Discomfort is the Route to Entrepreneurial Success

So why is Discomfort so essential for entrepreneurial success and how to embrace it?

Entrepreneurship has always been about seeking out the new, in uncharted waters. Across ages, be it explorers or individuals, who have made a mark in their chosen fields or Entrepreneurs who have sought to change the world, have stepped out of their comfort zones. In an age when comfort is the buzzword for consumers, Discomfort is the mantra with which Entrepreneurs need to live by. Discomfort is not about putting oneself in a tough spot. It is stepping out from what you know, to the unknown. Exploring new opportunities, new areas of interest and nurturing a vision. An Entrepreneur seeks of problems and makes solutions for those problems while tackling the new-world questions which arise with these solutions. And that is where discomfort stems from. From seeking the unknown, from seeing problems in a new lens and attempting new paths. So why is Discomfort so essential for entrepreneurial success and how to embrace it?

Embracing Change

Discomfort comes from a change in what you have been doing. Change requires moving forward by going beyond what is holding you. Be it a safety net of certainty, an appraisal plan or just comfort with your work. To make yourself the next success, you need to embrace change as an integral part of your life. Start small but stay steady. A little change, one day at a time can bring success your way.

Say Goodbye to the Comfort Zone

Comfort zones are places which we are used to. We know how they will behave in any given situation. Coming out of this comfort zone is very important for an individual, especially for entrepreneurial successes because that is the only time when your mind is open to new opportunities and solutions where none existed. Discomfort is not just a punchline here, it is a way of life.

Nurture the Unconventional

Great ideas come from unconventional thoughts. The first wheel came because someone wanted to break the convention of walking. Discomfort makes you explore ideas and solutions which are unconventional and gives you the ability to experiment with varied combinations. It is the one thing which makes you think beyond what you think are your limits.

Calculated Risks

Risk taking is second nature to an Entrepreneur. But that doesn’t mean that you dive head straight into it. Study the problem, understand it, appreciate its presence and then find the solutions. Its okay not to have the perfect solution in the first go. Every failed attempt brings you one step closer to success. You may not have all the cards in your favour but a calculated risk towards your goals can get you there a lot faster, along with all the learnings.

Growing with Discomfort

There is only one thing for you to do- Get Up, Get Out & Get Moving. This is what will let you grow, explore opportunities and get a closer understanding of the world around you. You will start seeing things, you never did before. Go ahead to seek the new, forge your tools, mark your own paths and try your hands at everything that you can. It is Discomfort which will test you to the limits and will give you the experience to set on the right path.

By Kamalika Bhattacharya, CEO & Co-Founder at QuoDeck


This article was first published on Entrepreneur India


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