Tag Archives: RemoteWorking

People More Motivated By Entertainment Than Traditional Learning Constructs: Kamalika Bhattacharya, CEO and Co-founder, Quodeck

Anyone who runs a digital business recognizes the need for interesting and interactive content to attract and retain customers, train employees, and gig workers, and engage value chain stakeholders. This is precisely where QuoDeck comes in. A B2B SaaS Digital Learning and Engagement Platform, QuoDeck enables organizations to use interactivity and games to engage audiences. Founders Kamalika Bhattacharya and Arijit Lahiri experienced a moment of insight on a routine visit to a mall. “We found that in between scanning visitors, the security guard was playing candy crush,” exclaims Bhattacharya. “That’s when we realized that people are more motivated by entertainment than traditional learning constructs,”

QuoDeck began as a game-based learning system but now offers a complete digital engagement suite, called the QuoDeck Interactive Cloud that promises engagement, speed, mobility, regionalization, data, and security. QuoDeck has been awarded a fellowship by the Royal Academy of Engineering, London and Newton Fund and selected as a winner at ET Power of Ideas.

Today, QuoDeck caters to over 5 million users across an enterprise client list that includes Unilever, Vodafone, Flipkart, Dabur, etc.

Role of gamification in the workplace

Gaming is all about stimulating people, driving a healthy sense of competition among them, and ultimately rewarding them. Rooted in psychology, it can be used to drive any kind of activity or function in the workplace. It works particularly well in the field of learning and enablement by adding an element of fun to propel interest and engagement. This is often achieved by using points, badges, rewards, and contests to create a sense of competition and winning around learning and knowledge consumption.

Studies have shown that through gamified learning and training, retention of information is longer and has high recall value due to the fact it is generally imparted through an audio-video medium. Gamification is also an excellent tool to test participants. It can be used to assess how the participants manage time, prioritize and respond to social cues, among other key skills.

Nowadays, many organisations are shifting towards gamification, making the corporate process smooth and easy going for both HRs and employees.

Gamification is used at workplaces to add a fun element and to increase the level of interest of employees in their day-to-day tasks. It is used in many corporate practices such as onboarding new employees, training, employee engagement & motivation.

What is the scope for job creation through Gamification?

Educational, training, and recruitment platforms are increasingly leveraging the fun elements of gaming to help engage people in jobs. It follows then, that the reverse can also be true – gamification can be used to impart basic skills to people before they are hired and also upskilling them after they are hired. This should impel better outcomes for people looking for work opportunities, effectively making them more job-ready.

Also, an increasing proportion of the workforce that companies are going to hire in the near future will be gig workers. According to a 2021 report by Boston Consulting Group, gig workers have the potential to service up to 90 million jobs in India, or 10 percent of India’s roughly 900 million-strong workforce in the near future. Companies across sectors are banking on the rise of the gig economy to scale fast but quickly hiring gig workers and training them is a huge challenge for enterprises. Gamification can solve for this challenge and maximise job creation. Entertainment and gaming platforms are hugely popular among gig workers to alleviate boredom. A platform that leverages this entertainment factor with high-quality UI can help companies hire and train staff in a highly scalable manner.

The Role of Artificial Intelligence and Machine Learning

QuoDeck tracks event stream data continuously and uses Machine Learning methods to figure out trends that prove effective for people. The data is aggregated, co-related, and filtered in real time to help create personalized recommendation algorithms that evolve based on what users prefer to consume. As for Artificial Intelligence, that finds applications in learning content creation such as question generators and chat bots that are used to mimic real-life situations as closely as possible.

Where does India stand versus global trends in the adoption of Gamification?

If you look at the numbers, the global gamification market is expected to grow exponentially to USD 38.3 billion by 2027, from a mere USD 9.1 billion in 2020. Things are a little slower in India. While the adoption of gaming is widespread, the use of gamification mechanics in businesses is still at a nascent stage. Moreover, gamification seems to be geared more towards the internal customer than the external. Most Indian apps have yet to gamify their customer, partner or vendor onboarding process as well as their loyalty programs even though these are known to have a tremendous impact.

Working with fortune 500 companies

As India’s largest digital learning and engagement platform, QuoDeck works with several Fortune 500 companies such as Unilever, Vodafone, Flipkart, Tata Consumer, Dabur, and Britannia. These companies have been quick off the mark in recognising the potential and benefits of gamification for their external and internal audiences. Gamification is particularly effective for training and upskilling full-time employees as well as gig workers. Moreover, given the large audiences these companies need to address, digital platforms are the only scalable option for them as they allow standardization and big data collection.

What would it take for smaller companies to adopt Gamification?

Smaller companies need bite-sized platforms and a content-ready approach to spur them to adopt gamification in their businesses. Reducing the cost outlay and providing customized platforms that can go live in a matter of days will certainly make gamification more widely acceptable.

How far away are we from a future where every company prioritises this?

Most companies already realize the need for scalable platforms to train their workers. A field-based workforce requires an approach to training that is different from the traditional classroom, workshop, or on-the-job model. Gamification makes the process of learning entertaining, pull-based and relatable, thereby allowing for maximum adretention. Businesses can no longer afford to ignore the importance of gaming and gamification as effective tools for audience engagement and training; embracing them fully is not too far away in the future.

What are QuoDeck’s plans and goals?

Modern-day businesses across the world are dealing with the challenge of reaching their geographically widespread workforce. This challenge is a huge opportunity for us. We plan to go global with our entire suite of services and work with companies in Southeast Asia, Latin America, and the Middle East. While we pursue this goal, we need to ensure that QuoDeck remains the market leader in its category as it is today. We hope to keep it so with constant cutting-edge innovation.

This was first published on BW Gaming World

QuoDeck’s one-of-a-kind gamified campaign #D2City receives more than 5 Million Impressions in just 14 days!

What does the future of engagement look like? QuoDeck’s one-of-a-kind gamified campaign #D2City may hold the answer! In this age of fleeting brand loyalty, enhancing customer engagement is the only way to sustain a business for the long term. Given the lack of a physical space where consumers can experience or see D2C brands, run-of-the-mill ideas of marketing are no longer enough. D2C brands need to adopt new innovative ways of customer engagement. Launched on 14th February 2022, the visionary new gamified campaign #D2City used hyper-casual games as an engagement strategy for more than 28 brands that enrolled on the platform. In just 14 days, the campaign received 5 million+ impressions across India, with over a million users engaged through videos, games, and other content.

In a world with unpredictable consumer behavior, brands need to accentuate focus on being more relatable and human. With #D2City, QuoDeck, India’s leading SaaS Digital Learning and Engagement Platforms, set out to bridge the gap between brands and technology. “Innovative brand communication is the key to capturing customer attention in this age of transient loyalty, and with #D2City, we established a brand new high engagement marketing tactic for D2C brands across sectors to create brand affinity,” said Kamalika Bhattacharya, CEO, QuoDeck on the completion of the campaign.

The campaign was designed as an interactive digital city that allowed visitors to experience, explore, play and learn about their favorite D2C brands. For the campaign, Quodeck hosted 28+ big and small D2C brands from industries such as Cosmetics, Electronics, Personal Care, Food, Apparel, and Baking Goods, amongst others, in a mobile-friendly gaming microsite designed as a city with buildings, with key buildings playing host to brands and their games.


The D2City campaign leveraged the growing popularity of gamification to help D2C brands capture consumer attention from far beyond just Tier 1 cities. During the duration of the #D2City campaign, the platform received more than 80 percent hits from Tier 2 & Tier 3 cities across the country, which also correlates with the rising demand for D2C in these areas.”Games have a universal appeal, and when used as a marketing strategy, they can even solve the challenges that brands face when they are looking to engage customers from Tier 2 & Tier 3 Cities.” Kamalika added.

The #D2City campaign also demonstrated that gamified content could help brands gain valuable behavioral insights that, in turn, will help them optimize experiences across customer lifecycle stages while reducing overall marketing costs.

Established in 2017 by avid gamers, QuoDeck uses gaming principles to engage enterprise learners and provide data-based insights to improve user experience.

This was first published on Business News Week

5 new trends in driving engagement for remote employees

The world of business has inevitably changed since 2020. Today, besides having vision and innovation, you have to make investments and adopt a new approach. This approach must stress on gratifying an employee so that they are happy and satisfied. Whether they are a leader or a manager, employees must feel connected to their purpose.  

The future engagement of employees depends on the five new trends that embrace flexibility and technology. Many recent trends have appeared, with some working and some not. But here’s what we have for you: the five engagement trends for remote employees. These will help you make informed decisions and battle the current crisis like a boss. 

  1. Focus on the channels of communication 

Suppose you have workers working on-site. You must brief them well on their roles.  And inform them about the colleagues that will work with them. Install rapid communication channels so that they stay in touch with each other, regardless of where they are. We must admit that meet-ups have worked wonders, especially for discussions relating to project issues and progress.

  1. Measuring engagement alone wouldn’t do – go the extra mile! 

As per the latest data, organizations spend 720 dollars million to gauge engagement.  But according to an American analytical company, only 36 per cent of the workforce is occupied. The rest 64 per cent is going through a gamut of emotions or feeling plain miserable.  

Your company is a breathing and living entity. Thus, you cannot manage performance directly. Hence, you must understand the areas that drive employees’ behaviours and directly impact their performance. Measure the conditions that matter. These conditions include alignment of personal strengths, psychological safety, and intrinsic motivation.  

When quantifying an employee’s prosperity levels, you should find out whether your organization is excelling with its people. 

  1. Improve the workstation of your employee, be proactive 

On identifying the positions that fit remote working best, you must give your employees an alternative. Not every person whose job may call for remote working, can do tasks remotely. Thus, do not expect the employees to brush their problems under the carpet. We suggest rethinking the entire journey of an employee and supporting everyone through this challenging time. Approximately 50 million jobs can be done from the comfort of a home, however, some cannot. Thus, we suggest that you furnish remote workers with all the software and hardware needed to work remotely. These small steps will help create a flexible environment amidst the pandemic.  

Adapt to the scenario of digital work but do not expect this new work wave to speed up as it advances.  

  1. Focus on talent development  

Before the coronavirus smothered us, the threat of talent shortage already rocked the business world. According to a US survey, employers confessed that they struggled to discover the talent they needed.  

With slashing of budgets and layoffs, re-skilling employees has become the need of the hour.  

One way to counter this problem is by developing your company as a marketplace for talent. This marketplace will have employees as the network’s segment. And once they are a part of the network, you can allocate them to new teams whenever you require their skills.  

  1. Get employees on the board with big, all-embracing goals 

When employees have understood their roles, are comfortable in their set up, and know what to do, get them on the board. Discuss the overarching goals of your company so that you can trade again.  

When the trade picks up and profits start pouring in, job insecurities and other fears will be eliminated. People will roll their sleeves up and do their bit to boost the success of the business. Encountering a shared tragedy or trauma has a fantastic way of dragging employees together towards success and survival. 

Conclusion  

A business may break, but it can heal as well. Each of these trends that drive remote employee engagement will be crucial in your company’s recovery. We hope these trends ensure that people under you remain engaged, productive, and cared for during and beyond a crisis.

7 gamification trends to follow in 2021

Gamification is likely to fill in the gaps that were not earlier considered. The gaming factor is positive and good. Here are 7 gamification trends you can follow in 2021.

Games tend to be fun and engaging, which has paved the way for the popularity of gamification across multiple sectors. After all, gamification can turn a boring task into a refreshing one. Gamification has been around for quite a while, especially in the academic sector. In recent times, however, it has become rather mainstream.

Therefore, it does not seem like gamification would become obsolete any time soon, and the trend is likely to go on in the near future.

What exactly is gamification?

Gamification is just a technique where the designers integrate non-gaming settings with gameplay elements. This ensures better user experiences with any product or service. For example, in a business, gamification can help keep the team motivated and provide them with various incentives.

Gamification can be as simple as integrating badges and leaderboards into a system that already exists.

What are the top applications of gamification in 2021?

Various gamification trends have emerged in recent times. Some of the applications of gamification are:

Remote onboarding

Lately, work from home has become extremely popular across different sectors. As an increasing number of activities have gone digital, so has onboarding. Various companies are onboarding their new employees remotely, through mobile apps.

These apps come with features such as trivia-style games, team rankings, and provisions for challenging colleagues. This helps to build a sense of belongingness and team spirit from the very onset.

Digital events

Currently, there exists a constant need for sophistication in a fast-paced world. As a result, an increasing number of companies are holding their events and meetings online. This trend has grown significantly more potent during the pandemic.

This is because face-to-face meetings became almost impossible. As a result, a growing number of companies have started to utilize video conferencing. Consequently, video conferencing has become increasingly popular among companies.  

Virtual learning

Virtual learning programs have been around for quite a while. One of the key benefits of this mode of learning is that it comes with ample scope for gamification. Students can interact with gamified pieces of information. This is much more interesting than learning statically.

Virtual reality-based games help to understand new concepts without many hassles. Thus, it appears that gamification would remain a part of virtual learning for years to come.

Combating disinformation

In today’s world, disinformation has become a burning problem in society. There is no shortage of hoaxes regarding crucial matters on social media. Various organizations have come up with gamified applications to fight disinformation. These enable the user to have fun while spreading correct information on various matters.

Investment

A large section of society finds interest in investment as a mode of earning. However, not everyone understands all the concepts of investment, which deters many from investing.

Currently, there are easy-to-use gamified apps that help the users to invest seamlessly. Although investing in stock trading may be confusing for those new to it, such apps help make it fun.

What are the top gamification practices to implement?

With gamification growing increasingly popular, several strategies and techniques have emerged. Therefore, it is logical to implement gamification in your organization in the right manner. It would help your business reap the benefits of gamification to the fullest. Some of the best gamification practices are:

  • In a workplace environment, competitive gamification is a good approach to increasing productivity. However, you must not celebrate only the top performer. Make sure to reward all the participants in some way as long as they performed well too. This would help to boost engagement and reduce the chances of demotivation. 
  • Try not to overemphasize the rewards. Funding big rewards can be inefficient in terms of costs in the long run. Moreover, focusing too much on the incentives would make the employees fix the wrong goals. Rather than being more productive, they would focus on irrelevant activities just to win the rewards.
  • Be creative and careful while choosing the rewards. Not every type of reward works in every scenario. Try to keep the rewards connected to the business. It would be smart to reward the performers in ways that would help them gain professional recognition. Simple rewards, such as an invitation to a guest blog, a shout-out at a meeting, or a LinkedIn recommendation, can be highly effective.
  • Track the gamification program and the performance of the team to check how successful the gamification is. It also helps the participants gain insights into their own qualities and understand how they can improve themselves.

Conclusion

These are some of the top gamification trends and techniques that one might follow in 2021. Building and implementing the right gamification strategy is crucial. It would provide a a significant boost to the business.