Tag Archives: storytelling

What do Indian women want freedom from?

As India celebrates its 72nd Independence Day, Yahoo Lifestyle reached out to seven women to ask them what freedoms Indian women are still fighting for today.

Kamalika Bhattacharya, the CEO of QuoDeck believes women are more than a single dimension. She recently talked to Yahoo about why Indian women need freedom from being stereotyped

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Discomfort is the Route to Entrepreneurial Success

So why is Discomfort so essential for entrepreneurial success and how to embrace it?

Entrepreneurship has always been about seeking out the new, in uncharted waters. Across ages, be it explorers or individuals, who have made a mark in their chosen fields or Entrepreneurs who have sought to change the world, have stepped out of their comfort zones. In an age when comfort is the buzzword for consumers, Discomfort is the mantra with which Entrepreneurs need to live by. Discomfort is not about putting oneself in a tough spot. It is stepping out from what you know, to the unknown. Exploring new opportunities, new areas of interest and nurturing a vision. An Entrepreneur seeks of problems and makes solutions for those problems while tackling the new-world questions which arise with these solutions. And that is where discomfort stems from. From seeking the unknown, from seeing problems in a new lens and attempting new paths. So why is Discomfort so essential for entrepreneurial success and how to embrace it?

To read the full article, click here

Why you should use case studies to make your elearning course more engaging

There is a big difference between a course that is engaging, and a course that is well-documented.

You may create a comprehensive course with interactive branch scenarios and detailed explanation, but, if it is not relevant to the learner, than it will just confuse or worst case, frustrate her. Such a pattern may be good and easy to build, but it is only good enough to share information. It lacks in creating engagement and results in poor retention in the mind of the learner. Such courses are ‘well-documented’, but not engaging.

Engagement requires an emotional connection between the content and the learner. It goes beyond presenting interactive content; it is about designing truly motivating learning experiences.

The biggest challenge in creating an elearning course is engaging the learner, and there is a very simple solution for this – Case Studies

So here’s how you can use case studies to make your course engaging and interesting.

  • It is after all, a story: Humans have used the art of story-telling as a mode of communicating ideas and knowledge since the Stone Age, and there is a reason behind it. We tend to remember a story better than just facts, and it provides a very practical, firsthand account of events that happened, and the appropriate solutions to them.
  • It is simple: The simpler your story, the clearer is the message and the easier it is for the learner to remember and use it when required. If you stuff your course with extra details, your course will end up being a clutter of abstract information, making it tougher for both – you and the learner.
  • A relevant perspective: If you tell your story from the perspective of the customer, or anyone other than the learner, she will receive insights on the situation from a different perspective too. Also, this will raise the interest of the person enrolled in your course. Instead of telling the learner what they need to know, show them how not knowing affects others.

Even as a trainer, this makes things simpler for you as well.

Case studies need lesser time to build, and they rarely result in an information dump. Thus, you waste lesser time and energy, thinking and pondering over your course, and tweaking it time and again by introducing gimmicks to make it more engaging.

A case study is still mostly linear, but I see it as a first step in an iterative process of moving away from the boring click and read style. What is your take on this?

P.S.: If you are interested in knowing about micro-learning, then this one is a good place to start – 5 reasons why micro-learning is perfect for today’s workforce

 

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How to make e-learning content better using a story-telling approach

 

Designing an e-learning module is a work of art & diligence, precisely the reason why a regular PowerPoint presentation disguised as an exported online file fails to gain the learner’s attention. An easy way to convert a dull power point into a brilliant e-learning module is through the concept of storytelling. Here are 4 powerful tips to master the art:

1. Develop a script: Come up with a story for your content, and create life-like scenarios for it. This way, the learners will easily be able to relate to the content which will keep up their interest and inquisitiveness.

2. Use a conversational tone: Avoid the formal narrative style and opt for a conversational tone instead. It will keep the content simple, engaging and impactful. Case studies have proved that using a conversational tone in your narration increases results by 20%-40%.

3. Pick the right voice: Even a brilliant conversational script’s impact can be diminished by a robotic voice. Do not compromise on a professional narrator. A friendly and conversational voice will definitely add on to the learning experience.

4. Use Multi-media: Once you have the entire setting together, make the package more enticing by using multimedia. Bring out your creative streak and choose your images, videos from the wide range of multimedia options available online. Powtoon is one such tool for creating videos. Inculcating such media into your module is easier than ever as the online sites have a very user friendly interface. Another element that would heighten the experience would be games and quizzes. Try tools like QuoDeck and Articulate Storyline. These allow you to create learning games & simulations easily and quickly.

I guess that should be enough to give you a head start. In case you want to read more about storytelling, I recommend this one – 7 tips to integrate storytelling in your next elearning course

Image Source – Shutterstock