Category Archives: Sales

7 Reasons Why Your Company Needs a Sales Enablement Platform

Is your sales department not faring well enough? There are many reasons why you need a sales enablement platform.

Sales enablement is basically giving your sales team everything it needs to drive good business. Traditionally, sales professionals put an overwhelming amount of pressure on achieving a target or bringing in a certain number of clients. Companies that drive sales through this pressure tactic are likely to fumble at some point. This happens because teams are focused on converting just about anyone rather than working on quality leads for long-term business.

While many brands think their existing strategies are good enough, here are 7 reasons why your company needs to take the plunge to incorporate a sales enablement platform:

  1. Your revenue is stagnant

One of the first reasons for thinking about opting for a sales enablement platform is if your revenue is either stagnant or not growing as expected. For any organization, there are updated goals for sales revenue and the number of clients acquired in every quarter. If you see your sales reps struggling to keep up with this consistently, a sales enablement platform can be the additional boost that can sort this out! 

  1. Sales machinery isn’t bringing in leads

A sales-enabled platform is one that provides all kinds of resources for an overall improvement in sales. A significant reason for considering this is when your existing sales machinery is failing to deliver leads. If marketing or other channels are bringing in the majority of your leads and not sales, there’s a problem! Your sales funnel can be boosted with some custom sales enablement initiatives for your business.

  1. Your sales process is broken

Number 3 is if you don’t really have a fixed sales process or are unsure of what’s wrong. This is a common occurrence with many organizations and a popular reason for enforcing sales enablement strategies. You can analyze your broken sales process with AI predictions, accurate data forecasts, and analytics. Tools for this aspect of sales enablement can help identify the problem areas. 

  1. The turnaround time to close deals is too much

A valid reason why you need sales enablement is also to do with your conversion and retention time spent on customers. It is an issue if you’re spending too much time on a single client or compromising client retention due to failed follow-ups. It’s high time that administrative and scheduling elements are automated for your sales funnel, and yours is converted into a sales-enabled organization!

  1. Sales tools are outdated and wasteful

Some companies get sales tools on board and never look back at them! It is not enough to have CRM software or team management tools if they are not working any longer for your team. With time, all these tools require upgrading and a performance check. The benefit of using a sales enablement platform in tandem is to always remain in check with what is working for you and what is not!

  1. Your competitors are outperforming in a similar zone!

A big reason for employing sales enablement is to be at par or have an edge over your competitors. If your competition is outperforming you with similar resources, you are most likely not deploying yours too well. A sales enablement tool can be the contextual guide to drive strategic sales growth. Designed primarily to support sales, these platforms can take care of multiple aspects, from training and management to even active customer engagement.

  1. Sales reps are underperforming consistently

At the end of the day, you can clearly gauge the ground-level performance of your sales reps. You might see a consistent underperformance or lack of proper workflow. The absence of a sales-specific competitive and intelligent platform could be the reason. Platforms like Salshood, Highspot, Seismic, and HubSpot Sales Hub are potent tools. These can empower them with features to boost their performance! Thus, instead of thinking of the reasons to use sales enablement, there are no reasons why you shouldn’t! 

Conclusion 

Sales enablement is the way to go for businesses that want to stay in the game in the longer run. Forcing sales or pressuring employees into delivering is redundant. Try enabling them with platforms that can streamline their efforts. Quodeck is one such gamification-driven e-learning platform. It can be used effectively for training, learning, analytics, and improved interactivity. Try it out to build your custom sales training platform and help your employees learn in a stimulating environment!

What you need to know about sales enablement: 3 crucial steps for success

 Sales Enablement can change the growth story of your company boosting revenue by at least 20%. Here’s what you need to know. 

Sales enablement has been an integral part of growing companies, especially in the latter half of the decade. Organisations have been subscribing heavily to the concept of an enablement team purely because of its conversion potential.  

Even though the idea is almost a buzzword nowadays, it’s still widely misunderstood. There’s a lack of clarity on what sales enablement actually is and how it impacts the overall KPIs. And believe it or not, this murky distinction hurts the potential that sales enablement could have. 

We’ll be clearing the fog and shedding some light on what sales enablement in reality is & why it is an absolute necessity in today’s conversion-focused business environment. 

How to define sales enablement? 

Sales Enablement is a term loosely used in the context of an overlap between VP of sales & sales manager, which is somewhat true but not entirely. 

By definition, it is a strategic placement that focuses on increasing the numbers and productivity of sales teams by providing tools, content, and resources across the buyer’s journey. 

Of course, this is an immensely broad definition of sales enablement, presented just to give you an outline. It’s way more nuanced than this. Here’s what sales enablement teams do on an average day: 

A day in the life of a sales enablement team

The role of Sales Enablement would be different for every organization. But the purpose is more or less identical. In most organizations, Sales Enablement bridges the gap between Marketing & Sales by: 

  1. Crafting sales assets & trainings
  2. Leading new hire onboarding and continuous learning of the sales reps
  3. Heading the evaluation of the reps’ product & user knowledge 
  4. Paving the way for cross-functional communication
  5. Managing all the sales tools & resources
  6. Creating reports measuring sales enablement impact

Who heads the sales enablement team? 

Now that’s a bit tricky because this is not a traditional function. So it can be very contextual. The head of sales runs almost 40-50% of the functions, the rest being accountable to any of the executives from the management or marketing depending upon the organization’s needs. 

You must have a fair idea by now of what to expect while building a sales enablement team. So let’s move on to the meat of the matter – does sales enablement actually impact the bottom line, or is it just another frivolous corporate jargon? 

What makes sales enablement so crucial (and an absolute must-have in 2021)

In plain numbers, organizations have witnessed up to 15% more success in closing deals. 

Companies like Ringcentral, a business communications SaaS, saw a massive revenue run rate of $775M. The stock shot up to $126 from $22 in about two years of the sales enablement settling in. 

Other than that, some companies have also experienced stronger customer relationships & higher quota attainment. 

Here are three direct practical benefits of sales enablement

Maximum Sales Potential at each touchpoint 

An essential part of sales enablement is sales readiness. It’s the strategic orientation preparing reps with all the armor they require before going ahead and making a sale. The resources can be anything, from the intricate details of the product to the competitive positioning.

Usually, if done right, clients end up having memorable experiences even if the sale doesn’t go through. It’s potentially a candidate for word-of-mouth. 

The process includes some strategic activities like: 

  • Onboarding
  • Sales coaching
  • Materials for consistent & updated knowledge 
  • Reinforcement 

Engaged Salesmen are Productive Salesmen

The main goal of any Sales Enablement team is to aid sales reps in closing better. Subsequently, it also plays a crucial role in keeping them better engaged & equipped. 

There was a report by SiriusDecisions that mentioned high-performing organizations having high rates of early enablement adoption, as compared to the low-performing ones. 

Better pre-qualified leads, Increased conversions

Sales teams always complain about the quality of marketing qualified leads. According to Market Sherpa, most sales teams report that only 27% of b2b leads passed from marketing to sales are actually really qualified. 

With transparent & consumer-centric resources answering all the generic questions ideal buyers have – the tedious part is cut in half. Now, salespeople have to cater to prospects that are pre-educated. This saves a lot of time & effort, leading to better conversion rates.

Best practices include: 

  • Working in sync with the sales team to prepare the resources 
  • Focusing more on the present-day immediate buyers’ needs than long-term traditional pieces

Moreover, your salespeople are allowed to focus on the meat of their job, i.e., selling, and the tedious parts of their job is taken away. This has a minimal but effective impact on the conversion rates. 

These were the top three benefits that having a sales enablement team can incur. Here we conclude this edition on sales enablement. 

Final Words

Conclusively, Sales Enablement is an efficient sync between the marketing and sales departments. It’s an absolute must-have in today’s tech-oriented times where the scope of marketing & sales has changed. They are codependent more than ever but still can’t function appropriately in sync with each other. That’s why you can’t miss out on sales enablement. 

The Top 5 Ways to Transform Your Sales Team into a Sales-Enabled Organization

Wondering why your team is lagging behind in sales? Here are some tips to transform yours into a sales-enabled company!

The sales team of any organization is a crucial driving force for good business. While standard sales strategies are used by a majority of organizations, the sales aspects are often undermined with more focus on enhancing your brand identity and other peripheral aspects.

For a business, at the end of the day, sales stand to be the most important. Even if you’re a brand that believes in making an impact or looking at the larger picture, you really can’t keep your vision going without having the basic funds for it. Many businesses fall to their ends due to the lack of a prompt sales team.

But the question is – how to make your company a sales-enabled one at large? Here are the top 5 ways with which you can transform yours into a sales-enabled organization:

  1. Modernize with CRM and collaboration tools

As much as you’d think your sales reps can handle it all, making their lives easier with some modern sales elements is always a good idea. Sales-friendly CRM systems can help to manage quality leads and target relevant consumers. Interactive and collaboration tools for your sales team can also do wonders for an effectively managed sales funnel. 

  1. Automate administrative and mundane tasks

Do everything you can to ensure your reps are focusing on sales and not mundane paperwork or other administrative tasks that could be managed digitally. If you’re still doing things the old-fashioned pen-to-paper way, it’s time to upgrade. Incorporate apps and devices into your workspace for digital signatures, cross-platform networking, and centrally updated data. In fact, handling mundane things electronically ensures not only saved time but improved security, privacy, and authenticity of data! 

  1. Use gamification strategies to encourage competition amongst reps

The sales playing field has traditionally been a competitive one. Who can finish their targets first? Who can get that promotion? How about easing the pressure-based competition and gamifying the competition between reps. Quodeck is a one-of-a-kind SaaS tool that allows you to create a gamified interactive interface that can be the next big thing to keep your sales reps engaged and on their toes. 

  1. Invest more in sales training and enablement

The businesses that experience a dip at the earliest are those that don’t train their reps well. You can’t expect your employees to deliver if you don’t provide them with the best training and set of resources to close the most number of deals! It is high time to invest in more effective sales training strategies, new technologies, and sales-enablement platforms for your business. 

  1. Analyze data to optimize strategy

Last but not least, fine-tuning your strategy as per your prior performances will truly make an impact. Insights from performance data can greatly transform your sales team and fine-tune their responses for client conversions. Classify and recognize aspects that are working and figure out strategies that are not working. You’d be blown away by how much data can reveal about your organization’s performance! Employ effective data analytics tools to reap the benefits of this. 

Conclusion

A few steps in the right direction can change your existing team into one with a little more perspective on sales. Assess your organization and shortlist what would work for you to boost up the potential of your sales department. Jump into these top options and find out what works for your business!

Sales Enablement: The Strategic Art of Selling

Imagine yourself on a deserted island with no or little resources for survival. Now imagine that you are on the same island with information and resources for surviving. It implies that it is easier to handle complex challenges with appropriate tools and resources. Likewise, a sales team with no strategy has no meaning by itself.  

Simply having buyer’s information is not enough for making high sales. Here comes the importance of a sales enablement strategy. It is an approach that equips your sales team with adequate resources by aligning their selling tactics. 

Businesses applying sales enablement achieve a 49%-win rate on deals compared to 42.5% of companies that do not enable sales processes.  

A sales enablement strategy provides a seamless experience to the buyers with the right tools or content. It is effective when tools are applied at the right moment during the ongoing buying process. But how do you build an effective sales enablement strategy? 

Create valuable content  

A successful sales strategy involves valuable content to plan it around. Sales representatives require appropriate content to engage prospects and answer their queries. Buyers prefer choosing sales personnel who offer content to guide them well through each purchasing stage.  

You can collaborate with your sales and marketing teams to discover common questions they face at each stage of the buyer’s journey. Once your teams start to communicate effectively, you can plan different content types based on needs. 

Create a buyer’s journey map that associates different journey stages with multiple content types you can use. Create and plan social media posts to drive prospects directly to buyers.  

Sell with a personal touch  

Remember! You are not selling products and services for yourself but prospects. Try to lead with empathy and think about how you can solve your prospects’ challenges or issues. Approach the leads with a genuine concern to solve their obstacles. Let them know you are here to improve their lives with products and services and not simply for profit. 

Focus on building a relationship that involves giving genuine advice to prospects, and maintaining contact. It includes offering alternatives like discounts, trials, and payment terms. 

Quodeck is a robust platform that helps you focus on your targeted audiences. It applies micro-learning and gamification to drive engagement. Quodeck helps evaluate learner behavior through market analytics.   

Create customer-centric approach  

You would now agree that sales enablement centers around meeting customer expectations by creating an effective customer experience. Brands that offer superior consumer experience had 5.7 times more revenue than competitors that do not focus on it.  

You need to focus on personalization that begins with collecting valuable customer data and creating a specific profile. Correct lead distribution tools can enable sales personnel to approach leads based on customer data. Segmenting customers, identifying needs, answering doubts, and offering suitable content increase lifetime value for customers. 

Customer retention is mainly dependent on the company’s ability to provide a practical customer experience. Likewise, segmentation, understanding customer needs, and targeted content are necessary for sales enablement. 

Develop your expertise  

Try developing expertise in your operating industry as a whole. Have a thorough understanding of the products and services that you are selling to prospects. You should be able to address your prospects’ queries thoughtfully. It will help you in building rapport and trust among potential customers.  

However, your expertise should extended beyond the product. In this context, you need to understand competitors’ strengths and weaknesses and products and services. You should know your rivals’ pricing structure and their customers in the market. It will help you frame your sales enablement strategies better to suit your prospects’ needs and interests. 

Quodeck helps you customize your content based on customers’ preferences, including colors, banners, icons, and landing page layouts. Quodeck is an asset for enterprises as it offers internal and external marketing options.  

Train and train 

Sales enablement training is an exclusive activity. Business and customer needs keep on changing rapidly, which implies that buyer’s issues are evolving. Your sales force needs to have the latest updates at all times to build brand credibility. Can you believe that sales trainees forget around 84% of sales training after 90 days?  

So, sales enablement training is not a one-time activity. Instead, an effective way is setting up shorter, weekly, or fortnightly, but regular workshops. A continuous effort will drive the sales team and keep them updated of customer requirements. You can use weekly newsletters, workshops, and competitor updates to strengthen your sales enablement team. 

Conclusion 

You cannot deny that we are living in times where customers prefer quality content.  Sales enablement enables the sales team to approach customers and results in higher productivity. Effective sales enablement strategies help your business stand out in the competition. So, empower your sales team with the correct tools and resources for better results! 

The 5 Best Training Tools For Sales Teams: How to Train Your People for Success

Sales training is extremely significant for pumping up your team. Check out how you can go about it to train your team for success! 

Sales training and strategies do go a long way in converting leads into sales. However, after a point, there’s only so much your team can do. With bulk orders to keep track of, an abundance of customers to manage, and hundreds of leads to convert, the logistics of sales can be quite cumbersome. 

The path to success lies in prompt training and building a team that is prepared for any kind of situation that is thrown at them. Different companies like to do it differently. There’s no set formula to train your people for success. There are some great training tools and software, though, that you can use to make sure you prepare your team for what’s in store with hardcore sales. 

Here are 5 of the best training tools that leading companies employ with their sales training programs. The best sales training tools include a combination of CRM-based software and other platforms to consistently help reps get comprehensive training. Browse through these to boost your training strategy to make all the difference: 

  1. Pipedrive – Advanced CRM for sales training 

An advanced CRM tool like Pipedrive can be great for training reps about the desired workflow. Especially if your organization is sales-enabled and employs workflow automation, this is a great tool that can help reduce administrative overhead. A great training tool like this one teaches how to deal with leads, conversions, and different aspects of multi-tasking. 

  1. 6Sense – For intelligent sales training 

In the era of AI, what better than a prediction-based tool for an intelligent form of sales training. 6Sense helps leverage AI predictions and sales insights to foresee hot leads and segregate premium leads. It is also a great engagement platform where reps can get the hang of what kind of leads and opportunities would be more viable in a given situation. An intelligent sales tactic definitely helps close deals faster! 

  1. Quodeck – Sales training with gamification  

One of the best ways for sales training is through a healthy, gamified, and competitive platform. Quodeck can be a great sales training tool with custom interactive experiences especially catering to your reps team. Especially for target training, micro-learning with a gamified interface can promote active training with two-way engagement. What’s more, is that it is readily integrable with your existing learning management systems! 

  1. Salesloft – Training for lead and prospect management  

Next up is a focus on training for lead and prospect management with tools like Salesloft. One of the most significant aspects of sales training involves dealing with leads promptly. A hot lead takes very little time to become a dead one if your rep cannot follow up proactively. Salesloft is a great sales tool and training avenue for streamlined automation of leads. With personalized interface and follow-up interactions, reps can learn about dealing with different case scenarios. 

  1. Chili Piper – Train to manage time and optimize conversions  

Time management is a key aspect of sales training. Advanced scheduling software like Chili Piper can help automate the scheduling aspects of sales in tandem and integration with your CRM. With active communication and distribution of roles across the team, a readily integrated sales schedule tool can impact more than you’d think! Finally, even great conversions would stand to be useless if they took too long or lack prompt follow-ups. 

Conclusion 

Pave the path for your team to perform better with effective sales training. After all, your team is only going to be as good as you train them to be with practical skills. Try implementing some of these training tools, and enhance your sales team with a default protocol for every situation they encounter. Eventually, an adept sales team is one that is trained for the unexpected! 

Sales Enablement: The Strategic Art of Selling

Do you know that effective sales enablement strategies are the key to high sales? The ideal strategies empower sales personnel to carry out the proper conversation at all stages of sales funnel. Believe it or not, the sales team is your firm’s engine that keeps running and growing your business. The business can come to a halt without a high-performance sales team. 

Now, big B2B brands provide their sales team appropriate selling tools or assets, technologies and training. The resources enable the sales team to effectively work towards the buyer’s journey. It results in optimum conversions. 

Here lies the importance of sales enablement. 75% of the companies agree that sales enablement strategies contribute fairly to their businesses. The blog includes effective sales enablement strategies to improve sales. Here we go!  

Provide right tools 

Do you know the right technology hacks that can allow your sales team to focus on optimizing conversions and increasing revenue? 90%  of B2B sellers do not use their sales materials because the information is either outdated or difficult to customize.  

HubSpot has multiple shopping platforms that work well for the sales enablement team. It includes CRM software, sales automation software, and CMS.  

Other software for strengthening sales includes Databox, Slack, and Zoom.  

Automating the sales team with the best technology is critical to boosting sales. You can use email templates that cater to leads at each stage of the buyer’s journey. The templates will make the process simpler to connect with ample sales opportunities.  

You can implement automated prospecting that includes scheduling sales conversations. The team can conduct meetings with SQLs or sales-qualified leads. You can incorporate a live chat option on the business website. It enables the sales representatives to connect with an exciting lead.  

Offer training and support  

The best sales enablement software will be useless if your sales team does not know to use it.   So, you need to make sure that the sales and marketing team experience thorough training. If the team understands that the sales enablement processes will make their work more imaginative, they will participate actively. The training enables the team to turn prospects into customers. It will allow them to run the operations smoothly.  

You need to provide sales enablement tools and train them to use them in the short and long term. And yes! Show your team the immediate value that training will bring to them. It will be in the form of more sales and increased personal payoff. This will motivate and engage the team for training.  

QuoDeck commits to offer the most appropriate mobile learning system It provides access to your learners from wherever and in whatever way they want. QuoDeck creates engaging content on mobiles and learning games to help your sales and marketing team learn quickly.  

Reinforce best practices  

A sales enablement strategy demands a major shift in the organization’s daily operations and culture. Such changes require commitment from senior executives and managers. They take an interest in regularly testing and enhancing the strategies. You need to create a plan that gives you early wins. Following that, you can work to build them more robust and improve on progress. 

Do not forget to check the strategy progress by using surveys, metrics, and other ROI tools to analyze sales optimization. Try to focus on building a sales enablement strategy that aligns and grows with the business.  

Align with other departments  

Your sales team needs support from all other departments in the business. Understanding of the sales processes by marketing department will make the firm productive. Uninterrupted communication between the sales and marketing teams is the key to success. You can allow team collaboration technologies like Proofhub and Freshdesk. These ensure consistent content sharing across departments on one platform.  

Appropriate training of other departments with a sales-focus mindset will strengthen the sales enablement strategy. It ensures that everyone is working with a common goal.  

QuoDeck is a fantastic platform builder for delivering an interactive experience for engaging learners actively. It also helps in building mobile-ready content that you can share across multiple platforms. QuoDeck enables you reach to your learners through easy to use sharing interface.  

Conclusion 

So, implementing an appropriate sales enablement strategy is beneficial for businesses.  It opens up opportunities for more cross and up-selling. The strategy gives a path for approaching new markets and a wider set of audiences. It is all about providing the sales team adequate resources like technology, content, and software. Automated prospecting and practical follow-up tips enable sales representatives to convert leads.  

5 mistakes to avoid while making a sales training course

Sales skills are not magic. You acquire a skill after you have practiced techniques and studied a rulebook. We are here to share all that with you today! 

The best salespeople are not born; they have to be made. If you are one, then you definitely know what you sell. You understand your market and the requirements of your prospects. And, you also know how to predict questions and counter challenges that surface during the sales process. 

But, what happens when you do not know how to create training courses but only know sales? Is there any shortcut that can make someone an expert from an amateur? Yes, there is! 

This blog will educate you about the mistakes that must not be made when creating an online sales training course. So here we go.

  1. Making the course a complicated one 

Everyone wants an all-in-one training system online that makes it easier to create training content, walkthroughs, and guides in minutes. But, often, sales training courses are designed using a maze of learning management systems and software.  

Some even end up hiring instructional design and software experts. But, none of us realize that finding experts can overwhelm trainers besides being tedious and expensive.  

We recommend creating eye-catching and interactive content in a snap. Once you do that, all trainees can log in with a web browser without following any installations, downloads, or clunky integration steps

  1. Not making the course handy or ready-to-take  

If you have never created a sales training course before, we have you covered. The first thing you need to do is go through training content that is updated, carefully written, and researched. Handle the objections, pronto.  

Customize the course to make it your own so that it covers the common objections of sales, typical mistakes, and techniques to convert grievances into wins. Test the understanding of your learners with hypothetical scenarios, flashcards, matching activities, and MCQs.  

All in all, try your best to make a course that is ready-to-take so that it can be kick-started without any worries.  

  1. Not gamifying the course 

The biggest blunder you can do is not adding mechanics of the game to your sales training course. Thus, we recommend adding anything from points to unlockable objects to badges. You can give Quodeck a try

As this simple platform builder gamifies micro-learning platforms and helps learners with interactive experiences. You will be amazed at the way the trainees access the course whenever, wherever and however they want it.  

Remember, your goal is to enhance participation and motivation so that employees derive full benefit from your course. As an additional bonus, you have the preparedness to maximize ROI by making the training program effective and efficient.  

Your sales trainees will race to the finish line by outperforming their partners, passing exams, and finishing their online modules. You do all these using a powerful game mechanic.  

It does not have to include any visible rewards. But, when they make it to the top by trying their best, it will work as a fundamental motivator for them.  

  1. Not designing and integrating a tracker for a trainee’s progress  

If you create a sales training course that no one enjoys taking, it will never be worth your while. Thus, you have to make your training an effective one. How do you do that? It is simple. All you have to do is integrate a tracker that will track the progress of the trainees.  

Make sure that the tracker you design provides you feasible reports. Once that happens, you can easily witness the impact of your course.  

Reports must include: 

  • Course reports that present in-depth insights into how the learners deal with individual classes 
  • Activity reports that will show who all are attending the course and when. 
  • Learning track reports will help you understand what courses have been completed by learners and what they have started with.  
  • Learner reports help in finding out how the learners are performing and progressing.  
  1. Not developing actual-world simulations 

Not providing real-world experiences to your trainees is the worst mistake you can make when designing a sales course. Thus, we suggest providing online training simulations that mimic the environment of a workplace and are interactive.  

This step will allow a sales employee to investigate every aspect of the job, from punching in to applying sales terminals every day. Creating an online simulation like a “typical day at work” can help them practice every duty and skill they need on the job.  

Incorporate realistic challenges and workplace images to assist employees in relating or connecting to a subject matter.  

Parting Thoughts  

A sales course development is an ongoing process that will never really stop. However, it would help if you aimed at making the training engaging and convenient. Host monthly or weekly webinars to get personalized feedback and to keep everyone briefed  

We hope you know what mistakes to avoid now and will make a terrific course in the future. If you feel there’s anything we missed, do let us know in the comment section below.

How to drive more engagement out of your sales training in 2021

Engagement is one of the most important metrics to analyze the effectiveness of a training program. Engaged users are motivated, inspired and have a high willingness towards performing well. While developing a sales training course for your workforce in 2021, you must keep in mind that getting higher levels of engagement can be tricky because of various constraints. In this article, I will be highlighting a few, very interesting ways by which you can address the above issue and encourage a fun environment during the sales training. 

Storytelling:

An artform which is a two-way interaction between a storyteller and the learner. The interactive nature of storytelling partially accounts for its immediacy and impact. At its best, storytelling can directly and tightly connect the teller and audience. Relatable characters help the learners immerse themselves into the situation of the protagonist as their personality resonates with that of the character. Elements like story structure, emotional connectivity, real life challenges, use of multimedia components make sure that the learner is kept engaged throughout and can achieve the set goals. 

Personalization of training:

Personalization of training is the customization of training so that it is aligned to meet a specific learner’s needs. A highly learner-centric approach, personalized learning makes the training sessions highly relevant to the learners leading to high engagement. As trainers you must let your learners be flexible with your course, they should be able to choose their own device, their learning path, manage their timelines, learn at their own pace, and set their own milestones. 

Gamification elements:

Leaderboards are a great way to introduce healthy competition amongst the learners. This element of challenge encourages learners to do better than others thus improve the level of engagement throughout the batch. Rewards and recognition promote good work ethic and a sense of socialization within the company. Every learner wants to show off their achievement and share their accomplishments with others. This creates an environment where everyone wants to do well and demonstrate how skilled they are. 

Application of learning on the job: 

Provide job aids in your training program which could be used by the learner in the most practical sense. Your sales workforce is on their feet, the whole day interacting with different stakeholders. The training course should be designed in a way that salesperson could refer to the job aids to complete an important task during his/her day. This creates value of the training course in the minds of the learner and will improve motivation and engagement. 

Learner Feedback:

Learners should be encouraged to provide their feedback on different aspects of the sales training regularly. This will not just help in improving the course and fill the loopholes but also reassure the learners that their inputs are valuable and that they are a part of the process itself. This feedback needs to be used to upgrade the system and build on the research that was initially done on the learner profiles.  

There are various strategies which could be used to achieve higher levels of engagement and high immersive experiences. As the marketplace is evolving, the trainer needs to step up with their sales training programs which require effective strategies to drive readiness for the sales teams they support. Take into account the characteristics and personalities of your learner, conduct a discovery process, build and improve at each step of the learner journey. The elements mentioned in this article could be a solution to the challenges involved in engaging a learner during the sales training process by turning routine tasks into fun activities that give your learner a sense of confidence

7 Best Marketing Automation Tools for Sales Enablement

We belong to an era where everything is getting digital very quickly. Especially during this pandemic, the world has faced the dire need for digitization even more. And as we progress towards automation, we focus on simplicity. From the simplest commands on Google or Siri to manless Tesla cars, where can you not find an example?

Digital marketing is no exception in this case. The introduction of AI in digital marketing has only made advertisements and promotions easier and smoother. It also saves you a lot of money. How? According to the Salesforce’s State of Sales report, sales personnel only spend 34% of their time selling their products.

The same report also says that sales personnel spend a lot more time doing other things like writing emails, follow-ups, data entry, scheduling meetings, etc. Now, all these tasks can be easily achieved by using Marketing Automation tools. So, here are our choice of 7 best marketing automation tools for sales enablement.

Best Marketing Automation Tools

1.   Sendinblue

Top on our list we place Sendinblue, an excellent marketing automation tool. Sendinblue has various features for email marketing, SMS marketing, chat, CRM, etc. This marketing automation tool can learn to message and email that you can customize and design.

Sendinblue is also helpful in campaigns. Here you can design effective landing pages. It has additional features like Facebook ad targeting, custom-signup form integration, retargeting, etc. 

2.   MailShake

MailShake is an inevitable marketing automation tool for email marketing. This automation tool excels at finding the most engaged leads. That way, you can focus more on qualified prospects who can be converted into customers.

MailShake also includes various outreach features. It has a very simple dashboard for prospect follow-up. MailShake engages your prospect on whichever platform they are active online. But above all, its built-in phone dialer lets you contact your leads in real-time.

3.   HubSpot

Hubspot is a very popular marketing automation tool available in over 90 countries worldwide. It is the most famous platform for inbound marketing and sales. Hubspot has various tools for social media marketing, landing page designing, SEO, web analytics, etc., made for small to medium-sized businesses.

Hubspot is also popular when it comes to email marketing. It has automated content and attractive templates for each recipient. It also has additional features like document management and tracking, contact management, customer profile, email tracking, etc.

4.   Pipedrive

Taking note of each of your prospects can be troublesome for any salesperson. Plus, it consumes a lot of time. But Pipedrive keeps everyone on the same page. It effectively collects customer data like age, demographics, gender, etc., and sorts it accordingly. Thus, you can understand a qualified lead better before handing them over to the sales consultant.

5.   Automate.io

If you are looking for a complete business automation solution, Automate.io can be the one. This marketing automation tool is an outstanding business workflow manager. It can offer you a completely secured workflow.

Furthermore, it can easily automate and manage business requirements like marketing, payment, and sales. Automate.io supports various major platforms like CRM apps, helpdesk, eCommerce and payment forms, etc.

6.   EngageBay

Small business owners know the pain of managing multiple CRMs and marketing automation tools. Sometimes, it is not even possible for them to align everything as per the budget. EngageBay is a platform where you can do multiple tasks together.

You can sync all your contacts here, and it will nurture those leads automatically. You can also schedule sales calls. Thus, you can focus on one thing instead of many.

7.   Highspot

With Highspot, you can easily fulfill your revenue goal with its expert guidance. Highspot features outstanding integrations like AI-powered search, in-context training, guided selling, customer engagement, and actionable analytics, etc. It has enterprise-ready sales enablement with all the eye-catching modern designs, which can be a breakthrough in your campaign.

Conclusion

Marketing Automation tools are becoming the new future of the digital marketing industry. And the reason behind this is quite clear. They help you create efficient campaigns with a lot less human power. It means that you save more while getting more efficient. We hope that these 7 best marketing automation tools for sales enablement will change your marketing scenario.

Podcasts: Effective ways to train your sales team

Podcasts aren’t just entertainment, but also informative. We summed up a 3 minute write-up to explain how these mini audiobooks can affect your overall sales. Few things might surprise you. 

A podcast is  an audio/video transcription of information that can be downloaded and played anywhere and anytime—it’s like satellite radio, but in pre-packaged and time-limited format.  

  

Podcasts are recorded using certain software online recording programs, exported to a digital warehouse like Spotify, and then downloaded/streamed by anyone who searches for that topic or anyone who has a direct link to the podcast itself. 

The popularity of podcasts have exploded and are now considered a conventional mode of media, easily accessible to everyone. You have podcasts available for every topic under the sun, from gardening to mental health to project management. The ease and mobility of podcasts make it a perfect medium for conducting sales trainings.  

Sales professionals are usually exposed to a lot of content, sometimes too much. Yet, finding accessible and correct content to read can be struggle. Especially if you are an incentive driven sales professional, every second not spent on a deal could feel like a useless second. Apart from being incredibility popular among the current generation, podcasts are turning out to be an effective way for sales trainings. The 5 top reasons to use podcasting for sales training are listed below: 

  1. In most companies, sales professionals don’t have a stationary office job in-front of a computer or at a desk for most part of their day. Creating secure mobile podcasts can make it easier for the field sales teams to have access to the content on their phones, away from their office and home networks. Podcasts allow representatives to have access to the trainings offline, on the road, or anywhere they can multi-task. 
  1. In a podcast episode, business guru Tim Sanders says that our capacity to   understand information when reading text is 7% but increases to 38% in an auditory setting. This would mean that shifting from an email-based culture to an audio-based culture, would improve the understanding by almost 500%. For sales representatives, or anyone for that matter, this jump in efficacy is critical. 
  1. Mobile training methods for sales reps don’t just improve accessibility to content on the field, but are also a good way to generate quantifiable productivity gains. According to research, sales reps spend at least eight hours per month in transit. Extrapolate this number to all the sales representatives, and the company loses a huge amount worth of productivity every month. Mobile training methods easily engage the reps to continue learning, especially in the field, or even behind the steering wheel. Hence, this makes podcast trainings an exceptional choice to turn the wasted downtime into productive opportunities.  
  1. You can’t deny the fact that podcasting is already incredibly popular and has seen a sharp growth due to the pandemic. After the US and China, India happens to be the third-largest podcast market in the world, and the estimation states that the country would see 17.61 million people listening to podcasts by the year 2023. 
  1. Highly successful organizations usually provide its sales representatives with ongoing training throughout the year. This can become extremely easy with 5-minute daily/weekly podcasts in keeping the sales representatives up to date. The minimal effort required in the production of these podcasts, makes it an even easier tool to work with.

Podcasts are proving to be efficient micro-learning solutions as they produce bite sized episodic content which are short, information heavy and engaging. And although podcasting for training is still at an early stage, this could be the perfect time to initiate and experiment with it. 

BONUS READ 

How to Record a Podcast from your Mac 

1.) Open Garageband. Click on “Podcast” when it asks what to record. 

2.) Click the record button to record your voice. Click it again to stop recording. To playback, click the rewind button.  

3.) To add artwork, just select “Artwork” section on your podcast. Then, from the right sidebar, select “Photos”, pick one and upload.  

4.) Select the “Jingles” section on your podcast to add them. Then, from the right sidebar, select “Audio” and find a sample you’d want to use. Shorten it by selecting the track.  

5.) After you’re done saving, go to the top and under “Share”, click “Export Song to Disc”.  Now, you can upload the exported file to your platform.