Tag Archives: India

6 Must-Use Video-Based Learning Strategies In 2019

While the usage of videos in eLearning is not a new concept, the wider adoption of mobile learning and microlearning has accelerated its use for learning. In this article, I outline 6 video-based learning strategies that you must adopt in 2019.

Video-Based Learning Strategies You Should Definitely Use This Year

We consume video-based content several times during our day for a variety of reasons. These include videos for entertainment, infotainment, learning and so on.

It comes as no surprise that video-based learning is fast becoming a “must-have” component of an organization’s training delivery. Fueled by increased adoption of mobile learning and microlearning, video-based learning is surely becoming a core component of online training.

Take a look at the stats that affirm the popularity of videos, and why they should be adopted for learning:

  • According to Forrester Research, employees are 75% more likely to watch a video than to read documents, emails or web articles. (Panopto)
  • 97% of businesses using explainer videos say it helps users understand their business better. (Wyzowl)
  • Studies have shown that adding video can improve people’s ability to remember concepts and details with effects that increase over time. Presentations that include visuals like video along with slide text are 9% more effective than text alone when audience comprehension is tested right away. (Panopto)

Where Can Video-Based Learning Be Used?

Video-based learning can be used for:

  1. Formal training (online)
  2. Performance Support (learning aids/job aids to support formal training)
  3. Social learning
  4. Support Instructor-Led Training (ILT)

This is not all. Video-based learning can also be used very effectively to:

  1. Create awareness
  2. Support crucial change management initiatives

Are There Any Parts Of Corporate Training That Video-Based Learning Cannot Address?

While video-based learning is a very high impact training, it does have a drawback of “passivity”. This means that the only control learners have is play/pause/stop.

This can become a limiting factor when:

  1. The run length of the video is over 3 mins. Beyond this run length, the user’s attention wavers and you may not see the required learning impact in longer run length videos.
  2. The expected cognition level is beyond recall or understanding. To achieve the mandate of application, you need to look beyond the classic video-based format.

However, NextGen approaches like interactive video-based learning offset these challenges and enable you to create highly interactive and immersive video-based learning solutions.

A very powerful approach, interactive video-based learning features:

  • Learning interactions similar to traditional eLearning (hot spots, click-and-reveal, and so on)
  • Quizzes and assessments
  • Learning paths that branch to different tracks based on learner’s choices

What Are TheVideo-Based Learning Strategies That You Must Adopt In 2019?

As I had mentioned earlier, video-based learning can support all facets of corporate training.

The strategies that you should adopt in 2019 should map to enhancing the impact of your training. Essentially, they should help you create training that:

  1. Motivates learners
  2. Engages learners
  3. Is relevant and relatable (preferably personalized)
  4. Is challenging
  5. Is rewarding
  6. Facilitates not only acquisition of learning but also the application of learning
  7. Helps learner walk away with a feeling of accomplishment
  8. Helps learners upskill
  9. Triggers the required behavioral change in learners
  10. Helps learners practice and gain mastery

Let me show you how you can accomplish this through the following video-based learning strategies:

1. Use Video-Based Learning To Create The Buzz

Use teaser videos to highlight the significance of the program and its value for the learners. This will help you motivate learners and drive better engagement.

2. Use Video-Based Learning To Teach Concepts

Even if you are using a traditional eLearning approach, you can embellish it with conceptual videos.

3. Use Video-Based Learning For Learning, Practice, Application, And Summaries

If you are using a microlearning-based approach, you can intersperse the learning path with varied videos offering:

  • Watch and learn
  • Practice
  • Apply the learning
  • Learning summaries/takeaways

4. Use Video-Based Learning To Checkpoint Learning

You can opt for interactive video-based learning and use scenario-based assessments to:

  • Checkpoint learners’ knowledge.
  • Provide feedback for further improvement.
  • Practice and hone their skills.
  • See the impact of their decisions and help them recalibrate the way forward.

5. Use Video-Based Learning To Reinforce

Did you know that learners forget nearly 80% of what they had learned if there is no reinforcement after 30 days of a successful training program? You can offset this “forgetting curve” by providing video-based learning reinforcements as:

  • Learning summaries
  • Challenges
  • New supporting material

6. NextGen Approaches That Are A Must-Have As You Implement Video-Based Learning

  • Microlearning Videos
    These are short, focused bite-sized videos (featuring a run length of a few seconds) that map to a specific learning outcome. These are a great fit to offer formal learning as well as Performance Support or just-in-time learning aids.
  • Microlearning Videos As An Effective Informal Or Social Learning Tool
    This can be leveraged to share learning, encourage contribution, and create “learning as a continuum”.
  • 360* Video Format And VR
    This high-impact format can be used with technologies like Virtual Reality (VR) to create engaging and immersive learning experiences.

By Asha Pandey, Chief Learning Strategist at EI Design

This article was first published on EI Design

Enterprise Gaming – Once an Opportunity, now a Trend

Having spent a large part of my career in the financial services space driving traditional business growth, using gaming to achieve business goals was not a cause I expected to be championing. Gaming was always a personal interest, but the business parallels only became apparent after we started experimenting with service engagements for enterprises. Given the planet anyway spends 3 billion hours a week playing games, the challenge was really to figure out how learning could fit in that construct.

We formed QuoDeck in 2010 to bring gaming into learning for enterprises. Having started with some elementary game engines and simulations, QuoDeck quickly moved on to make an omnipotent system built with the changing business environment in mind. QuoDeck’s platform today is one of the most powerful and engaging learning platforms in the world, catering to enterprise requirements for mobile learning. And as a leading player in this category, our advice to new entrants is to stay true to course, understand that the market is huge and that innovation is the key.

Mobility is here to stay

Mobile learning was just about appearing on the horizon in India when we entered the market. In fact, it was still at a nascent stage globally as well. While enterprises saw the demographic shift coming, the speed at which the device shift happened took everyone by surprise. Within a period of 3-4 years, millennial users had junked tablets and wouldn’t access their desktops or laptops for anything but sit-down work. They wanted everything on their mobile – on-demand, anytime, anywhere. Being a generation bred on Twitter, Facebook, and YouTube, they also wanted content and technology that was easy-to-use, visually appealing and in bite-sized pieces. The learning evolution that needed to happen in enterprises was phenomenal and existing products just weren’t prepared for this. Mobility as a trend forced a change in behavior, technology, content creation and consumption patterns across all strata of business.

There is always an element of luck in startup success and we were no different. Perhaps being at the right place at the right time with the right thought process is what its all about. QuoDeck has been at the forefront of this shift, shoulder-to-shoulder with enterprises looking to stay ahead of the curve.

EnterpriseGaming_MobileLearning_CEO_QuoDeck_2018.jpg

Gamifying the world

Our personal insight of gaming being habit-creating and creating long-term associative memories, was the inspiration behind the approach we took. Countless times, behaviors and constructs learnt in gaming had been translated by us to address real-world problems with excellent results.

We had a learning curve here as well. Having played on consoles such as PlayStation and Xbox, we assumed the world was ready to deal with highly complex games and constructs. However, working closely with business heads, HR teams and the Learning & Development function, we learnt that hyper-casual games create the best impact from a learning perspective. This is because they are somewhat repetitive in nature, with a greater level of participation & addiction to ‘scoring’.

While we initially worked on gamification applications on functions such as marketing, research, and learning, we chose to go with learning as a primary focus. Having started in this category long before games became the buzzword of today, we were fortunate to be able to take a pole position and we hope to actually drive the future of gamification for learning in the enterprise. But there are still a lot of white spaces to go after in enterprise gamification.

For New Players

Gaming as a learning solution is so vast in its scope, that it can’t be characterized or identified with any particular industry or even a clutch of industries. Wherever there is widespread staff or skilling required, gaming solutions can take charge and lead the change. So, when new players come in, they must remember that competition comes in various guises and is very rarely with another player. You will end up competing for mindshare against the likes of video-on-demand platforms or search engines where users can find information and content at their fingertips. Knowing what creates pull is perhaps the only challenge you should worry about.

Look out for learning opportunities

Gamification as an industry has a widespread application with learning being only one of them. A space was created for us because existing products failed to keep pace with what was required – large entrenched players became irrelevant in a matter of months. Overnight, enterprises recognized that resistance against this changing paradigm was futile, and mindsets started changing. Gaming and mobility were no longer bad words.

It would be foolish of us to think that we cannot be on the other side of such a trend. Keeping your offering relevant and at the cutting-edge requires you to have an innovation engine, which stops for no one. This requires tremendous willpower and a staunch refusal to settle into a comfortable spot.

 

This article was first published at YourStory

By Kamalika Bhattacharya CEO & Co-Founder at QuoDeck Technologies

What do Indian women want freedom from?

As India celebrates its 72nd Independence Day, Yahoo Lifestyle reached out to seven women to ask them what freedoms Indian women are still fighting for today.

Kamalika Bhattacharya, the CEO of QuoDeck believes women are more than a single dimension. She recently talked to Yahoo about why Indian women need freedom from being stereotyped