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Corporate Learning and Development, Game-based learning, Game-based Learning Infographics, Press, QuoDeck

Game-based Learning Market worth $29.7 billion by 2026 – Report by MarketsandMarkets™

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According to a research report “Game-based Learning Market by Component (Solution and Services), Game Type, Deployment Mode (On-premises and Cloud), End User (Education, Governments, Consumers, and Enterprises) and Region – Global Forecast to 2026″, published by MarketsandMarkets™, the Game-based Learning Market size is expected to grow from USD 11.0 billion in 2021 to USD 29.7 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 21.9% during the forecast period.

Game-based learnings, such as AR VR games, AI-based games, Location-based games, Assessment and Evaluation games, Training, Knowledge and Skill-based games, Language learning games create modules, assessments, quizzes for the subjects of math, physics, chemistry, etc. organizations are using these game-based learning techniques because of ease of learning, problem-solving, time saving, cost-effectiveness, and demand in learning for immediate feedback on performance. This learning platform is used to learn any subject, in any game, in any language, on any device for all ages.

Game-based learning solution are deployed either on-premises or on the cloud. The adoption of cloud-based solution is significantly gaining traction as they are more scalable and do not require high costs compared to the on-premises solution. According to a survey conducted by DigitalChalk in 2018, almost 80% of learners said they would be more productive if their university/institution or work was more game-like. According to the survey conducted by TalentLMS in 2019, 33% of respondents would like more game-like features in their employee training software; about 83% of those who receive gamified training felt motivated. In this deployment method, all the information gets stored within enterprise premises.

Scope of the Report for Game-based Learning Market:

Report MetricsDetails
Market size available for years2020-2026
Base year considered2020
Forecast period2021-2026
Forecast unitsValue (USD Million)
Fastest Growing RegionNorth America
Forecast 2022-2026 CAGR21.9%
Segments coveredComponent, game type, deployment mode, end user and Region
Regions coveredNorth America, Europe, APAC, MEA, and Latin America
Companies coveredKahoot (Norway) Frontier Developments (UK), Minecraft (Sweden), Spin Master (Canada), Bublar Group (Sweden), BreakAway games (US), Gamelearn (Spain), Recurrence (US), Schell Games (US), Stratbeans (India), Tangible Play (US), Simulearn (US), Playgen (UK), Raptivity (US), Banzai Labs (US), Cognitive Toybox (US), Fundamentor (India), Idnusgeeks (India), Kuato Studios (UK), Monkimun (US), Smart Lumies (US), G-Cube (India), Hornbill FX (India), Infinite Dreams (Poland), Layup (Sri Lanka), MLevel (US), Quodeck (India), Threatgen (US), Gametize (Singapore), Sweetrush (US), Kidoz, (US) and VR Education Holdings (Ireland).

Corporates have added gameplay to their learning and development (L&D) programs to enjoy higher employee engagement and performance. The innovations of AR, VR, robotics, location-based intelligence, AI have advanced extraordinary. Suppliers sell packaged pre-employment games for soft skill and language learning. They provide custom game development services for vertical skills (coding) and license the platform for internal use. Several online marketplaces are selling digital 3D models, VR environments, and pre-trained AI models. 3D animation is an automated real-time deep learning technique. Companies such as Walmart, Agco, Bosch, and Boeing are currently using AR for corporate training. Only gamification or learning does not create engagement. AR is a feature that aids with the actual training. It fits perfectly into Scenario-based training. It talks to employees, interacts with clients, understands the social surrounding. Apple ARKit, in the hands of able AR and VR developers, has already yielded some amazing results. Apple’s ARKit 3 is a developer-friendly software used to create amazing AR-based content with relative ease. KFC has designed an employee training program with a VR simulator. Some popular location-based games, such as Ingress Prime, Zombies Run, Landlord, Geocaching, help to increase efficient engagement. Location-based services are most likely to increase the traffic on the mobile application by 3 to 4 times. Language learning games help to improve vocabulary, pronunciation, and grammar. Some of the language learning games are Pictionary, Taboo, Stop, Hangman, Spiderweb, Word Jumble, Charades, Translate the Song, and Hot Seat. These games help to improve speaking skills, listening skills, and memory and encourage creativity, oral expression, and attention of the learner. Language games help to learn and teach foreign languages and practice communication skills. More than 15 online games and exercises are available for teaching popular languages, words, spelling, and grammar, which can be used for fun, interactive education, and examination.

The Game-based Learning Market, by end-user, has been segmented into consumer, education, government, and enterprises. The enterprises segment has been sub-segmented into BFSI, manufacturing, healthcare and life sciences, IT and telecom, consumer goods and retail, and others, which include energy and utilities, media and entertainment, transport, and logistics. Currently, about 35% of the millennial workforce is working in the manufacturing industry. Gamifying training has proven to be extremely beneficial to some manufacturing giants who have experimented with and moved to serious games as a methodology of training their employees. The IT industry has created a big change in the Game-based Learning Market. AR, VR, cloud gaming, virtual teammates, graphics, portability have increased the market growth of the Game-based Learning Market. HR industries are using game-based learning in L&D and training and development. The healthcare sector is using this technology for training purposes. World bank’s EdTech team has guided individual topics on education technology.

The Game-based Learning Market across North America, Europe, APAC, MEA, and Latin America. The presence of key players, such as Hornbill FX, G-Cube, Indugeeks, and Fundamentor, contributes to the growth of the market. The increasing number of 5G infrastructure development initiatives in the region drives the market growth. APAC includes countries with the largest education systems in the world. China and India can be considered countries with the top three education systems in terms of students. These are the main driving factors in APAC region. North America is the largest market for serious games, cloud gaming, and game-based learning. The government in the US continually supports the game-based learning, serious games market by using through training in the military and healthcare sector. There is a huge investment from big players in game-based learning. Active support from private foundations for game-based learning-related projects. Canada focuses on a long-term infrastructure plan, as its IT spending (around USD 88 billion) was high in 2019. The US is technologically progressive, with a high level of awareness about innovation processes across industries and disruptive technologies, such as AI, cloud, 5G, and edge storage. The US is the most mature market in terms of game-based learning solution’ adoption. Most of the higher education institutions in the country have implemented game-based learning for educational processes. There is significant scope for game-based learning companies to increase their business in the US, as universities are expected to plan upgrades of the existing learning systems.

The Game-based Learning Market is dominated by companies such as Kahoot (Norway) Frontier Developments (UK), Minecraft (Sweden), Spin Master (Canada), Bublar Group (Sweden), BreakAway games (US), Gamelearn (Spain), Recurrence (US), Schell Games (US), Stratbeans (India), Tangible Play (US), Simulearn (US), Playgen (UK), Raptivity (US), Banzai Labs (US), Cognitive Toybox (US), Fundamentor (India), Idnusgeeks (India), Kuato Studios (UK), Monkimun (US), Smart Lumies (US), G-Cube (India), Hornbill FX (India), Infinite Dreams (Poland), Layup (Sri Lanka), MLevel (US), Quodeck (India), Threatgen (US), Gametize (Singapore), Sweetrush (US), Kidoz, (US) and VR Education Holdings (Ireland).

This was first published on MarketsandMarkets™

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Employee-Training, Game-based learning, Game-based Learning Infographics, Gamification, Press, QuoDeck, Remote Working

People More Motivated By Entertainment Than Traditional Learning Constructs: Kamalika Bhattacharya, CEO and Co-founder, Quodeck

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Anyone who runs a digital business recognizes the need for interesting and interactive content to attract and retain customers, train employees, and gig workers, and engage value chain stakeholders. This is precisely where QuoDeck comes in. A B2B SaaS Digital Learning and Engagement Platform, QuoDeck enables organizations to use interactivity and games to engage audiences. Founders Kamalika Bhattacharya and Arijit Lahiri experienced a moment of insight on a routine visit to a mall. “We found that in between scanning visitors, the security guard was playing candy crush,” exclaims Bhattacharya. “That’s when we realized that people are more motivated by entertainment than traditional learning constructs,”

QuoDeck began as a game-based learning system but now offers a complete digital engagement suite, called the QuoDeck Interactive Cloud that promises engagement, speed, mobility, regionalization, data, and security. QuoDeck has been awarded a fellowship by the Royal Academy of Engineering, London and Newton Fund and selected as a winner at ET Power of Ideas.

Today, QuoDeck caters to over 5 million users across an enterprise client list that includes Unilever, Vodafone, Flipkart, Dabur, etc.

Role of gamification in the workplace

Gaming is all about stimulating people, driving a healthy sense of competition among them, and ultimately rewarding them. Rooted in psychology, it can be used to drive any kind of activity or function in the workplace. It works particularly well in the field of learning and enablement by adding an element of fun to propel interest and engagement. This is often achieved by using points, badges, rewards, and contests to create a sense of competition and winning around learning and knowledge consumption.

Studies have shown that through gamified learning and training, retention of information is longer and has high recall value due to the fact it is generally imparted through an audio-video medium. Gamification is also an excellent tool to test participants. It can be used to assess how the participants manage time, prioritize and respond to social cues, among other key skills.

Nowadays, many organisations are shifting towards gamification, making the corporate process smooth and easy going for both HRs and employees.

Gamification is used at workplaces to add a fun element and to increase the level of interest of employees in their day-to-day tasks. It is used in many corporate practices such as onboarding new employees, training, employee engagement & motivation.

What is the scope for job creation through Gamification?

Educational, training, and recruitment platforms are increasingly leveraging the fun elements of gaming to help engage people in jobs. It follows then, that the reverse can also be true – gamification can be used to impart basic skills to people before they are hired and also upskilling them after they are hired. This should impel better outcomes for people looking for work opportunities, effectively making them more job-ready.

Also, an increasing proportion of the workforce that companies are going to hire in the near future will be gig workers. According to a 2021 report by Boston Consulting Group, gig workers have the potential to service up to 90 million jobs in India, or 10 percent of India’s roughly 900 million-strong workforce in the near future. Companies across sectors are banking on the rise of the gig economy to scale fast but quickly hiring gig workers and training them is a huge challenge for enterprises. Gamification can solve for this challenge and maximise job creation. Entertainment and gaming platforms are hugely popular among gig workers to alleviate boredom. A platform that leverages this entertainment factor with high-quality UI can help companies hire and train staff in a highly scalable manner.

The Role of Artificial Intelligence and Machine Learning

QuoDeck tracks event stream data continuously and uses Machine Learning methods to figure out trends that prove effective for people. The data is aggregated, co-related, and filtered in real time to help create personalized recommendation algorithms that evolve based on what users prefer to consume. As for Artificial Intelligence, that finds applications in learning content creation such as question generators and chat bots that are used to mimic real-life situations as closely as possible.

Where does India stand versus global trends in the adoption of Gamification?

If you look at the numbers, the global gamification market is expected to grow exponentially to USD 38.3 billion by 2027, from a mere USD 9.1 billion in 2020. Things are a little slower in India. While the adoption of gaming is widespread, the use of gamification mechanics in businesses is still at a nascent stage. Moreover, gamification seems to be geared more towards the internal customer than the external. Most Indian apps have yet to gamify their customer, partner or vendor onboarding process as well as their loyalty programs even though these are known to have a tremendous impact.

Working with fortune 500 companies

As India’s largest digital learning and engagement platform, QuoDeck works with several Fortune 500 companies such as Unilever, Vodafone, Flipkart, Tata Consumer, Dabur, and Britannia. These companies have been quick off the mark in recognising the potential and benefits of gamification for their external and internal audiences. Gamification is particularly effective for training and upskilling full-time employees as well as gig workers. Moreover, given the large audiences these companies need to address, digital platforms are the only scalable option for them as they allow standardization and big data collection.

What would it take for smaller companies to adopt Gamification?

Smaller companies need bite-sized platforms and a content-ready approach to spur them to adopt gamification in their businesses. Reducing the cost outlay and providing customized platforms that can go live in a matter of days will certainly make gamification more widely acceptable.

How far away are we from a future where every company prioritises this?

Most companies already realize the need for scalable platforms to train their workers. A field-based workforce requires an approach to training that is different from the traditional classroom, workshop, or on-the-job model. Gamification makes the process of learning entertaining, pull-based and relatable, thereby allowing for maximum adretention. Businesses can no longer afford to ignore the importance of gaming and gamification as effective tools for audience engagement and training; embracing them fully is not too far away in the future.

What are QuoDeck’s plans and goals?

Modern-day businesses across the world are dealing with the challenge of reaching their geographically widespread workforce. This challenge is a huge opportunity for us. We plan to go global with our entire suite of services and work with companies in Southeast Asia, Latin America, and the Middle East. While we pursue this goal, we need to ensure that QuoDeck remains the market leader in its category as it is today. We hope to keep it so with constant cutting-edge innovation.

This was first published on BW Gaming World

QuoDeck

Entrepreneurship 101: How to foster leadership?

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Leadership is not taught in any school or institution. Leaders are made — with the necessary skills over the course of their lives. 

But who is a good leader?

Warren Bennis states, “Leadership is the capacity to translate vision into reality.” Therefore, a good leader creates a vision for his startup and aligns and motivates people toward achieving that vision. 

However, building a startup and leading a team of people can be challenging in a startup environment, especially during the initial phase. Leadership in a startup involves having an in-depth understanding of the business, coming up with strategies and innovations to solve the business problems, and developing a culture where employees flourish. 

For this article on Entrepreneurship 101, we focus on fostering leadership in the workplace and becoming the best role model for one’s team. 

Who is a good leader? 

YourStory asked startup founders to list some of the qualities of a good leader. Here is what they had to say: 

Team player 

A good leader is essentially a team player. They treat their employees with respect, irrespective of their designation and social status, and value what they bring to the table. 

While bringing their own expertise to the table, a good leader is aware of their limitations. Thus, instead of wanting to do it all by themselves, they work with their employees as a team and let the subject experts take over.

Value creation 

A leader must be able to differentiate between the long-term and short-term goals and gains. They should focus on creating brand values that would eventually help them stay on track, acquire, and retain more customers. 

A good leader must be able to maintain a “Balance between long-term and short-term goals…They focus on expanding and scaling, rather than focusing on immediate funding, generating an early exit option, and pursuing immediate advantages,” says Kamalika Bhattacharya, Co-founder and CEO of SaaS startup QuoDeck. 

This was first published on Your Story

Gamification, Press, QuoDeck, Start-up's

5 Apps and Platforms that every enterprise should have to get the best from people across their value chain

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Companies across the world rely on a complete suite of business activities and processes that go into creating a product or providing a service. Commonly referred to as Value Chains, these multiple stages in a product or service offering increasingly determine an enterprise’s efficiency, profit, and success. However, any Value Chain can only be as effective as the people behind it.

Though the world of business was already on the cusp of change in terms of technology and digitization, the pandemic changed the way businesses thought, by placing the workforce in the ‘driver’s seat of a company’s growth. It was no longer about where people worked, or how many hours they put in; instead, it was about taking ownership and delivering results in the absence of structured workplaces. And the fact was, it took motivated employees and value chains to do this well, leading to a virtuous cycle of productivity and loyalty leading to customer retention and market growth for businesses.

With the pandemic slowing, but the new ways of working here to stay, companies are being pushed to adopt technologies and platforms faster to support this way of working. We’ve compiled 5 apps and platforms that can help companies get the best from their value chains in today’s world:

1. Digital Training and Enablement (QuoDeck) –

QuoDeck is a SaaS Digital Learning and Engagement Platform that enables organizations to use interactivity and games to engage their employees, value chain, and gig workforces.

QuoDeck caters to the growing need for organizations to drive last-mile performance improvement through a better understanding of products, services, processes, and sales & customer service approaches. The platform creates pull through the use of games and gamification mechanics, driving higher adoption and retention, and delivering market-beating performance improvement outcomes for organizations. Furthermore, by using interactivity and games, QuoDeck helps capture valuable data in real-time, and analyze it through big data analytical tools.

QuoDeck offers a complete digital engagement suite, called the QuoDeck Interactive Cloud that promises engagement, speed, mobility, regionalization, data, and security. Today, QuoDeck is the market leader in its category, catering to over 5 million users across Fortune 500 clients.

2. Employee Financial Wellness (Valyu) –
Valyu secures the employee’s financial wellness through its tailored financial products and services. It builds literacy around better personal finance practices and takes care of all unexpected financial crises, celebrations, and smart savings.

Valyu.AI is a fintech startup committed to innovation and financial wellness that partners with companies to enhance their employer brand. Valyu offers a suite of financial services & products on social inclusion and financial wellness for all employees across the board. The company has set out to reduce employee financial stress by providing employers with a holistic approach that addresses financial well-being issues at its core. Their financial wellness programs have changed lives, and improved staff retention and productivity by providing enterprises with a holistic approach that addresses financial wellbeing issues at its core.

Founded in 2020, The company leverages AI and Machine Learning to develop advanced salary solutions that can help companies alleviate their employees’ financial concerns by giving them early access to their earnings and establishing a financial care framework.

3. Employee Gifting (IGP for Business)
IGP for Business is India’s 1st Gift tech Company and is a one-stop destination and partner for enterprise rewards and loyalty solutions. With a fully automated, high-tech gift tech platform, IGP for Business empowers companies to leverage gifting as a growth driver. IGP for Business offers a robust Digital platform for enterprises to manage the Rewards & Incentive Programs for their employees, channel partners & customers. You get access to India’s widest multi-category reward catalog across personalized and perishable merchandise options, as well as 100+ e-gift cards.

Employee Gifting is important because it helps build engagement and overall loyalty by creating an experience that sparks an emotional connection, strengthening the employee’s relationship with the company. With IGP for Business Platform, enterprises can celebrate their employees’ birthdays, anniversaries, and special occasions by uploading a bulk order through a customized dashboard. IGP for Business does the rest. The company ensures your pre-selected gift reaches your employee’s office or home, wherever they may be. What’s more, they ensure it reaches a pre-designated time, and the proof of delivery with the timestamp is updated in real-time on your dashboard. Invoicing gets digitized as well. If you are an enterprise that runs Loyalty Programs, Channel Incentive Programs, or Employee R&R programs, in that case, IGP for Business can power your entire rewards catalog across Merchandise as well as Gifts Vouchers.

4. Employee Benefits program (Advantage Club) –

Advantage Club was founded to define employee benefits beyond just provident funds and corporate discounts beyond just dining. It has grown into a platform through which corporates can engage more meaningfully with their clients. Advantage clubs aid employees with rewards and recognition, early wage access, perks, and other products in order to increase employee engagement within the firm.

Launched in 2016, Advantage Club runs a corporate discount platform and an end-to-end reward and recognition solution. When corporates enroll with Advantage Club, they get access to exclusive offers from over 10000 brands, including Samsung, Faasos, PNB Housing, Myntra, and Apollo Pharmacy, among others.

With over 370 corporate clients, including giants like Concentrix, EY, Technotree, DXC, Maruti Suzuki, Punjab National bank, and Mphasis, Advantage Club is leading the $10 billion market in SE Asia.

5. Corporate Wellness (HealthifyMe) –

HealthifyMe offers corporate wellness programs to enterprises to improve employee health & engagement. Employees have witnessed a 50% increase in physical activities and a 59% increase in engagement. The programs are based on a gamified app that includes a leader board, teams, and tasks & objectives and is tailored according to employee needs.

HealthifyMe is an Indian digital health and wellness platform headquartered in Bangalore that provides services such as calorie tracking, one-on-one nutrition and fitness coaching, and diet and workout plans. It was founded in 2012 by Tushar Vashisht, Sachin Shenoy, and Mathew Cherian.

This was first published on SmartStateIndia

Game-based learning, Game-based Learning Infographics, Gamification, Micro-learning, Mobile Learning

Ways That Actually Work To Engage Consumers During The Festive Season

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Want to increase both sales and engagement during the festive season? I got you! Here are 5 effective ways that work to engage your consumers.  

The festive season is everyone’s favourite and that time of the year where brands record a rapid sales growth of more than 7.5%, even during the pandemic. For this sales rate, you need to create a strategy and organise your content schedule ahead of time to engage your customers effectively.

Do you want to know what strategy will engage your consumers for the upcoming festive season? Yes, you are reading the right page. QuoDeck has every solution for that.  

Try to plan and create your content to ensure that you’ll be able to give your audience engaging content on a consistent schedule throughout the festive season. You’ll also get the best results for your marketing as the festive sales season approaches.

Here is a list of 5 creative tips to engage with your consumers by embracing content for the festive season of 2021:- 

Use Engaging Push Notifications

Push notifications can provide a great experience and amaze users with useful content regardless of the device or browser being used.

Over the holiday season, your audience will be sensitive to content that helps them reach their goals. Use push notifications to notify users on their phone or desktop site that discounts, suggestions, or other resources are available to them.

Well-written and frequent messages on your website will result in higher engagement. Do you know how push notifications can boost app engagement by 88%?

Using push notifications to improve consumer experience by informing your consumers about shipping and discounts on pages they’re browsing would make festive shopping more attractive.

Create Giveaways

Isn’t the festive season the ideal time to host a giveaway? It highlights the spirit of the season, builds enthusiasm for the chance to win a great gift, and increases social media buzz for your brand.

Use e-newsletters, blog posts, and social media to announce the giveaway to your consumers. For example, you can create an email list by asking people to sign up to enter the game. Having people follow you on social media to join the giveaway will grow your social media following.

Add Festive Spirit To Your Online Community 

Do you realize that your brand image is dependent on how your consumers perceive you? With advertising, graphics, and other marketing strategies, you may influence how your brand is seen online, but engagement defines your brand image.

Establishing an online community is one of the most successful ways of generating meaningful and long-term engagement. It takes time, but it is well worth the investment.

Having a passionate group of interested people in your online community will always show your effective marketing and boost engagement during festive times.

Offer Festive Discounts People Can’t Refuse

What time will be excellent for great discounts than the festive season? Most of the country will be shopping for themselves or their dear ones. So now is a perfect time to offer discounts on products, services, or even delivery to increase engagement and sales.

Use your online community, such as websites, Facebook, Instagram, and Twitter, to update your customers about discounts, essential for engagement and sales generation. 

Create A 12-Days Drip Campaign

After the giveaway, you may put up an email drip strategy with 12 days of engaging content.

A 12-days email marketing campaign in which you draft emails in advance and schedule them to publish whenever the criteria are met. You might develop a set of 12 creative emails showcasing your brand offers which will appear in your consumer’s inbox daily throughout the festive shopping season. 

Exclusive discounts, free content, tutorials, and gift vouchers, an offer such as this can help you quickly grow an email list. If you organise beforehand to share it with your community, you may experience increased engagement and conversion rates.

Conclusion

Isn’t maybe the first time in history we’re implementing a festive marketing strategy to engage consumers in the middle of a pandemic? Yes, you heard me right, businesses need to continue to market well and offer information that will assist consumers in making wiser buying decisions and building engagement with their brands.

We’ve got you covered with the above-mentioned influential tips to engage with your consumers. In 2021, use these guaranteed strategies to boost engagement rates during the festive season.

Corporate Learning and Development, Corporate Learning Best Practices, e-Learning, eLearning Develpment Best Practices, Employee-Training, Learning Management System, Online Learning

The Best Ways to Improve Employee Learning and Employee Training

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Looking to establish suitable training methods? Trying to teach new skills? Well, here are the best ways to improve employee learning and training in a company.

Every company has its own set of requirements and rules that help it climb up the success ladder. And the best way to go up is with proper foundation and establishment among the employees. This is only possible with a precise regimen of employee learning and training.

Training programs help them improve their skills and stay ahead in the corporate world. With this attitude, you would be able to take your company to the next level. It is the best place to invest. Dive right in and find out the best ways to boost employee learning through training. 

Best ways to improve employee learning and training

Training and learning programs play an essential role in shaping an employee according to the company’s needs. The programs give a clear picture of what the team expects from them and how they can reach the goals without any errors. Quodeck can aid you in finding the best training and development methods. But here are a few ways to improve your employee learning and training programs:

Offer professional training

Every organization runs on different priorities. What better way than to learn from older colleagues? Professional training is the best way to teach employees new ideas, the company’s methods, and objectives. It can also imbibe all the procedures and projects the company works on.

With professional help, the employees can clear their doubts, learn critical information, and even grow as a team. Professional training will guide you about the precise way to grow a company. Besides that, it helps to find your employees’ true potential and recognize the crowd’s best talent.

Emphasize soft skills

What’s the point of having excellent knowledge when you cannot share or help others? What’s the point of thinking of a great idea if you cannot voice it out? Soft skills are often neglected in many companies, but they help build strong bonds and help people and the company grow together.

Soft skills include having healthy communications, table etiquette, ability to collaborate, and work in harmony with other employees. It helps them to create a unique personality and contribute better to the company.

Occasional training programs

Every employee needs to learn to grow. The company can hold occasional training programs for all the employees. They can get on good terms, break some ice, and learn new things from each other. 

With evolving technology and competition, there is always something new to work on. So regular training programs will keep the employees up to date and equipped with new knowledge. 

These training programs can also help older employees come to good terms with younger employees. The programs also involve games and tasks to build strong bonds.

Cross department collaboration

Employee learning can also happen when an employee works in all departments. Moving across the departments will train the employee according to the company’s methods. The diversification will increase the exchange of knowledge and help employees find their passion.

At the same time, it can increase good bonding between the departments, leading to better productivity. For example, marketing teams can consult and have healthy discussions with the sales team before making a market campaign and work in one direction.

Develop managers into personal coaches

Managers play an important role in the employees’ life in the company. They guide, help, control, and assign tasks to all their employees. That way, managers have a clear picture of employees’ strengths, weaknesses, and what motivates them.

Making managers a personal coach will help them groom the employees and hone their skills in the right direction. They can even assign tasks according to their potential. They can test their employees with quick questions or assignments to prepare them better. Having regular conversations with employees will also help establish strong bonds.

Employee development is same as personal development

Personal health and development play an essential role in their growth as an employee. Positive minds and healthy bodies can contribute better to the company. They can become eager to learn new things and stay active in the workplace. You can have an in-house therapist or an approachable HR. They can help employees talk about everything that’s troubling them.

Conclusion

Employees are the foundation of any company. Thus making their well-being an essential thing. Employee training is an ongoing process as the industry is evolving and growing. It helps them set their career on the right path and helps the company climb up the success ladder.  

Corporate Learning and Development, e-Learning, Employee-Training, Learning Management System, Micro-learning, Mobile Learning, Online Learning, QuoDeck

7 Tips for Employee Learning and Development: Expert Tips on How to Train Your Employees

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What do you need to run a successful business? You can be anyone, from an entrepreneur to an influencer. But whenever you are online, you need something to grab attention. Of course, your content does that for you. But is that all? Can’t you just do better than now? Yes, we all can. 

The main goal of any online business is to keep your audience active. It ensures their coming back to your platform and making some purchase. But, it is a job better said than done. So, are you looking for a tool that allows you to stay active with your audience? Look no more. Here is the list of must-have tools for any online business. 

Tools To Help You Better Your Online Presence

  1. Social Media Tools

Social media presence is now the most important thing for any individual or brand. To make it clear, here is a statistic that highlights the importance of social media presence for brands. 71% of people who have had a good experience with a brand on social media are more likely to recommend that brand to their friends and families. 

And how do you improve this social media presence? Well, being active on your accounts does not always help. Of course, you can go from one platform to another and check each engagement differently. 

Or, you can simply use social media tools for better engagement. Tools like Hootsuite, Talkwalker, and Google Alerts are some social media analytics and monitoring platforms to name. 

These platforms get to observe everything happening on social media related to your brand. For example, you will get to see all the comments on your different platforms in one place. It helps in replying and connecting with your audience easily. 

And faster connection means a better experience. Using social media tools is way more effective and allows you to stay engaged with your audience. 

  1. Content Discovery Tools

You have to keep up with your competitors as well. Otherwise, you will see your audience going away to them. So, good competitor research is always important. But is it always possible to keep track of all your competitors manually? Most of the time, no. 

So, the easiest way is to run a competitor research tool. These tools run a quick research on the given keywords and find you all related content on the web. You can use Buzzsumo for that purpose. This tool is a must-have for anyone running online content for their business. 

  1. Marketing Automation Tool

Marketing is a crucial thing to engage with your audience. However, digital marketing is more than that. You need to take care of a lot of things- from your customer’s journey to their reactions. So, a content marketing tool can be the most helpful in this case. 

As a content marketing automation tool, you can consider using Hubspot. Hubspot lets you keep track of your marketing journey and helps you target your audience. Targeting is crucial and when you pass the stage, engaging with your audience becomes easier!

  1. Live Chat Software

Have you noticed those pop-up messages you get when you visit certain websites? These are live chat support or chatbots. These chatbots are very much helpful in increasing your audience engagement. So, how do these work? 

For live chat software, you can use ProProfs Chat. When someone has visited your blog or website, this chatbot keeps track of that. Now, after a certain time, if the person does not take any action on your site, a voice or chat pops up to grab their attention. By doing that, your audience feels like there is someone to help.

  1. Interactive Content Tool

Interactive content is the future of content marketing. While an average blog post takes around 3.5 hours to complete, interactive content is easy to design and more engaging. In addition, people here get to interact, which increases the ROI. So, modern marketers focus more on interactive content.

Amplayfy is an interactive content creator tool. Here you can create a variety of content, from quizzes to polls and surveys within minutes. These help you keep your audience engaged and increase the conversion rate. Interactive content is also helpful for influencer marketing. So make sure you try it out as soon as possible. 

Conclusion

Engaging your audience with your content is a very crucial thing to boost your online growth. And if you are serious about your online presence, you get to know every possible way to crack that. These are the best tools that you can use to stay active with your audience. We hope this discussion was helpful. We will see you with the next topic right here!

Corporate Learning Best Practices, Employee-Training, Mobile Learning, Online Learning, QuoDeck, Sales, sales enablement

What you need to know about sales enablement: 3 crucial steps for success

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 Sales Enablement can change the growth story of your company boosting revenue by at least 20%. Here’s what you need to know. 

Sales enablement has been an integral part of growing companies, especially in the latter half of the decade. Organisations have been subscribing heavily to the concept of an enablement team purely because of its conversion potential.  

Even though the idea is almost a buzzword nowadays, it’s still widely misunderstood. There’s a lack of clarity on what sales enablement actually is and how it impacts the overall KPIs. And believe it or not, this murky distinction hurts the potential that sales enablement could have. 

We’ll be clearing the fog and shedding some light on what sales enablement in reality is & why it is an absolute necessity in today’s conversion-focused business environment. 

How to define sales enablement? 

Sales Enablement is a term loosely used in the context of an overlap between VP of sales & sales manager, which is somewhat true but not entirely. 

By definition, it is a strategic placement that focuses on increasing the numbers and productivity of sales teams by providing tools, content, and resources across the buyer’s journey. 

Of course, this is an immensely broad definition of sales enablement, presented just to give you an outline. It’s way more nuanced than this. Here’s what sales enablement teams do on an average day: 

A day in the life of a sales enablement team

The role of Sales Enablement would be different for every organization. But the purpose is more or less identical. In most organizations, Sales Enablement bridges the gap between Marketing & Sales by: 

  1. Crafting sales assets & trainings
  2. Leading new hire onboarding and continuous learning of the sales reps
  3. Heading the evaluation of the reps’ product & user knowledge 
  4. Paving the way for cross-functional communication
  5. Managing all the sales tools & resources
  6. Creating reports measuring sales enablement impact

Who heads the sales enablement team? 

Now that’s a bit tricky because this is not a traditional function. So it can be very contextual. The head of sales runs almost 40-50% of the functions, the rest being accountable to any of the executives from the management or marketing depending upon the organization’s needs. 

You must have a fair idea by now of what to expect while building a sales enablement team. So let’s move on to the meat of the matter – does sales enablement actually impact the bottom line, or is it just another frivolous corporate jargon? 

What makes sales enablement so crucial (and an absolute must-have in 2021)

In plain numbers, organizations have witnessed up to 15% more success in closing deals. 

Companies like Ringcentral, a business communications SaaS, saw a massive revenue run rate of $775M. The stock shot up to $126 from $22 in about two years of the sales enablement settling in. 

Other than that, some companies have also experienced stronger customer relationships & higher quota attainment. 

Here are three direct practical benefits of sales enablement

Maximum Sales Potential at each touchpoint 

An essential part of sales enablement is sales readiness. It’s the strategic orientation preparing reps with all the armor they require before going ahead and making a sale. The resources can be anything, from the intricate details of the product to the competitive positioning.

Usually, if done right, clients end up having memorable experiences even if the sale doesn’t go through. It’s potentially a candidate for word-of-mouth. 

The process includes some strategic activities like: 

  • Onboarding
  • Sales coaching
  • Materials for consistent & updated knowledge 
  • Reinforcement 

Engaged Salesmen are Productive Salesmen

The main goal of any Sales Enablement team is to aid sales reps in closing better. Subsequently, it also plays a crucial role in keeping them better engaged & equipped. 

There was a report by SiriusDecisions that mentioned high-performing organizations having high rates of early enablement adoption, as compared to the low-performing ones. 

Better pre-qualified leads, Increased conversions

Sales teams always complain about the quality of marketing qualified leads. According to Market Sherpa, most sales teams report that only 27% of b2b leads passed from marketing to sales are actually really qualified. 

With transparent & consumer-centric resources answering all the generic questions ideal buyers have – the tedious part is cut in half. Now, salespeople have to cater to prospects that are pre-educated. This saves a lot of time & effort, leading to better conversion rates.

Best practices include: 

  • Working in sync with the sales team to prepare the resources 
  • Focusing more on the present-day immediate buyers’ needs than long-term traditional pieces

Moreover, your salespeople are allowed to focus on the meat of their job, i.e., selling, and the tedious parts of their job is taken away. This has a minimal but effective impact on the conversion rates. 

These were the top three benefits that having a sales enablement team can incur. Here we conclude this edition on sales enablement. 

Final Words

Conclusively, Sales Enablement is an efficient sync between the marketing and sales departments. It’s an absolute must-have in today’s tech-oriented times where the scope of marketing & sales has changed. They are codependent more than ever but still can’t function appropriately in sync with each other. That’s why you can’t miss out on sales enablement. 

Corporate Learning and Development, e-Learning, Game-based learning, Game-based Learning Infographics, Gamification

The Best Tips To Get A Gamified Course: 5 Ways To Give Your Students a Fun Learning Experience  

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Applying a gamified learning method is a new technique many institutions are adopting today. Amplayfy offers effective ways for modern learners. 

The new-age learners of today can be referred to as modern learners. They have an abundance of information that they can anytime and anywhere, which can be quite overwhelming. However, if we compare today’s generation with the older ones, they have comparatively lesser attention spans. 

Thus, the need to include the correct way of learning is crucial for this generation to ensure that they are engaged and attentive. What can be better than gamification techniques for learners to enhance their engagement? Many studies have proven that such strategies affect not only their performance but also their productivity. To create such engaging courses, you can check out Amplayfy for the plenty of such options offered by them. 

Tips to make gamified courses:

Here are five tips to get an effective gamified course for learners and have a fun learning experience:

Tip 1: Know your students

a) Know the difficult parts 

Try to find out the trouble spots of the students since it will allow you to build the best gamification techniques for the classroom. The significant reason for finding students’ trouble areas is that they will let themselves be at the forefront of the gamified strategy.

b) Conduct a Survey 

You should conduct a survey in your class to design the right ways to keep them engaged. The aim is to learn about the games that students are most interested in. 

Tip 2: Set the learning goals

a) Define goals

Have proper objectives in the form of learning goals that will help solve the troubles of the learners. Setting learning goals will allow students to learn concepts and grow their skills. Add behavior goals to include guiding students to concentrate and perform efficiently.

b) Design projects that allow meeting these goals

Give the students ample choices that challenge as well as suit their abilities. You can accept the projects in the form of a presentation, creative writing, paper or essay, and even a creative product that suits the given topic. 

Step 3: Make a structure of the gamified learning experience

a) Modify the scoring system

For most students, marks or scores are the most frightening part of a school. The aim of gamification is to avoid the old ways of presenting marks and modify them. Try to focus more on their progress rather than on their mistakes. 

You can also give points for finishing extra-curricular tasks, being active in the class, or anything that shows their effort to learn.

b) Utilize ‘stages’

You can alter how you name the topics and chapters and try referring to them as stages. Unlike teachers, students might fail to resonate while referring to topics and chapters. However, students might be able to relate when you call it stages, especially gamers. 

As in games, to go to the next stage, they have to overcome the current challenges. Similarly, they have to apply the same technique for studies as well. You can try this by mentioning particular tasks as mandatory to go to the next stage. For example, unless students finish their homework or take part in class and quizzes, they won’t be allowed to go to the next stage. 

Step 4: Know the resources

a) Make a manual and form teams

Like almost all video games, try to make instruction manuals that explain to the students how they should work. Your manual can hold information such as:

  • How stages function
  • The type of task that learners will handle
  • Explain the new scoring system 
  • How learners can gain rewards, and what are those rewards 

It will be a reference for learners, which will tell what they should do to be successful in a gamified scenario.

Step 5: Use gamification factors

a) Ensure the progress is visible to the learners

Showing the progress made by the learners is an essential element of gamification. It is almost like promoting the student community. Try to inculcate the method of displaying their growth and what they have achieved so far. 

You can apply different techniques to display their progress, like a bar chart. Make and share a bar chart that holds the growth made by every learner in learning a skill. When someone gets a score on winning a quiz or finishes homework and assignments on time, you can immediately fill up his or her bar. 

Those students who are making good progress will be motivated to make better growth. And those students who are not doing well will be motivated to work harder to reach that goal. In this process, every student will learn important skills.

b) Offer rewards

Giving rewards is the best way to merge gamification and learning, which is going to keep the students engaged. Many studies have proved that rewards in gamified education motivate learners to acknowledge their achievements and work harder to make progress. 

Conclusion

While the process of studying and learning tends to be boring for most students, gamification can help make it an engaging experience. The tips listed above can help you implement a gamified course and make it fun for the students. Get started on it now!

eLearning Develpment Best Practices, Mobile Learning, Professors, Teachers

Gamification in Education: 5 ways Gamification improves Students’ Education 

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Gamification is a Meta approach to boost education & keep students sharp & engaged like nothing else.

Gamification is a buzzword that’s ringing doorbells in all the industries revolutionizing the way learning resources are created and distributed.  

Here’s what it means –  

Gamification is the process of breaking down complex learning elements in simplified fun versions using game design, making the resources super-digestible.  

It’s far more effective than traditional ways of learning with a proven impact on comprehension and speed of learning.  

Another industry that’s been heavily impacted or will be heavily impacted is education.  

It’s been static and rudimentary for quite a while and technology is here to flip that over, making changes to the core for good.  

Here are five ways gamification improves students’ education  

  1. Learning is fun, finally! 

Gamification makes learning fun and more interactive. Students finally fall in love with learning, simply because it is served to them in a form they can easily chew.  

It’s like mixing some chocolate powder into milk to give them some nutritional benefits.  

The key is to make it relatable.  

Old traditional ways of learning, though proven effective in the past, lack a very important element that can change the whole game i.e. Interest.  

The classic broadcasting and rote-learning methods are boring and unengaging.  

Gamified learning beats that focusing on all-round development of a student while they are focused on collecting points, choosing avatars.  

It’s a win-win, finally 

  1. More visible hands-on learning  

Number of challenges, percentage of progress in the game or levels unlocked. Every visible aspect related to progress is a dopamine booster for the students pushing them to work harder.  

This is one of the major problems that the traditional education system has – there’s no visible progress and students don’t really know what’s ahead of them.  

Gamification solves this mystery by making learning very visible with the use of the points system, the journey map or the levels unlocked and yet to be unlocked, progress bars & goal-setting elements.  

  1. Students are more proactive & less afraid to make mistakes 

Making mistakes and failing are a crucial part of the learning process. But traditionally, it was taboo and students went through periods of embarrassment and ridicule in front of every other student.  

It’s not the same when it comes to games. Students don’t resist a second to ‘play again’ once the game is over. Moreover, they are self-motivated to play harder the next time to beat their previous scores. 

Gamification takes the embarrassing part associated with making mistakes (a fundamental part of learning) out of the equation and empowering students to work better the next time.  

  1. Students are self-motivated to learn  

The same set of students that resist studying & finding ways to skip school every now and then are found to be excited and self-motivated to learn.  

The impact is sometimes so massive, that kids even get addicted to these gamified versions of lessons & in a sense, they just can’t stop studying.  

According to a study around a decade ago, video games were told to have three factors that made people play them again and again:  

  • Points: Students or players want to achieve more points and finish as many challenges as possible.  
  • The multiplayer: The team building factors and being the best in the competition drives them to work even harder the next time. And there always is a next time.  
  • Something new: Players discover new aspects and exploration helps them work for more.  
  1. Creative & Critical thinking unlocked!  

Creativity and critical thinking can’t be taught. But it sure can be unlocked by setting up familiar environments where students have no choice but to engage and get their creative juices flowing.   

A study in 2013, revealed that problem-solving games have a massive impact on the overall cognitive development of a child.  

Gamified learning can explore these areas benefiting students by:  

  • Increasing their info retention power 
  • Impacting their focus & attention allocation speed 
  • Making them more aware of the surroundings  
  • Giving them the ability to look at things from different perspectives  

It’s already happening  

Math blaster & Treasure mountain were the earliest evidence that validated the gamification concept.  

Now games like these have taken over the gamification revolution and are making studies fun:  

  • Minecraft (Education Edition) – lesson plans & installable worlds that integrate the game design to the classroom making it super creative and fun.   
  • Google’s read along – google speech tech to encourage elementary school students to read and follow along with stories. The assistant Diya makes it more fun and interactive for the kid helping them all along  
  • Amplayfy- Create multiple-choice quizzes. Students will be using their phones and that creates a fulfilling and exciting experience for the student. It’s one of the most direct and tangible examples of game mechanics revolutionizing the classroom.  
  • Archy learning –  Intuitive gamified e-learning platform.  

Final Words 

Education is changing. With different,  more soft-skill oriented demands of the future, the old ways to education might not be sufficient enough.  Gamification crunches the old paper ball of a broadcast education making it super-interactive & way more preferable to students. It might be the push that current outdated education structures need.