Tag Archives: marketing

7 Best Marketing Automation Tools for Sales Enablement

We belong to an era where everything is getting digital very quickly. Especially during this pandemic, the world has faced the dire need for digitization even more. And as we progress towards automation, we focus on simplicity. From the simplest commands on Google or Siri to manless Tesla cars, where can you not find an example?

Digital marketing is no exception in this case. The introduction of AI in digital marketing has only made advertisements and promotions easier and smoother. It also saves you a lot of money. How? According to the Salesforce’s State of Sales report, sales personnel only spend 34% of their time selling their products.

The same report also says that sales personnel spend a lot more time doing other things like writing emails, follow-ups, data entry, scheduling meetings, etc. Now, all these tasks can be easily achieved by using Marketing Automation tools. So, here are our choice of 7 best marketing automation tools for sales enablement.

Best Marketing Automation Tools

1.   Sendinblue

Top on our list we place Sendinblue, an excellent marketing automation tool. Sendinblue has various features for email marketing, SMS marketing, chat, CRM, etc. This marketing automation tool can learn to message and email that you can customize and design.

Sendinblue is also helpful in campaigns. Here you can design effective landing pages. It has additional features like Facebook ad targeting, custom-signup form integration, retargeting, etc. 

2.   MailShake

MailShake is an inevitable marketing automation tool for email marketing. This automation tool excels at finding the most engaged leads. That way, you can focus more on qualified prospects who can be converted into customers.

MailShake also includes various outreach features. It has a very simple dashboard for prospect follow-up. MailShake engages your prospect on whichever platform they are active online. But above all, its built-in phone dialer lets you contact your leads in real-time.

3.   HubSpot

Hubspot is a very popular marketing automation tool available in over 90 countries worldwide. It is the most famous platform for inbound marketing and sales. Hubspot has various tools for social media marketing, landing page designing, SEO, web analytics, etc., made for small to medium-sized businesses.

Hubspot is also popular when it comes to email marketing. It has automated content and attractive templates for each recipient. It also has additional features like document management and tracking, contact management, customer profile, email tracking, etc.

4.   Pipedrive

Taking note of each of your prospects can be troublesome for any salesperson. Plus, it consumes a lot of time. But Pipedrive keeps everyone on the same page. It effectively collects customer data like age, demographics, gender, etc., and sorts it accordingly. Thus, you can understand a qualified lead better before handing them over to the sales consultant.

5.   Automate.io

If you are looking for a complete business automation solution, Automate.io can be the one. This marketing automation tool is an outstanding business workflow manager. It can offer you a completely secured workflow.

Furthermore, it can easily automate and manage business requirements like marketing, payment, and sales. Automate.io supports various major platforms like CRM apps, helpdesk, eCommerce and payment forms, etc.

6.   EngageBay

Small business owners know the pain of managing multiple CRMs and marketing automation tools. Sometimes, it is not even possible for them to align everything as per the budget. EngageBay is a platform where you can do multiple tasks together.

You can sync all your contacts here, and it will nurture those leads automatically. You can also schedule sales calls. Thus, you can focus on one thing instead of many.

7.   Highspot

With Highspot, you can easily fulfill your revenue goal with its expert guidance. Highspot features outstanding integrations like AI-powered search, in-context training, guided selling, customer engagement, and actionable analytics, etc. It has enterprise-ready sales enablement with all the eye-catching modern designs, which can be a breakthrough in your campaign.

Conclusion

Marketing Automation tools are becoming the new future of the digital marketing industry. And the reason behind this is quite clear. They help you create efficient campaigns with a lot less human power. It means that you save more while getting more efficient. We hope that these 7 best marketing automation tools for sales enablement will change your marketing scenario.

How do I launch my E-training business?

E-Learning Industry is projected to grow to close to $300 Billion in the next 4 years. With the increase in internet connectivity and the growing millennial workforce in emerging markets, the business climate is extremely promising for high-quality content creators.

  1. Decide the Companies and functions where your expertise is valuable. Your target segment, should be focused, do not try to cover every type of Company. e.g: If you are an expert in Labor law, you should target Legal and Compliance teams in Manufacturing/Capital Goods companies.
  2. Create an e-course using SaaS LMS: SaaS LMS allows free trial periods. Test the LMS’s and pick the one that best fits your requirement. Consider the following criteria while shortlisting your LMS – a) Easy to create content across multiple formats, b) Price, c) Mobile friendly, d) Game-based compatible. Create a library of content including videos, presentations, documents, learning games and assessments for a few of the courses. You will have to showcase these in all your interactions with prospective customers. 
  3. Online Marketing: While you will reach out to your existing contacts, online marketing is a very powerful and affordable tool to increase leads. Upload some of your content on your website, Social media pages, YouTube channel and post it on relevant online forums. Setup ads on Google, LinkedIn, Facebook, Twitter, and other social media websites to generate traffic on your website.
By  Venkataraman Ananthakrishnan, Head- Online and Global Business at QuoDeck