Measuring the success of your content marketing efforts is crucial for ensuring that you are driving the desired results. It is essential to track the performance of your content marketing campaigns to know what is working and what isn’t. With PitchiQuo’s analytics feature, you can gain valuable insights into your audience’s engagement and performance, and make data-driven decisions to optimize your content marketing efforts.
One of the key benefits of using PitchiQuo’s analytics feature is the ability to monitor usage reports. Usage reports provide a comprehensive view of your audience’s interactions with your content, including key metrics such as the number of views, content completion, collected rewards and badges, and top performers. By monitoring these metrics, you can gain insights into how your audience is engaging with your content and identify areas for improvement. This information is crucial to optimizing your content marketing efforts and driving better results.
Finally, PitchiQuo’s analytics feature includes activity reports, which provide valuable insights into how your team is using the platform. This allows you to identify areas where additional training or support may be required, and make data-driven decisions to optimize their results. By understanding how your team is using the platform, you can better support them and ensure that they are getting the most out of your content marketing efforts.
Leveraging PitchiQuo’s analytics feature is essential for gaining a deeper understanding of your audience’s engagement and performance. By monitoring usage reports, content reports, and activity reports, you can optimize your content marketing efforts accordingly. This can ultimately lead to increased engagement, higher conversion rates, and a greater return on investment for your content marketing efforts.
To get started with PitchiQuo’s analytics feature, all you need to do is sign up for the platform. Once you have access, you can start monitoring usage reports, content reports, and activity reports. By tracking this information, you can start making data-driven decisions to optimize your content marketing efforts.
In conclusion, if you’re looking to take your content marketing efforts to the next level, consider using PitchiQuo’s analytics feature. By monitoring usage reports, content reports, and activity reports, you can gain valuable insights into your audience’s engagement and performance, and make data-driven decisions to optimize your content marketing efforts. This can help you achieve better results and get the most out of your content marketing efforts. So, don’t wait any longer, sign up for PitchiQuo today and start measuring the success of your content marketing efforts!
Content marketing has become an integral part of any digital marketing strategy. With the increasing demand for engaging and interactive content, PitchiQuo has emerged as a game-changer in the world of content marketing. PitchiQuo is a cutting-edge platform that enables you to transform your content into an interactive, gamified journey of discovery for your audience. In this blog, we will discuss five key features of PitchiQuo that make it a must-have for content marketers.
Engaging and Interactive Experiences
With PitchiQuo, you can create immersive and gamified experiences that captivate your audience’s attention. You can add stories, videos, quizzes, surveys, games, leaderboards, rewards, and more to make your content more engaging and interactive.
Diverse Content Formats
PitchiQuo offers a variety of content formats that you can use to create engaging content, including interactive web stories, PDF documents, YouTube or Vimeo videos, quizzes with picture-based question formats, surveys, and fun games. With these options, you can create content that resonates with your audience and keeps them engaged.
Audience Management
Content marketers can manage their audience through PitchiQuo, deciding who they want to invite and sending custom email invites to their audience. This allows for greater control over who is engaging with the content and can help to increase the chances of a successful campaign.
Analytics
PitchiQuo’s event-stream analytics allows you to track your audience’s activity and engagement, providing you with an extensive set of visual and tabular reports to evaluate your audience’s behavior. These insights help you to adjust your content marketing strategy and optimize your content for maximum engagement.
Personalization
With PitchiQuo, you can personalize your gamified page by adding your branding elements, colors, and more. This feature helps you to increase brand recognition and strengthen your relationship with your audience.
In conclusion, PitchiQuo is an essential tool for content marketers who want to create captivating and engaging content. With its immersive and gamified experiences, diverse content formats, analytics, personalization, and audience management features, you can create content that resonates with your audience and drives engagement.
In today’s fast-paced digital world, creating new content on a consistent basis can be a daunting task. As a content marketer, you need to produce high-quality content regularly to keep your audience engaged and drive traffic to your website. However, constantly generating new ideas and creating fresh content can be time-consuming and exhausting. That’s where repurposing and recycling your existing content comes into play. With PitchiQuo, you can repurpose your existing content and turn it into a fresh, engaging interactive journey for your audience. In this blog, we’ll discuss how to repurpose and recycle your content with PitchiQuo for maximum impact.
Conduct a Content Audit
The first step to repurposing and recycling your content is to conduct a content audit. Take a look at your existing content and identify pieces that can be repurposed or updated. Look for evergreen content that is still relevant and valuable to your audience. Identify content that can be turned into different formats such as infographics, videos, or podcasts. Once you have a list of content to repurpose, you can start to plan how to turn it into an interactive journey with PitchiQuo.
Repurpose Existing Content
Repurposing your existing content into new formats is an effective way to breathe new life into your old content. Turn a long-form blog post into an infographic, video or create a SlideShare presentation from a series of blog posts. PitchiQuo allows you to create an interactive journey with a variety of content formats such as stories, videos, quizzes, surveys, games, and rewards. You can combine different formats to create an engaging, interactive experience for your audience.
Create a Gamified Journey
Once you have your repurposed content, it’s time to turn it into a gamified journey with PitchiQuo. You can include stories with themes like “World Map,” “Studio Tour,” “Medieval,” “Cityscape,” and more, as well as videos, quizzes such as “Quiz Spin,” surveys, and games like “Bottle Breaker,” “Balloon Burst,” “Corpo Ladder,” and others to make the journey immersive and exciting. Additionally, you can use leaderboards and rewards to incentivise engagement and motivate users to complete the journey.
Share Your Interactive Journey
Once you’ve created your gamified journey, it’s time to invite your audience. You can send an email invite with your own customized email content or share the page journey on your website and social media. Your audience will love the interactive experience, and you’ll benefit from increased engagement and traffic to your website.
Measure and Optimize
Finally, it’s important to measure and optimize your interactive journey. Use PitchiQuo’s eventstream analytics to track audience engagement and identify areas for improvement. Use this data to optimize your journey and create even more engaging content in the future.
PitchiQuo can help you repurpose and recycle your content with ease. With its gamification features and variety of content formats, you can create an interactive journey that engages your audience and drives traffic to your website. PitchiQuo’s eventstream analytics allow you to measure the impact of your repurposed content and optimize your journey for maximum engagement. So why not try repurposing your content with PitchiQuo and see the impact it can have on your content marketing strategy.
In today’s highly competitive business world, establishing a strong brand voice is essential to differentiate yourself from your competitors and connect with your target audience. One powerful tool for crafting a consistent and effective brand voice is Pitchiquo. In this article, we will explore how to use Pitchiquo to create a strong brand voice and deliver messaging that resonates with your audience.
Start with your brand values and messaging
Before you can start crafting your brand voice, it’s important to identify your brand values and messaging. Your brand values are the guiding principles that define your brand’s purpose, while your messaging is the way you communicate those values to your audience. Using Pitchiquo, you can create a brand messaging framework that clearly articulates your brand values and messaging. This framework can then be used to guide all of your brand communications, ensuring that your messaging is always consistent and on-brand.
Define your brand voice
Once you have your brand messaging framework in place, it’s time to define your brand voice. Your brand voice is the tone and personality that your brand takes on in all of your communications. It’s what sets you apart from your competitors and helps you connect with your audience. Using Pitchiquo, you can create a brand voice style guide that outlines the key elements of your brand voice, including your tone, personality, and language. This guide can then be used to ensure that all of your brand communications are consistent and reflect your brand’s unique voice.
Use Pitchiquo’s templates to streamline your communications
One of the challenges of maintaining a strong brand voice is ensuring that your messaging is consistent across all of your communications channels. Pitchiquo’s templates can help you address this challenge by providing pre-designed communication templates for a variety of channels such as social media, email newsletters, and blog posts. These templates can help you streamline your communications and ensure that your messaging is always consistent and on-brand. By using Pitchiquo’s templates, you can save time and effort while still delivering high-quality, on-brand messaging to your audience.
Tailor your messaging to your audience
It’s essential to ensure that your messaging is tailored to your target audience. Understanding your audience’s needs and preferences is crucial for crafting a brand voice that resonates with them. Pitchiquo’s analytics tools can help you monitor how your audience is responding to your messaging and make adjustments as needed to ensure that your brand voice remains effective and resonates with your target audience.
In conclusion, crafting a strong brand voice is essential to differentiate yourself from your competitors and connect with your target audience. By using Pitchiquo to create a brand messaging framework, define your brand voice, use the content library and templates to streamline your communications, and monitor and adjust your brand voice as needed, you can ensure that your messaging is consistent and effective. With a strong brand voice in place, you can build a loyal following of customers who connect with your brand and become advocates for your products or services.
Creating content that generates buzz and engagement is critical for businesses and individuals looking to establish their brand online. With the ever-increasing competition in the digital world, it’s essential to create content that stands out from the rest. PitchiQuo is an excellent platform for creating interactive content that can help you achieve your content marketing goals. In this article, we will discuss some tips for creating content that generates buzz and engagement with PitchiQuo.
Know Your Audience
The first step in creating content that generates buzz and engagement is to understand your audience. You need to know who you’re creating the content for, what they’re interested in, and what their pain points are. With this information, you can tailor your content to meet their needs and interests.
PitchiQuo has several features that can help you understand your audience better. For example, the platform provides analytics that can show you how your audience is engaging with your content. You can also use the platform’s survey feature to gather feedback from your audience on what they want to see from you.
Make Your Content Interactive
Interactive content is content that requires active participation from the audience. It’s a great way to keep your audience engaged and interested in what you’re saying. PitchiQuo provides several interactive features that you can use to make your content more engaging. For example, you can add quizzes, polls, and surveys to your content to encourage participation from your audience.
Keep It Visual
Visual content is more likely to generate buzz and engagement than text-based content. Therefore, it’s essential to include visual elements in your content. PitchiQuo provides several tools for creating visual content, including image and video galleries. You can also use the platform’s animation feature to add visual interest to your content.
Keep It Short and Sweet
In today’s world of diminishing attention spans, it is crucial to keep your content concise and straightforward. PitchiQuo enables you to create easily consumable, bite-sized content that can be quickly digested by your audience by utilizing the platform’s slide feature.
Make It Shareable
The more shareable your content is, the more likely it is to generate buzz and engagement. Therefore, it’s essential to make your content shareable. PitchiQuo provides several sharing options, including social media sharing buttons and embed codes. You can also use the platform’s QR code feature to make it easy for people to share your content offline
Use Storytelling
Storytelling is a powerful tool for generating buzz and engagement. People love stories, and they’re more likely to remember your content if it tells a story. PitchiQuo provides several features that you can use to tell stories, including the platform’s timeline and narration features.
Use Call-to-Actions
Call-to-actions (CTAs) are essential for generating engagement with your content. They encourage your audience to take action after consuming your content. PitchiQuo provides several CTA options, including buttons, links, and forms.
Creating content that generates buzz and engagement can be challenging, but with the right tools and strategies, it’s possible. PitchiQuo is an excellent platform for creating interactive content that can help you achieve your content marketing goals. By following the tips discussed in this article, you can create content that stands out from the rest and generates buzz and engagement with your audience.
In the digital age, businesses need to have a strong online presence to stay relevant and competitive. One of the most effective ways to do this is by creating high-quality content that resonates with your target audience. However, content creation can be a daunting task, especially if you lack the necessary resources and expertise. This is where Pitchiquo comes in. Pitchiquo is a content creation platform that is transforming the way marketers create and publish content. Here are four ways that Pitchiquo is changing the game.
Streamlined Content Creation Process
Pitchiquo offers a streamlined content creation process that allows marketers to create high-quality content quickly and efficiently. The platform provides users with a variety of customizable templates that can be used for different types of content, including social media posts, blog articles, and email newsletters. These templates are designed by expert content creators and are optimized for engagement, ensuring that your content stands out from the crowd. The drag-and-drop editor makes it easy to customize these templates to fit your brand’s unique voice and style.
Collaborative Workflow
Pitchiquo makes it easy for teams to collaborate on content creation. The platform includes a workflow for content creation that allows team members to work together seamlessly. Each team member can contribute to the content creation process, and the platform keeps everyone on the same page with real-time updates and notifications. Pitchiquo also includes an approval workflow, which ensures that all content is reviewed and approved by the relevant stakeholders before it is published.
Customizable Branding
Pitchiquo allows marketers to customize their branding to fit their brand’s unique style and voice. Users can upload their logo, choose a color scheme, and customize fonts to ensure that all content is consistent with their brand. This is important because consistent branding helps build brand recognition and trust with your audience.
Performance Analytics and Optimization
Pitchiquo provides marketers with detailed performance analytics and optimization tools to help them track the success of their content and make data-driven decisions. The platform includes analytics for engagement, reach, and conversion, giving you a comprehensive view of your content’s performance. Marketers can use these insights to tweak their content to improve its performance.
In conclusion, Pitchiquo is a powerful content creation platform that is helping marketers create high-quality content quickly and efficiently. With its streamlined content creation process, collaborative workflow, customizable branding, and performance analytics and optimization tools, Pitchiquo is a game-changer for content creation. If you’re looking to elevate your content marketing game, Pitchiquo is definitely worth considering
In today’s fast-paced world, capturing and retaining your audience’s attention has become a challenging task. One of the most effective ways to overcome this challenge is through storytelling. Storytelling is a powerful tool that can help you connect with your audience on a deeper level, increase engagement, and drive better results. In this article, we’ll explore the power of storytelling with PitchiQuo and provide tips on how to do it effectively.
The Importance of Storytelling
Storytelling is an essential aspect of human communication. It has been used for centuries to convey important information, entertain, and inspire. Storytelling is a natural and intuitive way of engaging with others. It is an effective means of delivering your message in a way that is memorable, relatable, and meaningful. Storytelling helps create an emotional connection between you and your audience, making them more likely to remember your message and take action.
How to Use Storytelling with PitchiQuo
PitchiQuo is a powerful platform that makes it easy to incorporate storytelling into your content.
Here are some tips on how to do it effectively:
Identify your audience: Before you start creating your story, you need to know who your audience is. Knowing your audience will help you tailor your story to their interests and needs.
Create a compelling narrative: Your story should have a clear beginning, middle, and end. It should be engaging and easy to follow. Use vivid language and sensory details to help your audience visualize the story in their minds.
Use visuals: PitchiQuo allows you to incorporate visuals into your story, such as images, videos, and animations. Using visuals can help enhance your story and make it more memorable.
Gamify your story: PitchiQuo also allows you to gamify your content. Adding gamification elements to your story can make it more interactive and engaging for your audience.
The Benefits of Storytelling with PitchiQuo
Using storytelling with PitchiQuo can offer several benefits, including:
Increased engagement: Storytelling is an effective way to increase engagement with your audience. It helps create an emotional connection with them, making them more likely to remember your message and take action.
Improved retention: Stories are easier to remember than facts or figures. By incorporating storytelling into your content, you can improve retention and make your message more memorable.
Better results: Engaging your audience with a compelling story can lead to better results. By connecting with your audience on a deeper level, you can increase their trust in your brand and improve your conversion rates.
In conclusion, storytelling is a powerful tool that can help you connect with your audience, increase engagement, and drive better results. With PitchiQuo, incorporating storytelling into your content has never been easier. By identifying your audience, creating a compelling narrative, using visuals, and gamifying your story, you can create content that captures and retains your audience’s attention. So why wait? Start using the power of storytelling with PitchiQuo today and take your content marketing to the next level.
Creating engaging content has become increasingly challenging in today’s world, where audience attention spans are shrinking. Fortunately, PitchiQuo makes it easier and more enjoyable. To help you capture and hold attention, we’re sharing Pitchiquo’s secrets to creating engaging content: tips and tricks.
Create content with story themes
One of the most effective ways to create engaging content is by using story to convey your message. Stories have the power to capture attention and evoke emotions. With PitchiQuo, you can create interactive web stories with text, images, and videos. These stories can help you communicate your brand’s message in an engaging and memorable way.
Incorporate Visuals
Visuals are a powerful tool for capturing attention and holding it. With PitchiQuo, you can easily incorporate visuals into your content. Whether it’s images, videos, or infographics, visuals can help you communicate your message in a more compelling way. By using visuals, you can make your content more interesting and engaging.
Gamify Your Content
Gamification is a technique that involves adding game-like elements to non-game contexts. With PitchiQuo, you can gamify your content by adding quizzes, surveys, games, and leaderboards. By doing so, you can create an immersive and interactive experience for your audience. Gamification can help you increase engagement, retention, and loyalty.
Use Personalization
Personalization is a technique that involves tailoring your content to your audience’s interests and preferences. With PitchiQuo, you can personalize your content by creating custom journeys for different segments of your audience. By doing so, you can make your content more relevant and interesting to your audience. Personalization can help you increase engagement and conversions.
Keep It Short and Sweet
In today’s fast-paced world, consumers don’t have the time or attention span for long-form content. Therefore, it’s essential to keep your content short and sweet. With PitchiQuo, you can create bite-sized pieces of content that are easy to consume and share. Whether it’s a quiz, a video, or a story, keeping it short and sweet can help you capture and hold your audience’s attention.
To sum up, creating captivating content is crucial for the prosperity of your content marketing endeavors. PitchiQuo offers a simpler and more enjoyable way of producing engaging content. By using storytelling techniques, incorporating visuals, gamifying your content, personalizing it, and keeping it concise, you can seize and maintain your audience’s attention. Utilizing these tips and tricks can elevate your content marketing and produce superior outcomes.
Leaderboards and rewards are powerful tools for motivating teams. They work by providing clear and tangible markers of progress, as well as a sense of competition and accomplishment. A study conducted by the University of California, Berkeley found that leaderboards can increase productivity by as much as 44%.
Motivates them to achieve a goal
When team members can see their progress on a leaderboard, they are more likely to feel motivated to continue working towards a goal. Additionally, leaderboards can be used to track progress over time, which allows team members to see how far they have come, and how much further they have to go.
Creates a sense of competition
Another reason leaderboards and rewards are effective is that they create a sense of competition. When team members can see how they are doing compared to others, they are more likely to push themselves to do better. This can be especially effective when the leaderboard is public, as it creates a sense of accountability and encourages team members to work harder.
Creates a tangible marker of achievement
Rewards are great motivators for teams, as they provide a tangible marker of achievement. When team members are rewarded for their hard work, they feel a sense of accomplishment and validation. This can be especially motivating when the rewards are meaningful and relevant to the team members, such as extra time off, or a bonus. A study by the Harvard Business Review found that tangible rewards, such as bonuses or gift cards, can increase motivation by as much as 25%.
Builds camaraderie within the team
In addition to providing a sense of progress and competition, leaderboards and rewards can also be used to build camaraderie and teamwork among team members. When team members are working towards a common goal, they are more likely to support and collaborate with one another. This can lead to a more cohesive and productive team overall.
Drives employee engagement & boosts morale
Research also shows that leaderboards and rewards can have a positive impact on employee engagement. A study by Gallup found that engaged employees are more likely to stay in their job, leading to lower turnover rates and cost savings for the company. Research by the University of Warwick found that happy employees are 12% more productive than their unhappy counterparts.
However, the way leaderboards and rewards are implemented can impact their effectiveness. It’s important to make sure that leaderboards and rewards are used in a way that is fair and transparent. Team members should be aware of the criteria and rules for earning rewards, and should be able to see their progress on the leaderboard.
Let’s look at a case study of how leaderboards can be used to increase training adoption in a sales team in ABC Inc., a Pharmaceutical company. ABC Inc. wants to increase the adoption of a new sales training program among its sales representatives. To achieve this, ABC Inc. implements a leaderboard system to track the progress of the sales representatives as they complete the training.
The leaderboard is displayed on a large screen in the sales department and updated in real-time. It shows the names of the sales representatives and their progress through the training program. It also includes metrics such as the percentage of training completed and the scores achieved on quizzes and exams. The leaderboard is set up in a way that sales representatives can easily see where they stand in relation to their colleagues, and the top performers are highlighted.
To further motivate the sales team, ABC Inc. also implements a rewards system. Sales representatives who complete the training within a certain timeframe or achieve a certain score are given bonuses or other incentives, such as extra time off.
This would ideally result in further competition among the sales team and an increase in training adoption.
To sum up, leaderboards and rewards are powerful motivators for teams because they provide clear markers of progress, create a sense of competition, and provide tangible markers of achievement. Additionally, they can build teamwork and camaraderie among team members. When used in a fair and transparent manner, leaderboards and rewards can help to create a more motivated and productive team.
According to a research report “Game-based Learning Market by Component (Solution and Services), Game Type, Deployment Mode (On-premises and Cloud), End User (Education, Governments, Consumers, and Enterprises) and Region – Global Forecast to 2026″, published by MarketsandMarkets™, the Game-based Learning Market size is expected to grow from USD 11.0 billion in 2021 to USD 29.7 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 21.9% during the forecast period.
Game-based learnings, such as AR VR games, AI-based games, Location-based games, Assessment and Evaluation games, Training, Knowledge and Skill-based games, Language learning games create modules, assessments, quizzes for the subjects of math, physics, chemistry, etc. organizations are using these game-based learning techniques because of ease of learning, problem-solving, time saving, cost-effectiveness, and demand in learning for immediate feedback on performance. This learning platform is used to learn any subject, in any game, in any language, on any device for all ages.
Game-based learning solution are deployed either on-premises or on the cloud. The adoption of cloud-based solution is significantly gaining traction as they are more scalable and do not require high costs compared to the on-premises solution. According to a survey conducted by DigitalChalk in 2018, almost 80% of learners said they would be more productive if their university/institution or work was more game-like. According to the survey conducted by TalentLMS in 2019, 33% of respondents would like more game-like features in their employee training software; about 83% of those who receive gamified training felt motivated. In this deployment method, all the information gets stored within enterprise premises.
Scope of the Report for Game-based Learning Market:
Report Metrics
Details
Market size available for years
2020-2026
Base year considered
2020
Forecast period
2021-2026
Forecast units
Value (USD Million)
Fastest Growing Region
North America
Forecast 2022-2026 CAGR
21.9%
Segments covered
Component, game type, deployment mode, end user and Region
Regions covered
North America, Europe, APAC, MEA, and Latin America
Corporates have added gameplay to their learning and development (L&D) programs to enjoy higher employee engagement and performance. The innovations of AR, VR, robotics, location-based intelligence, AI have advanced extraordinary. Suppliers sell packaged pre-employment games for soft skill and language learning. They provide custom game development services for vertical skills (coding) and license the platform for internal use. Several online marketplaces are selling digital 3D models, VR environments, and pre-trained AI models. 3D animation is an automated real-time deep learning technique. Companies such as Walmart, Agco, Bosch, and Boeing are currently using AR for corporate training. Only gamification or learning does not create engagement. AR is a feature that aids with the actual training. It fits perfectly into Scenario-based training. It talks to employees, interacts with clients, understands the social surrounding. Apple ARKit, in the hands of able AR and VR developers, has already yielded some amazing results. Apple’s ARKit 3 is a developer-friendly software used to create amazing AR-based content with relative ease. KFC has designed an employee training program with a VR simulator. Some popular location-based games, such as Ingress Prime, Zombies Run, Landlord, Geocaching, help to increase efficient engagement. Location-based services are most likely to increase the traffic on the mobile application by 3 to 4 times. Language learning games help to improve vocabulary, pronunciation, and grammar. Some of the language learning games are Pictionary, Taboo, Stop, Hangman, Spiderweb, Word Jumble, Charades, Translate the Song, and Hot Seat. These games help to improve speaking skills, listening skills, and memory and encourage creativity, oral expression, and attention of the learner. Language games help to learn and teach foreign languages and practice communication skills. More than 15 online games and exercises are available for teaching popular languages, words, spelling, and grammar, which can be used for fun, interactive education, and examination.
The Game-based Learning Market, by end-user, has been segmented into consumer, education, government, and enterprises. The enterprises segment has been sub-segmented into BFSI, manufacturing, healthcare and life sciences, IT and telecom, consumer goods and retail, and others, which include energy and utilities, media and entertainment, transport, and logistics. Currently, about 35% of the millennial workforce is working in the manufacturing industry. Gamifying training has proven to be extremely beneficial to some manufacturing giants who have experimented with and moved to serious games as a methodology of training their employees. The IT industry has created a big change in the Game-based Learning Market. AR, VR, cloud gaming, virtual teammates, graphics, portability have increased the market growth of the Game-based Learning Market. HR industries are using game-based learning in L&D and training and development. The healthcare sector is using this technology for training purposes. World bank’s EdTech team has guided individual topics on education technology.
The Game-based Learning Market across North America, Europe, APAC, MEA, and Latin America. The presence of key players, such as Hornbill FX, G-Cube, Indugeeks, and Fundamentor, contributes to the growth of the market. The increasing number of 5G infrastructure development initiatives in the region drives the market growth. APAC includes countries with the largest education systems in the world. China and India can be considered countries with the top three education systems in terms of students. These are the main driving factors in APAC region. North America is the largest market for serious games, cloud gaming, and game-based learning. The government in the US continually supports the game-based learning, serious games market by using through training in the military and healthcare sector. There is a huge investment from big players in game-based learning. Active support from private foundations for game-based learning-related projects. Canada focuses on a long-term infrastructure plan, as its IT spending (around USD 88 billion) was high in 2019. The US is technologically progressive, with a high level of awareness about innovation processes across industries and disruptive technologies, such as AI, cloud, 5G, and edge storage. The US is the most mature market in terms of game-based learning solution’ adoption. Most of the higher education institutions in the country have implemented game-based learning for educational processes. There is significant scope for game-based learning companies to increase their business in the US, as universities are expected to plan upgrades of the existing learning systems.
The Game-based Learning Market is dominated by companies such as Kahoot (Norway) Frontier Developments (UK), Minecraft (Sweden), Spin Master (Canada), Bublar Group (Sweden), BreakAway games (US), Gamelearn (Spain), Recurrence (US), Schell Games (US), Stratbeans (India), Tangible Play (US), Simulearn (US), Playgen (UK), Raptivity (US), Banzai Labs (US), Cognitive Toybox (US), Fundamentor (India), Idnusgeeks (India), Kuato Studios (UK), Monkimun (US), Smart Lumies (US), G-Cube (India), Hornbill FX (India), Infinite Dreams (Poland), Layup (Sri Lanka), MLevel (US), Quodeck (India), Threatgen (US), Gametize (Singapore), Sweetrush (US), Kidoz, (US) and VR Education Holdings (Ireland).
QuoDeck 