Tag Archives: best practices

Top 5 Platforms every Company with a Gig Workforce should use or know about

Since the start of the pandemic, India has become a global hotspot for the gig economy. India’s gig economy comprises a market opportunity characterized by the prevalence of short-term contracts or freelance work instead of permanent jobs. By their very definition, a gig worker is not bound to any one organization & can work on multiple projects according to their expertise and availability. A plethora of business models has come up in recent times leveraging the gig economy, such as rideshares, delivery models, service providers, etc. This large consolidation has a potential of over 90 million jobs in the near term, as per a 2021 BCG-MSDF report. In short, roughly 1 out of every 10 people in the working age population in India is expected to be a part of the gig economy.

With such a large influx of gig workers, most of whom are young millennials and GenZ, gig employment in many ways, is becoming the future of work. And enterprises recognize this and are looking to capitalize on this opportunity significantly. So, how do you hire, engage, and train a larger gig workforce? This is where this list of curated apps and platforms targeted toward the gig economy can help. Serving a variety of functions, these apps and platforms can help companies unlock the immense potential of the gig economy.

Here we list down the top 5 Indian platforms that every Company with a Gig Workforce should use or know about:

  1. QuoDeck

The management and training of gig workers have always been a significant challenge for enterprises. While it is a crying need for every company working with gig workers, the challenges of training and engaging a disaggregated workforce with high levels of churn are not easy. Launched in 2017 by Kamalika Bhattacharya & Arijit Lahiri, QuoDeck is a B2B SaaS Digital Learning and Engagement Platform that enables organizations to use interactivity and games to engage audiences such as employees, value chain, and gig workforces.

QuoDeck caters to the growing need for organizations to build digital engagement for these audiences, an inherently scalable approach. The QuoDeck Platform specializes in creating pull through the use of games and gamification mechanics, driving higher adoption and greater retention among these audiences. Furthermore, by using interactivity and games, QuoDeck helps capture valuable data in real-time and analyze it through big data analytical tools. The platform is highly scalable and equipped to handle large user bases and extended ecosystems such as sellers, agents, vendors, distributors, partners, etc.

QuoDeck offers a complete digital engagement suite called the QuoDeck Interactive Cloud that promises engagement, speed, mobility, regionalization, data, and security.

Today, QuoDeck is the market leader in its category, catering to over 5 million users across an enterprise client set that includes Unilever, Vodafone, Flipkart, Dabur, etc.

2. Workflexi

Workflexi is a gig economy platform that bridges the gap between businesses or individuals and gig workers that are specialized in facets, both technical, non-technical, & creative. Skills in demand like IT skills, Accounting, Taxation, Digital marketing, Interior designing, Baking, photography, dancing, singing, sketching, cinematography, and others.

The platform believes in on-time payments to avoid settlement delays which is one of the common problems for platforms dealing with payment gateways and traditional payment transfers.

The platform was founded by Prabhu & Sandesh Kangod in 2016.

3. Flexiple

Flexiple is a gig economy platform that pre-screens freelancer developers and designers to simplify the selection process for organizations. The platform has a multi-level assessment system with pass rates that vary from 45.4% to less than 1%. This ensures only the quality of talent greets businesses that sign up to hire for gigs. Some of them include technical prowess, communication skills, background checks, and performance consistency.

One of the highlights of Flexiple is the platform also offers a 1-week trial period to enable companies to assess the synergies with the gig workers before plunging in.

Flexiple was founded by three IIM-Ahemdabad graduates, Karthik Sridharan, Hrishikesh Pradeshi, and Suvansh Bansal, in 2016.

4. Truelancer

Truelancer is a global marketplace for freelancers & businesses. The gig-powering platform enables a company to post their requirements, recruit freelancers & consultants, and get the job sorted. Truelancer is home to over 600,000+ freelance professionals.

This platform comes with a Safe Deposit where it collects funds from businesses and transfers them to users only after the final project has been approved & completed. Be it SEO experts, content writing, web development, design, or sales & marketing, Truelancer has it all.

Truelancer is based out of New Delhi and was founded by Dipesh Garg in 2010.

5. One Impression

One impression is a dedicated platform for digital celebs and influencers. The platform claims to have registered over 14 Million+ influencers right, from celebrities, micro-influencers, IG legends, and TikTok stars. One Impression comes with an additional feature called OneDoctor, an AI tool, that combines an intensive algorithm to determine the best influencers for a project.

Launched in 2017 by brothers Apaksh Gupta and Jivesh Gupta, One impression is based out of Gurugram.

This was first published on Business News This Week.

QuoDeck’s one-of-a-kind gamified campaign #D2City receives more than 5 Million Impressions in just 14 days!

What does the future of engagement look like? QuoDeck’s one-of-a-kind gamified campaign #D2City may hold the answer! In this age of fleeting brand loyalty, enhancing customer engagement is the only way to sustain a business for the long term. Given the lack of a physical space where consumers can experience or see D2C brands, run-of-the-mill ideas of marketing are no longer enough. D2C brands need to adopt new innovative ways of customer engagement. Launched on 14th February 2022, the visionary new gamified campaign #D2City used hyper-casual games as an engagement strategy for more than 28 brands that enrolled on the platform. In just 14 days, the campaign received 5 million+ impressions across India, with over a million users engaged through videos, games, and other content.

In a world with unpredictable consumer behavior, brands need to accentuate focus on being more relatable and human. With #D2City, QuoDeck, India’s leading SaaS Digital Learning and Engagement Platforms, set out to bridge the gap between brands and technology. “Innovative brand communication is the key to capturing customer attention in this age of transient loyalty, and with #D2City, we established a brand new high engagement marketing tactic for D2C brands across sectors to create brand affinity,” said Kamalika Bhattacharya, CEO, QuoDeck on the completion of the campaign.

The campaign was designed as an interactive digital city that allowed visitors to experience, explore, play and learn about their favorite D2C brands. For the campaign, Quodeck hosted 28+ big and small D2C brands from industries such as Cosmetics, Electronics, Personal Care, Food, Apparel, and Baking Goods, amongst others, in a mobile-friendly gaming microsite designed as a city with buildings, with key buildings playing host to brands and their games.


The D2City campaign leveraged the growing popularity of gamification to help D2C brands capture consumer attention from far beyond just Tier 1 cities. During the duration of the #D2City campaign, the platform received more than 80 percent hits from Tier 2 & Tier 3 cities across the country, which also correlates with the rising demand for D2C in these areas.”Games have a universal appeal, and when used as a marketing strategy, they can even solve the challenges that brands face when they are looking to engage customers from Tier 2 & Tier 3 Cities.” Kamalika added.

The #D2City campaign also demonstrated that gamified content could help brands gain valuable behavioral insights that, in turn, will help them optimize experiences across customer lifecycle stages while reducing overall marketing costs.

Established in 2017 by avid gamers, QuoDeck uses gaming principles to engage enterprise learners and provide data-based insights to improve user experience.

This was first published on Business News Week

Entrepreneurship 101: How to foster leadership?

Leadership is not taught in any school or institution. Leaders are made — with the necessary skills over the course of their lives. 

But who is a good leader?

Warren Bennis states, “Leadership is the capacity to translate vision into reality.” Therefore, a good leader creates a vision for his startup and aligns and motivates people toward achieving that vision. 

However, building a startup and leading a team of people can be challenging in a startup environment, especially during the initial phase. Leadership in a startup involves having an in-depth understanding of the business, coming up with strategies and innovations to solve the business problems, and developing a culture where employees flourish. 

For this article on Entrepreneurship 101, we focus on fostering leadership in the workplace and becoming the best role model for one’s team. 

Who is a good leader? 

YourStory asked startup founders to list some of the qualities of a good leader. Here is what they had to say: 

Team player 

A good leader is essentially a team player. They treat their employees with respect, irrespective of their designation and social status, and value what they bring to the table. 

While bringing their own expertise to the table, a good leader is aware of their limitations. Thus, instead of wanting to do it all by themselves, they work with their employees as a team and let the subject experts take over.

Value creation 

A leader must be able to differentiate between the long-term and short-term goals and gains. They should focus on creating brand values that would eventually help them stay on track, acquire, and retain more customers. 

A good leader must be able to maintain a “Balance between long-term and short-term goals…They focus on expanding and scaling, rather than focusing on immediate funding, generating an early exit option, and pursuing immediate advantages,” says Kamalika Bhattacharya, Co-founder and CEO of SaaS startup QuoDeck

This was first published on Your Story

Will Gamification For D2C Brands Work?

As D2C brands take on established brand mammoths to capture consumer attention, with proven use cases of gamification and many well-known brands reaping its rewards, gamification has now become an essential weapon in any smart, new-age marketer’s arsenal

With the world undergoing unprecedented transformations since the Covid-19 pandemic began, enterprises across the globe are reimagining their branding and marketing strategies to adapt and realign with the changing needs of their consumers.

One sector that has stood out from the rest in the post-pandemic era has been D2C retail, which saw a significant uptick in demand during these times. At present, D2C brands have sprung up in multiple sectors, including fashion, FMCG, Homecare, Femtech, personal care, baby care, cosmetics, lifestyle, home décor, consumer electronics, among others. More than 800 D2C brands in India are carving a niche for themselves, with many more to join the ecosystem in the coming years. Such a backdrop points to an increasingly competitive space where only those who deploy the best brand strategies will survive in the long run.

The most significant challenge faced by D2C brands today is one of creating brand recognition among consumers. Given the lack of a physical space where consumers can experience or see the brand, digital mediums such as YouTube, Instagram, Facebook, Whatsapp etc., become the primary mediums through which consumers are reached. However, high clutter in these channels makes content differentiation a critical marketing need.

Gamification, as a strategy, is one such way in which D2C brands can strongly differentiate and attract new consumers.

There is a natural instinct in every person to compete, to be challenged, to have fun, to be rewarded, and to mirror. These five innate instincts can be satiated through games and gamified engagement. Furthermore, when people play games, they feel motivated and experience a positive ’rush’. Gamification in the context of marketing merely couples these positive emotions through game elements and game principles with a topic or information about a product.

Gamification is already widely used in a variety of contexts across sectors with the ultimate goal of entertaining, engaging, and educating audiences. Globally the Gamification market is expected to grow to USD 38.3 Billion by 2027, from USD 9.1 billion in 2020. The global gaming market is expected to be USD 268.8 billion in 2025, up from USD 178 billion in 2021. This is fueled by growing acceptance of this medium in the minds of consumers across the world. As younger populations enter the working age and with the advent of mediums such as VR, this trend is only expected to magnify.

In the context of D2C brands, tried and tested gamification methods can be a game-changer in many ways, some of which we’ve explored here.

Enhance reach and brand awareness

Brands can use games to create fun interactive content for people to discover and understand their brand and products. Using gamification elements incentivizes the interaction while creating hype for your product or services among consumers. This is also a great way to promote newly launched products or campaigns; there is a high likelihood that a consumer may participate or make a purchase with a game as a hook.

When you integrate a game into your brand content across different consumer touchpoints, you also encourage your consumers to share their gaming experience with their social networks, as gaming activities get a lot of shares.

This increases a brand’s reach and awareness, thereby making it easy to attract new consumers. For example, a study by Gigya, a customer identity management platform, found that brands such as Nike, Dell and Pepsi, who used gamified elements in their content, saw a 13% increase in post comments, 22% more post shares and a phenomenal 68% content discovery rate.

Drive Engagement and Increase Brand Loyalty

Game principles can be used to achieve the holy grail of marketing – sustained engagement. According to Digital Marketing Forum, 60% of people admit that an appealing game from a brand may influence them to buy more from that brand. Similarly, a survey conducted by Ask Your Target Market found that 38% of people enjoy their shopping experience when brands include games or interactive features. This data indicates that gamification can enhance sales, brand awareness, and customer loyalty and help develop an emotional connect with the audience. This, in turn, leads to a longer relationship with consumers, as opposed to simple brand awareness. Brands that gamify to raise engagement find that games also tend to boost customer experience and satisfaction.

With the increased demand for consumer entertainment since the pandemic began, brands can leverage gamification to make the user’s engagement with the brand more enjoyable and dynamic. Bain & Company’s research shows that increasing customer retention rates by 5% increases profits by 25% to 95%.

Grab new segments’ attention: Target Generation Z and Millennials.

While gamification for digital marketing works well across all ages and demographics, games perform exceptionally well with Millennial and Gen Z audiences, as indicated by the Consumer Insights research, which found that about 81% of Gen Z gamers reported playing games in the past six months. Millennials and GenZ make up the majority of the 600 million internet users in India, and they are driving online shopping like never before. As a result, D2C

brands are getting higher responses and witnessing a sharp rise in engagement and visibility from Millennials and Gen-Z, who make up the major share of online shoppers. This points to a huge opportunity for D2C to leverage the affinity of Millenials and GenZ towards games and use gamified elements to drive revenue and engagement.

Generate data for personalisation and user retention

With hundreds of D2C startups and traditional retail companies vying to take the D2C route, customer acquisition costs are rising. A data-driven understanding of the customer can help D2C brands deliver unique experiences across channels, thus, improving retention and increasing overall customer LTV. Games naturally lend themselves to capturing higher levels of data that can indicate consumer behaviour or preferences. This sort of data can be generated through gamification applied across multiple touchpoints in the consumer decision journey.

The data collected can help D2C brands optimise experiences across customer lifecycle stages while reducing overall marketing costs.

As D2C brands take on established brand mammoths to capture consumer attention, they may need to find innovative ways of appealing to consumers. What better way than to deliver a personalised experience to make consumers feel like part of something unique and niche. With proven use cases of gamification and many well-known brands reaping its rewards, gamification has now become an essential weapon in any smart, new-age marketer’s arsenal.

By Kamalika Bhattacharya, CEO & Co-Founder at QuoDeck

This article was first published on BW Disrupt

Gamification in Education: 5 ways Gamification improves Students’ Education 

Gamification is a Meta approach to boost education & keep students sharp & engaged like nothing else.

Gamification is a buzzword that’s ringing doorbells in all the industries revolutionizing the way learning resources are created and distributed.  

Here’s what it means –  

Gamification is the process of breaking down complex learning elements in simplified fun versions using game design, making the resources super-digestible.  

It’s far more effective than traditional ways of learning with a proven impact on comprehension and speed of learning.  

Another industry that’s been heavily impacted or will be heavily impacted is education.  

It’s been static and rudimentary for quite a while and technology is here to flip that over, making changes to the core for good.  

Here are five ways gamification improves students’ education  

  1. Learning is fun, finally! 

Gamification makes learning fun and more interactive. Students finally fall in love with learning, simply because it is served to them in a form they can easily chew.  

It’s like mixing some chocolate powder into milk to give them some nutritional benefits.  

The key is to make it relatable.  

Old traditional ways of learning, though proven effective in the past, lack a very important element that can change the whole game i.e. Interest.  

The classic broadcasting and rote-learning methods are boring and unengaging.  

Gamified learning beats that focusing on all-round development of a student while they are focused on collecting points, choosing avatars.  

It’s a win-win, finally 

  1. More visible hands-on learning  

Number of challenges, percentage of progress in the game or levels unlocked. Every visible aspect related to progress is a dopamine booster for the students pushing them to work harder.  

This is one of the major problems that the traditional education system has – there’s no visible progress and students don’t really know what’s ahead of them.  

Gamification solves this mystery by making learning very visible with the use of the points system, the journey map or the levels unlocked and yet to be unlocked, progress bars & goal-setting elements.  

  1. Students are more proactive & less afraid to make mistakes 

Making mistakes and failing are a crucial part of the learning process. But traditionally, it was taboo and students went through periods of embarrassment and ridicule in front of every other student.  

It’s not the same when it comes to games. Students don’t resist a second to ‘play again’ once the game is over. Moreover, they are self-motivated to play harder the next time to beat their previous scores. 

Gamification takes the embarrassing part associated with making mistakes (a fundamental part of learning) out of the equation and empowering students to work better the next time.  

  1. Students are self-motivated to learn  

The same set of students that resist studying & finding ways to skip school every now and then are found to be excited and self-motivated to learn.  

The impact is sometimes so massive, that kids even get addicted to these gamified versions of lessons & in a sense, they just can’t stop studying.  

According to a study around a decade ago, video games were told to have three factors that made people play them again and again:  

  • Points: Students or players want to achieve more points and finish as many challenges as possible.  
  • The multiplayer: The team building factors and being the best in the competition drives them to work even harder the next time. And there always is a next time.  
  • Something new: Players discover new aspects and exploration helps them work for more.  
  1. Creative & Critical thinking unlocked!  

Creativity and critical thinking can’t be taught. But it sure can be unlocked by setting up familiar environments where students have no choice but to engage and get their creative juices flowing.   

A study in 2013, revealed that problem-solving games have a massive impact on the overall cognitive development of a child.  

Gamified learning can explore these areas benefiting students by:  

  • Increasing their info retention power 
  • Impacting their focus & attention allocation speed 
  • Making them more aware of the surroundings  
  • Giving them the ability to look at things from different perspectives  

It’s already happening  

Math blaster & Treasure mountain were the earliest evidence that validated the gamification concept.  

Now games like these have taken over the gamification revolution and are making studies fun:  

  • Minecraft (Education Edition) – lesson plans & installable worlds that integrate the game design to the classroom making it super creative and fun.   
  • Google’s read along – google speech tech to encourage elementary school students to read and follow along with stories. The assistant Diya makes it more fun and interactive for the kid helping them all along  
  • Amplayfy- Create multiple-choice quizzes. Students will be using their phones and that creates a fulfilling and exciting experience for the student. It’s one of the most direct and tangible examples of game mechanics revolutionizing the classroom.  
  • Archy learning –  Intuitive gamified e-learning platform.  

Final Words 

Education is changing. With different,  more soft-skill oriented demands of the future, the old ways to education might not be sufficient enough.  Gamification crunches the old paper ball of a broadcast education making it super-interactive & way more preferable to students. It might be the push that current outdated education structures need.  

5 new trends in driving engagement for remote employees

The world of business has inevitably changed since 2020. Today, besides having vision and innovation, you have to make investments and adopt a new approach. This approach must stress on gratifying an employee so that they are happy and satisfied. Whether they are a leader or a manager, employees must feel connected to their purpose.  

The future engagement of employees depends on the five new trends that embrace flexibility and technology. Many recent trends have appeared, with some working and some not. But here’s what we have for you: the five engagement trends for remote employees. These will help you make informed decisions and battle the current crisis like a boss. 

  1. Focus on the channels of communication 

Suppose you have workers working on-site. You must brief them well on their roles.  And inform them about the colleagues that will work with them. Install rapid communication channels so that they stay in touch with each other, regardless of where they are. We must admit that meet-ups have worked wonders, especially for discussions relating to project issues and progress.

  1. Measuring engagement alone wouldn’t do – go the extra mile! 

As per the latest data, organizations spend 720 dollars million to gauge engagement.  But according to an American analytical company, only 36 per cent of the workforce is occupied. The rest 64 per cent is going through a gamut of emotions or feeling plain miserable.  

Your company is a breathing and living entity. Thus, you cannot manage performance directly. Hence, you must understand the areas that drive employees’ behaviours and directly impact their performance. Measure the conditions that matter. These conditions include alignment of personal strengths, psychological safety, and intrinsic motivation.  

When quantifying an employee’s prosperity levels, you should find out whether your organization is excelling with its people. 

  1. Improve the workstation of your employee, be proactive 

On identifying the positions that fit remote working best, you must give your employees an alternative. Not every person whose job may call for remote working, can do tasks remotely. Thus, do not expect the employees to brush their problems under the carpet. We suggest rethinking the entire journey of an employee and supporting everyone through this challenging time. Approximately 50 million jobs can be done from the comfort of a home, however, some cannot. Thus, we suggest that you furnish remote workers with all the software and hardware needed to work remotely. These small steps will help create a flexible environment amidst the pandemic.  

Adapt to the scenario of digital work but do not expect this new work wave to speed up as it advances.  

  1. Focus on talent development  

Before the coronavirus smothered us, the threat of talent shortage already rocked the business world. According to a US survey, employers confessed that they struggled to discover the talent they needed.  

With slashing of budgets and layoffs, re-skilling employees has become the need of the hour.  

One way to counter this problem is by developing your company as a marketplace for talent. This marketplace will have employees as the network’s segment. And once they are a part of the network, you can allocate them to new teams whenever you require their skills.  

  1. Get employees on the board with big, all-embracing goals 

When employees have understood their roles, are comfortable in their set up, and know what to do, get them on the board. Discuss the overarching goals of your company so that you can trade again.  

When the trade picks up and profits start pouring in, job insecurities and other fears will be eliminated. People will roll their sleeves up and do their bit to boost the success of the business. Encountering a shared tragedy or trauma has a fantastic way of dragging employees together towards success and survival. 

Conclusion  

A business may break, but it can heal as well. Each of these trends that drive remote employee engagement will be crucial in your company’s recovery. We hope these trends ensure that people under you remain engaged, productive, and cared for during and beyond a crisis.

7 Ways to Maximize Learning in your Training Programs

Training programs are a collection of instructions or procedures that are designed to help people improve their abilities. Skills and knowledge, mentality, attitude, and efficiency of a person are important in any profession.

Every person receives training at some point in their lives, whether formal or informal. How many times have you gone to training programs as a student or a professional and been able to recall or put what you learned into practice?

If your answer is close to zero, this was most likely because you were forced to attend the training against your will due to institutional obligations. It’s also conceivable that you received general training with no actual or direct application to your topic or career.

Whether public or personalized, any activity will undoubtedly provide value to individuals in some manner, either directly or indirectly. The only stipulation is that you must be able to benefit from it.

Now check out the tips listed below on how to get the most out of any training program and improve your learning retention:

1.   Clear your mindset:

The majority of individuals do not benefit from any training courses (primarily generic ones). They already have a terrible impression of the session.

This kind of training is of no benefit to them in their career or at work, because they do not concentrate on learning and application, any activity they get will be useless to them.

The primary source of this issue is a preconceived mentality. This mentality is formed as a result of previous experiences or disinformation. So, if you want to learn and have a good belief system, you must not use these filters.

2.   Finalize the pre-work:

Many training courses contain a pre-assignment or pre-assessment exercise that you must complete before the course commencement.

Many individuals do not want to complete this pre-workout, but it is critical for you to self-analyze your present abilities and create a route to your goal talents. It enables you to assess your current abilities and knowledge gaps to succeed in your profession.

3.   Determine the aim of training programs:

It is critical to determine the purpose of training, or in other words, the goal of the program. What are you expecting to gain from the training? Find out what’s in it for you, what skills you’ll get, what information you’ll gain, and what new learnings you’ll accomplish.

This way, you’ll be able to pinpoint your specific objective and concentrate your efforts on achieving it.

4.   Match your learning outcomes to your objectives:

Establish a clear link between what you gain in a training course and your desired outcome. Determine which learnings are linked to your desired abilities. This will encourage you to participate actively in the program and strive to improve your abilities.

5.   Focus on analysis:

What you can’t define, you can’t improve. You must first evaluate the efficacy of your staff training and development program before you can enhance it. Fortunately, current training systems make it simple to get a wide range of data about your learning program’s success. While smaller businesses may choose to forego utilizing training analytics, more prominent companies cannot afford to do so.

It’s difficult for educators and training managers to remain ahead of training innovations on an individual level as the amount of students and courses grows, perhaps spanning several training groups, divisions, and branches.

Make it a habit to track your training data to enhance your business training program. This will assist you to:

  • Gain a sense of your training program’s overall development
  • Find and fill skill gaps, detect issues in your courses (e.g., challenging lessons)
  • Identify parts of your training program that need improvement
  • Recognize and appreciate training effort, locate your top talent

6.   Attend follow-up meetings:

Many training providers schedule follow-up sessions for their students to address any issues they may have when putting the ideas or learnings into practice. Attend these seminars to receive answers to your questions and get additional insight into putting your skills into practice.

Even if you don’t have any questions, you may still learn something new by attending to or studying other people’s problems and solutions.

7.   Add ‘Social Learning’ to your training:

You learn more when you exchange your experience with others, when you have a mentor to assist you, and when you have a model to follow.

Learners and mentors are connected via social learning, allowing them to talk and share their thoughts and problems. Chat rooms, forums, online communities, video conferencing, and other methods are crucial.

This social learning method is an excellent technique to stay motivated, passionate, and eager to learn more.

In conclusion

To advance in your professional job or company in today’s competitive world, you must surpass others. You must have a good attitude and understand your learning style to get the most out of it. These tips will help you get that extra knowledge from your training programs, and you’ll see the change in your learning methods from day one.

The key to success is to put your plan into action. So, put everything you’ve learned in class into practice, and keep brushing up on your abilities.

Why is an Induction Program important?

An induction program is the process used within organizations to onboard new hires into the organization and familiarize them with the new role and company culture.

As you would expect, new hires are typically stressed and nervous about the new job, and the induction program helps them to get warmed up for the challenges that lie ahead. During the course of the program, new hires get an opportunity to learn about the new work environment, company culture, and their own role. A good induction program ensures they go through this without feeling overwhelmed or stressed.

A good induction program will include activities like-

  • Organizational hierarchy and structure
  • Introduction to the different departments within the company
  • Introduction to key members of staff
  • Guided tour of the office space
  • Introduction to employment terms and conditions
  • Rules governing working hours
  • Expected behavioral standards and dress code
  • Information pertaining to benefits, incentives and appraisals
  • Job description along with key duties and responsibilities
  • Specific job-role training

Benefits of Induction Program

  1. Drives Productivity – Productivity is a major aim of business, and a workplace with comfortable employees brings more productivity at work. Good Induction training empowers your team with the skills needed to get their jobs done correctly and more efficiently. It defines the right track for one to follow in terms of the job profile and also seeks to build a positive aura in the team with respect to the organization.
  2. Saves Cost – Giving a certain amount of time in the beginning, leads to faster time-to-performance, which saves a considerable amount of time and money. Further, by investing time and money into induction training for your workforce, you show that you value them, which in turn, can improve loyalty and staff retention, saving your business money in staff turnovers.
  3. Improves Communication – Letting everyone know who is in the organization and their first point of contact sets the basis for good employee/management communication. It instills a level of confidence as to where they sit within their teams and who their leaders and mentors are.
  4. Improves Retention – Employees leave their job in the first year if they don’t receive adequate training, or if they find it difficult to know about the organization, and, the roles and responsibilities. Typically, employees that do receive induction training are more likely to stay and progress within the company, as they are given a transparency regarding the organization context.
  5. Healthy Environment – Getting an employee to know about other employees as well as the people in charge of the organization, creates a healthy environment that prevails as long as the employees work in the organization. Induction leads to a comfortable and friendly environment. And overall, with a comfortable environment around, people come out with more ideas and it paves the way for more creativity.

Induction training, is a great way to train staff, visitors and contractors on their roles in a company. It increases overall performance and job satisfaction, benefiting both the business and the employees. It significantly improves staff and visitors’ first opinions about the organization, sets their expectations and gives them the tools to make a great start at work.

References-