In recent years, EdTech has been becoming increasingly prominent. The pandemic acted as a catalyst for the growth of the EdTech market. It has constantly spurred demand for sophisticated educational technologies. In the post-pandemic world, EdTech continues to be an integral part of the academic sphere.
The future of EdTech, however, seems unclear so far. Considering that the sector can adapt to the changing demands of the customers, it has fair chances of doing well.
What is EdTech?
For those who are new to the terminology, EdTech refers to the blend of information technology and the academic sector. In the past, computer technology in classrooms mostly referred to large computers. However, with immense development in the field of computers and IT solutions, this has changed.
Classrooms now come with far more sophisticated features. The COVID-19 pandemic even caused classrooms to turn entirely virtual. All this diverse integration of IT into academics together comprises EdTech.
What are the post covid trends in the EdTech industry?
The EdTech industry has undisputedly undergone impressive growth during the pandemic. More and more institutions are taking up online classes as the only viable solution. As a result, the demand for EdTech products has risen.
- Video conferences are no longer limited to office and business meetings. There has been a sharp rise in the number of institutions delivering classes online.
- A growing number of businesses are coming up in this sector. The post-pandemic period witnessed the launch of thousands of startups in the field of EdTech.
- Newer EdTech technologies are constantly coming up. The leading players in this market, as well as the new startups, are trying to innovate.
- Naturally, the competition has grown quite high in the EdTech sector. This ultimately leads to better EdTech services as every business tries to attract more users.
- For now, the sector is likely to continue growing at a fast pace. At least until the pandemic ends and institutions can hold physical classes safely again, online classes are here to stay.
Hence, it is unlikely that the EdTech sector would die out any time soon, at least until the pandemic ends completely.
What is the scope of EdTech post covid?
The academic sector has undergone a sudden and immense change in a matter of months. Quite naturally, it took some time to adapt to EdTech. As EdTech became more mainstream and the new normal, the need for further development arose.
- EdTech solutions that involve artificial intelligence and machine learning are on the rise. These would further streamline the education system by automating various activities.
- Many parents and students indicate that they would prefer to go back to physical classes once normalcy returns.
- The demand for better software solutions is on the rise too. This is especially because children often find the conventional platforms difficult to use.
Essentially, the EdTech products still have drawbacks. These make many students and academic institutions hesitant to use them. However, one must remember that the academic sector was far less digital in nature until not long ago. The EdTech companies need some time to develop their products further, and they likely will.
What changes should you expect to see?
It is evident that if the EdTech companies intend to thrive in the long run, especially once the pandemic is over, they must evolve. They need to be able to cater to the changing demands to stay relevant.
- EdTech products like video calling platforms are undergoing rapid development. A sharp rise in user-friendliness of several of these has become quite prominent.
- Some of the leading companies are coming up with better learning automation products. These are software solutions that help the students learn at their own pace.
- The development of automated assessment solutions is on the rise as well.
- You may certainly expect to see rapid innovation in this sector. The EdTech companies now have plenty of incentives to capitalize on.
The EdTech brands need to evolve and adapt quickly to capture the rapidly growing market. They are likely to keep on pushing for sophistication and help the sector grow faster. For now, it seems that online classes may not remain a popular option in the future. However, this can quickly change, based on how the EdTech companies act.