Tag Archives: SaaS

How do I launch my E-training business?

E-Learning Industry is projected to grow to close to $300 Billion in the next 4 years. With the increase in internet connectivity and the growing millennial workforce in emerging markets, the business climate is extremely promising for high-quality content creators.

  1. Decide the Companies and functions where your expertise is valuable. Your target segment, should be focused, do not try to cover every type of Company. e.g: If you are an expert in Labor law, you should target Legal and Compliance teams in Manufacturing/Capital Goods companies.
  2. Create an e-course using SaaS LMS: SaaS LMS allows free trial periods. Test the LMS’s and pick the one that best fits your requirement. Consider the following criteria while shortlisting your LMS – a) Easy to create content across multiple formats, b) Price, c) Mobile friendly, d) Game-based compatible. Create a library of content including videos, presentations, documents, learning games and assessments for a few of the courses. You will have to showcase these in all your interactions with prospective customers. 
  3. Online Marketing: While you will reach out to your existing contacts, online marketing is a very powerful and affordable tool to increase leads. Upload some of your content on your website, Social media pages, YouTube channel and post it on relevant online forums. Setup ads on Google, LinkedIn, Facebook, Twitter, and other social media websites to generate traffic on your website.
By  Venkataraman Ananthakrishnan, Head- Online and Global Business at QuoDeck
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What are the advantages of SaaS LMS?

Software as a service (SaaS) LMS is hosted on a cloud, requiring no installation on the customer’s end saving space and infrastructure. The payment is on a subscription model which can be chosen as per the customer’s need, which is more fungible compared to traditional LMS.

  1. Cost Effective: You can choose your plan based on a number of users, term of subscription and usage and requires no capex.
  2. Short Implementation time: SaaS LMS’ are plug and play which do not require any significant time in deployment and since they are cloud-based, do not require multiple stakeholder approvals.
  3. Offer Free Trails: Unlike full-fledged LMS’, the SaaS counterparts offer free trial periods. This time can be used to evaluate them and gather feedback from the actual users, helping you decide the LMS best fit for your organization.
  4. Access Courses remotely via multiple devices including mobiles: As all data is stored securely on the cloud, your team can access it across geographies with content rendered for the device they are using.
  5. Regular Updates and No maintenance: Your LMS will be regularly updated with all the new features added by the developer. In addition, you will not have any maintenance as the LMS is maintained by the technology provider.
By  Venkataraman Ananthakrishnan, Head- Online and Global Business at QuoDeck