Is MOOC The Future of Online Learning?

Massive Open Online Courses may sound too good to be accurate, but you better start believing them as they are here to stay. MOtick with us to know why. 

The standard pedagogy of education may have been the usual norm for centuries now, but we feel MOOCs are our future. And, why not? After all, they break the traditional classroom learning barriers. Each of us is enrolling into different universities and programs, all from the comfort of our homes.  

With the lockdown that came into play last year and continues to do so this year, every class has shifted online. This form of learning on the internet caught on with lightning speed. A gazillion firms joined the bandwagon of e-learning with gusto.  

Yes, we are also considering the challenges that come with it. But, we certainly think that they are too good to be dismissed as just another fad. Here is why we think so. 

Self-paced beyond imagination  

According to a few studies, it has been found that people have different styles of learning. Some may understand a concept within a few seconds, while some may take months or even years to understand the very topic.  

Thus, MOOCs are a boon for all of us. We can pick up new concepts at different paces. A self-paced course allows us to learn and study at our leisurely rate.  

By authoring microlearning, you can encourage students to learn things at their own pace. Wondering how to do that? Opt for Quodeck’s system of template authoring.  

The process is simple: you ensure that your content is micro-learning compliant and follows the instructional design principles. Once that is done, here are the steps you need to follow. 

Optimal utilization of resources 

MOOCs help you make the best use of resources. If you are wondering how, then we are here to tell you. Imagine some renowned Nobel Laureate who decides to administer a training course at UCLA.  

At the max, they can only teach 100-300 students in a class and 1000 young minds in their lifetime. Now, you tell us if that is genuinely an optimum use of such precious resources? Of course not! 

But with MOOC platforms, the same Nobel Laureate can teach a large number of students in a short span, all with the help of the internet. 

Commendable scalability  

In the conventional classroom set-up, you will have to move to a more extensive classroom if you want to increase the number of students. You may also have to revamp the academy’s infrastructure in all likelihood. 

But, with online classrooms, scaling up the size of the course batch is a cakewalk. All that is required is a few clicks on your mouse.  

No systematic barriers  

Are all of us privileged enough or financially well-endowed to move out of our own countries to pursue a course abroad? The answer is NO. We cannot fly to Europe or the USA on our whims and fancies at any given time we desire.  

Also, we are too busy to pursue our academic interests that will fit seamlessly into our work schedule. But, online courses can remove and mitigate systemic barriers of any kind. Therefore, it is easy to conclude that education is universally available. 

Facilitate constant learning  

MOOCs are up to date and in line with the present job market, where any skill becomes outdated in less than a decade. Do any of you remember all that was taught in your college? Gone are the days when whatever we learned stuck with us throughout our careers.  

With technological changes taking place at a rapid pace, we have to learn constantly. And, believe us or not but MOOCs will adequately serve and address it.  

Conclusion 

Opinions regarding MOOCs being the future of online learning may be highly polarizing, but we are confident that they will stay. It is indeed a significant leap for education. I hope you liked our blog and if there is anything we missed, please let us know in the comments below.  

5 new trends in driving engagement for remote employees

The world of business has inevitably changed since 2020. Today, besides having vision and innovation, you have to make investments and adopt a new approach. This approach must stress on gratifying an employee so that they are happy and satisfied. Whether they are a leader or a manager, employees must feel connected to their purpose.  

The future engagement of employees depends on the five new trends that embrace flexibility and technology. Many recent trends have appeared, with some working and some not. But here’s what we have for you: the five engagement trends for remote employees. These will help you make informed decisions and battle the current crisis like a boss. 

  1. Focus on the channels of communication 

Suppose you have workers working on-site. You must brief them well on their roles.  And inform them about the colleagues that will work with them. Install rapid communication channels so that they stay in touch with each other, regardless of where they are. We must admit that meet-ups have worked wonders, especially for discussions relating to project issues and progress.

  1. Measuring engagement alone wouldn’t do – go the extra mile! 

As per the latest data, organizations spend 720 dollars million to gauge engagement.  But according to an American analytical company, only 36 per cent of the workforce is occupied. The rest 64 per cent is going through a gamut of emotions or feeling plain miserable.  

Your company is a breathing and living entity. Thus, you cannot manage performance directly. Hence, you must understand the areas that drive employees’ behaviours and directly impact their performance. Measure the conditions that matter. These conditions include alignment of personal strengths, psychological safety, and intrinsic motivation.  

When quantifying an employee’s prosperity levels, you should find out whether your organization is excelling with its people. 

  1. Improve the workstation of your employee, be proactive 

On identifying the positions that fit remote working best, you must give your employees an alternative. Not every person whose job may call for remote working, can do tasks remotely. Thus, do not expect the employees to brush their problems under the carpet. We suggest rethinking the entire journey of an employee and supporting everyone through this challenging time. Approximately 50 million jobs can be done from the comfort of a home, however, some cannot. Thus, we suggest that you furnish remote workers with all the software and hardware needed to work remotely. These small steps will help create a flexible environment amidst the pandemic.  

Adapt to the scenario of digital work but do not expect this new work wave to speed up as it advances.  

  1. Focus on talent development  

Before the coronavirus smothered us, the threat of talent shortage already rocked the business world. According to a US survey, employers confessed that they struggled to discover the talent they needed.  

With slashing of budgets and layoffs, re-skilling employees has become the need of the hour.  

One way to counter this problem is by developing your company as a marketplace for talent. This marketplace will have employees as the network’s segment. And once they are a part of the network, you can allocate them to new teams whenever you require their skills.  

  1. Get employees on the board with big, all-embracing goals 

When employees have understood their roles, are comfortable in their set up, and know what to do, get them on the board. Discuss the overarching goals of your company so that you can trade again.  

When the trade picks up and profits start pouring in, job insecurities and other fears will be eliminated. People will roll their sleeves up and do their bit to boost the success of the business. Encountering a shared tragedy or trauma has a fantastic way of dragging employees together towards success and survival. 

Conclusion  

A business may break, but it can heal as well. Each of these trends that drive remote employee engagement will be crucial in your company’s recovery. We hope these trends ensure that people under you remain engaged, productive, and cared for during and beyond a crisis.

5 Game Elements that create effective learning games

You must have heard the phrase: learn by playing. This is not just a saying, but it actually works, as games help in the production of dopamine in the brain that stimulates attention and induces learning.  

And with the revolutionized gaming industry, even educators can learn a lot and apply the strategies to make the teaching effective. But before dwelling on that subject, one must understand the elements that create effective learning games.  

So, without wasting time, let’s know more about them.  

  1. A well-crafted story 

Who doesn’t love a good story? People live for stories. And when a story is introduced in the game, it helps the player feel more immersed in the game. It provides them a meaning, and they understand what is needed from them. And most importantly, the learning aspects become far easier than including just a handful of facts.  

While doing so, the developer must take care of 4 areas: character, plot, conflict, and resolution. Yes, a gaming story does demand a lot of creative thinking, but it is certainly worth the effort. 

  1. Great visuals 

Just like a story, even the aesthetics pull people towards the game. One has seen the immersive experience it creates for the gamers in games like PubG, but it is equally important in learning games. Statistics suggest that visuals increase the willingness to read by 80 percent and comprehension by 95 percent. Also, kids follow directions better with visuals than just text.  

In fact, Quodeck can help you design your gaming platform to create interactive experiences for the learners so that they engage with it easily.  

  1. Interactive gameplay 

Players are usually the actors in a game. And hence, it is essential to keep them involved to stimulate maximum learning. It is best to keep passive activities at the minimum and to make the game as interactive as possible. 

For instance, a traditional technique usually involves making the learner watch a video and understand what was done correctly and incorrectly. But in the case of interactive gaming, the learner will walk through the particular scenario and decide what should be done.  

Infact, there are several ways in which games can be made interactive. These include role-plays, puzzles, competitions, etc.  

  1. Challenge the learner  

It is also essential to keep the learner engaged in the game, and the best way to do that is by challenging them from time to time. But it is necessary to keep the challenges balanced. Challenges that are too complex will make them feel frustrated, and they may lose interest. Hence, it is good to start with simple requirements and test the learner at various stages to ensure that the right level is set.  

  1. Introduce a Reward 

Learning in students is often enhanced when linked to some reward that they win through the game. One approach to reward can be when they complete cumbersome or menial tasks. Also, the reward should be linked to performance, rather than mere competition. In this way, the learners will be encouraged to give their best, and by doing this, they will even start learning better.  

In the end  

To summarise, each of the above-mentioned gaming elements motivates the players and stimulates learning in them in a playful manner.  It is now high time that educators work in collaboration with the designers to make learning easy and fun.  

And of course, with the presence of multiple gaming elements, it is difficult to decide a perfect fit. But with constant testing and tweaking, it is possible to create a successful learning game.

Why implementing EdTech in classrooms could help in immersive learning

In recent times, EdTech has been gaining prominence at a rapid pace. It has found its place in classrooms of various scales, ranging from schools to universities. In short, EdTech has revolutionized education by bringing about some much-needed changes. Online classes are one of the results of the growth of EdTech. However, EdTech has also gained popularity in physical classrooms as a means of promoting immersive learning.  

What is EdTech? 

EdTech is a blend of sophisticated technologies and the academic sector. It is a rather vast field consisting of digital classes, e-learning, audio-visual classrooms, and other technologies. The integration of such technologies makes learning much easier and effective. In the past, only a few leading institutions used to try out sophisticated EdTech solutions. Now, however, EdTech has become relatively mainstream.  

How is EdTech helping in making learning more immersive? 

It is quite a known fact that students often find education to be boring. When it becomes immersive, the learners naturally find it to be more interesting. Here are some of the ways in which EdTech improves learning: 

  1. Gamification 

Gamification is one of the most popular features of EdTech, especially for children. The integration of game mechanics in learning makes it fun. There are various types of custom educational software that provide the students with resources in a more engaging manner. 

  1.  Resources 

Students can now learn from eBooks, online platforms, and educational videos. Academic institutions are implementing EdTech to provide learners with better resources. This makes the learning process much richer.  

  1. Collaboration 

EdTech adds collaboration capabilities to the educational field. Learners can easily connect with others around the globe to share knowledge. Discussion forums are a prime example. Video conferencing solutions have made virtual classrooms a reality too. Moreover, student teams working on projects can easily coordinate and collaborate online.  

  1. Better job-readiness 

One of the most popular drawbacks of conventional education is that it is outdated in nature. It does not prepare students for modern-day jobs. However, EdTech helps to get over this issue. It accustoms the students to digital tools like electronic whiteboards, video calling, and emails. Moreover, online resources help the learners obtain up-to-date information.  

  1. Comprehensiveness 

One of the key factors that make EdTech so immersive is its comprehensive nature. Unlike conventional education, modern education is no longer bookish. Instead, the students can learn from online videos and other resources. This helps to gain more practical knowledge. The significance of practical experience in today’s world makes EdTech a logical choice.  

  1. Customized learning 

EdTech helps to deliver customized education to each student. This is far more effective than conventional classrooms. A teacher offering the same knowledge at the same pace for all the students is not really effective. This is because every student is different. However, with EdTech, students may learn in a personalized manner and at their own pace.

Popular immersive learning technologies 

Newer immersive learning technologies are always in the making. These create digital environments to offer an immersive audio-visual experience. Three of the most popular immersive learning technologies are: 

Virtual reality 

Virtual reality is basically a computer-generated scenario that delivers an experience similar to real life. VR helps to make education immersive by making it easier to relate to. For instance, a student watching an educational video would find it to be engaging. 

Augmented reality 

This is a technology that places virtual objects in the environment around the learner. In this process, it creates a digital interface. It has typically been a popular technology in the field of entertainment. However, lately, AR has also found its place in education.  

Mixed reality 

Mixed reality is essentially a blend of VR and AR. The real-world environment is still a part of the digital environment, making the mixed-reality environment seem even more realistic.  

Conclusion 

These technologies are finding application in the academic sector at a growing pace. Their popularity is increasing among students and teachers alike. Virtual environments are also proving helpful in educating children who require special care.   

It is unlikely that the trend of growing EdTech usage would die out any time soon. Essentially, it is helping the education sector evolve and meet the demands of the modern world.  

The future of EdTech post pandemic

In recent years, EdTech has been becoming increasingly prominent. The pandemic acted as a catalyst for the growth of the EdTech market. It has constantly spurred demand for sophisticated educational technologies. In the post-pandemic world, EdTech continues to be an integral part of the academic sphere.  

The future of EdTech, however, seems unclear so far. Considering that the sector can adapt to the changing demands of the customers, it has fair chances of doing well.  

What is EdTech? 

For those who are new to the terminology, EdTech refers to the blend of information technology and the academic sector. In the past, computer technology in classrooms mostly referred to large computers. However, with immense development in the field of computers and IT solutions, this has changed.  

Classrooms now come with far more sophisticated features. The COVID-19 pandemic even caused classrooms to turn entirely virtual. All this diverse integration of IT into academics together comprises EdTech.  

What are the post covid trends in the EdTech industry? 

The EdTech industry has undisputedly undergone impressive growth during the pandemic. More and more institutions are taking up online classes as the only viable solution. As a result, the demand for EdTech products has risen.  

  • Video conferences are no longer limited to office and business meetings. There has been a sharp rise in the number of institutions delivering classes online.  
  • A growing number of businesses are coming up in this sector. The post-pandemic period witnessed the launch of thousands of startups in the field of EdTech.  
  • Newer EdTech technologies are constantly coming up. The leading players in this market, as well as the new startups, are trying to innovate.  
  • Naturally, the competition has grown quite high in the EdTech sector. This ultimately leads to better EdTech services as every business tries to attract more users.  
  • For now, the sector is likely to continue growing at a fast pace. At least until the pandemic ends and institutions can hold physical classes safely again, online classes are here to stay.  
     

Hence, it is unlikely that the EdTech sector would die out any time soon, at least until the pandemic ends completely.  

What is the scope of EdTech post covid? 

The academic sector has undergone a sudden and immense change in a matter of months. Quite naturally, it took some time to adapt to EdTech. As EdTech became more mainstream and the new normal, the need for further development arose.  

  • EdTech solutions that involve artificial intelligence and machine learning are on the rise. These would further streamline the education system by automating various activities.  
  • Many parents and students indicate that they would prefer to go back to physical classes once normalcy returns.  
  • The demand for better software solutions is on the rise too. This is especially because children often find the conventional platforms difficult to use.   

Essentially, the EdTech products still have drawbacks. These make many students and academic institutions hesitant to use them. However, one must remember that the academic sector was far less digital in nature until not long ago. The EdTech companies need some time to develop their products further, and they likely will.  

What changes should you expect to see? 

It is evident that if the EdTech companies intend to thrive in the long run, especially once the pandemic is over, they must evolve. They need to be able to cater to the changing demands to stay relevant.  

  • EdTech products like video calling platforms are undergoing rapid development. A sharp rise in user-friendliness of several of these has become quite prominent.  
  • Some of the leading companies are coming up with better learning automation products. These are software solutions that help the students learn at their own pace.  
  • The development of automated assessment solutions is on the rise as well.  
  • You may certainly expect to see rapid innovation in this sector. The EdTech companies now have plenty of incentives to capitalize on.   

Conclusion 

The EdTech brands need to evolve and adapt quickly to capture the rapidly growing market. They are likely to keep on pushing for sophistication and help the sector grow faster. For now, it seems that online classes may not remain a popular option in the future. However, this can quickly change, based on how the EdTech companies act. 

7 Ways to Maximize Learning in your Training Programs

Training programs are a collection of instructions or procedures that are designed to help people improve their abilities. Skills and knowledge, mentality, attitude, and efficiency of a person are important in any profession.

Every person receives training at some point in their lives, whether formal or informal. How many times have you gone to training programs as a student or a professional and been able to recall or put what you learned into practice?

If your answer is close to zero, this was most likely because you were forced to attend the training against your will due to institutional obligations. It’s also conceivable that you received general training with no actual or direct application to your topic or career.

Whether public or personalized, any activity will undoubtedly provide value to individuals in some manner, either directly or indirectly. The only stipulation is that you must be able to benefit from it.

Now check out the tips listed below on how to get the most out of any training program and improve your learning retention:

1.   Clear your mindset:

The majority of individuals do not benefit from any training courses (primarily generic ones). They already have a terrible impression of the session.

This kind of training is of no benefit to them in their career or at work, because they do not concentrate on learning and application, any activity they get will be useless to them.

The primary source of this issue is a preconceived mentality. This mentality is formed as a result of previous experiences or disinformation. So, if you want to learn and have a good belief system, you must not use these filters.

2.   Finalize the pre-work:

Many training courses contain a pre-assignment or pre-assessment exercise that you must complete before the course commencement.

Many individuals do not want to complete this pre-workout, but it is critical for you to self-analyze your present abilities and create a route to your goal talents. It enables you to assess your current abilities and knowledge gaps to succeed in your profession.

3.   Determine the aim of training programs:

It is critical to determine the purpose of training, or in other words, the goal of the program. What are you expecting to gain from the training? Find out what’s in it for you, what skills you’ll get, what information you’ll gain, and what new learnings you’ll accomplish.

This way, you’ll be able to pinpoint your specific objective and concentrate your efforts on achieving it.

4.   Match your learning outcomes to your objectives:

Establish a clear link between what you gain in a training course and your desired outcome. Determine which learnings are linked to your desired abilities. This will encourage you to participate actively in the program and strive to improve your abilities.

5.   Focus on analysis:

What you can’t define, you can’t improve. You must first evaluate the efficacy of your staff training and development program before you can enhance it. Fortunately, current training systems make it simple to get a wide range of data about your learning program’s success. While smaller businesses may choose to forego utilizing training analytics, more prominent companies cannot afford to do so.

It’s difficult for educators and training managers to remain ahead of training innovations on an individual level as the amount of students and courses grows, perhaps spanning several training groups, divisions, and branches.

Make it a habit to track your training data to enhance your business training program. This will assist you to:

  • Gain a sense of your training program’s overall development
  • Find and fill skill gaps, detect issues in your courses (e.g., challenging lessons)
  • Identify parts of your training program that need improvement
  • Recognize and appreciate training effort, locate your top talent

6.   Attend follow-up meetings:

Many training providers schedule follow-up sessions for their students to address any issues they may have when putting the ideas or learnings into practice. Attend these seminars to receive answers to your questions and get additional insight into putting your skills into practice.

Even if you don’t have any questions, you may still learn something new by attending to or studying other people’s problems and solutions.

7.   Add ‘Social Learning’ to your training:

You learn more when you exchange your experience with others, when you have a mentor to assist you, and when you have a model to follow.

Learners and mentors are connected via social learning, allowing them to talk and share their thoughts and problems. Chat rooms, forums, online communities, video conferencing, and other methods are crucial.

This social learning method is an excellent technique to stay motivated, passionate, and eager to learn more.

In conclusion

To advance in your professional job or company in today’s competitive world, you must surpass others. You must have a good attitude and understand your learning style to get the most out of it. These tips will help you get that extra knowledge from your training programs, and you’ll see the change in your learning methods from day one.

The key to success is to put your plan into action. So, put everything you’ve learned in class into practice, and keep brushing up on your abilities.

7 Counterintuitive Tips for Crushing Your LXP

LXP is designed with an aim to provide a continuous and amazing learning experience. The article talks about 7 counterintuitive tips for crushing your LXP. 

Business organizations have been integrating LMS (Learning Management Systems) to enhance employee learning. Both trainers and learners need a comprehensive and powerful learning ambiance. This explains the popularity of LXPs (Learning Experience Platforms). 

LXPs offer a customized learning environment. In the process, the learners discover fresh opportunities to imbibe skills. These platforms pool educational content from different places.  

It also recommends the delivery of these skills through the latest technologies. These technologies include gamification, social learning, AI, and others. 

Key benefits of using an LXP in your organization 

1. LXPs enable team branching 

One of the prime benefits of using an LXP is its usability in different business units. Thus, various teams can use it without disturbing the learning process of others. 

Using this software, training managers can fix the number of learners in each team. They can also invite particular members or communicate with them. Besides, LXPs enable them to set individual learning paths and goals. By tracking progress, they can ensure better productivity of the employees. 

2. Learning on the go 

Many professionals love educating themselves on the move. LXPs provide a good platform with this feature, so that they can remain productive. They are compatible with different types of content and platforms, and this simplifies the learning process. The employees can learn at any time and place. 

LXPs have an advantage over LMS. The reason is, they help in upskilling employees. In the process, they can maximize the productivity of these employees. 

3. Intuitive and dynamic features 

The interface and architecture of LXPs are based on social learning. This strengthens its collaborative management, ease of use, and work efficiency. 

It brings you features like content sharing and receiving feedback. Moreover, your employees can display key benchmarks in their respective networks. 

The concept of LXP is like that of microlearning when employees are on the move. So, they can complete exercises on their handsets and take part in learning. 

Also, managers enjoy reduced administrative burden, thanks to the AI features. 

4. Great interface for users 

Employees find it easy to use LXPs, thanks to their seamless interface. It is easy to browse through the blog posts, lessons, videos, etc., through the search options. Besides, employees can come up with their own ways of learning. This includes other content for personalizing their experience. 

LXPs can also strategically track the progress of employees. The central dashboard present in the software helps the employees track the number of completed lessons and badges earned. 

5. Learning recommendations 

LXPs provide highly tailored recommendations to the learners. This ensures that employees don’t lose interest in the matter. In the corporate world, this is a key tactic to enhance productivity. 

In LXP tools, employees can find different customized learning styles. The AI integration further enables the employees to tailor content. These recommendations are largely based on their interests, profiles, and historical data. 

Therefore, employees can keep their staff fully engaged. The training process turns out to be interesting and makes the employees productive. 

6. Time management of employees 

Deploying an LXP enables employees to master their knowledge within their respective time schedules. They need not compromise with their working hours while imbibing fresh skills. With these tools, you can do away with the issues related to bite-size concepts of learning.  

This implies that an employee can engage in learning whenever he or she gets time during office hours. Reading blog posts or undergoing short tutorials would not take much time. Therefore, employees can gain skills without messing up their work schedules. 

7. LXPs are customizable 

Employers can quickly make changes in the learning paths in LXPs. This flexibility eases their operations, saving significant time. 

In the competitive environment, business firms need to stay productive. As the skill requirement is continually evolving, businesses need to come up with updated paths for learning. In the end, it contributes to the success of the venture. 

Conclusion 

With one of the robust LXPs at your disposal, you can significantly mitigate the financial burden. After all, you would be shelling out your money for exactly what you require. The intuitive interface allows the users to upload their content seamlessly for trainees. It makes sense to invest in a powerful LXP. 

How to drive more engagement out of your sales training in 2021

Engagement is one of the most important metrics to analyze the effectiveness of a training program. Engaged users are motivated, inspired and have a high willingness towards performing well. While developing a sales training course for your workforce in 2021, you must keep in mind that getting higher levels of engagement can be tricky because of various constraints. In this article, I will be highlighting a few, very interesting ways by which you can address the above issue and encourage a fun environment during the sales training. 

Storytelling:

An artform which is a two-way interaction between a storyteller and the learner. The interactive nature of storytelling partially accounts for its immediacy and impact. At its best, storytelling can directly and tightly connect the teller and audience. Relatable characters help the learners immerse themselves into the situation of the protagonist as their personality resonates with that of the character. Elements like story structure, emotional connectivity, real life challenges, use of multimedia components make sure that the learner is kept engaged throughout and can achieve the set goals. 

Personalization of training:

Personalization of training is the customization of training so that it is aligned to meet a specific learner’s needs. A highly learner-centric approach, personalized learning makes the training sessions highly relevant to the learners leading to high engagement. As trainers you must let your learners be flexible with your course, they should be able to choose their own device, their learning path, manage their timelines, learn at their own pace, and set their own milestones. 

Gamification elements:

Leaderboards are a great way to introduce healthy competition amongst the learners. This element of challenge encourages learners to do better than others thus improve the level of engagement throughout the batch. Rewards and recognition promote good work ethic and a sense of socialization within the company. Every learner wants to show off their achievement and share their accomplishments with others. This creates an environment where everyone wants to do well and demonstrate how skilled they are. 

Application of learning on the job: 

Provide job aids in your training program which could be used by the learner in the most practical sense. Your sales workforce is on their feet, the whole day interacting with different stakeholders. The training course should be designed in a way that salesperson could refer to the job aids to complete an important task during his/her day. This creates value of the training course in the minds of the learner and will improve motivation and engagement. 

Learner Feedback:

Learners should be encouraged to provide their feedback on different aspects of the sales training regularly. This will not just help in improving the course and fill the loopholes but also reassure the learners that their inputs are valuable and that they are a part of the process itself. This feedback needs to be used to upgrade the system and build on the research that was initially done on the learner profiles.  

There are various strategies which could be used to achieve higher levels of engagement and high immersive experiences. As the marketplace is evolving, the trainer needs to step up with their sales training programs which require effective strategies to drive readiness for the sales teams they support. Take into account the characteristics and personalities of your learner, conduct a discovery process, build and improve at each step of the learner journey. The elements mentioned in this article could be a solution to the challenges involved in engaging a learner during the sales training process by turning routine tasks into fun activities that give your learner a sense of confidence

7 gamification trends to follow in 2021

Gamification is likely to fill in the gaps that were not earlier considered. The gaming factor is positive and good. Here are 7 gamification trends you can follow in 2021.

Games tend to be fun and engaging, which has paved the way for the popularity of gamification across multiple sectors. After all, gamification can turn a boring task into a refreshing one. Gamification has been around for quite a while, especially in the academic sector. In recent times, however, it has become rather mainstream.

Therefore, it does not seem like gamification would become obsolete any time soon, and the trend is likely to go on in the near future.

What exactly is gamification?

Gamification is just a technique where the designers integrate non-gaming settings with gameplay elements. This ensures better user experiences with any product or service. For example, in a business, gamification can help keep the team motivated and provide them with various incentives.

Gamification can be as simple as integrating badges and leaderboards into a system that already exists.

What are the top applications of gamification in 2021?

Various gamification trends have emerged in recent times. Some of the applications of gamification are:

Remote onboarding

Lately, work from home has become extremely popular across different sectors. As an increasing number of activities have gone digital, so has onboarding. Various companies are onboarding their new employees remotely, through mobile apps.

These apps come with features such as trivia-style games, team rankings, and provisions for challenging colleagues. This helps to build a sense of belongingness and team spirit from the very onset.

Digital events

Currently, there exists a constant need for sophistication in a fast-paced world. As a result, an increasing number of companies are holding their events and meetings online. This trend has grown significantly more potent during the pandemic.

This is because face-to-face meetings became almost impossible. As a result, a growing number of companies have started to utilize video conferencing. Consequently, video conferencing has become increasingly popular among companies.  

Virtual learning

Virtual learning programs have been around for quite a while. One of the key benefits of this mode of learning is that it comes with ample scope for gamification. Students can interact with gamified pieces of information. This is much more interesting than learning statically.

Virtual reality-based games help to understand new concepts without many hassles. Thus, it appears that gamification would remain a part of virtual learning for years to come.

Combating disinformation

In today’s world, disinformation has become a burning problem in society. There is no shortage of hoaxes regarding crucial matters on social media. Various organizations have come up with gamified applications to fight disinformation. These enable the user to have fun while spreading correct information on various matters.

Investment

A large section of society finds interest in investment as a mode of earning. However, not everyone understands all the concepts of investment, which deters many from investing.

Currently, there are easy-to-use gamified apps that help the users to invest seamlessly. Although investing in stock trading may be confusing for those new to it, such apps help make it fun.

What are the top gamification practices to implement?

With gamification growing increasingly popular, several strategies and techniques have emerged. Therefore, it is logical to implement gamification in your organization in the right manner. It would help your business reap the benefits of gamification to the fullest. Some of the best gamification practices are:

  • In a workplace environment, competitive gamification is a good approach to increasing productivity. However, you must not celebrate only the top performer. Make sure to reward all the participants in some way as long as they performed well too. This would help to boost engagement and reduce the chances of demotivation. 
  • Try not to overemphasize the rewards. Funding big rewards can be inefficient in terms of costs in the long run. Moreover, focusing too much on the incentives would make the employees fix the wrong goals. Rather than being more productive, they would focus on irrelevant activities just to win the rewards.
  • Be creative and careful while choosing the rewards. Not every type of reward works in every scenario. Try to keep the rewards connected to the business. It would be smart to reward the performers in ways that would help them gain professional recognition. Simple rewards, such as an invitation to a guest blog, a shout-out at a meeting, or a LinkedIn recommendation, can be highly effective.
  • Track the gamification program and the performance of the team to check how successful the gamification is. It also helps the participants gain insights into their own qualities and understand how they can improve themselves.

Conclusion

These are some of the top gamification trends and techniques that one might follow in 2021. Building and implementing the right gamification strategy is crucial. It would provide a a significant boost to the business. 

7 Best Marketing Automation Tools for Sales Enablement

We belong to an era where everything is getting digital very quickly. Especially during this pandemic, the world has faced the dire need for digitization even more. And as we progress towards automation, we focus on simplicity. From the simplest commands on Google or Siri to manless Tesla cars, where can you not find an example?

Digital marketing is no exception in this case. The introduction of AI in digital marketing has only made advertisements and promotions easier and smoother. It also saves you a lot of money. How? According to the Salesforce’s State of Sales report, sales personnel only spend 34% of their time selling their products.

The same report also says that sales personnel spend a lot more time doing other things like writing emails, follow-ups, data entry, scheduling meetings, etc. Now, all these tasks can be easily achieved by using Marketing Automation tools. So, here are our choice of 7 best marketing automation tools for sales enablement.

Best Marketing Automation Tools

1.   Sendinblue

Top on our list we place Sendinblue, an excellent marketing automation tool. Sendinblue has various features for email marketing, SMS marketing, chat, CRM, etc. This marketing automation tool can learn to message and email that you can customize and design.

Sendinblue is also helpful in campaigns. Here you can design effective landing pages. It has additional features like Facebook ad targeting, custom-signup form integration, retargeting, etc. 

2.   MailShake

MailShake is an inevitable marketing automation tool for email marketing. This automation tool excels at finding the most engaged leads. That way, you can focus more on qualified prospects who can be converted into customers.

MailShake also includes various outreach features. It has a very simple dashboard for prospect follow-up. MailShake engages your prospect on whichever platform they are active online. But above all, its built-in phone dialer lets you contact your leads in real-time.

3.   HubSpot

Hubspot is a very popular marketing automation tool available in over 90 countries worldwide. It is the most famous platform for inbound marketing and sales. Hubspot has various tools for social media marketing, landing page designing, SEO, web analytics, etc., made for small to medium-sized businesses.

Hubspot is also popular when it comes to email marketing. It has automated content and attractive templates for each recipient. It also has additional features like document management and tracking, contact management, customer profile, email tracking, etc.

4.   Pipedrive

Taking note of each of your prospects can be troublesome for any salesperson. Plus, it consumes a lot of time. But Pipedrive keeps everyone on the same page. It effectively collects customer data like age, demographics, gender, etc., and sorts it accordingly. Thus, you can understand a qualified lead better before handing them over to the sales consultant.

5.   Automate.io

If you are looking for a complete business automation solution, Automate.io can be the one. This marketing automation tool is an outstanding business workflow manager. It can offer you a completely secured workflow.

Furthermore, it can easily automate and manage business requirements like marketing, payment, and sales. Automate.io supports various major platforms like CRM apps, helpdesk, eCommerce and payment forms, etc.

6.   EngageBay

Small business owners know the pain of managing multiple CRMs and marketing automation tools. Sometimes, it is not even possible for them to align everything as per the budget. EngageBay is a platform where you can do multiple tasks together.

You can sync all your contacts here, and it will nurture those leads automatically. You can also schedule sales calls. Thus, you can focus on one thing instead of many.

7.   Highspot

With Highspot, you can easily fulfill your revenue goal with its expert guidance. Highspot features outstanding integrations like AI-powered search, in-context training, guided selling, customer engagement, and actionable analytics, etc. It has enterprise-ready sales enablement with all the eye-catching modern designs, which can be a breakthrough in your campaign.

Conclusion

Marketing Automation tools are becoming the new future of the digital marketing industry. And the reason behind this is quite clear. They help you create efficient campaigns with a lot less human power. It means that you save more while getting more efficient. We hope that these 7 best marketing automation tools for sales enablement will change your marketing scenario.

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