can maximize the productivity of these employees. 

3. Intuitive and dynamic features 

The interface and architecture of LXPs are based on social learning. This strengthens its collaborative management, ease of use, and work efficiency. 

It brings you features like content sharing and receiving feedback. Moreover, your employees can display key benchmarks in their respective networks. 

The concept of LXP is like that of microlearning when employees are on the move. So, they can complete exercises on their handsets and take part in learning. 

Also, managers enjoy reduced administrative burden, thanks to the AI features. 

4. Great interface for users 

Employees find it easy to use LXPs, thanks to their seamless interface. It is easy to browse through the blog posts, lessons, videos, etc., through the search options. Besides, employees can come up with their own ways of learning. This includes other content for personalizing their experience. 

LXPs can also strategically track the progress of employees. The central dashboard present in the software helps the employees track the number of completed lessons and badges earned. 

5. Learning recommendations 

LXPs provide highly tailored recommendations to the learners. This ensures that employees don’t lose interest in the matter. In the corporate world, this is a key tactic to enhance productivity. 

In LXP tools, employees can find different customized learning styles. The AI integration further enables the employees to tailor content. These recommendations are largely based on their interests, profiles, and historical data. 

Therefore, employees can keep their staff fully engaged. The training process turns out to be interesting and makes the employees productive. 

6. Time management of employees 

Deploying an LXP enables employees to master their knowledge within their respective time schedules. They need not compromise with their working hours while imbibing fresh skills. With these tools, you can do away with the issues related to bite-size concepts of learning.  

This implies that an employee can engage in learning whenever he or she gets time during office hours. Reading blog posts or undergoing short tutorials would not take much time. Therefore, employees can gain skills without messing up their work schedules. 

7. LXPs are customizable 

Employers can quickly make changes in the learning paths in LXPs. This flexibility eases their operations, saving significant time. 

In the competitive environment, business firms need to stay productive. As the skill requirement is continually evolving, businesses need to come up with updated paths for learning. In the end, it contributes to the success of the venture. 

Conclusion 

With one of the robust LXPs at your disposal, you can significantly mitigate the financial burden. After all, you would be shelling out your money for exactly what you require. The intuitive interface allows the users to upload their content seamlessly for trainees. It makes sense to invest in a powerful LXP. 

REMOTE WORKING: IS IT TIME TO GO DIGITAL ON LEARNING?

The outbreak of the Covid-19 pandemic forced nations of the world to go into complete (or partial) lockdown. As a result, industries worldwide either shut down their operations or switch to remote working. 

Organizations and people have struggled to stay productive while working remotely due to the lack of social life or personal touch. It is debatable if the new-normal will stay normal even after the lockdown measures are entirely lifted. However, there will be a significant fundamental shift in the work cultures of organizations across the globe

Remote Working: A Necessity

Remote working was desirable with the majority of the population even before the pandemic, though not most of them got it. Few companies were digitally ready to implement the work-from-home strategy as they used to practice it pre-pandemic. However, companies worldwide were forced to move to full-time practice of remote working and struggle.  

To stay functional and productive, organizations help their employees with all sorts of information and training, which is also done remotely. At least some of these practices will probably go on even after the pandemic is over. Fortunately, there are tools of digital learning that can ensure success. 

The Changing Mindsets 

Before the pandemic hit, most managers believed that it is impossible or way too challenging to achieve high productivity levels while working from home. For them, there were no two ways for it. However, they are now beginning to see a change in their long-held believes, as they see the results of the employees working at their own places. It is more apparent now that the employees will perform when they are trusted for responsibility. 

The managers can now see that any mandate of having all of the employees in one place together is pointless. People still work well when they do not see each other all the time. Besides, did we always meet everyone in the office on a daily basis? 

Although there are jobs that require people to meet and work together, we might not need to meet our colleagues or our teams daily. We may still gather, but not with the same people every day. 

Digital Learning: The key enabler 

For an organization to succeed at these fundamental shifts in an organization’s culture, the employees are at the core. The companies have to create a collaborative and learning culture for their employees to be efficient at these. On top of that, the companies need to change  the learning style from the one-size-fits-all format to a more personalized mode for the employees. Engaging learning integrated into the day-to-day work is even better. The rise of digital tools is making learning shift towards the concept of individualized learning. 

Traditionally, digital learning has been dull, even after being a revolution. One could not imagine oneself being involved in digital learning regularly, more so on a daily basis. A teacher in front of a camera, running through a series of PPTs, has been the norm. Fortunately, there has been much evolution in this area – game based learning and mobile learning. Learning is now interactive, engaging, at the learners’ convenience, and as a part of their day’s work. 

Few companies were enabled with the WFH model, and others were forced to adopt it. In both cases, the usual 9 to 5 daily office routine is likely to be disrupted with remote working becoming a part of the norm, if not the norm itself, with the employees demonstrating productivity at the comfort of their homes even more than they did being in their cubicles. The corporates will have to deliver the training that is personalized to the employees to keep their employees up-to-date, engaged, and skilled digitally.

5 Reasons Why You Should Implement E-Learning

In our previous blog, we discussed how onboarding training can boost efficiency and productivity in your organization. As new learning methods have grown in popularity, more and more businesses are realizing the advantages of e-learning. Although online learning can be costly to implement, it pays off every time an employee completes their courses. Virtual learning is not only less expensive than traditional learning, it’s efficient, and reduces instruction time significantly.

Here are 5 reasons that will help you understand how switching from traditional learning to e-learning can benefit your organization.

  1. Improved retention and consistency in learning

In traditional learning, you usually have an educator who has his teaching tools, methods, and approaches. Employees may find it hard to adjust to new learning methods while simultaneously absorbing the information educators share.

One of the advantages of e-learning is that it can provide important information in ways employees can understand easily, which results in improved retention. Content is simplified using podcasts and interactive modules. Employees can access their learning when their energy and focus are at their peak for retention. This nature makes it easier to retain the new concepts and, of course, to implement them in their work.

  1.  Providing new learning methods

Not everyone learns in the same way. Some people prefer to retain knowledge through videos, while others prefer written notes, and still, others require realistic opportunities for practice before they truly grasp a new skill. One of the most significant advantages of e-learning for employee training and development is the availability of a wide range of content formats. These new learning methods are engaging for everyone when it includes videos, notes, infographics, games, and other types of content. 

An increased engagement is a sure sign that employees want to finish their course. Apart from this E-learning enables you to update the material whenever necessary. This means the online learning courses can be adapted along the way as it is relatively simple to make changes to online material, particularly textual changes, online courses are always up to date, and employees are not provided with information that is no longer relevant to them.

  1. Gamification and interactivity

Some new skills require more than video notes. Active employee participation is required in learning new skills. The ultimate interactivity and practice can be provided through a powerful learning management system (LMS) that supports gamification, quizzes, branching scenarios, and surveys. Interactive e-learning courses enable employees to practice new skills in a secure place, so they are set up for success in real life. Furthermore, by using a variety of assessments such as quizzes and case studies, you can engage learners as they progress through the training.

  1. Collaboration and community building

Learning can be solitary, but social exercise shouldn’t be so because employees learn much more by interacting with their colleagues than by reading a book. New learning methods lead to discussions and discussions lead to innovation.

Online learning benefits the community and leads to collaboration. Including activities such as forums for discussion and live tutorials can be immensely beneficial. Commitment to other employees encourages collaboration and creates a team culture that showcases its benefits beyond the educational environment.

  1. Immediate feedback and acknowledgment

Another advantage of e-learning in the workplace is that employees have access to immediate feedback. Immediate results from online assessments assist employees in determining how well they are doing and which sections of learning material they may need to review before moving on. Furthermore, gamification features in courses such as leaderboards, badges, and certificates give employees a sense of recognition and achievement, which motivates them to learn. Timely and automated feedback is beneficial not only to employees but also to their managers and the business. This is due to the fact that it eliminates the need for manual feedback and grading.

Conclusion

Learning is an ongoing process and as time changes we all have to adapt to the new virtual learning. Online learning programs apply to every industry, business, and employee worldwide. These learning methods are convenient, easy to access, easy on the budget, and measure results while keeping a digital record for everything. E-learning is cost-effective, improves employee performance, reduces staff turnover, and boosts productivity.

5 Ways to Elevate Your Sales Rep Training & Onboarding

The onboarding phase, in general, is the preparation and integration of a new team member in the organization.

Sales representatives are taken on board through best practices such as revising and attending guidance sessions, and preparation elements to accommodate new salespersons more closely to their environment and responsibilities. According to research by Glassdoor, organizations with good onboarding programs increase new employee retention by 82% and efficiency by more than 70%.

Ways to Maximize Efficiency During the Training and Onboarding Process

  1. Have a Standard Process

According to Harvard Business Review, 22% of companies have no formal onboarding programs. A standardized program can help to have a clear image in your mind that is intended to be long-term. Questions such as, “What basic tasks would each recruit complete in the first week?”,“What training courses do they complete in the first month?”, and ”What do they expect to do in the first quarter?” need to be answered through the program. Therefore, analyze the current onboarding program (or the one you plan to introduce if your company does not yet have one) and define unique events that a new sales rep should go through, and make them the norm for all hires.

  1. Document it

According to a study Human Capital Institute, 58% of company onboarding programs are focused on procedures and paperwork. It’s always a good idea to have some tools and reference guides on hand so they can update their memory on the fly. Creating sales processes and intelligence documents will save the new reps a lot of time and effort during their first couple of months on the job. Of course, you should provide your new reps with a comprehensive set of phone scripts and email templates that they can use right away; these scripts should cover the majority of the touchpoints in a standard sales cycle. Most good reps will later tailor these to suit their style, but supplying them with these tools upfront allows them to get up and start running much faster.

  1. Set attainable goals and milestones for new hire

Consider the following scenario: you’ve just landed your dream job, but during the onboarding process, you find that the job goals are unclear and you’re unsure what is expected of you. When new employees enter the organization, they must understand the goals for which they are responsible. Provide them with insights into the company’s principles, priorities, and long-term goals. When you approach the sales onboarding program with a target in mind, you will be able to remain focused on providing workers with the right insights to keep them motivated and efficient. This approach will also help increase employee retention

Check-in every week 

According to a study done by Enboarder, 72 percent of employees, one-on-one time with the boss are the most critical aspect of any onboarding program. Nothing is more motivating for new reps than understanding that you, the boss, care for them and want them to succeed. A weekly five-minute phone call from you will do wonders for a new employee’s morale and effort. Simply get in touch: Inquire how he or she is doing and whether there is something you can do to assist.

  1. Practice makes perfect

The stereotypical cliché hasn’t stopped being real, at least yet. The sales method, like any other part of life, can be mastered with repeated practice. This is particularly true for sales representatives since they learn at a faster and faster pace with repeated practice. As a result, ensure that the program contains a sufficient number of real-world practice scenarios.

Anything that has the new hires doing what they’re learning (while they’re learning it, not months later when they’ve forgotten it) will boost sales training stickiness and rep trust.

Conclusion

These five tips will increase the chances of your sales reps’ success, retention rate, and increase sales. Having an effective sales onboarding program is critical not just for the new sales reps, but also for the entire company. It may appear to be a lengthy and laborious procedure — and it is, but when done right, it will yield profits that are several times over. Standardization also decreases the amount of time put into daily tasks, and so, having a solid onboarding program in place will be beneficial for all organizations.

6 Reasons To Localize Your Global Training Program

 Digitization has resulted in a rising number of global marketplace where the company is no longer limited to a single geographical location but spans several cities, countries and even continents. This has led many organisations to conduct virtual training programs as a means to minimize cost and have a greater outreach.

 However, the assumption of one training content being sufficient for the global workforce is incorrect. For the training to be successful and effective, it must generate learner engagement and retention. This is impossible if the learners don’t connect or feel involved with the training program. Hence, it becomes imperative to localize the training process. Localization can be defined as the process of customizing the training content to a specific locale or market. There are many benefits of doing this.

     Given below are the 6 reasons to localize your global training program:

     1) Creating a Diverse and Inclusive Workspace-

 With digitization, an organization has better scope to diversify their workforce and advance globally. However, this can only be done if their workspace is inclusive to people and their cultural backgrounds and languages. Hence, it is essential that the training programs cater to this diversity by welcoming people from all over the world and imparting content that is not just informative but relevant to their social space and work culture. Translating the training program into the required language can also help people connect better with the course content.

 2)  Improving Engagement-

The training program is successful when it effectively engages people in the course content. However, if the program is not localized, there is a disconnect between the learner and the course material, as they do not understand and feel involved with the process, or feel the information to be irrelevant to their cultural context. In the absence of effective engagement, content retention is not possible.Therefore, global training programs should be localized so that the learners feel valued and invested in their own training process.

3) Cultural and contextual understanding-

Global training programs must take into account the culture and social systems while creating their course content. Using culture appropriate avatars or avoiding the use of images with people is essential in creating a program that connects with the learners.

 Certain colours and numbers are also viewed in a negative context, for instance, in Brazil and Thailand, the colour purple is associated with mourning. Likewise, the number 4 is considered unlucky and a symbol of death in China.

It is important that to achieve maximum results out of the training program, the course should be created with the cultural and contextual understanding of a demographic location. 

4) Achieving Performance Goals-

Localization is not just about translating but also about adapting the training course to a particular cultural context. This includes adapting their units of measurements, currency, idioms or expressions, tone of voice, images and symbols, etc. When the training doesn’t take these into account, it alienates the learners whereby they lose interest quickly. It can at times also cause dissatisfaction where they feel unwelcome or undervalued by the organization which can greatly affect their productivity. It is therefore necessary that the company localize its global training program to achieve their performance goals and develop their business at a steady rate.

5) Accuracy and Standardization of Content-

Localization is needed to maintain the accuracy and standardization of content. For instance, if the content is regarding Body Language for Sales training, simply having an image of two people shaking hands in greeting is insufficient, as this gesture may seem foreign to the native people of Japan who greet others by bowing. Thus the message may not be delivered accurately or at times can even be misinterpreted. 

Similarly, the ability to make the best decisions in regards to profit will only be possible if the learners understand cost, which can vary according to the country and their currencies. Localization trains the employees in these matters which can also help the organization standardize their global information and data. 

6) Complying with Law-

Lastly, some countries make it mandatory to have their business transitions in their native language along with English. Localization allows the companies to comply with the local law and conduct their training program in a smooth and effective manner. 

Localization is thus, one of the best practices with regards to global training programs because there can be no true global learning experience without localized training. It also effectively eliminates cultural differences and not only improves knowledge acquisition but also increases learner engagement and content retention.

4 Micro-Learning Strategies For Employee- Engagement

Micro-learning is a skill-based approach to learning that delivers information in small ‘bite-sized’ chunks. In today’s modern economy which greatly prioritizes speed, this is especially effective in generating greater knowledge absorption and better content retention. In recent years, micro-learning, with its emphasis on application and self-learning, has supplemented the traditional methodology which was time-consuming and primarily focused on theory. This transition has improved the learners engagement with the program and has produced effective and measurable results.

Employee engagement is an essential aspect of any learning program. In today’s fast-paced world, it has become difficult to focus on lengthy content for a long period of time. Micro-learning strategies, here, prove useful in delivering the relevant content at the required time in a quick and easy manner, using technology channels that are favoured by the employees.

Let us look at 4 Micro-learning strategies for employee-engagement :

1) Gamifying Learning Content-

Micro-learning strategies can be used to create gamified, scenario-based learning content which is not only visually appealing, but also interactive and engaging. Employee engagement is essential for the success of any training program because without effective engagement, content retention or recollection is not possible. Gamifying the learning content with compelling narratives and characters makes it interesting for the learners and hence they can better understand and remember it. Incorporating gaming mechanics like badges, awards,points and leaderboards can also bring out healthy competition among colleagues and peers, making the entire training process more engaging and effective.

2) Utilizing Multimedia Resources-

Utilizing multimedia resources can be a great way to enliven a technical or lengthy content. Micro-learning principles can be used to effectively condense information into various multimedia platforms like slide-shows and infographics which provides a variety in the learning experience. Online slide-shows and presentations can effectively deliver information in a short period of time and in a manner that the employees can easily absorb and understand.

Similarly, infographics are a great learning tool as they provide an overview of the content in a visually appealing manner with the help of texts and graphics. They are an ideal reference material and can easily cater to the short-attention span of the learners, thus, creating better content engagement and retention.

3) Creating Instructional Videos and Podcasts-

Micro-learning videos are one of the most effective ways to engage the employees as they do not require any expensive set-ups and are highly flexible in terms of time and place and can be shared across a variety of platforms like the company’s website and Youtube. They are tailored to deliver a specific set of information and hence are not only brief but also relevant. Videos create an immersive learning experience and hence are effective in employee engagement and retention ability.

Similarly, micro-learning strategies can be used in developing educational podcasts that can deliver information to the learners that can be easily assessed anywhere, without taking up too much of their time, especially during work hours. This makes the process more learner-centric as the employees have control over their learning and can set their own pace for receiving the required information.

4) Creating Blog Posts and Interactive eBooks-

Blog posts are an effective way of providing information in an engaging manner as they do not take much time to read and a large chunk of information can be condensed in the form of bullet points that make it easier for the employees to recollect and remember. They are also easily accessible from any device and can be published in various platforms which makes it handy for the employees to access them as and when required. 

Interactive ebooks with their appealing visuals and user-friendly navigation is another great micro-learning strategy to enhance employee engagement. They can also be made compatible with various formats like pdf, epub, etc., and across various platforms and devices which makes for a very convenient learning experience. These ebooks can also be complemented by worksheets, checklists, quick tips and other interactive exercises that make the training program more immersive and engaging. 

Thus, micro-learning strategies can be employed to deliver content that is appealing, concise and highly interactive. It is ,therefore, an effective way to engage the employees in their training programs which in turn can positively impact the overall progress and productivity of the organisation.