Tag Archives: corporate training

Reasons to Use Videos for Employee Training

Creating training videos is one of the most effective ways to develop your team, both in terms of cost and engagement. This Video highlights 6 reasons why Videos for employee training is important for their development.

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How To Choose The Right Kind Of Video For Your Employee Training

Video-based learning has become an important part of corporate training delivery today. In this article, I share pointers that will help you identify what training videos would work best for your employees.

Choosing The Right Kind Of Video For Your Employee Training

Using videos for training employees has been around for a while. Of late, there is an acceleration in their usage. This is on account of the wider adoption of mobile learning and microlearning as they both leverage extensively on video-based learning.

Video is an immensely high-impact medium and when used as training videos for employees, they offer:

  • High engagement quotient
  • Sticky learning experience leading to higher retention and recall

The value of using training videos for employees lies in their ability to offer:

  • Formal training which can be consumed “on the go”
  • Instant job aids that are within the learners’ workflow and can be accessed at the moment of their need
  • Informal learning
  • Social learning

How Can You Use Training Videos For Your Employees?

You can use training videos for employees to supplement your corporate trainings and step up their impact. Some of the key trainings that can leverage on videos for employee training include:

  1. Induction and onboarding
  2. Soft skills training
  3. Product training
  4. Sales training
  5. Application simulations training
  6. Compliance training

The flexibility of training videos enables you to use them for:

  1. Formal training (online)
  2. Support Instructor-Led Training (ILT) or Virtual Instructor-Led Training (VILT)
  3. Performance Support (learning aids/job aids to support formal training)
  4. Social learning

This is not all. The true power of videos for employee training lies in their ability to contribute beyond learning or performance support intervention. They can contribute to other levels of the learning and performance ecosystem, notably to:

  1. Create a buzz or awareness (before the launch of the training program)
  2. Support crucial change management initiatives
  3. Continue the connect with the learners (post the training program)

Are There Any Drawbacks Or Limitations That You Should Be Aware Of As You Opt For Training Videos For Employees?

As I see it, there are a couple of aspects that you should note:

From The Development-And-Cost Perspective

The cost of video-based learning for formal training or as Performance Support is higher as compared to traditional eLearning development. You also need to be aware that any updates or enhancements do entail significant costs and lead time.

From The Learning-Impact Perspective

Even though video-based learning offers an immersive learning experience, the video does have an intrinsic limitation of “passivity”. It allows learners only to start/stop or pause.

This can impede the learning impact when you have long run length videos.

Additionally, you cannot track the learners’ progress as they go through videos for training.

What Kind Of Video Formats Can You Opt For In Order To Create Training Videos For Your Employees?

You have wide-ranging options that you can offer as training videos for your employees:

  1. Teaser videos
  2. Context-setting videos
  3. Explainer videos
  4. Scenario-based videos
  5. Story-based videos
  6. Complex decision-making branching simulation based videos

Are There Other Interesting Approaches That Can Enhance The Impact Of Training Videos For Employee Training?

Here are 3 interesting options that you should certainly consider:

1. Interactive videos
This is a Next Gen approach that creates highly interactive and immersive video-based learning solutions. It includes:

  • Learning interactions that are similar to traditional eLearning (Hot spots, Click and Reveal and so on)
  • Quizzes and assessments
  • Learning paths that branch to different tracks based on learners’ choices
  • Gamification elements
  • Unlike traditional videos, interactive videos allow you to track learner performance, and they also offer SCORM output

2. Microlearning videos
These short, focused, bite-sized videos use rapid development approaches. They are particularly useful as a social learning tool. They are designed to be available within the learners’ workflow so that they can access the relevant bite exactly at the time of their need.

3. 360-degree videos for VR and AR
These can take your user engagement and stickiness of learning to an all high level.

What Kind Of Training Videos Would Resonate With Your Employees?

Modern learners face challenges of distractions and multi-tasking, and they certainly do not want to carve out a block of time for training. They want the training to be flexible, short, focused, and available on the go. So, as you opt for videos for your employee training, match it with their lifestyle and accordingly, craft the learning journey.

Here is a list of my top 5 strategies you should adopt as you offer training videos for your employees:

  1. Create the buzz or awareness and establish WIIFM (What Is In It For Me)
  2. Set context or teach concepts
  3. Offer learning followed by practice, application, and summaries
  4. Checkpoint learners’ progress and understanding
  5. Reinforce and keep the “Forgetting Curve” at bay

What Would Be The Impact Of Using Training Videos For Your Employees?

You would see:

  • Higher engagement
  • Better completion rates
  • Better retention and recall
  • Better performance support leading to better application of the acquired learning
  • Increased focus on informal learning
  • Higher ROI on your training spend

I hope this article gives you great ideas that you can use as you implement training videos for your employee training. If you have any specific queries, do contact me or leave a comment below.

By Asha Pandey, Chief Learning Strategist at EI Design

Microlearning Trends To Adopt In 2019

As microlearning-based training moves to center stage, I outline what is driving its rapid adoption. In this article, I also share microlearning trends in 2019, and how you can leverage them to boost employee performance.

Discovering All About Microlearning Trends In 2019

Microlearning consists of short, bite-sized learning nuggets. Although short in run length (between 2-5 mins and, typically, not exceeding 7 mins), each nugget is action-oriented and is designed to meet a specific learning outcome.

In the last couple of years, microlearning has moved from being a player on the side to center stage and for good reasons.

In a world that is full of distractions and diminishing attention spans, it is critical to have sharp, focused learning nuggets. Only then do you get the learners’ attention, and they invest in completing it. This is precisely what microlearning-based training delivers.

Learners love microlearning-based training as:

  • It is short and focused.
  • It can be taken on the go.
  • It is available in the learners’ workflow and can be accessed at the moment of their need.
  • It is designed for multi-device support and provides control to learners on when and how they want to consume it.
  • It uses high-impact formats (notably, videos) that are engaging and immersive.

L&D teams see value in microlearning on account of:

  • Its ability to engage the learners across profiles, that is today’s multi-generational workforce.
  • Its ability to provide a sticky learning experience.
  • Its high completion rates.
  • Its capability to push acquired learning to the application on the job.
  • Its concept of learning paths or learning journeys that can help learners gain proficiency as well as trigger the required behavioral change.
  • Its innate strength to offset the “forgetting curve” and convert it to the “retention curve” through ongoing reinforcements.

Based on our long experience in developing Microlearning based training, and what we see in the near future, here is my view of microlearning trends in 2019.

Microlearning Trend #1 In 2019

Microlearning will be used for a wider spectrum of corporate training, specifically for:

  1. Change management
  2. Awareness programs
  3. Formal training
  4. Just-in-time training (Performance Support Tools or job aids)
  5. Informal learning
  6. ILT support aids

Microlearning Trend #2 In 2019

Microlearning will leverage mobile learning further—particularly, apps for learning: Building on the wider adoption of mobile learning in organizations, it will be the mode L&D teams would prefer for varied corporate trainings.

It will leverage particularly on formats like mobile apps for learning where a personalized learning path with microlearning nuggets can be offered to learners. This approach can be used to provide both formal training as well as just-in-time learning aids within the learners’ workflow.

Microlearning Trend #3 In 2019

Microlearning will use personalization techniques to offer highly customized and relevant learning to each learner.

Microlearning Trend #4 In 2019

Microlearning will capitalize on Artificial Intelligence (AI) and analytics to offer support and personalized learning paths. Furthermore, its capability to offer recommendations to learners will ensure that they come back for more even after completing the prescribed training.

Microlearning Trend #5 In 2019

Microlearning will continue to use video-based learning as a significant design strategy. However, it will see an increase in the NextGen format, that is, interactive video-based learning.

Microlearning Trend #6 In 2019

Microlearning will be used in formal training in conjunction with successful, engaging, and immersive strategies like:

  1. Virtual Reality
  2. Gamification
  3. Scenario-based learning extended through a master narrative or story-based learning
  4. Complex, branching simulations for decision making

Microlearning Trend #7 In 2019

Microlearning will be used extensively in content curation to provide “learning as a continuum”. This will help organizations create a better learning culture and facilitate informal learning.

Microlearning Trend #8 In 2019

Microlearning formats will also help in promoting collaborative or social learning.

Microlearning Trend #9 In 2019

Microlearning will continue to the preferred format to offer just-in-time training (Performance Support Tools or job aids).

Here, most of the established formats will continue. These include the popular and effective ones like:

  1. eBooks/Flipbooks
  2. Infographics
  3. Interactive infographics
  4. PDFs
  5. Interactive PDFs

Microlearning Trend #10 In 2019

Microlearning will support ILT trainings and VILT trainings by providing online resources:

  • Pre-workshop prep material
  • In-workshop exercises, role plays, simulations and so on
  • Post-workshop handouts

Impact Of Microlearning In 2019

Microlearning-based training is no more a buzz. It is a technique that has transformed the online training format and is here to stay.

NOTE: The usage of microlearning does not mark the demise of macrolearning or what is termed as traditional eLearning format. For instance,

  • This would still find its place in programs that need longer seat time, as breaking them into too many nuggets can create a disruptive learning experience.
  • For certain programs like compliance, several organizations will continue to use the more traditional format.

On the other hand, there would be a rapid adoption in programs like:

  1. Induction and onboarding
  2. Sales training
  3. Leadership training
  4. Professional skills training

I hope this article throws light on the possibilities of using microlearning in 2019 as a significant part of your online training delivery or to support your Instructor-Led Training.


By Asha Pandey, Chief Learning Strategist at EI Design

Monotonous to Fascinating: Changing Employee Training Module

Training used to mean boring, but what if you play a game and get trained on a particular niche! Technology has revolutionized our daily lives and so the training. Now with the help of engaging contents, you can provide training to your employees or learn a new technology.

QuoDeck developed a game-based platform to train employees in a fun manner. We spoke to Arijit Lahiri, Co-Founder, QuoDeck Technologies to understand their vision and how it can be helpful for enterprises.

What’s the idea and How you began this journey?

When we started off in 2013, we were looking for a bunch of potential learning games but there was no software. So, we plan to create an engine which will allow us to develop games, specifically for learning. We wanted to pick up this space because most of the learning is fairly boring in the Enterprises, even today. As we have worked in that environment for our careers in Enterprises, we found that learning is very monotonous. We thought that games would make it interesting.

We thought to build a software microservice architecture and over the course of time, we developed a platform kind of web version like Netflix, Amazon kind of approach. Instead of having like one Central Core, we decided to have multiple small services which kind of aggregate the entire API level. So microservices on the API and micro apps on packages on the front-end side, where we are using just for context for backend.

Some of the backends will be on Ruby on Rails, so basically, some of rails APIs are actually Phoenix and Alex API. Also, some backend parts are on PostgreSQL and some are on MongoDB.

For the front end, we earlier used jQuery and all without using the frontend framework. Later on, we migrated most of it to React. Apart from that anything which is created on the QuoDeck framework can also be consumed through Augmented reality apps like Euphoria, Unity or Virtual Reality which is unity based, so it connects to the API.

What sort of API integration has been done?

This is cloud-hosted, some of the microservices can actually iterate what we call Omprem, behind the firewall. So, let’s say there is end number of services which are there in the app. So, they adapted in the firewall which communicates with the client systems with the clouds.

What kind of mechanism you have designed?

We have done a bit of inspiration from On the TV shows Silicon Valley. They had this concept of they were talking about this concept of mobile internet, so what we realize that lot of the calculation, a lot of the analytic which have been done on the server, doesn’t need to be done on the server so.

What we have done! Let’s say there are hundred thousand learners in a particular company he if I aggregate all the data on the server and calculate, it becomes a fairly complex affair. Instead of what that R code does the whole set of calculation and caching and storing at the mobile level.

What is aggregated needs to who goes to the server now again this is not on one single server, we have a set of app servers, which are serving out to do shading calculation by the Mongo app. Basically, we shed out the Analytics so that it allows us to do the whole bunch of real-time otherwise it would take like three days to calculate.

Why would enterprise adopt your solution?

Either they are looking for something which is free, very simple, low maintenance and can deploy easily for Speed. Because it’s a microservices app architecture the entire thing is very modular. You can launch the customized app as we have just launched QuoDeck Express. It is a variant which is built it on the context of speed. What would otherwise it will take maybe like two or three months to setup up and deploy, that can effectively now be done in just 10 minutes. That’s the hyper-speed version of the QuoDeck.

Everything is like merging Google Drive with all the powers of the learning management system. So, ability to start with a very fast system & and scale it up to a very powerful system is what really works for the Enterprises, and it works for most of the companies.

People don’t likely to come out to buy tech, they come out to solve a problem. So, when we try and cater to that this express kind of offering as You take it and get ready and go. Once that is done then are saying like OK this is interesting can we do a little bit more of this. And then you say ok so how this you can scale up the system till you can go to. Its largest we have a deployment which is a group company level deployment which has about 15 companies within it and each, so there is one common app and somebody comes in, they get to see their own branding.

At the most powerful level, there is mobility, there is engagement which is all the game-based learning techniques, and the third is fairly deep and complex analytics. Learning should be measurable, it should be treated more like a Marketing activity and not just as a charity activity for people in-house.

By Ashok Pandey, author at CioL

This article was first published on CioL

Why cloud authoring tools are the best for elearning?

Let’s start by understanding, what exactly is ‘Cloud Authoring’!

Cloud authoring is ‘internet based authoring’. In other words, one can access these tools using their web browser. (For example, Google Docs) Everything is online and you just need to log in to get started with your work.

So, what makes Cloud Authoring better than others?

They are free! (Most of them)

Yes! Many cloud authoring tools like Google DocsQuoDeck, etc. are free. Others like PowtoonDropbox, etc. are also free, but in case you need more features than you have to pay.

No installation required

You don’t have to download these tools in order to use them. You can access them using your web browser. All you need to do is sign up. So, you don’t need to have any particular configuration to use these tools. It also saves your effort of coordinating with IT department to install software on your computer.

Accessible from anywhere

These tools can be accessed from anywhere. You can access the content created on these tools from anywhere. You don’t have to go through the hassles of carrying the data everywhere.

Creating on the go

Using these tools, you can create/ edit content on the go. And here’s the best thing, once you load the tool on your website, you can use it even offline. You don’t need internet connection at all, except when you have to save or publish the content.

Easy to collaborate

Collaborating with your colleagues is a lot easier using these tools. You can share the files or the published content for reviewing. Or by sharing the credentials, you can even ask your colleague to make the necessary changes.

Let us know if you agree or have any more insights to add here. Go ahead and comment below.

By Deepak Gawas, Head- Partnerships at QuoDeck


Why is measuring training effectiveness important to team leaders?

Be it a well-established company or a start-up, investments in training employees is something one cannot afford to skip as it helps the organization grow and remain competitive. However, there is no one-size fit training program that suits all. Hence, it is important to consider various factors like the company objectives, size of the investment, type of audience, etc. to design a training program. But it does not end at designing a training program and executing it. It is important to understand the effects of the program and analyzing them to look up if the program was successful, isn’t it?

Let’s assume all companies in the world conduct training programs – online or offline and procure analytics in some form or shape. However, these analytics are at a broad level across organizations. To achieve the expected objectives, it is important to deep dive into the real problems. All of us have heard that learners must be pushed to take up the training programs at all points in time. And, hence companies are now catering to e-learning, micro-learning, game-based learning, AR, VR, interactivity, and engagement. These fancy mechanisms are new age developments and have cropped out of millennial generation problems.

However, pushing your learners is only going to take you so far. So, what is the real problem?

The real problem is the belief a learner has a training program and the value it adds to his career or personal growth whatsoever. You as a team lead can help your teams believe in the value-add of the training program. How will you do that?

In all companies, training programs are run and executed by team leads across their respective teams at a grassroots level. It hence becomes important for team leads to measure the ROI on these programs. Well, the investment here can be considered in time and efforts.

How do you measure the ROI of a training program?

We will look at the elements a team lead should look at while measuring the effectiveness of a training program.

The reaction of the employees As a team lead, it is important for you to understand the responses of your learners to the program. It helps you find out if the course content was easy and relevant to understand, identify and discuss strengths and weakness, view on the key takeaways and if the program was successful in matching the learners’ perception and expectations –

Have your learners learned It is crucial to identify if your learners have learned from the program which is one of the key objectives you have for the training program. You can analyse this by looking at test scores and course completion percentages, etc. These numbers help you identify the gaps in your learners’ understanding giving you a holistic picture of required improvements in your program –

Behavioral Patterns You can easily identify if your learners are using the knowledge, they have gained looking at their performance and attitude at work. Also, surveys and feedback from peers, supervisors, reporting managers of your learners will give you concrete data on your learners

These outcomes help you capture the results of your training program and answer the question of “Why a training program?” with actual data and facts. The results can include: Increased employee retention Increased productivity Higher employee engagement

Understanding the roadblock in the training programs your learners must go through is your responsibility as a team lead. Once you identify the roadblocks, you will be able to conduct your training program effectively and efficiently. This helps you line up with your business objectives with the program enabling you to achieve your goals and KRAs with a more logical approach.

By Shruti Shinde, Head- Enterprise Origination at QuoDeck

How QuoDeck enables enterprises to deliver game-based learning

QuoDeck relies on using gaming as a natural behavior of the learner to drive enterprise learning.

Experience indeed is the best teacher. Having experienced their share of boring mandatory trainings in their 15-year-old careers, Kamalika Bhattacharya & Arijit Lahiri thought something needed to be done about the kind of training which was literally being forced down the throat of employees. While a lot of this learning is needed as it a functional understanding, but the way in which it is delivered does not evoke any sense of excitement or feeling from the employees that it is being done for their betterment.

But over the last few years, people have picked up mobile as the primary device through which they consume content. So while people were clamoring for more content through new age formats on Google or Wikipedia, but somehow enterprises could not get into that mind shift. Enterprise learning remained very boring, stale, and desktop oriented. Says Kamalika, 

“That is when we thought that there was a need for enterprises to adjust to the new millennial generation used to consuming on mobile, in interesting and interactive formats.”

When the duo started looking at millennials, they realized that apart from browsing on social media, a large chunk of their time is spent on online gaming. A lot of these games were simple games like Candy Crush, Angry Birds which fall in the category of hyper-casual gaming. The duo started looking at how to marry these thoughts together and that’s when QuoDeck was born in 2010. 

QuoDeck is a SaaS product catering to the enterprise learning market, using interactivity and games to engage enterprise learners and use that to capture data, which in turn gets used to improve the learner experience and effectiveness. The product relies on how to use gaming as a natural behavior of the learner to drive enterprise learning. 

When the duo started looking at millennials, they realized that apart from browsing on social media, a large chunk of their time is spent on online gaming. A lot of these games were simple games like Candy Crush, Angry Birds which fall in the category of hyper-casual gaming. The duo started looking at how to marry these thoughts together and that’s when QuoDeck was born in 2010. 

QuoDeck is a SaaS product catering to the enterprise learning market, using interactivity and games to engage enterprise learners and use that to capture data, which in turn gets used to improve the learner experience and effectiveness. The product relies on how to use gaming as a natural behavior of the learner to drive enterprise learning. 

How does Quodeck enable enterprises to deliver learning

Kamalika believes that the thing with LMS is that they tend to think of themselves as just a delivery vehicle. They don’t give much thought to what content they put in it. But QuoDeck cares as much about the content as much as the format in which it is delivered to the learner. The platform has a delivery app along with multiple products under the same room-such as an authoring tool, an entire game library-so all the tools are embedded in this platform. 

Organizations can easily upload their content in predefined templates and create content in a simple way on the platform. All enterprises have to do is enter content in text and the product platform renders it in beautiful formats for the mobile app. The DIY platform is also enabled with big data tracking. 

The platform allows enterprises to create a pull-based learning.

So from gamification to game-based learning to storyline based games which can be used to create an entire course, the platform goes on to offer simple hyper-casual games; documentation simulation which teaches people how to do documentation- a big requirement in insurance, banking, pharma, and retail; conversation simulations which teach people how to talk by simulating a chat with a customer, which is used a lot for sales training as well as customer service training. Moreover, the full-featured platform can address a small company of 30 people to a large company with thousands of people with a complex environment. 

35 companies, half a million learners

The product which was released in 2014, has seen steady adoption in the four years hence. Today, the platform boasts of almost half a million users on the platform across more than 35 companies including global clients as well. This number is expected to grow to 600000 over the next 3 months on the back of the current deployments in progress.  Unilever, Star India, eBay, SBI Life, Aditya Birla Group, Axis Bank, are some of the companies which are big clients of the subscription-based SaaS platform. 

Kamalika attributed this growth to the fact that the product spans an entire gamut of what you could do with gamification to simple gaming complex gaming to create a pull for learning. Companies like Reliance, Unilever, Aditya Birla use the platform to train their ecosystem advisors such as advisor network, distributor network as well as their salespeople. Thus the platform is being used to deliver a level of impact which actually drives business for them and not just for training them. So effectively, she believes that QuoDeck counts with pretty much every LMS out there. 

The future of game-based learning

A report by US-based learning technology market research firm Metaari states that the worldwide five-year compound annual growth rate (CAGR) for Game-based Learning products and services is a robust 37.1% and revenues will more than quadruple to reach well over $17 Bn by 2023. While revenues will more than triple in all eight global buying segments surveyed in the report, over the forecast period, the corporate segment will see the maximum rise in demand, driven by the booming demand for pre-employment assessment and evaluation games.

Kamalika avers with this trend of the corporate segment poised to post the highest growth rate out of all eight segments. She adds that upwards of 50% of companies in the world are looking to change their existing learning systems. One of the main reasons they look to switch is because of the lack of interactivity and mobile capability in these systems. So gaming, mobile learning, social learning are the new trends which no enterprise can afford to stay away from given their audience has changed completely. Added to the fact that they are no more dealing with traditional learning problems anymore. With a globally scattered employee base, companies can no longer get their employees to sit in a classroom for learning. 

More so as the audience demographics changes to millennials, who live in a digital world, enterprises are starting to realize that very strongly that they will start to fall behind if they are not using digital means for disseminating learning. So they are moving from traditional learning to digital learning. This change is very much essayed by the fact that compared to 2010, when QuoDeck would have a hard time convincing companies of game-based learning, today it is no more a challenge.

Kamalika aptly concludes, “Moving away from traditional learning is more a question of companies coming out of their comfort zones. Gaming is no more as bad a word as it used to be anymore!”

By Shweta Modgil, Feature Writer with People Matters

This article was first published on People Matters

HR Tech and Startups in 2018: The year that was

How was the year 2018 for startups in the HR tech space in India when it comes to adoption and talent? Read on to find out.

December is a time to look back and take stock-where did we start from and where have we reached after 12 long months. And when the startups in the HR Tech space look back, they will mostly say it has been a good year. From the degree of adoption to the amount of funds flowing in, the startup space has generally seen an increased awareness around technology in HR. With the talks of AI, automation, technology dominating the whole year around, HR Tech saw a definite uptake both in India and globally.

So if in the first quarter, Degreed, a global platform for discovery, learning & certification of skills, made news by raising $42 Mn in a funding round, back home, in the second quarter, Indian corporate social responsibility and sustainability management technology platform, Goodera brought raised around $12 Mn. Similarly, employee focused HR tech app Hush also saw itself raising three funding rounds in the year, a major thumbs up for employee engagement apps. 

The space also saw major consolidations taking place in the HR Tech space this year. Globally, US-based job review and job hunting website Glassdoor was acquired by a Japanese human-resources and consumer-information provider, Recruit Holdings Co. Similarly, global consulting firm Mercer acquired India based HR tech startup Mettl.


Which brings us to the first trend in the space-awareness, fund flow, and consolidation.

A good year for HR Tech- more awareness, more funds

We talked to a number of startups in the HR Tech space such as game-based learning platform Quodeck, employee engagement startup Hush, sustainable credit provider SalaryFits, HRMS provider Zimyo, talent discovery platform Vyre, on-demand video platform Monjin, and Zeta which digitizes employee benefits, HR talent marketplace Noble House, among others.

Majority of the startups agreed that globally as well as in India, there has been a huge spike in interest and fund flow into the HR Tech space. 

Quodeck’s co-founder Kamalika Bhattacharya says, “There has been a marked increase in awareness for the need for technology-enabled employee engagement amongst the HR community and companies. For the HR tech startups that have kept up with the evolving needs of our clients, this year has been good, steadily moving up the value chain of the requirements for our clients.”

Most of the startups believe that the major acquisitions in India and globally point towards interest as well as consolidation in the space.

Kumar Mayank, co-founder of Zimyo believes that HR Tech startups had a great year in 2018. “From Recruit’s $1.2 Bn acquisition of Glassdoor to Mercer’s $40.5 Mn acquisition of Mettl in the Indian subcontinent, HR Tech is now drawing the long due attention it deserved. Incidentally, Mettl’s acquisition is not only one of the biggest HR tech acquisitions from the country but also one of the biggest SaaS acquisitions too thus making it the joker in the pack for drawing international investors’ attention to Indian SaaS startups.”

Ashutosh Dabral, Co-founder & CEO, Hush reiterated the same belief that it was a good year with multiple startups in the space raising one or multiple rounds of funding.

“This industry is poised to be a $400 Bn dollar industry so the funding activity reflects this assumption.”

Aye for adoption, aye for technology

The startups agreed that early-stage startups too have quite been successful in making inroads to mainstream HR with many of them raking in early customers and investments. 

Sudev das, co-founder, Vyre shared, “From an adoption perspective more organizations specifically the ones which are growing have a larger appetite to try out newer HR Tech solutions to support rapid business growth and efficiencies.”

This was reiterated by Kunal Kapoor CTO, Monjin who believes that HR tech is gaining importance in the era of skilling and tech-based recruitment and employee management services. 

Another major trend was that hiring has seen a big surge in adopting technology to screen and assess candidates. There has been an increase in off-premise interviews assisted by use of tech to shortlist resumes, online assessments, and video interviews. Similarly, there has been a significant uptick in interest shown by teams within large organizations and SMEs including startups for simple, attractively priced and quick to deploy Learning Management Systems. 

“More than hiring, we believe that companies are taking definitive steps to enhance engagement and productivity in the workplace as a retention tool,” says Guilherme Mota, Head of Operations, India, SalaryFits. 

Referral hiring has also become a preferred route but companies don’t find it easy to run effective referral programs, avers Ashutosh.

Then again, adoption of video in hiring, learning and engagement has significantly increased and will increase significantly in the next couple of years. This would be largely driven by Gen Z as we go forward. In fact, organizations from a hiring perspective will have to focus on Gen Z as they would significantly change the landscape of a workplace and drive change significantly as they become a part of the workforce. 

Hiring talent in the non-tech world will become a major focus for organizations across the board, adds Sudev. Consumer-facing roles will be in demand but the supply will always be shorter. The current way of hiring this talent will go through significant change. 

Moreover, recruiters will have to move beyond the traditional job board and platform sourcing to actually embed themselves in the real-life contexts of the candidates and attract them. 

This leveraging of technology will only ramp up as the volume and quality of data increases and AI improves. While awareness of AI and acceptance of AI in the HR Tech has increased, however, it would take a couple more years for us to see the real benefits of AI as systems and tech matures in the AI world

Challenges ahead: A dearth of talent, funds and market access

Notwithstanding how highly hopeful and happening the year 2018 was for startups and HR Tech, there are still many significant barriers they have to cross before they can scale greater heights of success.

For instance, hiring talent itself in the space is a problem. Mayank of Zimyo shares that it is becoming difficult day by day to hire quality talent. He revealed,

“We floated over 20 openings during the year, each carrying a 40%+ hike & ESOPs and yet we failed to generate good interest among potential candidates. Many of our partner HR Tech startups (from our HR marketplace) complained of the dearth of quality talent too; especially, at senior levels.”

The same thoughts are shared by Sanjay Lakhotia, Co-Founder, Noble House Consulting Pte who reiterated that a significant challenge for HR tech startups is a scarcity of talent in the market, across all functions, technology, sales, operations etc. He also added that price realization continues to be a big challenge for most HR tech startups.

Bhavin Turakhia, co-founder of Zeta feels that a major challenge with HR Tech companies is that the user interface has mostly not been built from the standpoint of easy adoption, which is what makes ready adoption difficult. The real challenge he feels is creating that HR tech mindset among companies where the goal of HR Tech is beyond managing operations all the way to empowering and enabling people to be their best. With that as an objective, the scope expands 10X for HR Tech. 

Unavailability of a ready-market they can sell their business to is another challenge, adds Mayank. For SaaS based HR Tech startups like Payroll or AI Chatbots, it is the lack of cloud adoption in the Indian subcontinent; for Niche HR Tech startups like Compensation and Benefits it is the lack of domain knowledge. Being enterprise solutions, HR Tech startups have to undertake a lot of shoe and leather cost to make every sale happen.

“While the market is there for the taking, quite a few of us in the HR Tech space find it difficult to get across to potential customers. We are not great at selling the product or even marketing or engaging customers. Even platforms which could help us do that are limited and very costly, adds Sudev.

The same is reiterated by Kamalika who shares that HR departments in companies face hurdles in getting business buy-in for tech products. A significant percentage of product/service acquisitions are led by the business teams rather than the HR team. Moreover, companies in India, view HR tech as a service rather than a product. This leads to delays in deployment due to discussions on feature additions and customizations. Ironically, companies still adopt an extrinsic motivation approach (reward vs punishment) as against intrinsic motivation approach (micro-learning, immersive experience, casual game-based learning), which hopefully should shift majorly in 2019.     

Then there are global big incumbents in this space and for startups, it’s difficult to build a competitor. So most startups are looking at working on niche areas that can make them an acquisition target for the behemoths, shares Ashutosh.

Interestingly, though the year 2018 saw a lot of funds pour in, yet the number of VCs interested in investing in HR Tech startups are still far and few.  Hopefully, the startups believe that in the next 1-2 years, HR Tech will hit the tipping point where investors users and businesses will invest significantly in HR Tech. 

For now, some feel there need to be more cost-effective platforms where Tech HR startups can come together meet learn and share experiences, where seasoned HR leaders, tech leaders, and founders come together on a regular basis. An ecosystem that supports startups at a fledgling stage would be more than helpful in the current scenario. A little guidance in sales and early client acquisition would go a long way for the startups. 

While technology (AI, video, automation) will definitely push up adoption and increased interest from both buyers and investors up the ante for HR Tech startups, we will have to wait till 2019 to see if the dreams and hopes of HR tech startups will materialize. 

By Shweta Modgil, Feature Writer with People Matters

This article was first published on People Matters

5-step guide to kick-starting your digital strategy for sales training


Digital learning is a shift that sales trainers need to get behind as quickly as possible. Designing a good digital strategy can make a big difference to whether your sales training program succeeds or not. Let’s talk about how to get started with implementing a great digital sales training strategy

Every sales trainer needs to have an effective digital strategy for reaching and training their workforce. In the sales segment, this is even more important, because every day that salespeople physically spend away from the field being trained, means another day that sales are not being done. So, reaching them through digital means can ensure that they are focused on what matters to the organization – generating business.

Most sales training follows a blend – a combination of classroom training, mentoring & coaching and digital learning. If you already have a mobile learning strategy in place, then your digital strategy can be delivered right into the hands of your learner. Earlier, the blend of 70:20:10 between these strategies was recommended, however, because modern audiences are much more digitally savvy, this blend has been moving more towards 50:20:30. This means 30% of your workforce’s learning hours will be spent on digital learning that you need to put out.

Is that a terrifying thought? It shouldn’t be! Let us take you through these simple 5 steps to kickstart your digital sales training strategy. 

  • Find a digital delivery platform – A good digital delivery platform is half the battle in your digital strategy. Look online and you can find some pretty exciting platforms that can help you rocket your digital strategy to the stratosphere. The criteria you need to be judging them on are the mobile experience they offer, how easy it is to update and put out your content and how data gets tracked. Check out Docebo, QuoDeck, Grovo, and Litmos.
  • Collate your existing content to get started – You don’t need to create content from scratch to launch your digital strategy. Get started with your presentations, documents, existing videos and even audio podcasts and put them out on your digital platform. You can create as you go along, but to begin with, your existing material should power your first month of learning, so that you can focus on driving consumption.
  • Launch with a mandatory program – The most important milestone when you launch your app is getting your learners to download it. It’s always a good idea to start with a mandatory test or course that your learners are required to go through. Remember to launch with content beyond your first course, so that if learners finish the course and want to go through something else, there is content for them to consume.
  • Fresh content every day – Make sure that you have something fresh to send out every day on your platform. Even if it just a quick 5-question quiz or a nugget of information in the form of a social post, make sure that there is activity on your platform every day. If you can keep this up long enough that your learners get into the habit of checking into the platform every day, you are home free.
  • Track data to understand what your learners like – Your digital platform can give you data on what your learners are consuming more of. Track the kind of courses or media that are most popular. You can figure this out by checking two data points – the amount of time spent and consumption levels across your learner base. If any of your learners like this kind of content and they spend a lot of time on it, it’s a good sign that you should do more of it.

Once you’ve kick-started your digital strategy, and gained some momentum, start leveraging your digital platform’s content creation tools to put out more interactive content like games and story-based courses.

By Kamalika Bhattacharya, CEO & Co-Founder at QuoDeck

What is Micro-learning?

Micro-learning is learning presented as short and focused nuggets of content. Content can be in multiple forms including text, images, videos, etc. Micro-learning presents only as much content as required for learners to achieve a specific learning outcome. With today’s workforce comprising of Generation Z and millennials, it is particularly valuable in corporate learning.

Micro-learning solves learning problems that plague today’s workforce

The training that your learners experience, whether in the form of workshops, ILTs or online courses on your LMS, are mostly long-form. As a result, learner gratification usually happens only once on course/workshop completion. Also, because the attention span of the audience you talk to is short, as little as 5 minutes, their interest in long online courses often wavers causing understanding and retention to suffer.

With the help of micro-learning nuggets, you can attack both these problems. These provide gratification in shorter intervals and prevent learner demotivation. Also, since their length is usually kept below 5 minutes, learner attention does not waver either.

Benefits offered by micro-learning

Apart from just solving problems for the learner community, micro-learning offers multiple benefits to individuals who own learning or training of teams.

a. Just-in-time learning

Micro-learning can be accessed on mobile phones, LMS permitting, without using up too much data. With content being available on their handiest device, your learners can access it on-demand. These micro-learning online courses can thus act as ready reckoners and prove helpful on the job.

b. Autonomy

Millennials needs more autonomy than any other generation. Allowing them to consume relevant content, as and when they choose to, drives motivation as well as interest. Additionally, this gives them the feeling that they can chart their own learning paths. Learners thus apply their learning in their daily lives and often look for content that they can consume. This reduces the pressure on learning managers as content does not need to be pushed as much as earlier.

c. Varied forms of learning

Micro-learning principles demand concise and to-the-point information nuggets with focused and compact objectives. Using various forms such as games, videos, infographics, eLearning and m-learning, it can help create specific content with effective training outputs. Along with this, micro-learning content also helps achieve content interactivity and learner engagement.

d. Advantageous for small teams

Micro-learning offers key advantages to small teams, groups or departments. Given their small size, setting up a micro-learning mobile app is easy and affordable. This can be used for achieving smaller but important milestones that a department may have set for itself.

When should you use micro-learning?

It is important to consider two aspects while applying micro-learning strategies – business aspect and learner needs.

Here are some things to consider while using micro-learning:

a. What technology will you use?

Micro-learning’s success largely depends on how easy it is to access. If a learner cannot easily and quickly find content that she is looking for, it is likely that they will not spend any effort to access it again. Not all LMSes handle micro-learning well. It is important that your LMS deploys these courses easily and tag the learners to help them find what they need. The LMS needs to be accessible on mobile as well.

b. Who are your learners?

It is crucial that you know your learner profile before you design a micro-learning course. While micro-learning can be effective across all generations, younger learners or learners who are more technologically savvy may be more comfortable using these than those who do not use digital devices frequently.

To conclude, micro-learning is the best learning strategy for the Gen Z and millennial workforce. Not only can it be engaging and effective, with the right approach to creation, it can be entertaining too.

By Shruti Shinde, Head- Enterprise Origination at QuoDeck