Top 5 Platforms every Company with a Gig Workforce should use or know about

Since the start of the pandemic, India has become a global hotspot for the gig economy. India’s gig economy comprises a market opportunity characterized by the prevalence of short-term contracts or freelance work instead of permanent jobs. By their very definition, a gig worker is not bound to any one organization & can work on multiple projects according to their expertise and availability. A plethora of business models has come up in recent times leveraging the gig economy, such as rideshares, delivery models, service providers, etc. This large consolidation has a potential of over 90 million jobs in the near term, as per a 2021 BCG-MSDF report. In short, roughly 1 out of every 10 people in the working age population in India is expected to be a part of the gig economy.

With such a large influx of gig workers, most of whom are young millennials and GenZ, gig employment in many ways, is becoming the future of work. And enterprises recognize this and are looking to capitalize on this opportunity significantly. So, how do you hire, engage, and train a larger gig workforce? This is where this list of curated apps and platforms targeted toward the gig economy can help. Serving a variety of functions, these apps and platforms can help companies unlock the immense potential of the gig economy.

Here we list down the top 5 Indian platforms that every Company with a Gig Workforce should use or know about:

  1. QuoDeck

The management and training of gig workers have always been a significant challenge for enterprises. While it is a crying need for every company working with gig workers, the challenges of training and engaging a disaggregated workforce with high levels of churn are not easy. Launched in 2017 by Kamalika Bhattacharya & Arijit Lahiri, QuoDeck is a B2B SaaS Digital Learning and Engagement Platform that enables organizations to use interactivity and games to engage audiences such as employees, value chain, and gig workforces.

QuoDeck caters to the growing need for organizations to build digital engagement for these audiences, an inherently scalable approach. The QuoDeck Platform specializes in creating pull through the use of games and gamification mechanics, driving higher adoption and greater retention among these audiences. Furthermore, by using interactivity and games, QuoDeck helps capture valuable data in real-time and analyze it through big data analytical tools. The platform is highly scalable and equipped to handle large user bases and extended ecosystems such as sellers, agents, vendors, distributors, partners, etc.

QuoDeck offers a complete digital engagement suite called the QuoDeck Interactive Cloud that promises engagement, speed, mobility, regionalization, data, and security.

Today, QuoDeck is the market leader in its category, catering to over 5 million users across an enterprise client set that includes Unilever, Vodafone, Flipkart, Dabur, etc.

2. Workflexi

Workflexi is a gig economy platform that bridges the gap between businesses or individuals and gig workers that are specialized in facets, both technical, non-technical, & creative. Skills in demand like IT skills, Accounting, Taxation, Digital marketing, Interior designing, Baking, photography, dancing, singing, sketching, cinematography, and others.

The platform believes in on-time payments to avoid settlement delays which is one of the common problems for platforms dealing with payment gateways and traditional payment transfers.

The platform was founded by Prabhu & Sandesh Kangod in 2016.

3. Flexiple

Flexiple is a gig economy platform that pre-screens freelancer developers and designers to simplify the selection process for organizations. The platform has a multi-level assessment system with pass rates that vary from 45.4% to less than 1%. This ensures only the quality of talent greets businesses that sign up to hire for gigs. Some of them include technical prowess, communication skills, background checks, and performance consistency.

One of the highlights of Flexiple is the platform also offers a 1-week trial period to enable companies to assess the synergies with the gig workers before plunging in.

Flexiple was founded by three IIM-Ahemdabad graduates, Karthik Sridharan, Hrishikesh Pradeshi, and Suvansh Bansal, in 2016.

4. Truelancer

Truelancer is a global marketplace for freelancers & businesses. The gig-powering platform enables a company to post their requirements, recruit freelancers & consultants, and get the job sorted. Truelancer is home to over 600,000+ freelance professionals.

This platform comes with a Safe Deposit where it collects funds from businesses and transfers them to users only after the final project has been approved & completed. Be it SEO experts, content writing, web development, design, or sales & marketing, Truelancer has it all.

Truelancer is based out of New Delhi and was founded by Dipesh Garg in 2010.

5. One Impression

One impression is a dedicated platform for digital celebs and influencers. The platform claims to have registered over 14 Million+ influencers right, from celebrities, micro-influencers, IG legends, and TikTok stars. One Impression comes with an additional feature called OneDoctor, an AI tool, that combines an intensive algorithm to determine the best influencers for a project.

Launched in 2017 by brothers Apaksh Gupta and Jivesh Gupta, One impression is based out of Gurugram.

This was first published on Business News This Week.

QuoDeck’s one-of-a-kind gamified campaign #D2City receives more than 5 Million Impressions in just 14 days!

What does the future of engagement look like? QuoDeck’s one-of-a-kind gamified campaign #D2City may hold the answer! In this age of fleeting brand loyalty, enhancing customer engagement is the only way to sustain a business for the long term. Given the lack of a physical space where consumers can experience or see D2C brands, run-of-the-mill ideas of marketing are no longer enough. D2C brands need to adopt new innovative ways of customer engagement. Launched on 14th February 2022, the visionary new gamified campaign #D2City used hyper-casual games as an engagement strategy for more than 28 brands that enrolled on the platform. In just 14 days, the campaign received 5 million+ impressions across India, with over a million users engaged through videos, games, and other content.

In a world with unpredictable consumer behavior, brands need to accentuate focus on being more relatable and human. With #D2City, QuoDeck, India’s leading SaaS Digital Learning and Engagement Platforms, set out to bridge the gap between brands and technology. “Innovative brand communication is the key to capturing customer attention in this age of transient loyalty, and with #D2City, we established a brand new high engagement marketing tactic for D2C brands across sectors to create brand affinity,” said Kamalika Bhattacharya, CEO, QuoDeck on the completion of the campaign.

The campaign was designed as an interactive digital city that allowed visitors to experience, explore, play and learn about their favorite D2C brands. For the campaign, Quodeck hosted 28+ big and small D2C brands from industries such as Cosmetics, Electronics, Personal Care, Food, Apparel, and Baking Goods, amongst others, in a mobile-friendly gaming microsite designed as a city with buildings, with key buildings playing host to brands and their games.


The D2City campaign leveraged the growing popularity of gamification to help D2C brands capture consumer attention from far beyond just Tier 1 cities. During the duration of the #D2City campaign, the platform received more than 80 percent hits from Tier 2 & Tier 3 cities across the country, which also correlates with the rising demand for D2C in these areas.”Games have a universal appeal, and when used as a marketing strategy, they can even solve the challenges that brands face when they are looking to engage customers from Tier 2 & Tier 3 Cities.” Kamalika added.

The #D2City campaign also demonstrated that gamified content could help brands gain valuable behavioral insights that, in turn, will help them optimize experiences across customer lifecycle stages while reducing overall marketing costs.

Established in 2017 by avid gamers, QuoDeck uses gaming principles to engage enterprise learners and provide data-based insights to improve user experience.

This was first published on Business News Week

Entrepreneurship 101: How to foster leadership?

Leadership is not taught in any school or institution. Leaders are made — with the necessary skills over the course of their lives. 

But who is a good leader?

Warren Bennis states, “Leadership is the capacity to translate vision into reality.” Therefore, a good leader creates a vision for his startup and aligns and motivates people toward achieving that vision. 

However, building a startup and leading a team of people can be challenging in a startup environment, especially during the initial phase. Leadership in a startup involves having an in-depth understanding of the business, coming up with strategies and innovations to solve the business problems, and developing a culture where employees flourish. 

For this article on Entrepreneurship 101, we focus on fostering leadership in the workplace and becoming the best role model for one’s team. 

Who is a good leader? 

YourStory asked startup founders to list some of the qualities of a good leader. Here is what they had to say: 

Team player 

A good leader is essentially a team player. They treat their employees with respect, irrespective of their designation and social status, and value what they bring to the table. 

While bringing their own expertise to the table, a good leader is aware of their limitations. Thus, instead of wanting to do it all by themselves, they work with their employees as a team and let the subject experts take over.

Value creation 

A leader must be able to differentiate between the long-term and short-term goals and gains. They should focus on creating brand values that would eventually help them stay on track, acquire, and retain more customers. 

A good leader must be able to maintain a “Balance between long-term and short-term goals…They focus on expanding and scaling, rather than focusing on immediate funding, generating an early exit option, and pursuing immediate advantages,” says Kamalika Bhattacharya, Co-founder and CEO of SaaS startup QuoDeck

This was first published on Your Story

5 Apps and Platforms that every enterprise should have to get the best from people across their value chain

Companies across the world rely on a complete suite of business activities and processes that go into creating a product or providing a service. Commonly referred to as Value Chains, these multiple stages in a product or service offering increasingly determine an enterprise’s efficiency, profit, and success. However, any Value Chain can only be as effective as the people behind it.

Though the world of business was already on the cusp of change in terms of technology and digitization, the pandemic changed the way businesses thought, by placing the workforce in the ‘driver’s seat of a company’s growth. It was no longer about where people worked, or how many hours they put in; instead, it was about taking ownership and delivering results in the absence of structured workplaces. And the fact was, it took motivated employees and value chains to do this well, leading to a virtuous cycle of productivity and loyalty leading to customer retention and market growth for businesses.

With the pandemic slowing, but the new ways of working here to stay, companies are being pushed to adopt technologies and platforms faster to support this way of working. We’ve compiled 5 apps and platforms that can help companies get the best from their value chains in today’s world:

1. Digital Training and Enablement (QuoDeck) –

QuoDeck is a SaaS Digital Learning and Engagement Platform that enables organizations to use interactivity and games to engage their employees, value chain, and gig workforces.

QuoDeck caters to the growing need for organizations to drive last-mile performance improvement through a better understanding of products, services, processes, and sales & customer service approaches. The platform creates pull through the use of games and gamification mechanics, driving higher adoption and retention, and delivering market-beating performance improvement outcomes for organizations. Furthermore, by using interactivity and games, QuoDeck helps capture valuable data in real-time, and analyze it through big data analytical tools.

QuoDeck offers a complete digital engagement suite, called the QuoDeck Interactive Cloud that promises engagement, speed, mobility, regionalization, data, and security. Today, QuoDeck is the market leader in its category, catering to over 5 million users across Fortune 500 clients.

2. Employee Financial Wellness (Valyu) –
Valyu secures the employee’s financial wellness through its tailored financial products and services. It builds literacy around better personal finance practices and takes care of all unexpected financial crises, celebrations, and smart savings.

Valyu.AI is a fintech startup committed to innovation and financial wellness that partners with companies to enhance their employer brand. Valyu offers a suite of financial services & products on social inclusion and financial wellness for all employees across the board. The company has set out to reduce employee financial stress by providing employers with a holistic approach that addresses financial well-being issues at its core. Their financial wellness programs have changed lives, and improved staff retention and productivity by providing enterprises with a holistic approach that addresses financial wellbeing issues at its core.

Founded in 2020, The company leverages AI and Machine Learning to develop advanced salary solutions that can help companies alleviate their employees’ financial concerns by giving them early access to their earnings and establishing a financial care framework.

3. Employee Gifting (IGP for Business)
IGP for Business is India’s 1st Gift tech Company and is a one-stop destination and partner for enterprise rewards and loyalty solutions. With a fully automated, high-tech gift tech platform, IGP for Business empowers companies to leverage gifting as a growth driver. IGP for Business offers a robust Digital platform for enterprises to manage the Rewards & Incentive Programs for their employees, channel partners & customers. You get access to India’s widest multi-category reward catalog across personalized and perishable merchandise options, as well as 100+ e-gift cards.

Employee Gifting is important because it helps build engagement and overall loyalty by creating an experience that sparks an emotional connection, strengthening the employee’s relationship with the company. With IGP for Business Platform, enterprises can celebrate their employees’ birthdays, anniversaries, and special occasions by uploading a bulk order through a customized dashboard. IGP for Business does the rest. The company ensures your pre-selected gift reaches your employee’s office or home, wherever they may be. What’s more, they ensure it reaches a pre-designated time, and the proof of delivery with the timestamp is updated in real-time on your dashboard. Invoicing gets digitized as well. If you are an enterprise that runs Loyalty Programs, Channel Incentive Programs, or Employee R&R programs, in that case, IGP for Business can power your entire rewards catalog across Merchandise as well as Gifts Vouchers.

4. Employee Benefits program (Advantage Club) –

Advantage Club was founded to define employee benefits beyond just provident funds and corporate discounts beyond just dining. It has grown into a platform through which corporates can engage more meaningfully with their clients. Advantage clubs aid employees with rewards and recognition, early wage access, perks, and other products in order to increase employee engagement within the firm.

Launched in 2016, Advantage Club runs a corporate discount platform and an end-to-end reward and recognition solution. When corporates enroll with Advantage Club, they get access to exclusive offers from over 10000 brands, including Samsung, Faasos, PNB Housing, Myntra, and Apollo Pharmacy, among others.

With over 370 corporate clients, including giants like Concentrix, EY, Technotree, DXC, Maruti Suzuki, Punjab National bank, and Mphasis, Advantage Club is leading the $10 billion market in SE Asia.

5. Corporate Wellness (HealthifyMe) –

HealthifyMe offers corporate wellness programs to enterprises to improve employee health & engagement. Employees have witnessed a 50% increase in physical activities and a 59% increase in engagement. The programs are based on a gamified app that includes a leader board, teams, and tasks & objectives and is tailored according to employee needs.

HealthifyMe is an Indian digital health and wellness platform headquartered in Bangalore that provides services such as calorie tracking, one-on-one nutrition and fitness coaching, and diet and workout plans. It was founded in 2012 by Tushar Vashisht, Sachin Shenoy, and Mathew Cherian.

This was first published on SmartStateIndia

QuoDeck launches a one-of-a-kind gamified campaign #D2City for D2C brands in India

QuoDeck, India’s leading SaaS Digital Learning and Engagement Platform, has launched a one-of-a-kind gamified campaign designed as an interactive digital city that allows visitors to experience, explore, play and learn about their favourite D2C brands.

The visionary new gamified campaign https://gamiquo.com/interactive/#/d2city will be live on the QuoDeck platform from 14th February till the end of the month. For the campaign, the company has featured 25 big and small D2C brands from Cosmetics, Electronics, Personal Care, Food, and apparel, amongst other industries.

Over the past decade, the D2C model has gained traction in India due to the growth in eCommerce penetration and is expected to be a $100 Bn+ market opportunity By 2025. At present, more than 800 D2C brands are vying to impress Indian audiences.

“We believe that innovative brand communication is key to the success of D2C brands, as most D2C brands target unique niches with nuanced value propositions, and through #D2City campaign, we are offering these brands a high engagement marketing tactic to create brand affinity,” said Kamalika Bhattacharya, CEO, QuoDeck.

“In a world with unpredictable consumer behaviour, fickle brand loyalty, countless channels, and platforms, brands need to accentuate focus on being more relatable and human, and we believe game-led engagement does precisely this by bridging the gap between brands and technology,” She added.

QuoDeck has curated various leading D2C brands and listed them on a virtual platform that is a mobile-friendly gaming microsite designed as a city with buildings, with key buildings playing host to brands. Users can interact with the buildings, play branded games and stand a chance to win gift vouchers if they top the leaderboards of the respective games.

The D2City campaign leverages the growing popularity of gamification to help D2C brands capture consumer attention. The Gamification market is expected to grow to USD 38.3 Billion by 2027, from USD 9.1 billion in 2020.

“We at QuoDeck aim to furnish highly engaging and personalised gamification products for brands for their target audience,” Kamalika further said.

Established in 2017 by avid gamers, the platform uses gaming principles to engage enterprise learners and provide data-based insights to improve user experience.

This was first published on Business News This Week

Will Gamification For D2C Brands Work?

As D2C brands take on established brand mammoths to capture consumer attention, with proven use cases of gamification and many well-known brands reaping its rewards, gamification has now become an essential weapon in any smart, new-age marketer’s arsenal

With the world undergoing unprecedented transformations since the Covid-19 pandemic began, enterprises across the globe are reimagining their branding and marketing strategies to adapt and realign with the changing needs of their consumers.

One sector that has stood out from the rest in the post-pandemic era has been D2C retail, which saw a significant uptick in demand during these times. At present, D2C brands have sprung up in multiple sectors, including fashion, FMCG, Homecare, Femtech, personal care, baby care, cosmetics, lifestyle, home décor, consumer electronics, among others. More than 800 D2C brands in India are carving a niche for themselves, with many more to join the ecosystem in the coming years. Such a backdrop points to an increasingly competitive space where only those who deploy the best brand strategies will survive in the long run.

The most significant challenge faced by D2C brands today is one of creating brand recognition among consumers. Given the lack of a physical space where consumers can experience or see the brand, digital mediums such as YouTube, Instagram, Facebook, Whatsapp etc., become the primary mediums through which consumers are reached. However, high clutter in these channels makes content differentiation a critical marketing need.

Gamification, as a strategy, is one such way in which D2C brands can strongly differentiate and attract new consumers.

There is a natural instinct in every person to compete, to be challenged, to have fun, to be rewarded, and to mirror. These five innate instincts can be satiated through games and gamified engagement. Furthermore, when people play games, they feel motivated and experience a positive ’rush’. Gamification in the context of marketing merely couples these positive emotions through game elements and game principles with a topic or information about a product.

Gamification is already widely used in a variety of contexts across sectors with the ultimate goal of entertaining, engaging, and educating audiences. Globally the Gamification market is expected to grow to USD 38.3 Billion by 2027, from USD 9.1 billion in 2020. The global gaming market is expected to be USD 268.8 billion in 2025, up from USD 178 billion in 2021. This is fueled by growing acceptance of this medium in the minds of consumers across the world. As younger populations enter the working age and with the advent of mediums such as VR, this trend is only expected to magnify.

In the context of D2C brands, tried and tested gamification methods can be a game-changer in many ways, some of which we’ve explored here.

Enhance reach and brand awareness

Brands can use games to create fun interactive content for people to discover and understand their brand and products. Using gamification elements incentivizes the interaction while creating hype for your product or services among consumers. This is also a great way to promote newly launched products or campaigns; there is a high likelihood that a consumer may participate or make a purchase with a game as a hook.

When you integrate a game into your brand content across different consumer touchpoints, you also encourage your consumers to share their gaming experience with their social networks, as gaming activities get a lot of shares.

This increases a brand’s reach and awareness, thereby making it easy to attract new consumers. For example, a study by Gigya, a customer identity management platform, found that brands such as Nike, Dell and Pepsi, who used gamified elements in their content, saw a 13% increase in post comments, 22% more post shares and a phenomenal 68% content discovery rate.

Drive Engagement and Increase Brand Loyalty

Game principles can be used to achieve the holy grail of marketing – sustained engagement. According to Digital Marketing Forum, 60% of people admit that an appealing game from a brand may influence them to buy more from that brand. Similarly, a survey conducted by Ask Your Target Market found that 38% of people enjoy their shopping experience when brands include games or interactive features. This data indicates that gamification can enhance sales, brand awareness, and customer loyalty and help develop an emotional connect with the audience. This, in turn, leads to a longer relationship with consumers, as opposed to simple brand awareness. Brands that gamify to raise engagement find that games also tend to boost customer experience and satisfaction.

With the increased demand for consumer entertainment since the pandemic began, brands can leverage gamification to make the user’s engagement with the brand more enjoyable and dynamic. Bain & Company’s research shows that increasing customer retention rates by 5% increases profits by 25% to 95%.

Grab new segments’ attention: Target Generation Z and Millennials.

While gamification for digital marketing works well across all ages and demographics, games perform exceptionally well with Millennial and Gen Z audiences, as indicated by the Consumer Insights research, which found that about 81% of Gen Z gamers reported playing games in the past six months. Millennials and GenZ make up the majority of the 600 million internet users in India, and they are driving online shopping like never before. As a result, D2C

brands are getting higher responses and witnessing a sharp rise in engagement and visibility from Millennials and Gen-Z, who make up the major share of online shoppers. This points to a huge opportunity for D2C to leverage the affinity of Millenials and GenZ towards games and use gamified elements to drive revenue and engagement.

Generate data for personalisation and user retention

With hundreds of D2C startups and traditional retail companies vying to take the D2C route, customer acquisition costs are rising. A data-driven understanding of the customer can help D2C brands deliver unique experiences across channels, thus, improving retention and increasing overall customer LTV. Games naturally lend themselves to capturing higher levels of data that can indicate consumer behaviour or preferences. This sort of data can be generated through gamification applied across multiple touchpoints in the consumer decision journey.

The data collected can help D2C brands optimise experiences across customer lifecycle stages while reducing overall marketing costs.

As D2C brands take on established brand mammoths to capture consumer attention, they may need to find innovative ways of appealing to consumers. What better way than to deliver a personalised experience to make consumers feel like part of something unique and niche. With proven use cases of gamification and many well-known brands reaping its rewards, gamification has now become an essential weapon in any smart, new-age marketer’s arsenal.

By Kamalika Bhattacharya, CEO & Co-Founder at QuoDeck

This article was first published on BW Disrupt

Ways That Actually Work To Engage Consumers During The Festive Season

Want to increase both sales and engagement during the festive season? I got you! Here are 5 effective ways that work to engage your consumers.  

The festive season is everyone’s favourite and that time of the year where brands record a rapid sales growth of more than 7.5%, even during the pandemic. For this sales rate, you need to create a strategy and organise your content schedule ahead of time to engage your customers effectively.

Do you want to know what strategy will engage your consumers for the upcoming festive season? Yes, you are reading the right page. QuoDeck has every solution for that.  

Try to plan and create your content to ensure that you’ll be able to give your audience engaging content on a consistent schedule throughout the festive season. You’ll also get the best results for your marketing as the festive sales season approaches.

Here is a list of 5 creative tips to engage with your consumers by embracing content for the festive season of 2021:- 

Use Engaging Push Notifications

Push notifications can provide a great experience and amaze users with useful content regardless of the device or browser being used.

Over the holiday season, your audience will be sensitive to content that helps them reach their goals. Use push notifications to notify users on their phone or desktop site that discounts, suggestions, or other resources are available to them.

Well-written and frequent messages on your website will result in higher engagement. Do you know how push notifications can boost app engagement by 88%?

Using push notifications to improve consumer experience by informing your consumers about shipping and discounts on pages they’re browsing would make festive shopping more attractive.

Create Giveaways

Isn’t the festive season the ideal time to host a giveaway? It highlights the spirit of the season, builds enthusiasm for the chance to win a great gift, and increases social media buzz for your brand.

Use e-newsletters, blog posts, and social media to announce the giveaway to your consumers. For example, you can create an email list by asking people to sign up to enter the game. Having people follow you on social media to join the giveaway will grow your social media following.

Add Festive Spirit To Your Online Community 

Do you realize that your brand image is dependent on how your consumers perceive you? With advertising, graphics, and other marketing strategies, you may influence how your brand is seen online, but engagement defines your brand image.

Establishing an online community is one of the most successful ways of generating meaningful and long-term engagement. It takes time, but it is well worth the investment.

Having a passionate group of interested people in your online community will always show your effective marketing and boost engagement during festive times.

Offer Festive Discounts People Can’t Refuse

What time will be excellent for great discounts than the festive season? Most of the country will be shopping for themselves or their dear ones. So now is a perfect time to offer discounts on products, services, or even delivery to increase engagement and sales.

Use your online community, such as websites, Facebook, Instagram, and Twitter, to update your customers about discounts, essential for engagement and sales generation. 

Create A 12-Days Drip Campaign

After the giveaway, you may put up an email drip strategy with 12 days of engaging content.

A 12-days email marketing campaign in which you draft emails in advance and schedule them to publish whenever the criteria are met. You might develop a set of 12 creative emails showcasing your brand offers which will appear in your consumer’s inbox daily throughout the festive shopping season. 

Exclusive discounts, free content, tutorials, and gift vouchers, an offer such as this can help you quickly grow an email list. If you organise beforehand to share it with your community, you may experience increased engagement and conversion rates.

Conclusion

Isn’t maybe the first time in history we’re implementing a festive marketing strategy to engage consumers in the middle of a pandemic? Yes, you heard me right, businesses need to continue to market well and offer information that will assist consumers in making wiser buying decisions and building engagement with their brands.

We’ve got you covered with the above-mentioned influential tips to engage with your consumers. In 2021, use these guaranteed strategies to boost engagement rates during the festive season.

Here are the best methods for Employee Performance Evaluation

Looking for the best evaluation methods to rate and scale your employees? Well, here are a few best methods for employee performance evaluation.

Do your employees give their best performance? Do they meet the deadlines and excel in everything assigned to them? But with all this, are they really climbing up the success ladder?

To find your answers to the above questions, you need data analysis to evaluate their performance. You need a clear framework to collect, select, and interpret data on your employees. Performance evaluation methods can differ based on companies and their needs. You may even need a mix of two or three methods to have a better understanding of the employee. Dive right in and find out the best techniques to review employee performance. 

Methods of Employee Performance Evaluation

There are three critical elements for evaluation:

  • The work one does: both qualitative and quantitative
  • The time taken
  • The actual contribution of the employee

Evaluation includes strengths, weaknesses, talents, skills, qualitative and quantitative data. 

The company can come up with the best training methods based on the results. Quodeck is your destination for evaluation aid. Here are some methods you can implement:

Management by objective (MBO)

The company sets particular objectives for all the employees. At the end of the deadline, the outcomes can assess the employee’s performance. The management tracks every employee’s progress and corrects it at any point.

MBO cannot be very precise as external factors are not considered. This can backfire on the employees’ outcomes and eventually get a low grade on the scorecard. A sales quota is the best example of MBO.

Critical incident method

The critical incident method is quite famous in customer-service-oriented jobs. This method allows managers to get overall feedback on an employee from other employees, customers, and higher management. The feedback gives a clear picture of how the employee handled a crisis and issue during their service.

This method encourages managers to observe certain events to judge the employee’s reaction. It can be positive or negative and also give clear input on their situational skills. The feedback also aids the company in coming up with better methods of training for the employees.

Rating scale

Many organizations use this method. The list or the questionnaire contains specific questions based on behaviors, traits, skills, or others. The employees are made to rate on a scale of 5 or 10. This method can be biased as employees favor each other most of the time.

Either way, the rating scale helps to monitor all the employees on the same categories and elements. This method is also efficient when employees have to rate new implementations or employer’s practices. The rating can also be Likert scales.

Continuous feedback

Feedback is an ongoing process of growing. A company needs to take continuous feedback to establish new methods, rules, and better targets. It is designed to take place at regular intervals where employees get to write and give feedback on their team members and managers on their teams. It is a two-way process that helps everyone to grow together.

Continuous feedback helps allow managers or team members to take charge whenever one needs help or is underperforming. This intervention will help prevent the situation from going out of hand. This method assists the company in grooming its employees according to their needs.

360-degree feedback

360-degree feedback appraisal method provides a chance for all the employees to give their opinions and feedback. Here,  every employee gets a rating from their colleagues, superiors, peers, customers, and management. The employee is evaluated from all sides: 360-degree feedback.

Under this system, a questionnaire is created by the HR department. It contains questions on all aspects. It can be teamwork, adaptability, leadership qualities, goal orientation, motivation levels, and strengths. Relevant people are made to fill the questionnaire anonymously. The feedback helps the employee to grow. It gives a clear insight into how others perceive them and their work.

Self-evaluation

Self-evaluation is a vital process for both employee and company growth. This method offers an opportunity for employees to play an active role in their evaluation process. It helps establish better communication between the staff and management. The employees can test their strengths, weaknesses and abilities, and skills and work on them.

Conclusion

Employee performance evaluation is vital. It helps both the company and employees to grow together. They give a clear insight on how well the staff is working and where they are lacking. Performance evaluation also helps to recognize talents and provide appraisals.

The Best Ways to Improve Employee Learning and Employee Training

Looking to establish suitable training methods? Trying to teach new skills? Well, here are the best ways to improve employee learning and training in a company.

Every company has its own set of requirements and rules that help it climb up the success ladder. And the best way to go up is with proper foundation and establishment among the employees. This is only possible with a precise regimen of employee learning and training.

Training programs help them improve their skills and stay ahead in the corporate world. With this attitude, you would be able to take your company to the next level. It is the best place to invest. Dive right in and find out the best ways to boost employee learning through training. 

Best ways to improve employee learning and training

Training and learning programs play an essential role in shaping an employee according to the company’s needs. The programs give a clear picture of what the team expects from them and how they can reach the goals without any errors. Quodeck can aid you in finding the best training and development methods. But here are a few ways to improve your employee learning and training programs:

Offer professional training

Every organization runs on different priorities. What better way than to learn from older colleagues? Professional training is the best way to teach employees new ideas, the company’s methods, and objectives. It can also imbibe all the procedures and projects the company works on.

With professional help, the employees can clear their doubts, learn critical information, and even grow as a team. Professional training will guide you about the precise way to grow a company. Besides that, it helps to find your employees’ true potential and recognize the crowd’s best talent.

Emphasize soft skills

What’s the point of having excellent knowledge when you cannot share or help others? What’s the point of thinking of a great idea if you cannot voice it out? Soft skills are often neglected in many companies, but they help build strong bonds and help people and the company grow together.

Soft skills include having healthy communications, table etiquette, ability to collaborate, and work in harmony with other employees. It helps them to create a unique personality and contribute better to the company.

Occasional training programs

Every employee needs to learn to grow. The company can hold occasional training programs for all the employees. They can get on good terms, break some ice, and learn new things from each other. 

With evolving technology and competition, there is always something new to work on. So regular training programs will keep the employees up to date and equipped with new knowledge. 

These training programs can also help older employees come to good terms with younger employees. The programs also involve games and tasks to build strong bonds.

Cross department collaboration

Employee learning can also happen when an employee works in all departments. Moving across the departments will train the employee according to the company’s methods. The diversification will increase the exchange of knowledge and help employees find their passion.

At the same time, it can increase good bonding between the departments, leading to better productivity. For example, marketing teams can consult and have healthy discussions with the sales team before making a market campaign and work in one direction.

Develop managers into personal coaches

Managers play an important role in the employees’ life in the company. They guide, help, control, and assign tasks to all their employees. That way, managers have a clear picture of employees’ strengths, weaknesses, and what motivates them.

Making managers a personal coach will help them groom the employees and hone their skills in the right direction. They can even assign tasks according to their potential. They can test their employees with quick questions or assignments to prepare them better. Having regular conversations with employees will also help establish strong bonds.

Employee development is same as personal development

Personal health and development play an essential role in their growth as an employee. Positive minds and healthy bodies can contribute better to the company. They can become eager to learn new things and stay active in the workplace. You can have an in-house therapist or an approachable HR. They can help employees talk about everything that’s troubling them.

Conclusion

Employees are the foundation of any company. Thus making their well-being an essential thing. Employee training is an ongoing process as the industry is evolving and growing. It helps them set their career on the right path and helps the company climb up the success ladder.  

7 Tips for Employee Learning and Development: Expert Tips on How to Train Your Employees

What do you need to run a successful business? You can be anyone, from an entrepreneur to an influencer. But whenever you are online, you need something to grab attention. Of course, your content does that for you. But is that all? Can’t you just do better than now? Yes, we all can. 

The main goal of any online business is to keep your audience active. It ensures their coming back to your platform and making some purchase. But, it is a job better said than done. So, are you looking for a tool that allows you to stay active with your audience? Look no more. Here is the list of must-have tools for any online business. 

Tools To Help You Better Your Online Presence

  1. Social Media Tools

Social media presence is now the most important thing for any individual or brand. To make it clear, here is a statistic that highlights the importance of social media presence for brands. 71% of people who have had a good experience with a brand on social media are more likely to recommend that brand to their friends and families

And how do you improve this social media presence? Well, being active on your accounts does not always help. Of course, you can go from one platform to another and check each engagement differently. 

Or, you can simply use social media tools for better engagement. Tools like Hootsuite, Talkwalker, and Google Alerts are some social media analytics and monitoring platforms to name. 

These platforms get to observe everything happening on social media related to your brand. For example, you will get to see all the comments on your different platforms in one place. It helps in replying and connecting with your audience easily. 

And faster connection means a better experience. Using social media tools is way more effective and allows you to stay engaged with your audience. 

  1. Content Discovery Tools

You have to keep up with your competitors as well. Otherwise, you will see your audience going away to them. So, good competitor research is always important. But is it always possible to keep track of all your competitors manually? Most of the time, no. 

So, the easiest way is to run a competitor research tool. These tools run a quick research on the given keywords and find you all related content on the web. You can use Buzzsumo for that purpose. This tool is a must-have for anyone running online content for their business. 

  1. Marketing Automation Tool

Marketing is a crucial thing to engage with your audience. However, digital marketing is more than that. You need to take care of a lot of things- from your customer’s journey to their reactions. So, a content marketing tool can be the most helpful in this case. 

As a content marketing automation tool, you can consider using Hubspot. Hubspot lets you keep track of your marketing journey and helps you target your audience. Targeting is crucial and when you pass the stage, engaging with your audience becomes easier!

  1. Live Chat Software

Have you noticed those pop-up messages you get when you visit certain websites? These are live chat support or chatbots. These chatbots are very much helpful in increasing your audience engagement. So, how do these work? 

For live chat software, you can use ProProfs Chat. When someone has visited your blog or website, this chatbot keeps track of that. Now, after a certain time, if the person does not take any action on your site, a voice or chat pops up to grab their attention. By doing that, your audience feels like there is someone to help.

  1. Interactive Content Tool

Interactive content is the future of content marketing. While an average blog post takes around 3.5 hours to complete, interactive content is easy to design and more engaging. In addition, people here get to interact, which increases the ROI. So, modern marketers focus more on interactive content.

Amplayfy is an interactive content creator tool. Here you can create a variety of content, from quizzes to polls and surveys within minutes. These help you keep your audience engaged and increase the conversion rate. Interactive content is also helpful for influencer marketing. So make sure you try it out as soon as possible. 

Conclusion

Engaging your audience with your content is a very crucial thing to boost your online growth. And if you are serious about your online presence, you get to know every possible way to crack that. These are the best tools that you can use to stay active with your audience. We hope this discussion was helpful. We will see you with the next topic right here!

Insights on Corporate Training, Mobile learning, Game-based learning, eLearning, edtech, Employee Engagement & Learning Management System